Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Communication De La Culture A La Strategie
Download Communication De La Culture A La Strategie full books in PDF, epub, and Kindle. Read online Communication De La Culture A La Strategie ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Communication for Business and the Professions: Strategie s and Skills by : Judith Dwyer
Download or read book Communication for Business and the Professions: Strategie s and Skills written by Judith Dwyer and published by Pearson Higher Education AU. This book was released on 2012-10-15 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive how-to guide to preparing students for the demands they’ll face on the job. Dwyer thoroughly addresses the new-media skills that employees are expected to have in today’s business environment. Now titled Communication for Business and the Professions: Strategies and Skills, the fifth edition presents these technologies in the context of proven communication strategies and essential business English skills. With new and updated content on social media and technology, Dwyer provides comprehensive coverage of communication strategies and skills by linking theory and research with practical skills and examples. Dwyer believes in expanding our knowledge of what we can do to interact effectively and provides us with working models to practise and refine how well we do it. This edition continues to provide a solid background in communication, stimulate critical thinking, and promote active learning through a variety of features and activities.
Book Synopsis Communication, de la culture à la stratégie by : Michel Bolyos
Download or read book Communication, de la culture à la stratégie written by Michel Bolyos and published by . This book was released on 2003 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Organizational Culture Strategies for Effective Knowledge Management and Performance by : Tessier, Dana
Download or read book Handbook of Research on Organizational Culture Strategies for Effective Knowledge Management and Performance written by Tessier, Dana and published by IGI Global. This book was released on 2021-06-25 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are facing major disruptions in technology, consumer preferences, and in the makeup of their workforce, and as a result, they will need to adapt to these rapidly changing times to stay effective. Organizations that are able to tap into the collective knowledge of their employees and leverage their insights will have an advantage over those that lack this connectivity. Implementing a knowledge management (KM) strategy can help organizations improve operational effectiveness, innovation, and adapt to changes, but the majority of KM implementations fail due to misalignment with the organization's existing culture. Organizational culture can enable effective KM, or it can be a barrier to its implementation. The Handbook of Research on Organizational Culture Strategies for Effective Knowledge Management and Performance defines the relationship between organizational culture and knowledge management and how they impact one another. This handbook also identifies critical business practices to assist organizations in transitioning to work from home while maintaining a strong corporate culture that includes beneficial knowledge-sharing behaviors. Covering topics including knowledge management, organizational culture, and change management, this text is essential for managers, executives, practitioners, leaders in business, non-profits, academicians, researchers, and students looking for research on how organizations can thrive and adapt due to emerging global disruptions as well as local or internal disruptions.
Book Synopsis Leading the Narrative by : Mari K Eder
Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Book Synopsis Stratégies et communication publicitaire by : Loran Subra
Download or read book Stratégies et communication publicitaire written by Loran Subra and published by . This book was released on 2005 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Culture Management by : Lukasz Wroblewski
Download or read book Culture Management written by Lukasz Wroblewski and published by Logos Verlag Berlin GmbH. This book was released on 2017-01-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales
Book Synopsis Marketing Culturel. Comment peut-on développer la stratégie de présence de la culture française en Egypte? by : Dina Saba
Download or read book Marketing Culturel. Comment peut-on développer la stratégie de présence de la culture française en Egypte? written by Dina Saba and published by . This book was released on 2014-10-30 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: These de Master de l'annee 2010 dans le domaine Gestion d'entreprise - Marketing, Communication d'entreprise, GRC, Analyse de marche, Medias sociaux, note: Mention Assez Bien, langue: Francais, resume: Ce memoire s'articule autour de deux parties. La premiere porte sur les aspects theoriques du marketing de la diffusion d'une culture a l'international ainsi que les caracteristiques qui distinguent les relations culturelles franco-egyptiennes, de l'historique a l'etat present. La seconde partie traite les cotes pratiques du sujet etudie. Ainsi, elle prend l'exemple du Centre Francais de Culture et de Cooperation en Egypte, examine sa strategie de presence, ses outils marketing et suggere a la fin certaines recommandations en vue de les ameliorer."
Book Synopsis Communication et interculturalité : Cultures et interactions interpersonnelles by : FRAME Alexander
Download or read book Communication et interculturalité : Cultures et interactions interpersonnelles written by FRAME Alexander and published by Lavoisier. This book was released on 2013-02-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sous l’influence de la mondialisation, les contacts entre cultures et l’hybridation culturelle ne cessent de croître, projetant l’interculturalité au centre de l’espace public. Alors que certaines approches exclusivement focalisées sur les différences culturelles décrivent comment se comporter auprès de groupes étrangers, Communication et interculturalité analyse la manière dont les individus s’adaptent en tenant compte des différentes cultures et identités (professionnelles, organisationnelles, ethniques, régionales, familiales, etc...) qui constituent des repères sémiotiques et symboliques pouvant être mis au service du sens. Il explore ainsi la relation entre cultures, identités et communication interpersonnelle pour comprendre les dynamiques de construction de sens qui émergent dans une interaction réelle. Destiné à un public scientifique mais également à toute personne qui s’interroge sur les relations entre cultures et communication, cet ouvrage développe une approche sémiopragmatique novatrice de la communication interculturelle, inscrite dans le champ naissant de la culture-interaction.
Book Synopsis Pro en Communication by : Thierry Libaert
Download or read book Pro en Communication written by Thierry Libaert and published by Vuibert. This book was released on 2018-01-31 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les 58 outils essentiels avec 12 plans d'action opérationnels, un ouvrage pratique, simple et concret pour maîtriser tous les aspects des métiers de la Communication. La collection Pro en... propose des ouvrages pratiques permettant de consolider ses compétences professionnelles grâce à un tour complet des outils propres au métier, et à des plans d'action qui mettent le lecteur en situation de mobiliser concrètement, dans son quotidien professionnel ce qu'il a appris du métier. Véritable guide d'accompagnement, cet ouvrage aidera les collaborateurs de la fonction Communication à piloter la communication en identifiant les outils nécessaires à chaque action, à s'appuyer sur les bons indicateurs de performance, à se démarquer de la concurrence, à instaurer la confiance avec les publics visés, à élaborer la communication digitale. Il abordera aussi, notamment, la communication interne, les relations publiques, la communication de crise, et les dernières innovations du domaine. - 62 modules 'Outil' présentent, agrémentés de schémas ou matrices, tous les outils essentiels, spécifiques du métier : une définition ou description de l'outil + les bénéfices de son utilisation + un exemple d'application + les pièges à éviter. - 12 Plans d'action présentent : l'intérêt du plan d'action + les actions prioritaires à mener + des encadrés informatifs + des éclairages d'expert + des apports novateurs pour mettre à jour ses compétences 'métier' + un cas d'entreprise pour illustrer le plan d'action + les critères de réussite du plan d'action.
Book Synopsis La communication-monde by : Armand Mattelart
Download or read book La communication-monde written by Armand Mattelart and published by Editions La Découverte. This book was released on 1999 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du télégraphe au satellite, des grandes agences de presse aux bases de données, l'internationalisation et la multiplication des réseaux et des flux de communication n'ont cessé, au cours des deux derniers siècles, de déplacer les bornes de la planète : un bouleversement sans précédent dans l'histoire de l'humanité. C'est la genèse de cette communication-monde, indissociable de l'économie et de la société-monde qu'Armand Mattelart retrace dans ce livre, resté un ouvrage de référence depuis sa publication en 1992. Il montre ainsi tout ce que les institutions et les pratiques de la communication moderne doivent à la guerre, à ses méthodes de propagande et d'" action psychologique ". Et il s'interroge sur le rôle croissant de la " géofinance " et de la " guerre économique" dans les nouveaux réseaux d'information transfrontières : la communication-monde annonce-t-elle l'avènement d'une culture mondiale " uniformisatrice, ou est-elle le prélude à une fragmentation culturelle de la planète ? L'autre originalité de ce livre est d'être à la fois une histoire des mots et des choses. Car, en même temps que l'histoire des réseaux et des stratégies de leurs acteurs, il propose une histoire des idées, des théories et des doctrines successivement élaborées pour en rendre compte.
Book Synopsis Les stratégies de communication persuasive dans l'Union européenne by : Eric Dacheux
Download or read book Les stratégies de communication persuasive dans l'Union européenne written by Eric Dacheux and published by Editions L'Harmattan. This book was released on 1994 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Communication by : Sandra Oliver
Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Book Synopsis Communication et culture by : Paul-Marcel Lemaire
Download or read book Communication et culture written by Paul-Marcel Lemaire and published by Presses Université Laval. This book was released on 1989 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans une perspective multidisciplinaire, l'auteur tente de cerner les liens complexes entre les nouvelles communications et la culture qui se défait et se bâtit sous nos yeux. Initie aux grands problèmes, mais invite aussi à de nouvelles façons de pratiquer la culture.
Book Synopsis Une Stratégie de la culture by : Cornelis Anthonie van Peursen
Download or read book Une Stratégie de la culture written by Cornelis Anthonie van Peursen and published by . This book was released on 1976 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cultiver sa communication by : Jérôme Ramacker
Download or read book Cultiver sa communication written by Jérôme Ramacker and published by Edipro. This book was released on 2014-08-18 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Que devient votre relation au public une fois le rideau baissé ? Vous qui aviez mis tant d’énergie à le séduire, à coups d’affichages urbains et de teasers sur les réseaux sociaux. Lui qui s’était fait un film de votre promesse, et qui repart sans vous dire un mot. De nombreux porteurs de projets culturels et artistiques oublient de prolonger l’expérience au-delà du vernissage de leur création. Or, c’est en cultivant sa communication qu’on récolte les labeurs de cette médiatisation. Cette approche stratégique se positionne très justement après « Communiquer son projet artistique », premier ouvrage de l’auteur qui s’est imposé comme une référence sur le marketing culturel. Elle propose des pistes de réflexion et des conseils pratiques pour tisser des liens durables entre les di%érents acteurs d’une communication qui fait culture.
Book Synopsis Penser la stratégie dans le champ de la communication by : Erik Bertin
Download or read book Penser la stratégie dans le champ de la communication written by Erik Bertin and published by Presses Universitaires de Limoges et du Limousin. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Enjeux et effets d'une stratégie globale de communication dans l'évolution d'un événement culturel by : Sébastien Penet
Download or read book Enjeux et effets d'une stratégie globale de communication dans l'évolution d'un événement culturel written by Sébastien Penet and published by . This book was released on 2011 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
