Comparative Advertising

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1498560334
Total Pages : 247 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Comparative Advertising by : Fred Beard

Download or read book Comparative Advertising written by Fred Beard and published by Rowman & Littlefield. This book was released on 2020-07-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?

Practical Guide to Comparative Advertising

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Publisher : Academic Press
ISBN 13 : 9780128054710
Total Pages : 0 pages
Book Rating : 4.0/5 (547 download)

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Book Synopsis Practical Guide to Comparative Advertising by : Ruth M. Corbin

Download or read book Practical Guide to Comparative Advertising written by Ruth M. Corbin and published by Academic Press. This book was released on 2018-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.

Comparative Marketing Systems

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Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Comparative Marketing Systems by : Erdener Kaynak

Download or read book Comparative Marketing Systems written by Erdener Kaynak and published by Greenwood. This book was released on 1984 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comparative Marketing Systems

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Author :
Publisher : Praeger Publishers
ISBN 13 : 9780275912024
Total Pages : 309 pages
Book Rating : 4.9/5 (12 download)

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Book Synopsis Comparative Marketing Systems by : Erdener Kaynak

Download or read book Comparative Marketing Systems written by Erdener Kaynak and published by Praeger Publishers. This book was released on 1984-03-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.

Comparison Advertising

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Author :
Publisher : Hastings House Book Publishers
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Comparison Advertising by : Jean J. Boddewyn

Download or read book Comparison Advertising written by Jean J. Boddewyn and published by Hastings House Book Publishers. This book was released on 1978 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Marketing Magic and Innovative Future Marketing Trends

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Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1319 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Political Marketing

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Publisher : Manchester University Press
ISBN 13 : 9780719068713
Total Pages : 258 pages
Book Rating : 4.0/5 (687 download)

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Book Synopsis Political Marketing by : Darren G. Lilleker

Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Comparative Marketing

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Publisher :
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.:/5 (299 download)

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Book Synopsis Comparative Marketing by : Robert Bartels

Download or read book Comparative Marketing written by Robert Bartels and published by . This book was released on 1963 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comparative Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.:/5 (42 download)

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Book Synopsis Comparative Marketing by : Robert Bartels

Download or read book Comparative Marketing written by Robert Bartels and published by . This book was released on 1963 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articles on comparative international marketing in the wholesale trade. Studies made in Africa South of Sahara, Australia, Central America, China, Finland, Germany, Federal Republic, India, Israel, Italy, Japan, Netherlands, Turkey, Egypt, USSR and Yugoslavia. Bibliography pp. 311 to 317.

Comparative Marketing, a Study of Consumer Products Marketing in the U.S.A. and the E.E.C.

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Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis Comparative Marketing, a Study of Consumer Products Marketing in the U.S.A. and the E.E.C. by : Peter Broek

Download or read book Comparative Marketing, a Study of Consumer Products Marketing in the U.S.A. and the E.E.C. written by Peter Broek and published by . This book was released on 1964 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin

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Publisher :
ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.:/5 (33 download)

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Book Synopsis Bulletin by :

Download or read book Bulletin written by and published by . This book was released on 1924 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comparative Management and Marketing: Text and Readings

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Author :
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Comparative Management and Marketing: Text and Readings by : Jean J. Boddewyn

Download or read book Comparative Management and Marketing: Text and Readings written by Jean J. Boddewyn and published by . This book was released on 1969 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasive Advertising

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Author :
Publisher : Springer
ISBN 13 : 0230285805
Total Pages : 398 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Persuasive Advertising by : J. Armstrong

Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Comparative Competition Law and Economics

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1786438313
Total Pages : 536 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Comparative Competition Law and Economics by : Roger J. Van den Bergh

Download or read book Comparative Competition Law and Economics written by Roger J. Van den Bergh and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a concise and critical comparison of EU competition law and US antitrust law from an economic perspective, this is the ideal textbook for international and interdisciplinary courses combining law and economic approaches.

The Theory of Comparative Advantage

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Publisher : 50 Minutes
ISBN 13 : 2806264081
Total Pages : 33 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The Theory of Comparative Advantage by : 50minutes,

Download or read book The Theory of Comparative Advantage written by 50minutes, and published by 50 Minutes. This book was released on 2015-06-04 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why specialisation is the key to success This book is a practical and accessible guide to understanding and implementing the theory of comparative advantage, providing you with essential information and saving time. In 50 minutes you will be able to: • Master the notions of absolute and relative advantage rapidly • Specialise in producing goods or services for which you have the strongest, or least weak productivity compared to others. • Understand which are the strengths underlying the interactions of free trade at work within International trade. ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Oxford Handbook of Comparative Environmental Law

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Publisher : Oxford Handbooks
ISBN 13 : 0198790953
Total Pages : 1316 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Oxford Handbook of Comparative Environmental Law by : Emma Lees

Download or read book Oxford Handbook of Comparative Environmental Law written by Emma Lees and published by Oxford Handbooks. This book was released on 2019-04 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is the first comprehensive account of comparative environmental law. It examines in detail the methodological foundations of the discipline as well as the substance of environmental law across countries from four vantage points: country studies from all continents, responses to common problems (including air pollution, water management, nature conservation, genetically modified organisms, climate change and energy, chemicals, waste), foundational components of environmental law systems (including principles, property rights, administrative and judicial organisation, command-and-control regulation, market mechanisms, informational techniques and liability mechanisms), and common interactions of environmental protection with the broader public, private, and criminal law contexts. 0The volume brings together the foremost authorities in this field from around the world to provide a concise, self-contained, and technically rigorous account of environmental law as a single overall system.

Democracy, Inequality, and Representation in Comparative Perspective

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Author :
Publisher : Russell Sage Foundation
ISBN 13 : 1610440447
Total Pages : 447 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis Democracy, Inequality, and Representation in Comparative Perspective by : Pablo Beramendi

Download or read book Democracy, Inequality, and Representation in Comparative Perspective written by Pablo Beramendi and published by Russell Sage Foundation. This book was released on 2008-09-04 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between the richest and poorest Americans has grown steadily over the last thirty years, and economic inequality is on the rise in many other industrialized democracies as well. But the magnitude and pace of the increase differs dramatically across nations. A country's political system and its institutions play a critical role in determining levels of inequality in a society. Democracy, Inequality, and Representation argues that the reverse is also true—inequality itself shapes political systems and institutions in powerful and often overlooked ways. In Democracy, Inequality, and Representation, distinguished political scientists and economists use a set of international databases to examine the political causes and consequences of income inequality. The volume opens with an examination of how differing systems of political representation contribute to cross-national variations in levels of inequality. Torben Iverson and David Soskice calculate that taxes and income transfers help reduce the poverty rate in Sweden by over 80 percent, while the comparable figure for the United States is only 13 percent. Noting that traditional economic models fail to account for this striking discrepancy, the authors show how variations in electoral systems lead to very different outcomes. But political causes of disparity are only one part of the equation. The contributors also examine how inequality shapes the democratic process. Pablo Beramendi and Christopher Anderson show how disparity mutes political voices: at the individual level, citizens with the lowest incomes are the least likely to vote, while high levels of inequality in a society result in diminished electoral participation overall. Thomas Cusack, Iverson, and Philipp Rehm demonstrate that uncertainty in the economy changes voters' attitudes; the mere risk of losing one's job generates increased popular demand for income support policies almost as much as actual unemployment does. Ronald Rogowski and Duncan McRae illustrate how changes in levels of inequality can drive reforms in political institutions themselves. Increased demand for female labor participation during World War II led to greater equality between men and women, which in turn encouraged many European countries to extend voting rights to women for the first time. The contributors to this important new volume skillfully disentangle a series of complex relationships between economics and politics to show how inequality both shapes and is shaped by policy. Democracy, Inequality, and Representation provides deeply nuanced insight into why some democracies are able to curtail inequality—while others continue to witness a division that grows ever deeper.