Concise Encyclopedia Of Church And Religious Organization Marketing

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Concise Encyclopedia of Church and Religious Organization Marketing

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135792526
Total Pages : 185 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Concise Encyclopedia of Church and Religious Organization Marketing by : Robert E Stevens

Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Concise Encyclopedia of Church and Religious Organization Marketing

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135792593
Total Pages : 186 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Concise Encyclopedia of Church and Religious Organization Marketing by : Robert E Stevens

Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Concise Encyclopedia of Investing

Author : Darren W. Oglesby
Publisher : Routledge
ISBN 13 : 0789023431
Total Pages : 104 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Concise Encyclopedia of Investing by : Darren W. Oglesby

Download or read book Concise Encyclopedia of Investing written by Darren W. Oglesby and published by Routledge. This book was released on 2007 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics.

Concise Encyclopedia of Real Estate Business Terms

Author : William E. (Bill) Roark
Publisher : Routledge
ISBN 13 : 1136420169
Total Pages : 312 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Concise Encyclopedia of Real Estate Business Terms by : William E. (Bill) Roark

Download or read book Concise Encyclopedia of Real Estate Business Terms written by William E. (Bill) Roark and published by Routledge. This book was released on 2013-07-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable resource for real estate professionals and students Concise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this practical guide is equally valuable for libraries, academics, and students. Compiled by Bill and Ryan Roark, realtors and co-hosts of “Taking Care of Business,” a live weekly real estate news and information talk radio program, the Concise Encyclopedia of Real Estate Business Terms provides quick and easy access to the terminology that’s unique to the real estate industry. From A (AAA Tenant, absorption rate, abstract) to Z (zoning) and everything in between, this handy reference resource will ensure you’re not at a loss for words when dealing with the legal and financial issues related to real estate and property. The book also includes an appendix of sample forms and contracts and another that covers measurements and conversions. The Concise Encyclopedia of Real Estate Business Terms explains: adjustable rate brokerage fee due diligence internal rate of return (IRR) loan to value (LTV) non-binding agreement planned unit development (PUD) recapture rate sale leaseback tertiary trade area upside/downside warranty deed and much more! The Concise Encyclopedia of Real Estate Business Terms is equally valuable as a professional reference guide and as a classroom and library resource.

Church Advertising, Public Relations and Marketing in Twentieth-Century America

Author : John C. Hardin
Publisher : Springer Nature
ISBN 13 : 3031130448
Total Pages : 395 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Church Advertising, Public Relations and Marketing in Twentieth-Century America by : John C. Hardin

Download or read book Church Advertising, Public Relations and Marketing in Twentieth-Century America written by John C. Hardin and published by Springer Nature. This book was released on 2022-12-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

The Handbook of Religion and Communication

Author : Yoel Cohen
Publisher : John Wiley & Sons
ISBN 13 : 1119671582
Total Pages : 580 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Handbook of Religion and Communication by : Yoel Cohen

Download or read book The Handbook of Religion and Communication written by Yoel Cohen and published by John Wiley & Sons. This book was released on 2023-02-14 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a contemporary view of the intertwined relationship of communication and religion The Handbook of Religion and Communication presents a detailed investigation of the complex interaction between media and religion, offering diverse perspectives on how both traditional and new media sources continue to impact religious belief and practice across multiple faiths around the globe. Contributions from leading international scholars address key themes such as the changing role of religious authority in the digital age, the role of media in cultural shifts away from religious institutions, and the ways modern technologies have transformed how religion is communicated and portrayed. Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and functional perspectives, theological and cultural approaches, and new approaches in digital technologies. The essays provide insight into a wide range of topics, including religious use of media, religious identity, audience gratification, religious broadcasting, religious content in entertainment, films and religion, news reporting about religion, race and gender, the sex-religion matrix, religious crisis communication, public relations and advertising, televangelism, pastoral ministry, death and the media, online religion, future directions in religious communication, and more. Explores the increasing role of media in creating religious identity and communicating religious experience Discusses the development and evolution of the communication practices of various religious bodies Covers all major media sources including radio, television, film, press, digital online content, and social media platforms Presents key empirical research, real-world case studies, and illustrative examples throughout Encompasses a variety of perspectives, including individual and institutional actors, academic and theoretical areas, and different forms of communication media Explores media and religion in Judeo-Christian traditions, Islam, Buddhism, Hinduism, religions of Africa, Atheism, and others The Handbook of Religion and Communication is an essential resource for scholars, academic researchers, practical theologians, seminarians, mass communication researchers, and undergraduate and graduate students taking courses on media and religion.

The Concise Handbook of Management

Author : Jonathan T Scott
Publisher : Routledge
ISBN 13 : 1136430873
Total Pages : 259 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Concise Handbook of Management by : Jonathan T Scott

Download or read book The Concise Handbook of Management written by Jonathan T Scott and published by Routledge. This book was released on 2013-02-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the practical tips to make you an effective, customer-oriented manager! Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner’s Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner’s approach of discussing management issues with customers ultimately in mind, this practical book motivates, is easily understandable, and is entertaining to boot. The Concise Handbook of Management: A Practitioner’s Approach uses succinct chapters with several real stories and case studies designed to clearly illustrate each concept and suggestion. Written with the busy manager in mind, each chapter is compact, clear, true-to-life, and is always aimed at the bottom line. The book includes a small business marketing and promotion checklist, a helpful bibliography, and a useful glossary of terms. The Concise Handbook of Management: A Practitioner’s Approach explores: the first three steps in becoming a good manager understanding the importance of customers getting the most from employees management competencies and styles organizational structures and cultures managing change managing conflict and stress managing teams and workgroups ethics leadership managing time written business communication mastering the skills of a presentation dealing with people in the workplace a small business marketing checklist project or program planning the marketing basics—product—strategy—marketing—pricing developing external and internal customers The Concise Handbook of Management: A Practitioner’s Approach proves the adage that less is more, and has already been called the undergraduate/graduate student’s or practicing manager’s best all-in-one source and reference for simplified management theory and skills.

Marketing Research

Author : Bruce Wrenn
Publisher : Routledge
ISBN 13 : 1135178518
Total Pages : 454 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Research by : Bruce Wrenn

Download or read book Marketing Research written by Bruce Wrenn and published by Routledge. This book was released on 2013-08-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Marketing Planning Guide

Author : Bruce Wrenn
Publisher : Routledge
ISBN 13 : 1317718275
Total Pages : 384 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Marketing Planning Guide by : Bruce Wrenn

Download or read book Marketing Planning Guide written by Bruce Wrenn and published by Routledge. This book was released on 2014-07-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

The Marketing Research Guide

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1136422129
Total Pages : 443 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Marketing Research Guide by : Robert E Stevens

Download or read book The Marketing Research Guide written by Robert E Stevens and published by Routledge. This book was released on 2012-10-12 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

Market Opportunity Analysis

Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789024190
Total Pages : 286 pages
Book Rating : 4.0/5 (241 download)

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Book Synopsis Market Opportunity Analysis by : Robert E. Stevens

Download or read book Market Opportunity Analysis written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 3319109634
Total Pages : 388 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference by : Leroy Robinson, Jr.

Download or read book Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.

Marketing Planning Guide

Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789023384
Total Pages : 384 pages
Book Rating : 4.0/5 (233 download)

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Book Synopsis Marketing Planning Guide by : Robert E. Stevens

Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

The Economics of Competition

Author : George G Djolov
Publisher : Routledge
ISBN 13 : 1317717899
Total Pages : 349 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Economics of Competition by : George G Djolov

Download or read book The Economics of Competition written by George G Djolov and published by Routledge. This book was released on 2014-07-16 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive examination of the ways competition and innovations level the playing field in the free market The Economics of Competition uses the South African pharmaceutical industry as a case study to cogently challenge accepted economic and regulatory views on competition and monopoly, then re-establishes and emphasizes the importance of foundational economic principles. The book comprehensively explores the concept that monopoly is self-limiting within unrestricted competition, as well as the various market features of competition, innovation, and market power. This detailed examination broadens understanding of the economics of competition for both scholars and practitioners. Competition is seen as a continuous process in a free market. The Economics of Competition thoughtfully explores the competitive process in its two mechanisms, the transfer of market share from one rival to another, and innovation of a new product, new method of production, new market opening, or new source of supply of raw materials. The dynamic nature of the marketplace is thoroughly examined from the author's inside view of the South African pharmaceutical industry. This provides a rare opportunity to closely examine an industry considered to be a monopoly while actively applying economic theories of competition and freedom of choice. The effects of public policy, legislation, and pricing regulations are discussed in detail. The book has several tables and figures to enhance clarity and is extensively referenced. The Economics of Competition discusses: * monopoly and rivalry in the free market * theories of perfect competition * innovation as a controlling variable * pricing and price differentiation * barriers to competitionincluding historical and contemporary legislative barriers * horizontal mergers and acquisitions as a key aspect of market power * and more!The Economics of Competition is insightful, thought-provoking reading for policymakers as well as anyone practising antitrust law, microeconomics, industrial economics, managerial economics, marketing strategy, theoretical public health, and students and educators of marketing and economics.

Post-Pandemic Realities and Growth in Eastern Europe

Author : Silvia L. Fotea
Publisher : Springer Nature
ISBN 13 : 3031094212
Total Pages : 431 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Post-Pandemic Realities and Growth in Eastern Europe by : Silvia L. Fotea

Download or read book Post-Pandemic Realities and Growth in Eastern Europe written by Silvia L. Fotea and published by Springer Nature. This book was released on 2022-10-10 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the COVID-19 crisis comes to an end, leaders, organizations, and governments have to develop a “new normal” for doing business with a focus on protecting the environment, integrating new technologies and adapting to new social changes. Based on empirical studies and conceptual contributions from researchers and practitioners presented at the Griffiths School of Management & IT’s 12th Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), this proceedings volume provides a multifaceted perspective on the impact and effects of the COVID-19 pandemic on various public and private systems including education, business organizations and consumer behavior. In particular, this book explores the impact of the pandemic on remote work and employee health, sustainable development, and economic growth, among others. It also highlights the role of data analysis in understanding trends, opportunities, and challenges in the above systems.

Marketing Research

Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 184920490X
Total Pages : 313 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Marketing Research by : Bonita Kolb

Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

Religion and Consumer Behaviour in Developing Nations

Author : Ayantunji Gbadamosi
Publisher : Edward Elgar Publishing
ISBN 13 : 1839101032
Total Pages : 256 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Religion and Consumer Behaviour in Developing Nations by : Ayantunji Gbadamosi

Download or read book Religion and Consumer Behaviour in Developing Nations written by Ayantunji Gbadamosi and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.