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Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Download or read book Brand Premium written by N. Hollis and published by Springer. This book was released on 2017-06-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more.
Book Synopsis Power Communication by : Thomas D. Clark
Download or read book Power Communication written by Thomas D. Clark and published by CommuniSkills. This book was released on 1994 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for courses in business writing and speaking and managerial communication. It provides a systematic presentation of how to prepare logical and persuasive written and oral messages. This system is organized under the acronym POWER, which stands for planning, organizing, writing, editing and revising.
Book Synopsis Superconductivity of Metals and Cuprates by : J.R Waldram
Download or read book Superconductivity of Metals and Cuprates written by J.R Waldram and published by CRC Press. This book was released on 2017-12-14 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superconductivity of Metals and Cuprates covers the basic physics of superconductivity, both the theoretical and experimental aspects. The book concentrates on important facts and ideas, including Ginzburg-Landau equations, boundary energy, Green's function methods, and spectroscopy. Avoiding lengthy or difficult presentations of theory, it is written in a clear and lucid style with many useful, informative diagrams. The book is designed to be accessible to senior undergraduate students, making it a helpful tool for teaching superconductivity as well as serving as an introduction to those entering the field.
Download or read book Computerworld written by and published by . This book was released on 1977-05-02 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis Leading with Purpose by : Richard R. Ellsworth
Download or read book Leading with Purpose written by Richard R. Ellsworth and published by Stanford University Press. This book was released on 2002 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of corporate purpose - a company's expressed overriding reason for existing - and its effect upon strategy, executive leadership, employees, and ultimately, on competitive performance. It argues that the path to financial success lies in a customer-focused corporate purpose.
Book Synopsis Soft Computing in Software Engineering by : Ernesto Damiani
Download or read book Soft Computing in Software Engineering written by Ernesto Damiani and published by Springer. This book was released on 2012-12-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft computing is playing an increasing role in the study of complex systems in science and engineering. There is a large spectrum of successful applications of soft computing in very different applications domains such as aerospace, communication, consumer appliances, electric power systems, process engineering, transportation, and manufacturing automation and robotics. It has taken a while to bring the early ideas of soft computing to an area and a discipline that seems to be more than appropriate for that. Here it is! This book studies SOFT computing in SOFTware engineering environment. The book is HARD in terms of its results. It covers a range of core topics from software engineering that are soft from its very nature: selection of components, software design, software reuse, software cost estimation and software processes. Soft computing differs from conventional (hard) computing in its ability to be tolerant of imprecision, uncertainty, partial truth, and approximation. The guiding principle of soft computing is: Exploit the tolerance for imprecision, uncertainty, partial truth, and approximation to achieve tractability, robustness and low solution cost. The role model for soft computing is the human mind. This seems to be a natural fit with software engineering, a human-based development activity based on sound engineering principles. A recent survey by researchers reveals that "Software Engineering research tends to be quite self-contained, not relying on other disciplines for its thinking".
Book Synopsis Advances in Geometry by : Jean-Luc Brylinski
Download or read book Advances in Geometry written by Jean-Luc Brylinski and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an outgrowth of the activities of the Center for Geometry and Mathematical Physics (CGMP) at Penn State from 1996 to 1998. The Center was created in the Mathematics Department at Penn State in the fall of 1996 for the purpose of promoting and supporting the activities of researchers and students in and around geometry and physics at the university. The CGMP brings many visitors to Penn State and has ties with other research groups; it organizes weekly seminars as well as annual workshops The book contains 17 contributed articles on current research topics in a variety of fields: symplectic geometry, quantization, quantum groups, algebraic geometry, algebraic groups and invariant theory, and character istic classes. Most of the 20 authors have talked at Penn State about their research. Their articles present new results or discuss interesting perspec tives on recent work. All the articles have been refereed in the regular fashion of excellent scientific journals. Symplectic geometry, quantization and quantum groups is one main theme of the book. Several authors study deformation quantization. As tashkevich generalizes Karabegov's deformation quantization of Kahler manifolds to symplectic manifolds admitting two transverse polarizations, and studies the moment map in the case of semisimple coadjoint orbits. Bieliavsky constructs an explicit star-product on holonomy reducible sym metric coadjoint orbits of a simple Lie group, and he shows how to con struct a star-representation which has interesting holomorphic properties.
Book Synopsis Becoming Hewlett Packard by : Robert A. Burgelman
Download or read book Becoming Hewlett Packard written by Robert A. Burgelman and published by Oxford University Press. This book was released on 2017 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents how HP's successive CEOs have contributed to the company's process of corporate becoming. The strategic leadership frameworks used to illuminate these contributions will be helpful for theory development and offer practical tools for founders of new companies and CEOs and boards of directors of existing companies.
Book Synopsis Spirituality in Patient Care by : Harold G Koenig
Download or read book Spirituality in Patient Care written by Harold G Koenig and published by Templeton Foundation Press. This book was released on 2007-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Koenig addresses the whys, hows, whens, and whats of patient-centered integration of spirituality into patient care, including details on the health-related sacred traditions for each major religious group. He provides health care professionals with the training necessary to screen patients sensitively and competently for spiritual needs, begin to communicate with patients about these issues, and learn when to refer patients to trained spiritual-care professionals who can competently address spiritual needs. --from publisher description.
Download or read book Signal written by and published by . This book was released on 2006 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vicissitudes of Reformed Theology in the Twentieth Century by : George Harinck
Download or read book Vicissitudes of Reformed Theology in the Twentieth Century written by George Harinck and published by BRILL. This book was released on 2020-01-13 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preliminary Material /George Harinck and Dirk van Keulen --Introduction /George Harinck and Dirk van Keulen --Swiss Reformed Theology in the Twentieth Century /Christian Zangger --Reformed Theology in Germany in the Twentieth Century /Georg Plasger --A Christianized Society according to Reformed Principles: Theological Developments in The Netherlands in the Twentieth Century /Abraham van de Beek --The Theological Course of the Reformed Churches in The Netherlands /Dirk van Keulen --From Common Grace to Secularization /Barend Kamphuis --Reformed Theology in Britain in the Twentieth Century: A Bibliographical Survey /Allan Sell --The Theological Reflection of the Transylvanian Reformed Church in the Twentieth Century /Botond Gudor and Foka van de Beek --From Princeton to Wheaton: /John Bolt --Reconciling Two Kingdoms and One Lord: Conservative Presbyterians and Political Liberalism in the United States /Darryl Hart --On Adventures and Misfortunes: More Stories about Reformed Theology in South Africa /Dirkie Smit --'Our own Point of View ... ': /Dolf Britz --A Reformed-Theological Perspective on the Gereformeerde Kerke in Suid-Afrika and Apartheid /Dries le Roux du Plooy --An Historical Survey of the Church and Theology of the Reformed Tradition in Korea /Yung-Jae Kim --List of Contributors /George Harinck and Dirk van Keulen --Index of Names /George Harinck and Dirk van Keulen.
Book Synopsis The Representation of Speech Events in Chariton’s Callirhoe and the Acts of the Apostles by : Adrian T. Smith
Download or read book The Representation of Speech Events in Chariton’s Callirhoe and the Acts of the Apostles written by Adrian T. Smith and published by BRILL. This book was released on 2014-06-26 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Representation of Speech Events in Chariton's Callirhoe and the Acts of the Apostles, Adrian T. Smith summarizes cross-linguistic research on how and why narrators vary the formulae that introduce direct speech. This research is applied to Chariton and to Acts. The findings demonstrate that narrators vary quotation formulae for numerous pragmatic purposes, including the tracking of conversational dynamics via a set of 'marked' and 'unmarked' quotation devices.
Download or read book Australian Books in Print written by and published by . This book was released on 1976 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Sales Management by : Samuel Roland Hall
Download or read book The Handbook of Sales Management written by Samuel Roland Hall and published by . This book was released on 1924 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1999-09-13 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis Alfred North Whitehead by : Victor Lowe
Download or read book Alfred North Whitehead written by Victor Lowe and published by CUP Archive. This book was released on 19?? with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features a biographical sketch of the English mathematician and philosopher Alfred North Whitehead (1861-1947), presented by the School of Mathematics and Statistics of the University of Saint Andrews in Scotland. Highlights Whitehead's publications, such as "Treatise on Universal Algebra" and "Principia Mathematica."
