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Comunicacion 1
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Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Bib. Orton IICA / CATIE ISBN 13 : Total Pages :202 pages Book Rating :4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comunicación digital by : Marta-Lazo, Carmen
Download or read book Comunicación digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.
Book Synopsis Ciencias de la comunicación 1 by : Baena Paz, Guillermina
Download or read book Ciencias de la comunicación 1 written by Baena Paz, Guillermina and published by Grupo Editorial Patria. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de Ciencias de la Comunicación 2 DGB cobra expresión en las reformas de actualización emprendidas por la Dirección General de Bachillerato (DGB), misma que pretende dar cumplimiento a la finalidad del Bachillerato que es “generar en el estudiantado el desarrollo de una primera síntesis personal y social que le permita su acceso a la educación superior, a la vez que le dé una comprensión de su sociedad, su tiempo y le prepare para su posible incorporación al trabajo productivo”. Para posibilitar tal propósito, la lógica como disciplina imprescindible en la formación propedéutica del Bachillerato General ha de proporcionar elementos, habilidades y herramientas disciplinares y pedagógicas.Características: Ciencias de la comunicación 1 DGB desarrolla los contenidos propuestos por el correspondiente programa de estudio de la materia, conformados en tres grandes bloques de estudio. Este libro pretende interactuar contigo, quiere que lo quieras, es un recorrido por la evolución hasta la situación actual de la comunicación, algo que puede ser tan común y sencillo se ha complicado en un mundo lleno de interacciones con o sin medios, mediante gestos y actos, agradables o desagradables, buenos o malos, gratificantes o perturbadores. Todo esto ha complicado y hecho cada vez más difícil de comprender el proceso de la comunicación, por ello es importante advertirte que encontrarás conceptos que van de lo sencillo a lo complejo, nuevos conceptos para decir lo mismo, pero desde otros puntos de vista o desde otros momentos históricos que tienen que ver con la evolución misma de las tecnologías. Pero también es importante que tengas algo en cuenta: el siglo XX lleno de formas y medios para comunicarse dejó al ser humano más solo que nunca.
Book Synopsis Los mitos de Silvia by : Jorge Cagigas
Download or read book Los mitos de Silvia written by Jorge Cagigas and published by Editorial Almuzara. This book was released on 2012-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: El mundo de los Recursos Humanos está plagado de generalizaciones que traen de cabeza a los responsables de esta área de negocio. Tanto es así que en más de una ocasión preguntas como si es mejor contar con gente leal a la hora de elegir un equipo o no, si la experiencia es la condición básica a la hora de incorporar a alguien a una empresa, si pedir una cláusula de blindaje es una muestra de desconfianza hacía el candidato, cómo elaborar un código de conducta o cuál es la mejor forma de medir el impacto en la formación de un empleado, resuenan en sus adentros cual dilema indescifrable. Con el fin de arrojar luz sobre dichas dudas o situaciones, los diez autores de Los mitos de Silvia (Plácido Fajardo, Ignacio Mazo, Carlos Espinosa, Aránzazu Montes, Jorge Cagigas, Eugenio de Andrés, Juan Pablo Ventosa, Amparo Díaz-Llairó, Javier Martín de la Fuente y Carlos Sánchez) han elaborado un ameno y sencillo manual que, a buen seguro, ayudará a más de un profesional a tener la respuesta adecuada en diferentes situaciones o a valorar si la decisión que se toma es la mejor.
Author : Publisher :Editorial Elearning, S.L. ISBN 13 : Total Pages :370 pages Book Rating :4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Alinear para ganar by : Cees B.M. Van Riel
Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Book Synopsis Corporate Reputation and the News Media by : Craig Carroll
Download or read book Corporate Reputation and the News Media written by Craig Carroll and published by Routledge. This book was released on 2010-09-01 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Book Synopsis Strategic Communication in Context: Theoretical Debates and Applied Research by : Sara Balonas
Download or read book Strategic Communication in Context: Theoretical Debates and Applied Research written by Sara Balonas and published by UMinho Editora/CECS. This book was released on 2021-07-30 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Book Synopsis Horizontes en la práctica docente. Complejidad, TIC y mediación educativa by : Genaro Aguirre Aguilar
Download or read book Horizontes en la práctica docente. Complejidad, TIC y mediación educativa written by Genaro Aguirre Aguilar and published by Caligrama. This book was released on 2020-10-02 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pensar la docencia desde la complejidad educativa. Esta obra reúne una serie de capítulos en los que se abordan temáticas relacionadas con la educación superior desde una mirada académica, destacándose como premisas el pensamiento complejo, las TIC, así como el trabajo estratégico que desempeña el docente como facilitador de procesos de enseñanza y aprendizaje a nivel universitario. Para ello, se toma como contexto la llamada «sociedad de la información y el conocimiento», en donde se ha definido una nueva ordenanza global que deviene en marco de referencia para entender los procesos de transformación que se les requieren a las universidades, en términos de políticas educativas, para la innovación de su currículo, los modelos educativos, como la transformación de las prácticas pedagógicas de sus académicos. Lo obra integra una serie de textos en donde se analiza el fenómeno educativo, con énfasis en el papel que jueganlos docentes en la configuración de ambientes educativos que contribuyan al aprendizaje de sus estudiantes, para lo cual se proponen tres capítulos: «Perspectivas en la educación y el pensamiento complejo», «Comunicación, diversidad y mediación educativa» y «Sujetos de la educación y ámbitos emergentes para la enseñanza». Cada uno de los cuales se compone de textos que, en lo particular, abordan temáticas que permiten ampliar el horizonte desde el cual pueden se comprendidas problemáticas que caracterizan a la educación contemporánea en el nivel superior.
Book Synopsis Media Policies Revisited by : E. Psychogiopoulou
Download or read book Media Policies Revisited written by E. Psychogiopoulou and published by Springer. This book was released on 2014-01-22 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evangelia Psychogiopoulou brings together distinguished scholars across a range of academic disciplines to investigate the media's freedom and independence, and the media policy processes, institutional spaces, regulatory practices and instruments that can support the development of free and independent media in Europe.
Book Synopsis Index-catalogue of Medical and Veterinary Zoology by :
Download or read book Index-catalogue of Medical and Veterinary Zoology written by and published by . This book was released on 1950 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Who Owns the World's Media? by : Eli M. Noam
Download or read book Who Owns the World's Media? written by Eli M. Noam and published by Oxford University Press. This book was released on 2015-12-07 with total page 1435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media ownership and concentration has major implications for politics, business, culture, regulation, and innovation. It is also a highly contentious subject of public debate in many countries around the world. In Italy, Silvio Berlusconi's companies have dominated Italian politics. Televisa has been accused of taking cash for positive coverage of politicians in Mexico. Even in tiny Iceland, the regulation of media concentration led to that country's first and only public referendum. Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers thirteen media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a ten to twenty-five year period in thirty countries. In many countries--like Egypt, China, or Russia--little to no data exists and the publication of these chapters will become authoritative resources on the subject in those regions. After examining each country, Noam and his collaborators offer comparisons and analysis across industries, regions, and development levels. They also calculate overall national concentration trends beyond specific media industries, the market share of individual companies in the overall national media sector, and the size and trends of transnational companies in overall global media. This definitive global study of the extent and impact of media concentration will be an invaluable resource for communications, public policy, law, and business scholars in doing research and also for media, telecom, and IT companies and financial institutions in the private sector.
Book Synopsis Information Literacy in Everyday Life by : Serap Kurbanoğlu
Download or read book Information Literacy in Everyday Life written by Serap Kurbanoğlu and published by Springer. This book was released on 2019-02-19 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the 6th European Conference on Information Literacy, ECIL 2018, held in Oulu, Finland, in September 2018. The 58 revised papers included in this volume were carefully reviewed and selected from 241 submissions. The papers cover a wide range of topics in the field of information literacy and focus on information literacy in everyday life. They are organized in the following topical sections: information literacy in different contexts of everyday life; information literacy, active citizenship and community engagement; information literacy, health and well-being; workplace information literacy and employability; information literacy research and information literacy in theoretical context; information seeking and information behavior; information literacy for different groups in different cultures and countries; information literacy for different groups in different cultures and countries; information literacy instruction; information literacy and aspects of education; data literacy and reserach data management; copyright literacy; information literacy and lifelong learning.
Book Synopsis The Routledge Companion to World Literary Journalism by : John S. Bak
Download or read book The Routledge Companion to World Literary Journalism written by John S. Bak and published by Taylor & Francis. This book was released on 2022-12-30 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge research companion addresses our current understanding of literary journalism’s global scope and evolution, offering an immersive study of how different nations have experimented with and perfected the narrative journalistic form/genre over time. The Routledge Companion to World Literary Journalism demonstrates the genre’s rich genealogy and global impact through a comprehensive study of its many traditions, including the crónica, the ocherk, reportage, the New Journalism, the New New Journalism, Jornalismo literário, periodismo narrativo, bao gao wen xue, creative nonfiction, Literarischer Journalismus, As-SaHafa al Adabiyya, and literary nonfiction. Contributions from a diverse range of established and emerging scholars explore key issues such as the current role of literary journalism in countries radically affected by the print media crisis and the potential future of literary journalism, both as a centerpiece to print media writ large and as an academic discipline universally recognized around the world. The book also discusses literary journalism's responses to war, immigration, and censorship; its many female and Indigenous authors; and its digital footprints on the internet. This extensive and authoritative collection is a vital resource for academics and researchers in literary journalism studies, as well as in journalism studies and literature in general. Chapter 9 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Book Synopsis Index-catalogue of Medical and Veterinary Zoology by : United States. Bureau of Animal Industry. Zoological Division
Download or read book Index-catalogue of Medical and Veterinary Zoology written by United States. Bureau of Animal Industry. Zoological Division and published by . This book was released on 1932 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Madrid's Forgotten Avant-Garde by : Silvina Schammah Gesser
Download or read book Madrid's Forgotten Avant-Garde written by Silvina Schammah Gesser and published by Liverpool University Press. This book was released on 2016-04-01 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the role played by artists and intellectuals who constructed and disseminated various competing images of national identity which polarized Spanish society prior to the Civil War. The convergence of modern and essentialist discourses and practices, especially in literature and poetry, in what is conventionally called in Spanish letters "The Generation of '27", created fissures between competing views of aesthetics and ideology that cut across political affiliation. Silvina Schammah exposes the paradoxes facing Madrid's cultural vanguards, as they were torn by their ambition for universality, cosmopolitanism and transcendence on the one hand and by the centripetal forces of nationalistic ideologies on the other. Taking upon themselves roles to become the disseminators and populizers of radical positions and world-views first elaborated and conducted by the young urban intelligentsia, their proposed aim of incorporating diverse identities embedded in different cultural constructions and discourse was to have very real and tragic consequences as political and intellectual lines polarized in the years prior to the Spanish Civil War.
