Comunicacion Persuasiva En Las Aulas

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Comunicación persuasiva en las aulas: nuevas tendencias

Author : Luz Martínez Martínez
Publisher : Editorial GEDISA
ISBN 13 : 8417341951
Total Pages : 502 pages
Book Rating : 4.4/5 (173 download)

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Book Synopsis Comunicación persuasiva en las aulas: nuevas tendencias by : Luz Martínez Martínez

Download or read book Comunicación persuasiva en las aulas: nuevas tendencias written by Luz Martínez Martínez and published by Editorial GEDISA. This book was released on 2019-04-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Universidad se encuentra en pleno progreso desde su tiempo cero; de hecho, halla su carta de naturaleza en la necesidad de mejorar el medio que la nutre y por y para el que existe: la sociedad. Rompiendo las viejas membranas de la enseñanza imperante hasta el siglo XX, las nuevas (r)evoluciones de contenidos y fórmulas, como lo fuera el EEES (o Plan Bolonia) o las TIC, suponen la respuesta a esas actualizadas necesidades docentes y curriculares. Las Humanidades, las Artes, las Ciencias sociales y la Docencia se reescriben, hibridando, gracias a los nuevos lenguajes y herramientas, contenidos otrora lejanos. La nueva Academia es poliédrica, ínter y multidisciplinar, dialógica y colaborativa. En este estado de cosas la colección Herramientas universitarias se erige como atalaya para agrupar bajo su égida al más amplio conjunto de autores internacionales que iluminen, con sus investigaciones, la panoplia de contenidos que conforman el mundo científico donde nace el futuro. La calidad intelectual queda refrendada mediante la rigurosa implantación del habitual proceso garante, basado en la revisión o arbitraje por pares ciegos (peer review) de estos capítulos, sin renunciar a la más antigua tradición universitaria que obliga al opositor de lo publicado, a soportar el peso de la prueba. Este doble modelo de evaluación, a priori y a posteriori, garantiza la calidad del contenido de los textos de esta colección. Pertenecer a la Academia, y en ello radica orgullosamente su valía, supone que todos sus miembros responden a una ambición irrenunciable: mostrar que el conjunto de sus trabajos conforma la vanguardia científica internacional. El texto que aquí se presenta está auspiciado por el Fórum Internacional de Comunicación y Relaciones Públicas (Fórum XXI), la Sociedad Española de Estudios de la Comunicación Iberoamericana (SEECI), la Asociación cultural Historia de los Sistemas Informativos y el Grupo Complutense (nº 931.791) de Investigación en Comunicación Concilium.

Comunicación persuasiva en las aulas

Author : Luz Martínez Martínez
Publisher :
ISBN 13 : 9788417341879
Total Pages : 500 pages
Book Rating : 4.3/5 (418 download)

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Book Synopsis Comunicación persuasiva en las aulas by : Luz Martínez Martínez

Download or read book Comunicación persuasiva en las aulas written by Luz Martínez Martínez and published by . This book was released on 2018 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La historia y su comunicación persuasiva.

Author :
Publisher : Vision Libros
ISBN 13 : 8415965885
Total Pages : 436 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis La historia y su comunicación persuasiva. by :

Download or read book La historia y su comunicación persuasiva. written by and published by Vision Libros. This book was released on 2014-07-22 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una serie de investigadores punteros de varias universidades mundiales han recibido el encargo de analizar la última vanguardia en comunicación. Así, se han podido recopilar sus investigaciones y reflexiones en torno a los nuevos contenidos (in)formativos a partir de las reformas que ha supuesto el Espacio Europeo de Enseñanza Superior (EEES o Plan Bolonia) como reto innovador en las aulas en tanto en cuanto contenidos y fórmulas. Esta aportación intelectual a las nuevas corrientes docentes se ha plasmado en un trabajo, multidisciplinar y variado, que se presenta en formato de libro, patrocinado por el Fórum Internacional de Comunicación y Relaciones Públicas (Fórum XXI), la Sociedad Española de Estudios de la Comunicación Iberoamericana (SEECI) y el Grupo de Investigación Validado Complutense Concilium. En estas páginas el lector podrá hallar un selecto grupo de trabajos encargados a unos autores comprometidos con las reformas educativas, quienes conforman la vanguardia actual en el campo de la Comunicación, para la confección de un estudio prospectivístico sobre las directrices por las que se encaminan los referentes de la nueva Universidad derivada del EEES. A través de los títulos recogidos en la colección Nuevo Impulso Educativo se pueden atisbar las líneas que marcarán el futuro de la realidad universitaria en los campos docentes e investigadores sobre contenidos y formas durante el próximo lustro.

Comunicación persuasiva

Author : Antonio Salcedo Fernández
Publisher : ESIC
ISBN 13 : 8416701261
Total Pages : 58 pages
Book Rating : 4.4/5 (167 download)

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Book Synopsis Comunicación persuasiva by : Antonio Salcedo Fernández

Download or read book Comunicación persuasiva written by Antonio Salcedo Fernández and published by ESIC. This book was released on 2016-01-26 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debido a la sobrecarga informativa que nos viene del entorno en el que vivimos, nuestra mente necesita estar preparada para organizar y dar coherencia a todo ese caudal de información. Las actitudes ayudan a estructurar esa información en términos positivos y/o negativos, lo que nos permite manejarnos mejor ante situaciones nuevas o inciertas, potenciando nuestra sensación de control. Además, y dado que las actitudes juegan un papel importante en la manera de comportarnos, un cambio en ellas debería dar lugar a un cambio en nuestros comportamientos, que es en último término lo que se pretende con una presentación de negocios, un spot publicitario o una campaña de marketing. ÍNDICE: 1. El cambio de actitudes 2. El estudio científico de la persuasión 3. ¿Cómo puedo convertirme en un emisor más persuasivo? 4. ¿Cómo puedo hacer mi mensaje más persuasivo? 5. ¿Se persuaden de igual manera todas las personas con las que interactúo? 6. ¿Qué claves del contexto he de tener en cuenta para persuadir más y mejor? Bibliografía

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Comunicación y persuasión

Author : Darío Nuño Díaz Méndez
Publisher :
ISBN 13 : 9788445430996
Total Pages : 261 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Comunicación y persuasión by : Darío Nuño Díaz Méndez

Download or read book Comunicación y persuasión written by Darío Nuño Díaz Méndez and published by . This book was released on 2015 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization

Author : Limbu, Marohang
Publisher : IGI Global
ISBN 13 : 1466647582
Total Pages : 352 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization by : Limbu, Marohang

Download or read book Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization written by Limbu, Marohang and published by IGI Global. This book was released on 2013-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies. Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information- and knowledge-based economies.

Cecilia Valdés or El Angel Hill

Author : Cirilo Villaverde
Publisher : Oxford University Press
ISBN 13 : 0199725233
Total Pages : 545 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Cecilia Valdés or El Angel Hill by : Cirilo Villaverde

Download or read book Cecilia Valdés or El Angel Hill written by Cirilo Villaverde and published by Oxford University Press. This book was released on 2005-09-29 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cecilia Valdés is arguably the most important novel of 19th century Cuba. Originally published in New York City in 1882, Cirilo Villaverde's novel has fascinated readers inside and outside Cuba since the late 19th century. In this new English translation, a vast landscape emerges of the moral, political, and sexual depravity caused by slavery and colonialism. Set in the Havana of the 1830s, the novel introduces us to Cecilia, a beautiful light-skinned mulatta, who is being pursued by the son of a Spanish slave trader, named Leonardo. Unbeknownst to the two, they are the children of the same father. Eventually Cecilia gives in to Leonardo's advances; she becomes pregnant and gives birth to a baby girl. When Leonardo, who gets bored with Cecilia after a while, agrees to marry a white upper class woman, Cecilia vows revenge. A mulatto friend and suitor of hers kills Leonardo, and Cecilia is thrown into prison as an accessory to the crime. For the contemporary reader Helen Lane's masterful translation of Cecilia Valdés opens a new window into the intricate problems of race relations in Cuba and the Caribbean. There are the elite social circles of European and New World Whites, the rich culture of the free people of color, the class to which Cecilia herself belonged, and then the slaves, divided among themselves between those who were born in Africa and those who were born in the New World, and those who worked on the sugar plantation and those who worked in the households of the rich people in Havana. Cecilia Valdés thus presents a vast portrait of sexual, social, and racial oppression, and the lived experience of Spanish colonialism in Cuba.

The American Heritage College Dictionary

Author :
Publisher :
ISBN 13 : 9780618835959
Total Pages : 0 pages
Book Rating : 4.8/5 (359 download)

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Book Synopsis The American Heritage College Dictionary by :

Download or read book The American Heritage College Dictionary written by and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes definitions, explanatory photographs and illustrations, and guidelines for using the dictionary.

Harm Reduction Psychotherapy

Author : Andrew Tatarsky
Publisher : Jason Aronson
ISBN 13 : 1461628709
Total Pages : 392 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Harm Reduction Psychotherapy by : Andrew Tatarsky

Download or read book Harm Reduction Psychotherapy written by Andrew Tatarsky and published by Jason Aronson. This book was released on 2007-06-10 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. Harm reduction is a framework for helping drug and alcohol users who cannot or will not stop completely—the majority of users—reduce the harmful consequences of use. Harm reduction accepts that abstinence may be the best outcome for many but relaxes the emphasis on abstinence as the only acceptable goal and criterion of success. Instead, smaller incremental changes in the direction of reduced harmfulness of drug use are accepted. This book will show how these simple changes in emphasis and expectation have dramatic implications for improving the effectiveness of psychotherapy in many ways. From the Foreword by Alan Marlatt, Ph.D.: “This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. In his introduction, Andrew Tatarsky describes harm reduction as a new paradigm for treating drug and alcohol problems. Some would say that harm reduction embraces a paradigm shift in addiction treatment, as it has moved the field beyond the traditional abstinence-only focus typically associated with the disease model and the ideology of the twelve-step approach. Others may conclude that the move toward harm reduction represents an integration of what Dr. Tatarsky describes as the “basic principles of good clinical practice” into the treatment of addictive behaviors. “Changing addiction behavior is often a complex and complicated process for both client and therapist. What seems to work best is the development of a strong therapeutic alliance, the right fit between the client and treatment provider. The role of the harm reduction therapist is closer to that of a guide, someone who can provide support an

I-Docs

Author : Judith Aston
Publisher : Columbia University Press
ISBN 13 : 0231851073
Total Pages : 504 pages
Book Rating : 4.2/5 (318 download)

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Book Synopsis I-Docs by : Judith Aston

Download or read book I-Docs written by Judith Aston and published by Columbia University Press. This book was released on 2017-02-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.

Fireflies

Author : Roberto Aliaga
Publisher : Cuento de Luz
ISBN 13 : 8416733562
Total Pages : 36 pages
Book Rating : 4.4/5 (167 download)

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Book Synopsis Fireflies by : Roberto Aliaga

Download or read book Fireflies written by Roberto Aliaga and published by Cuento de Luz. This book was released on 2019-11-05 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeking a new home where to feel safe, fireflies embark on a difficult journey and will learn that there is always a light at the end of the way. In the blink of an eye, the fireflies are forced to leave their field. Without a home, without food, and without a future, the fireflies made a decision. They packed their bags, and for the first time ever in the history of their species, they set off in search of the light at the end of the way. They all left together. Grandparents, children, parents ... entire families fly together and undertake the journey guided by that sparkling light that shines beyond. But it’s a difficult journey, full of seemingly impossible obstacles, which only the love that binds the family together can overcome. This emotional tale of feelings and identity leads us through the darkness into the light of a better future.

EBOOK: Sustaining Change in Universities

Author : Burton Clark
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335224547
Total Pages : 224 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Sustaining Change in Universities by : Burton Clark

Download or read book EBOOK: Sustaining Change in Universities written by Burton Clark and published by McGraw-Hill Education (UK). This book was released on 2004-09-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ·What can be done to ensure universities are well positioned to meet the challenges of the fast moving world of the 21st century? This is the central question addressed by Burton R. Clark in this significant new volume which greatly extends the case studies and concepts presented in his 1998 book, Creating Entrepreneurial Universities. The new volume draws on case studies of fourteen proactive institutions in the UK, Europe, Australia, Latin America, Africa, and the United States that extend analysis into the early years of the twenty-first century. The cumulative international coverage underpins a more fully developed conceptual framework offering insight into ways of initiating and sustaining change in universities. This new conceptual framework shifts attention from transformation to sustainability rooted in a constructed steady state of change and a collegial approach to entrepreneurialism. It contains key elements necessary for universities to adapt successfully to the modern world. Lessons for reform can be drawn directly from both the individual case studies and the general framework. Overall the book offers a new form of university organization that is more self-reliant and manages to combine change with continuity, traditional academic values with new managerial values. Essential reading for university administrators, faculty members, students and researchers analysing higher education, and educational policymakers worldwide, this book advocates a highly proactive approach to university change and specifies a new basis for university self- reliance. Burton R. Clark is Allan M. Cartter Professor Emeritus of Higher Education and Sociology at the University of California, Los Angeles. During his career, he has taught at five leading US universities: Stanford, Harvard, Berkeley, Yale and UCLA. He has published widely on the nature of university organization and the realistic possibilties of reform, linking research for understanding with research for use.

Key Competencies in the Knowledge Society

Author : Nicolas Reynolds
Publisher : Springer
ISBN 13 : 364215378X
Total Pages : 469 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Key Competencies in the Knowledge Society by : Nicolas Reynolds

Download or read book Key Competencies in the Knowledge Society written by Nicolas Reynolds and published by Springer. This book was released on 2010-08-07 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the IFIP TC 3 International Conference, KCKS 2010, held as a part of the 21th World Computer Congress, WCC 2010, in Brisbane, Australia, in September 2010. The 43 revised full papers presented were carefully reviewed and selected from numerous submissions. The range of issues cover many aspects of ICT in relation to competencies in the knowledge society; they present theory, research, applications and practical experiences on topics including but not limited to developing creativity, digital solidarity, e-management in education, informatics and programming knowledge technologies, lifelong learning, policy development, teacher(s) in a knowledge society, e-inclusion, AGORA: the IFIP initiative on lifelong learning, collective intelligence, digital literacy, educating ict professionals, formal and informal learning, innovations of assessment, networking and collaboration, problem solving teacher learning & creativity as well as teaching & learning 2.0.

Evaluation in Context

Author : Geoff Thompson
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027270724
Total Pages : 432 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Evaluation in Context by : Geoff Thompson

Download or read book Evaluation in Context written by Geoff Thompson and published by John Benjamins Publishing Company. This book was released on 2014-02-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now an acknowledged fact in the world of linguistics that the concept of evaluation is crucial, and that there is very little – if any – discourse that cannot be analyzed through the prism of its evaluative content. This book presents some of the latest developments in the study of this phenomenon. Released more than a decade later than Hunston and Thompson’s (2000) Evaluation in Text, Evaluation in Context is designed as its sequel, in an attempt to continue, update and extend the different avenues of research opened by the earlier work. Both theoretical and empirical studies on the topic are presented, with the intention of scrutinizing as many of its dimensions as possible, by not only looking at evaluative texts, but also considering the aspects of the discursive context that affect the final evaluative meaning at both the production and reception stages of the evaluative act. The editors’ main objective has been to gather contributions which investigate the manifold faces and phases of evaluation by presenting a wide variety of perspectives that include different linguistic theories (e.g. Axiological Semantics, Functionalism or Politeness Theory), different levels of linguistic description (e.g. phonological, lexical or semantic), and different text types and contexts (e.g. the evaluation found in ironic discourse, the multimodality of media discourse or the world of politics, just to name a few). The volume can be of use not only for scholars who study the evaluative function of language, but also for students who wish to pursue research in the area.

Handbook of Digital Politics

Author : Stephen Coleman
Publisher : Edward Elgar Publishing
ISBN 13 : 1800377584
Total Pages : 511 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Digital Politics by : Stephen Coleman

Download or read book Handbook of Digital Politics written by Stephen Coleman and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition Handbook examines the latest knowledge and perspectives on digital politics. Leading scholars explore the expansion of digital technologies, channels and styles as it shapes political dynamics.

Spanish in the United States

Author : Ana Roca
Publisher : Walter de Gruyter
ISBN 13 : 3110804972
Total Pages : 221 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Spanish in the United States by : Ana Roca

Download or read book Spanish in the United States written by Ana Roca and published by Walter de Gruyter. This book was released on 2011-06-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.