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Author : Sidney Packard
Publisher : Fairchild Books
ISBN 13 : 9780870051975
Total Pages : 72 pages
Book Rating : 4.0/5 (519 download)
Download or read book Concepts and Cases in Fashion Buying and Merchandising written by Sidney Packard and published by Fairchild Books. This book was released on 1977 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sidney Packard
Publisher : Fairchild Books
ISBN 13 : 9780870051821
Total Pages : 222 pages
Book Rating : 4.0/5 (518 download)
Download or read book Concepts and Cases in Fashion Buying and Merchandising written by Sidney Packard and published by Fairchild Books. This book was released on 1977 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosy Boardman
Publisher : Routledge
ISBN 13 : 0429868987
Total Pages : 241 pages
Book Rating : 4.4/5 (298 download)
Download or read book Fashion Buying and Merchandising written by Rosy Boardman and published by Routledge. This book was released on 2020-05-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author : Nancy J. Rabolt
Publisher : Fairchild Books & Visuals
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.0/5 ( download)
Download or read book Concepts and Cases in Retail and Merchandise Management written by Nancy J. Rabolt and published by Fairchild Books & Visuals. This book was released on 1997 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This combination textbook/casebook brings the study of retail and merchandise management to life. These ninety-five cases present a wide variety of actual situations, at all levels of management. Readers are asked to analyze inside information on businesses ranging from small sole proprietorships to industry titans. Each chapter begins with a detailed overview of the concepts raised, allowing the book to be used alone or as a companion volume to another text.
Author : James Clark
Publisher : Bloomsbury Publishing
ISBN 13 : 1352011115
Total Pages : 292 pages
Book Rating : 4.3/5 (52 download)
Download or read book Fashion Merchandising written by James Clark and published by Bloomsbury Publishing. This book was released on 2020-11-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-merchandising. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author : PATRICIA MINK. RATH
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150138225X
Total Pages : 321 pages
Book Rating : 4.5/5 (13 download)
Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Virginia Grose
Publisher : A&C Black
ISBN 13 : 2940411840
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 01 written by Virginia Grose and published by A&C Black. This book was released on 2011-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author : Gini Stephens Frings
Publisher :
ISBN 13 : 9780130335715
Total Pages : 0 pages
Book Rating : 4.3/5 (357 download)
Download or read book Fashion from Concept to Consumer written by Gini Stephens Frings and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.
Author : David Shaw
Publisher : A&C Black
ISBN 13 : 2940411689
Total Pages : 177 pages
Book Rating : 4.9/5 (44 download)
Download or read book Fashion Buying written by David Shaw and published by A&C Black. This book was released on 2013-12-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Buying: From Trend Forecasting to Shopfloor explores what this key role entails in terms of the activities, process and people involved - from the perspective of the fashion buyer.
Author : Sidney Packard
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (89 download)
Download or read book Fashion Buying & Merchandising written by Sidney Packard and published by . This book was released on 1983 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Gorgen Wolfe
Publisher : Goodheart-Wilcox Publisher
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.:/5 (89 download)
Download or read book The World of Fashion Merchandising written by Mary Gorgen Wolfe and published by Goodheart-Wilcox Publisher. This book was released on 1998 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
Author : Tim Jackson
Publisher : Bloomsbury Publishing
ISBN 13 : 0230365140
Total Pages : 216 pages
Book Rating : 4.2/5 (33 download)
Download or read book Mastering Fashion Buying and Merchandising Management written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Author : Mike Easey
Publisher : John Wiley & Sons
ISBN 13 : 9781444309560
Total Pages : 280 pages
Book Rating : 4.3/5 (95 download)
Download or read book Fashion Marketing written by Mike Easey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Author : Patricia Mink Rath
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609018982
Total Pages : 481 pages
Book Rating : 4.6/5 (9 download)
Download or read book The Why of the Buy written by Patricia Mink Rath and published by Bloomsbury Publishing USA. This book was released on 2014-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
Author : Tony Hines
Publisher : Routledge
ISBN 13 : 1136004262
Total Pages : 265 pages
Book Rating : 4.1/5 (36 download)
Download or read book Fashion Marketing: Contemporary Issues written by Tony Hines and published by Routledge. This book was released on 2012-10-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.
Author : Richard Clodfelter
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628929634
Total Pages : 577 pages
Book Rating : 4.6/5 (289 download)
Download or read book Retail Buying written by Richard Clodfelter and published by Bloomsbury Publishing USA. This book was released on 2015-03-05 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment. New to This Edition: ~STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities ~Additional math practice problems in end of chapter activities ~More than 20% new photographs throughout the book ~30% new Snapshot and Trendwatch features and updated content in all cases ~Expanded coverage of buying in foreign markets ~Integrated content on product development throughout PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Author : Virginia Grose
Publisher : Bloomsbury Publishing
ISBN 13 : 2940447152
Total Pages : 184 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 01: Fashion Merchandising written by Virginia Grose and published by Bloomsbury Publishing. This book was released on 2011-12-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
