Publicidad 360º

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Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Publicidad contagiosa

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Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Third year of operation of the grant to demonstrate the significant contribution that rural young people can make to rural development in Latin America

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Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4./5 ( download)

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Report to the E. K. Kellogg Foundation - July 1, 1973 - June 30, 1974 - IICA

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Author :
Publisher : IICA
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4./5 ( download)

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Business

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Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

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Si tu Sitio Web Fuese un Empleado, ¿lo Despiderias?

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Author :
Publisher : AlanBerg.com
ISBN 13 : 0983211981
Total Pages : 49 pages
Book Rating : 4.9/5 (832 download)

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Las Ciudades Planetarias de Luz

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Publisher : Lulu.com
ISBN 13 : 1291548475
Total Pages : 269 pages
Book Rating : 4.2/5 (915 download)

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Book Synopsis Las Ciudades Planetarias de Luz by : David K. Miller

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Author :
Publisher : jacin
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4./5 ( download)

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Windows 10 For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119049369
Total Pages : 432 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Windows 10 For Dummies by : Andy Rathbone

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Una Guía para Emprendedores Jóvenes, Éxito en México, Productos Digitales con Identidad Mexicana

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Publisher : KNI Publishing Inc
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4./5 ( download)

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¿Crisis? Ni en tu casa ni en la mía

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Author :
Publisher : Lulu.com
ISBN 13 : 147107692X
Total Pages : 156 pages
Book Rating : 4.4/5 (71 download)

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Download or read book ¿Crisis? Ni en tu casa ni en la mía written by Francisco J. Gayet Canós and published by Lulu.com. This book was released on 2012-01-30 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual para ganar dinero por internet, guia sobre métodos de compraventa, programas de afiliados, métodos de pago por clic y como crear tiendas virtuales. Sistemas de promoción como creación de páginas de aterrizaje, marketing de pago, marketing gratuito, posicionamiento web, marketing en redes sociales y mucho más. Todo ello acompañado de descripciones gráficas y ejemplos prácticos.

Introduction to Management Accounting, Chap. 1-14

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Author :
Publisher : Pearson Educación
ISBN 13 : 9789702606406
Total Pages : 724 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Introduction to Management Accounting, Chap. 1-14 by : Charles T. Horngren

Download or read book Introduction to Management Accounting, Chap. 1-14 written by Charles T. Horngren and published by Pearson Educación. This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).

Spartacus International Gay Guide

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Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Spartacus International Gay Guide written by and published by . This book was released on 1983 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Environmental Justice Opportunity Assessment and Analysis

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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (8 download)

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Principles of Operations Management

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Publisher : Pearson Educación
ISBN 13 : 9789702605256
Total Pages : 710 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Principles of Operations Management by : Jay H. Heizer

Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Education

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Publisher :
ISBN 13 :
Total Pages : 770 pages
Book Rating : 4.F/5 ( download)

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Download or read book Education written by and published by . This book was released on 1917 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:

INFORME Conferencia Interamericana de Lideres de Juventudes Rurales 1968

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Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4./5 ( download)

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Download or read book INFORME Conferencia Interamericana de Lideres de Juventudes Rurales 1968 written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: