Communicating With The Mature Market

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Handbook of Communication and Aging Research

Author : Jon F. Nussbaum
Publisher : Routledge
ISBN 13 : 1135639825
Total Pages : 617 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Communication and Aging Research by : Jon F. Nussbaum

Download or read book Handbook of Communication and Aging Research written by Jon F. Nussbaum and published by Routledge. This book was released on 2004-04-12 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the Handbook of Communication and Aging Research captures the ever-changing and expanding domain of aging research. Since it was first recognized that there is more to social aging than demography, gerontology has needed a communication perspective. Like the first edition, this handbook sets out to demonstrate that aging is not only an individual process but an interactive one. The study of communication can lead to an understanding of what it means to grow old. We may age physiologically and chronologically, but our social aging--how we behave as social actors toward others, and even how we align ourselves with or come to understand the signs of difference or change as we age--are phenomena achieved primarily through communication experiences. Synthesizing the vast amount of research that has been published on communication and aging in numerous international outlets over the last three decades, the book's contributors include scholars from North America and the United Kingdom who are active researchers in the perspectives covered in their particular chapter. Many of the chapters work to deny earlier images of aging as involving normative decrement to provide a picture of aging as a process of development involving positive choices and providing new opportunities. A recuring theme in many chapters is that of the heterogeneity of the group of people who are variously categorized as older, aged, elderly, or over 65. The contributors review the literature analytically, in a way that reveals not only current theoretical and methodological approaches to communication and aging research but also sets the future agenda. This handbook will be of great interest to scholars and researchers in gerontology, developmental psychology, and communication, and, in this updated edition, will continue to play a key role in the study of communication and aging.

Marketing Communications

Author : Micael Dahlen
Publisher : John Wiley & Sons
ISBN 13 : 0470319925
Total Pages : 613 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Marketing Communications by : Micael Dahlen

Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

Marketing Communications

Author : John Egan
Publisher : SAGE
ISBN 13 : 1473908620
Total Pages : 441 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Communications by : John Egan

Download or read book Marketing Communications written by John Egan and published by SAGE. This book was released on 2014-10-13 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing.

The Image of Aging in Media and Marketing

Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Image of Aging in Media and Marketing by : United States. Congress. Senate. Special Committee on Aging

Download or read book The Image of Aging in Media and Marketing written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communications in EU Law : Antitrust Market Power and Public Interest

Author : Antonio Bavasso
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041119744
Total Pages : 450 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Communications in EU Law : Antitrust Market Power and Public Interest by : Antonio Bavasso

Download or read book Communications in EU Law : Antitrust Market Power and Public Interest written by Antonio Bavasso and published by Kluwer Law International B.V.. This book was released on 2003-01-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaching the theme from an antitrust perspective and focusing on telecommunications and television broadcasting, this volume examines how traditional European competition law doctrines and principles can be applied to this converging sector. The application of antitrust rules to the communications sector is often one of the most controversial areas of law and policy. The shift towards a more competition law oriented form of regulation is one of the main principles inspiring the recent reform of European sectorial regulation enshrined in the 2002 Electronic Communication Package. The Package was adopted in 2002 and is in the process of being implemented throughout the Union. This monograph provides a detailed description of the new regulatory package and highlights the interplay between regulatory provisions and EC competition law. It then follows the pattern of a typical antitrust analysis containing chapters on the definition of relevant market in the sector and various forms of abuses of market power. The book also critically examines the Commission's practice and policy in the field of merger control and considers its relationship with wider regulatory policies. Finally it analyses the sector from the perspective of the 'European' public interest and the changed nature of communications as a public service.

Evolution and Standardization of Mobile Communications Technology

Author : Seo, DongBack
Publisher : IGI Global
ISBN 13 : 1466640758
Total Pages : 225 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Evolution and Standardization of Mobile Communications Technology by : Seo, DongBack

Download or read book Evolution and Standardization of Mobile Communications Technology written by Seo, DongBack and published by IGI Global. This book was released on 2013-05-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technologies (ICT) are a vital component of successful business models. As new technologies emerge, organizations must adapt quickly and strategically to these changes or risk falling behind. Evolution and Standardization of Mobile Communications Technology examines methods of developing and regulating compatibility standards in the ICT industry, assisting organizations in their application of the latest communications technologies in their business practices. Organizations maintain competitive advantage by implementing cutting-edge technologies as soon as they appear. This book serves as a compendium of the most recent research and development in this arena, providing readers with the insight necessary to take full advantage of a wide range of ICT solutions. This book is part of the Advances in IT Standards and Standardization Research series collection.

Communication in Responsible Business

Author : Roger N. Conaway
Publisher : Business Expert Press
ISBN 13 : 1606493256
Total Pages : 188 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Communication in Responsible Business by : Roger N. Conaway

Download or read book Communication in Responsible Business written by Roger N. Conaway and published by Business Expert Press. This book was released on 2012-08-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

Understanding the Older Consumer

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1134663919
Total Pages : 192 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Understanding the Older Consumer by : Barrie Gunter

Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

Information and Communication Technologies in Support of the Tourism Industry

Author : Pease, Wayne
Publisher : IGI Global
ISBN 13 : 1599041618
Total Pages : 394 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Information and Communication Technologies in Support of the Tourism Industry by : Pease, Wayne

Download or read book Information and Communication Technologies in Support of the Tourism Industry written by Pease, Wayne and published by IGI Global. This book was released on 2007-02-28 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the process of transformation as it relates to the tourism industry, and the changes to that industry from modern electronic communications. It covers not only geographically supportive technologies in communication, but also in terms of culture, economics, marketing, social, and regional issues"--Provided by publisher.

The Marketing Book

Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356924
Total Pages : 866 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Marketing Book by : Michael Baker

Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Frameworks for Market Strategy

Author : Noel Capon
Publisher : Taylor & Francis
ISBN 13 : 1317496760
Total Pages : 633 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Frameworks for Market Strategy by : Noel Capon

Download or read book Frameworks for Market Strategy written by Noel Capon and published by Taylor & Francis. This book was released on 2016-12-08 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.

The Abcs of Strategic Communication

Author : M. Larry Litwin APR Fellow PRSA
Publisher : AuthorHouse
ISBN 13 : 1546228578
Total Pages : 718 pages
Book Rating : 4.5/5 (462 download)

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Book Synopsis The Abcs of Strategic Communication by : M. Larry Litwin APR Fellow PRSA

Download or read book The Abcs of Strategic Communication written by M. Larry Litwin APR Fellow PRSA and published by AuthorHouse. This book was released on 2007-12-27 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement matters on the Web; Assessing your writing; Be a better manager; Business dining: Dos and donts; Convince vs. persuade; Crafting your resume; Cover letters that get attention; Fly with less turbulence; Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech; The

Measuring Marketing and Brand Communications Performance

Author : Elenica Pjero
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527547159
Total Pages : 169 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Measuring Marketing and Brand Communications Performance by : Elenica Pjero

Download or read book Measuring Marketing and Brand Communications Performance written by Elenica Pjero and published by Cambridge Scholars Publishing. This book was released on 2020-02-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful and provide significant marketing return on investment (ROI). Moreover, the notions, methods and approaches described here ultimately constitute the tools of developing, measuring and improving strategy design and implementation. In addition, they are linked to a number of wider business goals, such as increased customer basis, stronger customer relationships, cost control, increased consumer loyalty, and brand building. In this vein, the book proposes various means of generating greater returns from marketing and brand investments, maximising both their efficiency and effectiveness. This, in turn, allows for greater financial resources to be reinvested towards consumer and employee satisfaction, strengthening the stability and viability of the company.

Integrated Marketing Communications

Author : Philip J. Kitchen
Publisher : Springer Nature
ISBN 13 : 3030764168
Total Pages : 379 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Integrated Marketing Communications by : Philip J. Kitchen

Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Springer Nature. This book was released on 2022-01-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

The Broadband Millennium: Communication Technologies and Markets

Author : Don Flournoy
Publisher : Intl. Engineering Consortiu
ISBN 13 : 9781931695275
Total Pages : 510 pages
Book Rating : 4.6/5 (952 download)

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Book Synopsis The Broadband Millennium: Communication Technologies and Markets by : Don Flournoy

Download or read book The Broadband Millennium: Communication Technologies and Markets written by Don Flournoy and published by Intl. Engineering Consortiu. This book was released on 2004 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on future markets for broadband products and services, as well as the infrastructure under development that is intended to make those markets more readily attainable and manageable. But it also takes on a more ambitious agenda. Its analysis shows how advanced technologies are facilitating the transition to a new world information and economic order in which much larger percentages of end users have a greater chance of getting what they want.

Profitable Marketing Communications

Author : Antony Young
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449421
Total Pages : 236 pages
Book Rating : 4.4/5 (494 download)

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Book Synopsis Profitable Marketing Communications by : Antony Young

Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.

Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context

Author : Michael Daehn
Publisher : Lulu.com
ISBN 13 : 141167071X
Total Pages : 206 pages
Book Rating : 4.4/5 (116 download)

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Book Synopsis Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context by : Michael Daehn

Download or read book Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context written by Michael Daehn and published by Lulu.com. This book was released on 2011-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.