Competition in the Evolving Digital Marketplace

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Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Competition in the Evolving Digital Marketplace by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts and Competition Policy

Download or read book Competition in the Evolving Digital Marketplace written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts and Competition Policy and published by . This book was released on 2011 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Evolution of Antitrust in the Digital Era

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Publisher :
ISBN 13 : 9781950769612
Total Pages : 304 pages
Book Rating : 4.7/5 (696 download)

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Book Synopsis The Evolution of Antitrust in the Digital Era by : Allan Fels

Download or read book The Evolution of Antitrust in the Digital Era written by Allan Fels and published by . This book was released on 2020-10-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays represents the first in a series of two volumes that set out to reflect the state of the art of antitrust thinking in digital markets in jurisdictions around the world. The issues it tackles are many: the role of innovation, the conundrum of big data, the evolution of media markets, and the question of whether existing antitrust tools are sufficient to deal with the challenges of digital markets. Each author tackles the overarching themes from their unique national perspective. The resulting tapestry reflects the challenges and opportunities presented by the modern digital era, viewed through the lens of competition enforcement.

The Business of Platforms

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Publisher : HarperCollins
ISBN 13 : 0062896334
Total Pages : 320 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Business of Platforms by : Michael A. Cusumano

Download or read book The Business of Platforms written by Michael A. Cusumano and published by HarperCollins. This book was released on 2019-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

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Publisher : IGI Global
ISBN 13 : 1466681349
Total Pages : 263 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace by : Khosrow-Pour, Mehdi

Download or read book Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2015-02-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

Mastering the Digital Marketplace

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Publisher : John Wiley & Sons
ISBN 13 : 9780471345466
Total Pages : 346 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis Mastering the Digital Marketplace by : Douglas F. Aldrich

Download or read book Mastering the Digital Marketplace written by Douglas F. Aldrich and published by John Wiley & Sons. This book was released on 1999-10-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is our vision of what the promised digital land is likely to look like this is our advice on how to best prepare for it." - from Mastering the Digital Marketplace As we head into the twenty-first century, what will separate the winners from the losers in the world of business? As Douglas Aldrich tells us in this comprehensive book, the leaders will be those CEOs who use information technology to its fullest potential across every area of operation, from streamlining internal processes to connecting with suppliers and customers. In short, the line between success and failure will be drawn between those who can function in the emerging digital economy and those who cannot. Based on research developed within A. T. Kearney, this accessible resource provides a logical, step-by-step framework for surviving-and thriving-in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models. In addition to presenting practical methods for developing business strategies around these concepts and organizing for their implementation, Aldrich offers three specific approaches to mastering the digital marketplace: intelligent products, intelligent markets, and intelligent organizations. Along with an array of diagnostic tools, as well as case studies of both successes and failures, here's where you'll find complete details on: * The value of time * Digital containers and content * A new business model-the Digital Value Network (DVN) * The evolution of organizational structures * Creating digital value Written by a leading authority in conjunction with one of today's leading global management consulting firms, this is a must read for anyone looking to understand-and master-the digital marketplace. The Last Word on the Digital Economy "Wall Street is increasingly focused on the value-added competencies of corporations. By outlining a practical guide to succeed in the digital economy, this book provides executives with a framework to maximize shareholder value. That's what makes this book such a valuable resource." - Elizabeth Mackay Chief Investment Strategist, Bear, Stearns & Co. Inc. "The digital future is present! This fascinating book patiently guides you through today's high-tech arena with countless examples and valuable insight." - Stephen R. Covey Author of 7 Habits of Highly Effective People "Mastering the Digital Marketplace is as good a navigational aid [to the electronic economy] as you will find anywhere. Doug Aldrich works with these issues every day, and his practical experience shines through on every page." - Thomas H. Davenport Professor of Management Information Systems Boston University School of Management "Mastering the Digital Marketplace is a 'must read' for senior management if they intend to ensure the survival and growth of their companies in the digital economy . . . The case studies and vignettes provide invaluable lessons learned if only the reader takes the time to read and think." - John G. Sifonis Author of Net Ready: Corporation on a Tightrope and Dynamic Planning "Mastering the Digital Marketplace challenges the imagination and exposes why our past experiences will not serve us as we invent our future in a digital universe." - Lloyd D. Ward Chairman and CEO, Maytag Corporation

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

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Publisher : IGI Global
ISBN 13 : 1668493268
Total Pages : 338 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by : Teixeira, Sandrina

Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

E-commerce Evolution in Asia and the Pacific

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Publisher : Asian Development Bank
ISBN 13 : 9292703935
Total Pages : 190 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis E-commerce Evolution in Asia and the Pacific by : Asian Development Bank

Download or read book E-commerce Evolution in Asia and the Pacific written by Asian Development Bank and published by Asian Development Bank. This book was released on 2023-11-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyzes e-commerce in Asia and the Pacific, assesses its environmental impact, and explains why providing adequate internet, online payments, and last-mile logistics is key to creating a sustainable and inclusive digital marketplace. Noting the region makes up the largest share of the world’s online retail market, it tracks the impact of the pandemic and emphasizes the need to level the playing field for small businesses. It outlines ways for companies to measure their carbon footprint, highlights the potential risk of anti-competitive behavior, and explains the need to improve digital taxation policies in line with e-commerce’s rapid growth.

Organization outside Organizations

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Publisher : Cambridge University Press
ISBN 13 : 1108683606
Total Pages : 459 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Organization outside Organizations by : Göran Ahrne

Download or read book Organization outside Organizations written by Göran Ahrne and published by Cambridge University Press. This book was released on 2019-07-18 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores how various social settings are partially organized even when they do not form part of a formal organization. It also shows how even formal organizations may be only partially organized. Professors Göran Ahrne and Nils Brunsson first established the concept of partial organization in 2011 and in doing so opened up a ground-breaking new field of organizational analysis. An academic community has since developed around the concept, and Ahrne and Brunsson have edited this collection to reflect the current state of inquiry in this burgeoning subject and to set an agenda for future research. Its chapters explain how organization is a salient feature in many social settings, including markets, interfirm networks, social movements, criminal gangs, internet communication and family life. Organization theory is much more relevant for the understanding of social processes than previously assumed. This book provides a new understanding of many social phenomena and opens up new fields for organizational analysis.

Report on the Activities of the Committee on the Judiciary of the House of Representatives During the ... Congress, Pursuant to Clause 1(d) Rule XI of the Rules of the House of Representatives

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Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Report on the Activities of the Committee on the Judiciary of the House of Representatives During the ... Congress, Pursuant to Clause 1(d) Rule XI of the Rules of the House of Representatives by : United States. Congress. House. Committee on the Judiciary

Download or read book Report on the Activities of the Committee on the Judiciary of the House of Representatives During the ... Congress, Pursuant to Clause 1(d) Rule XI of the Rules of the House of Representatives written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 2011 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Law of the Internet, 4th Edition

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Publisher : Wolters Kluwer
ISBN 13 : 145487869X
Total Pages : 2644 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Law of the Internet, 4th Edition by : Delta & Matsuura

Download or read book Law of the Internet, 4th Edition written by Delta & Matsuura and published by Wolters Kluwer. This book was released on 2017-01-01 with total page 2644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law of the Internet, Fourth Edition is a two-volume up-to-date legal resource covering electronic commerce and online contracts, privacy and network security, intellectual property and online content management, secure electronic transactions, cryptography, and digital signatures, protecting intellectual property online through link licenses, frame control and other methods, online financial services and securities transactions, antitrust and other liability. The Law of the Internet, Fourth Edition quickly and easily gives you everything you need to provide expert counsel on: Privacy laws and the Internet Ensuring secure electronic transactions, cryptography, and digital signatures Protecting intellectual property online - patents, trademarks, and copyright Electronic commerce and contracting Online financial services and electronic payments Antitrust issues, including pricing, bundling and tying Internal network security Taxation of electronic commerce Jurisdiction in Cyberspace Defamation and the Internet Obscene and indecent materials on the Internet Regulation of Internet access and interoperability The authors George B. Delta and Jeffrey H. Matsuura -- two Internet legal experts who advise America's top high-tech companies -- demonstrate exactly how courts, legislators and treaties expand traditional law into the new context of the Internet and its commercial applications, with all the citations you'll need. The Law of the Internet also brings you up to date on all of the recent legal, commercial, and technical issues surrounding the Internet and provides you with the knowledge to thrive in the digital marketplace. Special features of this two-volume resource include timesaving checklists and references to online resources.

Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies

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Publisher : IGI Global
ISBN 13 : 1605664073
Total Pages : 414 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies by : Pope, Nigel

Download or read book Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies written by Pope, Nigel and published by IGI Global. This book was released on 2009-05-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.

Competition, Innovation and the Microsoft Monopoly: Antitrust in the Digital Marketplace

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9401144079
Total Pages : 303 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Competition, Innovation and the Microsoft Monopoly: Antitrust in the Digital Marketplace by : Jeffrey A. Eisenach

Download or read book Competition, Innovation and the Microsoft Monopoly: Antitrust in the Digital Marketplace written by Jeffrey A. Eisenach and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do the antitrust laws have a place in the digital economy or are they obsolete? That is the question raised by the government's legal action against Microsoft, and it is the question this volume is designed to answer. America's antitrust laws were born out of the Industrial Revolution. Opponents of the antitrust laws argue that whatever merit the antitrust laws may have had in the past they have no place in a digital economy. Rapid innovation makes the accumulation of market power practically impossible. Markets change too quickly for antitrust actions to keep up. And antitrust remedies are inevitably regulatory and hence threaten to `regulate business'. A different view - and, generally, the view presented in this volume - is that antitrust law can and does have an important and constructive role to play in the digital economy. The software business is new, it is complex, and it is rapidly moving. Analysis of market definition, contestibility and potential competition, the role of innovation, network externalities, cost structures and marketing channels present challenges for academics, policymakers and judges alike. Evaluating consumer harm is problematic. Distinguishing between illegal conduct and brutal - but legitimate - competition is often difficult. Is antitrust analysis up to the challenge? This volume suggests that antitrust analysis `still works'. In stark contrast to the political rhetoric that has surrounded much of the debate over the Microsoft case, the articles presented here suggest neither that Microsoft is inherently bad, nor that it deserves a de facto exemption from the antitrust laws. Instead, they offer insights - for policymakers, courts, practitioners, professors and students of antitrust policy everywhere - on how antitrust analysis can be applied to the business of making and marketing computer software.

Congressional Record, Daily Digest of the ... Congress

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Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Congressional Record, Daily Digest of the ... Congress by : United States. Congress

Download or read book Congressional Record, Daily Digest of the ... Congress written by United States. Congress and published by . This book was released on 2010 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Congressional Record

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Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Congressional Record by : United States. Congress

Download or read book Congressional Record written by United States. Congress and published by . This book was released on 2010 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Digital Marketing

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Publisher : Taylor & Francis
ISBN 13 : 1351019171
Total Pages : 508 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Choose Your Customer: How to Compete Against the Digital Giants and Thrive

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9781264257096
Total Pages : 288 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Choose Your Customer: How to Compete Against the Digital Giants and Thrive by : Jonathan L. S. Byrnes

Download or read book Choose Your Customer: How to Compete Against the Digital Giants and Thrive written by Jonathan L. S. Byrnes and published by McGraw-Hill Education. This book was released on 2021-05-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants―by choosing the right customer and providing peerless value to them for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive―and win―in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: Identify the customers who are the most profitable―and focus on them Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have or how much automation they use Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth Focus on your real profit core and build dominance in your specific target market These customer-focused strategies will enable you to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.

The Evolving Governance of EU Competition Law in a Time of Disruptions

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1509951806
Total Pages : 360 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis The Evolving Governance of EU Competition Law in a Time of Disruptions by : Carlo Maria Colombo

Download or read book The Evolving Governance of EU Competition Law in a Time of Disruptions written by Carlo Maria Colombo and published by Bloomsbury Publishing. This book was released on 2024-02-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a timely analysis of the complex trends and transformations emerging in EU competition law in the current turbulent times. Repeated economic crises, the climate emergency, digitalisation, and geopolitical and democratic threats are all having profound societal and economic effects on the EU. In light of its fundamental role in the Treaties, EU competition law has been called upon to play an important role in responding to this state of 'turbulence'. This brings about significant governance and constitutional challenges, firstly by questioning how the governance of EU competition law is being transformed to respond and adapt. Secondly, these crisis-induced transformations probe the logic and constitutional limits of EU competition law within the framework of EU law. This collection brings together EU institutional and competition lawyers to reflect on the governance and constitutional challenges emerging from the post-modernisation evolution of EU competition law against the backdrop of the recent multiple crises in the EU. The essays focus on the substantive and procedural developments across the three main policy areas of EU competition law: antitrust, merger control and State aid. EU constitutional and competition lawyers will be interested in this important new collection.