The Business of Belonging

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119766141
Total Pages : 208 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Business of Belonging by : David Spinks

Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Communities of Commerce

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Communities of Commerce by : Stacey E. Bressler

Download or read book Communities of Commerce written by Stacey E. Bressler and published by McGraw-Hill Companies. This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation.

Community Building

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Publisher :
ISBN 13 : 9780963039057
Total Pages : 476 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Community Building by : Kazimierz Gozdz

Download or read book Community Building written by Kazimierz Gozdz and published by . This book was released on 1995 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection from the foremost thinkers in this field.

Corporate Community Involvement

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Author :
Publisher : Routledge
ISBN 13 : 1351279025
Total Pages : 312 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Corporate Community Involvement by : Nick Lakin

Download or read book Corporate Community Involvement written by Nick Lakin and published by Routledge. This book was released on 2017-09-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?" Companies around the world are trying to answer these questions. Many are asking the same questions even as, collectively, they continue to spend billions on their communities. How do they know which activities are really worthwhile? Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever "how to" roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. It is designed to be practical, for those who want to act upon what they have read. It will fill a long-neglected niche as a day-to-day reference guide for practitioners. Corporate Community Involvement demonstrates what to do and how to do it. The advice is backed up by inspiring interviews with best-in-class practitioners from businesses such as Microsoft, GlaxoSmithKline, Ericsson, and Deutsche Bank and leading international Corporate Responsibility and Community Involvement experts. The book highlights proven best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide to developing and implementing a comprehensive and successful approach to Corporate Community Involvement. It shows how to: conduct a current state analysis and devise a strategy, organize staffing and budgets, integrate Corporate Community Involvement throughout the business and create high-profile programs, partner across sectors, measure and evaluate results, communicate successful activities, and overcome challenges. Corporate Community Involvement has an international perspective: the models and principles advocated are adaptable anywhere in the world. Also, it is designed to have as much relevance to a small or medium-sized enterprise as to a multinational. The book outlines the history and future of Corporate Community Involvement, explaining the business context and why companies need to manage their programs strategically. It also distinguishes between the growing lexicon of terminologies and provides clear definitions of terms such as "philanthropy", "sponsorship", "Corporate Citizenship", "Corporate Responsibility" and "Sustainability", advising when they are appropriate and how each can add value to corporate activities. This will be an indispensible resource for those working at the interface between business and the community. New or developing practitioners will learn from both the successes and failures of those before them. Representatives from other sectors, notably government, international agencies, NGOs, and academia, will come to understand companies' internal requirements for cross-sector collaboration programs in the community better. And students interested in this field will be better equipped to start careers.

Giving Back

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Publisher : John Wiley & Sons
ISBN 13 : 047016753X
Total Pages : 177 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Giving Back by : Bert Berkley

Download or read book Giving Back written by Bert Berkley and published by John Wiley & Sons. This book was released on 2008-02-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving Back: Connecting You, Business,and Community More than ever before, businesspeople are seeking new ways to get involved in their communities by affiliating with charities and nonprofits in meaningful and deeply powerful ways. This new mindset is one where doing good is not just positive public relations, but essential to the way the company does business. Giving Back: Connecting You, Business, and Community is a revolutionary book about the new enlightenment in business that is a direct result of the demographic, political, and social changes in the nation today. Brimming with exclusive stories of leaders who have been successful at making a difference in their own communities, this book shows you how many successful businesspeople have made giving back a part of their everyday lives. Giving Back also shows how your business's participation in charitable activities can enhance its brand—and bottom line. Providing a wealth of hands-on, practical experience, this insightful book covers essential topics, including: Why doing good is smart business Leading by example A revolution in retail Partnering with nonprofits A new spirit of volunteerism The venture philanthropists The personal benefits of giving back When businesspeople focus their energy, organ-izational talent, and personal connections on achieving a social goal, they can be a powerful force for community good. Giving Back provides you with the tools, facts, and know-how to build mutually beneficial relationships where the sum of the two parts can be greater than either one alone. There will never be a shortage of problems to be solved, but there will always be a need for talented and passionate people to help solve them. Giving Back will inspire you to give back to create a positive and long-lasting impact in your community and in the world around you.

Community Engagement and Investment

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Author :
Publisher : Business Expert Press
ISBN 13 : 1953349919
Total Pages : 283 pages
Book Rating : 4.9/5 (533 download)

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Book Synopsis Community Engagement and Investment by : Alan S. Gutterman

Download or read book Community Engagement and Investment written by Alan S. Gutterman and published by Business Expert Press. This book was released on 2021-01-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities. Sustainability is about the long-term wellbeing of society, an issue that encompasses a wide range of aspirational targets including ending poverty and hunger; ensuring healthy lives and promoting wellbeing for all; ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all; and promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Clearly the challenges associated with pursuing the goals are daunting and for most businesses it may be difficult for them to see how they can play a meaningful role in address them. While it is common for “society” to be identified as an organizational stakeholder, the reality is that one company cannot, acting on its own, achieve all the goals associated with societal wellbeing. However, every company, regardless of its size, can make a difference in some small, yet meaningful way, in the communities in which they operate, and more and more attention is being focused on the impact that companies have within their communities. Focusing on the community level allows an organization to set meaningful targets and implement programs that fit the scale of its operations and which can provide the most immediate value to the organization and its stakeholders. Societal wellbeing projects and initiatives must ensure that the organization does not compromise, and instead improves, the wellbeing of local communities through its value chain and in society-at-large. This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.

Southern African Development Community Business Law Handbook: Strategic Information and Developments

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Author :
Publisher : Lulu.com
ISBN 13 : 1438744587
Total Pages : 294 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis Southern African Development Community Business Law Handbook: Strategic Information and Developments by : IBP USA

Download or read book Southern African Development Community Business Law Handbook: Strategic Information and Developments written by IBP USA and published by Lulu.com. This book was released on 2009-03-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southern African Development Community SADC) Business Law Handbook - Strategic Informtion and Basic Laws

A Crowdfunder’s Strategy Guide

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564094
Total Pages : 217 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis A Crowdfunder’s Strategy Guide by : Jamey Stegmaier

Download or read book A Crowdfunder’s Strategy Guide written by Jamey Stegmaier and published by Berrett-Koehler Publishers. This book was released on 2015-09-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Opportunity Knocks

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Publisher : Center Street
ISBN 13 : 1546059121
Total Pages : 220 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Opportunity Knocks by : Senator Tim Scott

Download or read book Opportunity Knocks written by Senator Tim Scott and published by Center Street. This book was released on 2020-04-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this memoir about overcoming adversity in America, the U. S. Senator responsible for creating "opportunity zones" explains how hard work and community growth can drive businesses and end poverty. Senator Tim Scott knows adversity. As the son of a single mother from North Charleston, South Carolina, he struggled to get through school and had his dreams of a college football career shattered by a car wreck. But thanks to his mother and a few mentors along the way, he learned that "failure isn't failure unless you quit." He also learned that it's hard work and perseverance, not a government handout, that will get you ahead in life. Today, Senator Scott is the only black Republican in the Senate, and he believes that investment and commerce are the best ways to rebuild our most impoverished communities. This is the idea behind his signature piece of legislation, the "opportunity zones" program, which President Trump has strongly endorsed. The program provides tax incentives for businesses that invest in low-income urban areas, seeking to replace things like welfare and government assistance. In Opportunity Knocks, Senator Scott will tell his life story with a focus on adversity and opportunity. He will teach readers about the principles of hard work and hope while addressing the dangers of veering too far toward socialist policies. The book will also not shy away from discussions of racism and racial inequality in the United States and will recount some of Senator Scott's own brushes with racism as well as the many discussions he's had with people who want to help, including President Trump.

The Art of Community

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379311
Total Pages : 396 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of Community by : Jono Bacon

Download or read book The Art of Community written by Jono Bacon and published by "O'Reilly Media, Inc.". This book was released on 2009-08-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities

The White House Proposal for DC Business and Community Leaders' Perspective

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Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis The White House Proposal for DC Business and Community Leaders' Perspective by : United States. Congress. House. Committee on Government Reform and Oversight. Subcommittee on the District of Columbia

Download or read book The White House Proposal for DC Business and Community Leaders' Perspective written by United States. Congress. House. Committee on Government Reform and Oversight. Subcommittee on the District of Columbia and published by . This book was released on 1997 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Partnerships with Business and the Community

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Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Partnerships with Business and the Community by :

Download or read book Partnerships with Business and the Community written by and published by . This book was released on 2001 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Profitable Community Relations for Small Business

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Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Profitable Community Relations for Small Business by : Robert Wiley Miller

Download or read book Profitable Community Relations for Small Business written by Robert Wiley Miller and published by . This book was released on 1961 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small-Scale Renewable Energy Systems

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Publisher : CRC Press
ISBN 13 : 042967192X
Total Pages : 202 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Small-Scale Renewable Energy Systems by : Sven Ruin

Download or read book Small-Scale Renewable Energy Systems written by Sven Ruin and published by CRC Press. This book was released on 2019-10-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is ongoing in the field of small-scale energy solutions, which can enable lower impact on the environment, more robust supply and self-determination. Solar power and other forms of renewable energy sources, which you can implement to generate your own electricity, are growing quickly. Electromobility is transforming the car industry and transportation systems and can also play a role in your energy system. Electricity can be used much more efficiently than before, for example by using LED light, variable speed motor drives and efficient home appliances. Smart controls are available, sometimes with free open source software. All this opens up tremendous opportunities for energy independence, which is the focus of this book. The book introduces the reader to a number of renewable energy sources, to different options for storing electricity and to smart use of electricity, particularly in the context of small isolated systems. This is important because many renewable energy sources are weather- and season-dependent and usually require storage and smart control, in order to obtain a system that is completely independent of the electricity grid. In the book, overall system design is explained, including how to combine different sources in a hybrid system. Different system sizes and architectures are also covered. A number of real cases are described, where homes, businesses and communities have achieved a high level of energy independence or are on their way to achieving it. This book will prove useful in university education in renewable energy at bachelor and master level, and also for companies and private individuals, who want to start or expand activities in the area of renewable energy.

Your Community Can Profit from the Tourist Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Your Community Can Profit from the Tourist Business by : United States. Department of Commerce. Office of Area Development

Download or read book Your Community Can Profit from the Tourist Business written by United States. Department of Commerce. Office of Area Development and published by . This book was released on 1957 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Directions from the Field: Business Community

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Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis New Directions from the Field: Business Community by :

Download or read book New Directions from the Field: Business Community written by and published by . This book was released on 1998 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Business Ecology Perspective on Community-Driven Open Source

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Author :
Publisher : Linköping University Electronic Press
ISBN 13 : 9176853055
Total Pages : 411 pages
Book Rating : 4.1/5 (768 download)

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Book Synopsis A Business Ecology Perspective on Community-Driven Open Source by : Markus Radits

Download or read book A Business Ecology Perspective on Community-Driven Open Source written by Markus Radits and published by Linköping University Electronic Press. This book was released on 2019-01-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis approaches the phenomenon of open source software (OSS) from a managerial and organisational point of view. In a slightly narrower sense, this thesis studies commercialisation aspects around community-driven open source. The term ‘community-driven’ signifies open source projects that are managed, steered, and controlled by communities of volunteers, as opposed to those that are managed, steered, and controlled by single corporate sponsors. By adopting a business ecology perspective, this thesis places emphasis on the larger context within which the commercialisation of OSS is embedded (e.g., global and collaborative production regimes, ideological foundations, market characteristics, and diffuse boundary conditions). Because many business benefits arise as a consequence of the activities taking place in the communities and ecosystems around open source projects, a business ecology perspective may be a useful analytical guide for understanding the opportunities, challenges, and risks that firms face in commercializing OSS. There are two overarching themes guiding this thesis. The first theme concerns the challenges that firms face in commercialising community-driven open source. There is a tendency in the literature on business ecosystems and open source to emphasise the benefits, opportunities, and positive aspects of behaviour, at the expense of the challenges that firms face. However, business ecosystems are not only spaces of opportunity, they may also pose a variety of challenges that firms need to overcome in order to be successful. To help rectify this imbalance in the literature, the first theme particularly focuses on the challenges that firms face in commercialising community-driven open source. The underlying ambition is to facilitate a more balanced and holistic understanding of the collaborative and competitive dynamics in ecosystems around open source projects. The other theme concerns the complex intertwining of community engagement and profit-oriented venturing. As is acknowledged in the literature, the subject of firm-community interaction has become increasingly important because the survival, success, and sustainability of peer production communities has become of strategic relevance to many organisations. However, while many strategic benefits may arise as a consequence of firm-community interaction, there is a lack of research studying how the value-creating logics of firm–community interaction are embedded within the bigger picture in which they occur. Bearing this bigger picture in mind, this thesis explores the intertwining of volunteer community engagement and profit-oriented venturing by focusing on four aspects that are theorised in the literature: reinforcement, complementarity, synergy, and reciprocity. This thesis is designed as a qualitative exploratory single-case study. The empirical case is Joomla, a popular open source content management system. In a nutshell, the Joomla case in this thesis comprises the interactions in the Joomla community and the commercial activities around the Joomla platform (e.g., web development, consulting, marketing, customisation, extensions). In order to achieve greater analytical depth, the business ecology perspective is complemented with ideas and propositions from other theoretical areas, such as stakeholder theory, community governance, organizational identity, motivation theory, pricing, and bundling. The findings show that the common challenges in commercialising community-driven open source revolve around nine distinct factors that roughly cluster into three domains: the ecosystem, the community, and the firm. In short, the domain of the ecosystem comprises the global operating environment, the pace of change, and the cannibalisation of ideas. The domain of the community comprises the platform policy, platform image, and the voluntary nature of the open source project. And finally, the domain of the firm comprises the blurring boundaries between private and professional lives, the difficulty of estimating costs, and firm dependencies. Based on these insights, a framework for analysing community-based value creation in business ecosystems is proposed. This framework integrates collective innovation, community engagement, and value capture into a unified model of value creation in contexts of firm–community interaction. Furthermore, the findings reveal demonstrable effects of reinforcement, complementarity, synergy, and reciprocity in the intertwining of volunteer community engagement and profit-oriented venturing. By showing that this intertwining can be strong in empirical cases where commercial activities are often implicitly assumed to be absent, this thesis provides a more nuanced understanding of firm involvement in the realm of open source. Based on the empirical and analytical insights, a number of further theoretical implications are discussed, such as the role of intersubjective trust in relation to the uncertainties that commercial actors face, an alternative way of classifying community types, the metaphor of superorganisms in the context of open source, issues pertaining to the well-being of community participants, and issues in relation to the transitioning of open source developers from a community-based to an entrepreneurial self-identity when commercialising an open source solution. Furthermore, this thesis builds on six sub-studies that make individual contributions of their own. In a broad sense, this thesis contributes to the literature streams on the commercialisation of OSS, the business value and strategic aspects of open source, the interrelationships between community forms of organising and entrepreneurial activities, and the nascent research on ecology perspectives on peer-production communities. A variety of opportunities for future research are highlighted. Denna avhandling undersöker fenomenet öppen källkod, ’open source’, ur ett lednings och styrningsperspektiv. Mer konkret studeras aspekter på kommersialisering av ett community-drivet open source projekt (OSS, open source software). Uttrycket ’community-drivet’ hänvisar till open source projekt som drivs och styrs av volontärgrupper, till skillnad från open source projekt som drivs och styrs av enskilda företag. Genom att tillämpa ett affärsekologiperspektiv fokuserar denna avhandling på det vidare sammanhang som karaktäriserar kommersialisering av OSS, såsom globala och kollaborativa produktionssystem, värderingarna öppenhet och samarbete, marknadsstrukturer, och diffusa organisationsgränser. Aktiviteterna i open source communityn och dess kringliggande ekosystem kan bidra till många fördelar för företag, och därför kan ett affärsekologiperspektiv vara en användbar analytisk lins för att förstå de möjligheter, utmaningar och risker som företag står inför när de kommersialiserar OSS. Två övergripande teman lyfts fram i denna avhandling. Det första temat handlar om de utmaningar som företag står inför när de kommersialiserar community-driven OSS. Det finns i litteraturen om affärsekologier och open source en tendens att betona fördelar, möjligheter och positiva aspekter på beteende på bekostnad av att undersöka utmaningar som företag står inför. Affärsekologier innebär dock inte enbart möjligheter för företag, utan kan också orsaka en rad utmaningar som företag behöver hantera för att lyckas. Med utgångspunkt i denna obalans i litteraturen fokuserar det första temat på de utmaningar med kommersialisering av community-driven OSS. Detta görs för att bidra till en mer balanserad och holistisk förståelse av den på samma gång kollaborativa och konkurrerande dynamiken i affärsekologin runt ett open source projekt. Det andra temat handlar om sammanflätningen (intertwining) mellan community-deltagande och vinstdrivande verksamhet. Såsom det framgår i litteraturen har frågan om samverkan mellan företag och communities blivit allt viktigare, eftersom communityernas överlevnad, framgång och hållbarhet har blivit strategiskt viktiga för många organisationer. Även om många strategiska fördelar kan uppstå som en följd av samverkan mellan företag och communities saknas forskning om hur värdeskapande uppstår i en vidare kontext. Med ett bredare perspektiv i åtanke undersöker denna avhandling sammanflätningen av frivilligt community-deltagande och en vinstdrivande verksamhet genom att fokusera på fyra aspekter av sammanflätning som förekommer i litteraturen: förstärkning, komplementaritet, synergi, och ömsesidighet. Denna avhandling är utformad som en kvalitativ utforskande fallstudie. Det empiriska fallet är Joomla, ett innehållshanteringssystem som bygger på open source. Inom ramen för avhandlingen undersöks fallet i termer av samspel inom Joomla-communityn och de kommersiella aktiviteterna som sker runt Joomla-plattformen (t.ex., webbutveckling, rådgivning, marknadsföring, anpassningar, och extensions). För att uppnå ett analytiskt djup kompletteras affärsekologiperspektivet med idéer och förslag från andra teoretiska områden, såsom intressentmodellen, community-styrning, företagsidentitet, motivationsteori, prissättning, och buntning. Resultaten visar att utmaningarna med kommersialisering av community-driven OSS kretsar kring nio olika faktorer som kan grupperas i tre områden: ekosystemet, communityn, och företaget. Ekosystemsfaktorerna innefattar den globala verksamma miljön, förändringshastigheten och kannibalisering av idéer. Community-faktorerna innefattar plattformspolicy, plattformsimage, och att deltagandet i open source projektet sker på frivillig basis. Slutligen innefattar företagsfaktorerna suddiga gränser mellan privatliv och arbetsliv, svårigheten att uppskatta kostnader samt beroendeförhållanden mellan företag. Baserat på dessa insikter föreslås en modell för att analysera communitybaserad värdeskapande i affärsekologier. Modellen integrerar kollektiv innovation, community-deltagande, och value capture i en holistisk modell för community-baserad värdeskapande i kontexten samverkan mellan företag och communities. Vidare beskrivs effekterna av sammanflätningen av frivilligt community-deltagande och vinstdrivande verksamhet i termer av förstärkning, komplementaritet, synergi, och ömsesidighet. Genom att visa att sammanflätningen av frivilligt community-deltagande och vinstdrivande verksamhet kan vara stark i fall där det ofta antas implicit att kommersiella aktiviteter inte förekommer ger denna avhandling en mer nyanserad förståelse av företags roll i kontexten open source. Baserat på empiriska och analytiska insikter diskuterar denna avhandling ett antal teoretiska konsekvenser, såsom rollen som intersubjektiv tillit spelar i förhållande till den ovisshet som kommersiella aktörer står inför, ett alternativt sätt att klassificera community-typer, metaforen superorganismer i kontexten open source, community-deltagares välbefinnande, samt hur open source utvecklare hanterar övergången från en community-baserad självidentitet till en entreprenöriell självidentitet vid kommersialisering av OSS. Dessutom ger de sex delstudier som avhandlingen bygger på egna bidrag som presenteras i respektive delstudie. I stora drag bidrar denna avhandling till litteraturen om kommersialisering av OSS, affärsmässiga och strategiska aspekter på open source, samspelet mellan community-driven entreprenörsverksamhet samt den framväxande forskning som använder ett affärsekologiperspektiv för att studera kollegial produktion baserad på allmännytta. En mängd olika möjligheter för framtida forskning lyfts fram.