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Communications Audit
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Book Synopsis Auditing Organizational Communication by : Owen Hargie
Download or read book Auditing Organizational Communication written by Owen Hargie and published by Routledge. This book was released on 2009-03-19 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communication is vital for business success. This core text in the field of organizational communication equips readers with the vital analytic tools required to measure and monitor their communications.
Book Synopsis Handbook of Communication Audits for Organisations by : Owen Hargie
Download or read book Handbook of Communication Audits for Organisations written by Owen Hargie and published by Psychology Press. This book was released on 2000 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book could serve as the module text in organisational communication for final year undergraduates/postgraduates. It is also a complete handbook for those whose task it is to carry out an audit.
Book Synopsis Assessing Organizational Communication by : Cal W. Downs
Download or read book Assessing Organizational Communication written by Cal W. Downs and published by Guilford Press. This book was released on 2012-04-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
Book Synopsis Auditing Organizational Communication by : Owen Hargie
Download or read book Auditing Organizational Communication written by Owen Hargie and published by Routledge. This book was released on 2009-03-19 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Auditing Organizational Communication is a thoroughly revised and updated new edition of the successful Handbook of Communication Audits for Organizations, which has established itself as a core text in the field of organizational communication. Research studies consistently show the importance of effective communication for business success. They also underscore the necessity for organizations to put in place validated techniques to enable them to systematically measure and monitor their communications. This Handbook equips readers with the vital analytic tools required to conduct such assessments. Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia: provide a comprehensive analysis of research, theory and practice pertaining to the communication audit approach review the main options confronting organizations embarking on audit discuss the merits and demerits of the approaches available provide case studies of the communication audit process in action illustrate how findings can be interpreted so that suitable recommendations can be framed outline how reports emanating from such audits should be constructed. This second edition arrives at a time of considerable growing interest in the area. A large volume of research has been published since the last edition of the book, and the text has been comprehensively updated by reviewing this wealth of data. In addition, new chapters on social network analysis and auditing the communication revolution have been added, together with new case study chapters illustrating audits in action.
Book Synopsis The Communications Audit by : Anthony Booth
Download or read book The Communications Audit written by Anthony Booth and published by Gower Publishing Company, Limited. This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Communications for Nonprofit Organizations by : Sally J. Patterson
Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-01-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Book Synopsis Data Communications Network Auditing by : Bruce Griffis
Download or read book Data Communications Network Auditing written by Bruce Griffis and published by CRC Press. This book was released on 2007-03-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains product specific information based on Cisco router command line interface, and IBM's Net view. It is designed to help us understand the "parts and pieces" of communications and determine how components fit together, and what they look like on your bill.
Book Synopsis Successful Marketing Communications by : Cathy Ace
Download or read book Successful Marketing Communications written by Cathy Ace and published by Routledge. This book was released on 2012-06-14 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
Book Synopsis Guidelines for the Evaluation of Electronic Data Interchange Products by : John J. Garguilo
Download or read book Guidelines for the Evaluation of Electronic Data Interchange Products written by John J. Garguilo and published by DIANE Publishing. This book was released on 1998-02 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report will assist the reader in determining which EDI product, among many candidate products, best meets the reader's requirements. Chapters include: EDI tutorial (history of EDI, communications, etc.), functional evaluation guidelines (basic capabilities, access control, communications, installation and maintenance, application system interfaces, customization, data conversion and editing, control and audit reports, and support); performance evaluation guidelines (performance tests, performance testing example); integration and implementation issues (Fed. procurement). Extensive bibliography. Illustrated.
Book Synopsis Communication Audits by : Cal W. Downs
Download or read book Communication Audits written by Cal W. Downs and published by Addison-Wesley Longman. This book was released on 1988 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Internal Communication by : Lyn Smith
Download or read book Effective Internal Communication written by Lyn Smith and published by Kogan Page Publishers. This book was released on 2008 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.
Book Synopsis Marketing Communications by : John Egan
Download or read book Marketing Communications written by John Egan and published by SAGE. This book was released on 2022-11-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.
Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Book Synopsis Measuring Your Media Profile by : Dermot H. McKeone
Download or read book Measuring Your Media Profile written by Dermot H. McKeone and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.
Book Synopsis Strategic Communications for School Leaders by : Vicki Gunther
Download or read book Strategic Communications for School Leaders written by Vicki Gunther and published by Rowman & Littlefield Publishers. This book was released on 2011-03-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.
Book Synopsis Handbook of Public Relations by : Robert L. Heath
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Book Synopsis Corporate Assessment (Routledge Revivals) by : Adrian Furnham
Download or read book Corporate Assessment (Routledge Revivals) written by Adrian Furnham and published by Routledge. This book was released on 2015-06-11 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations designed to improve employee satisfaction, motivation, loyalty and performance. Insight is provided into the kinds of measurement tools and assessment techniques that are available, and the authors offer recommendations for the use of these instruments, and how best to utilize the information they can produce. This book will not only be of interest to managers who need to assess their companies, but to students of business, organizational psychology, and human resource management.
