Comparison and Evaluation of Information Content in U.S. and South Korean Television Advertising

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Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Comparison and Evaluation of Information Content in U.S. and South Korean Television Advertising by : Kyu Yeol Chang

Download or read book Comparison and Evaluation of Information Content in U.S. and South Korean Television Advertising written by Kyu Yeol Chang and published by . This book was released on 1991 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dissertation Abstracts International

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ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Dissertation Abstracts International written by and published by . This book was released on 2004 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.

A Comparison of the Effectiveness of Brand Differentiation and Information-level Strategies in South Korean and U.S. Television Advertising

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ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis A Comparison of the Effectiveness of Brand Differentiation and Information-level Strategies in South Korean and U.S. Television Advertising by : Charles Ray Taylor

Download or read book A Comparison of the Effectiveness of Brand Differentiation and Information-level Strategies in South Korean and U.S. Television Advertising written by Charles Ray Taylor and published by . This book was released on 1992 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journalism Abstracts

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ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.F/5 ( download)

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Download or read book Journalism Abstracts written by and published by . This book was released on 1991 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Doctoral Dissertations

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ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.3/5 (91 download)

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Download or read book American Doctoral Dissertations written by and published by . This book was released on 2002 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Journal of Advertising

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ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis International Journal of Advertising by :

Download or read book International Journal of Advertising written by and published by . This book was released on 2007 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sociological Abstracts

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ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.F/5 ( download)

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Download or read book Sociological Abstracts written by and published by . This book was released on 2004 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

Doctoral Dissertations on Asia

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Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (97 download)

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Download or read book Doctoral Dissertations on Asia written by and published by . This book was released on 1993 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in International Marketing

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Publisher : Emerald Group Publishing
ISBN 13 : 9781559381284
Total Pages : 246 pages
Book Rating : 4.3/5 (812 download)

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Book Synopsis Advances in International Marketing by : S. Tamer Cavusgil

Download or read book Advances in International Marketing written by S. Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 1990 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.

Resources in Education

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Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comparison of Information in TV Advertisements in the United States of America and South Korea

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Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Comparison of Information in TV Advertisements in the United States of America and South Korea by : Jae Yung Cho

Download or read book Comparison of Information in TV Advertisements in the United States of America and South Korea written by Jae Yung Cho and published by . This book was released on 1988 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plugged in

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Publisher : Yale University Press
ISBN 13 : 0300218877
Total Pages : 341 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Plugged in by : Patti M. Valkenburg

Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

Social Science Research

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Publisher : CreateSpace
ISBN 13 : 9781475146127
Total Pages : 156 pages
Book Rating : 4.1/5 (461 download)

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Book Synopsis Social Science Research by : Anol Bhattacherjee

Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Introduction to Information Retrieval

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Publisher : Cambridge University Press
ISBN 13 : 1139472100
Total Pages : pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Introduction to Information Retrieval by : Christopher D. Manning

Download or read book Introduction to Information Retrieval written by Christopher D. Manning and published by Cambridge University Press. This book was released on 2008-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Class-tested and coherent, this textbook teaches classical and web information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. It gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Slides and additional exercises (with solutions for lecturers) are also available through the book's supporting website to help course instructors prepare their lectures.

School, Family, and Community Partnerships

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Publisher : Corwin Press
ISBN 13 : 1483320014
Total Pages : 508 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein

Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

Cross-Cultural and Intercultural Communication

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Publisher : SAGE
ISBN 13 : 9780761929000
Total Pages : 316 pages
Book Rating : 4.9/5 (29 download)

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Book Synopsis Cross-Cultural and Intercultural Communication by : William B. Gudykunst

Download or read book Cross-Cultural and Intercultural Communication written by William B. Gudykunst and published by SAGE. This book was released on 2003-04-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has the chapters from the Handbook of International and Intercultural Communication, Second Edition relating to the structure and growth of cross-cultural and intercultural communication. With an expanded forward by William Gudykunst it is an invaluable resource for students and lecturers of communications studies

Importing Into the United States

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ISBN 13 : 9781304100061
Total Pages : 0 pages
Book Rating : 4.1/5 ( download)

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Book Synopsis Importing Into the United States by : U. S. Customs and Border Protection

Download or read book Importing Into the United States written by U. S. Customs and Border Protection and published by . This book was released on 2015-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains process of importing goods into the U.S., including informed compliance, invoices, duty assessments, classification and value, marking requirements, etc.