Communicating Through Graphic Design 2nd Edition Student Book

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Design for Communication

Author : Elizabeth Resnick
Publisher : John Wiley & Sons
ISBN 13 : 9780471418290
Total Pages : 270 pages
Book Rating : 4.4/5 (182 download)

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Book Synopsis Design for Communication by : Elizabeth Resnick

Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Communicating Through Graphic Design 2nd Edition Student Book

Author : Kevin Gatta
Publisher :
ISBN 13 : 9781615289660
Total Pages : pages
Book Rating : 4.2/5 (896 download)

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Book Synopsis Communicating Through Graphic Design 2nd Edition Student Book by : Kevin Gatta

Download or read book Communicating Through Graphic Design 2nd Edition Student Book written by Kevin Gatta and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Graphic Design Theory

Author : Helen Armstrong
Publisher : Chronicle Books
ISBN 13 : 1616891238
Total Pages : 153 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Graphic Design Theory by : Helen Armstrong

Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Design Thinking for Visual Communication

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350040576
Total Pages : 324 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Design Thinking for Visual Communication by : Gavin Ambrose

Download or read book Design Thinking for Visual Communication written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

The Elements of Graphic Design

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1581157800
Total Pages : 227 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Elements of Graphic Design by : Alex W. White

Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2011-03-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic Design as Communication

Author : Malcolm Barnard
Publisher : Routledge
ISBN 13 : 1136477225
Total Pages : 214 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Graphic Design as Communication by : Malcolm Barnard

Download or read book Graphic Design as Communication written by Malcolm Barnard and published by Routledge. This book was released on 2013-07-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

Grid Systems in Graphic Design

Author : Josef Müller-Brockmann
Publisher : Verlag Niggli AG
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Grid Systems in Graphic Design by : Josef Müller-Brockmann

Download or read book Grid Systems in Graphic Design written by Josef Müller-Brockmann and published by Verlag Niggli AG. This book was released on 1996 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.

Introduction to Graphic Communication

Author : Harvey Levenson
Publisher :
ISBN 13 : 9780692081174
Total Pages : 248 pages
Book Rating : 4.0/5 (811 download)

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Book Synopsis Introduction to Graphic Communication by : Harvey Levenson

Download or read book Introduction to Graphic Communication written by Harvey Levenson and published by . This book was released on 2018-04-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.

Design Elements

Author : Timothy Samara
Publisher : Rockport Publishers
ISBN 13 : 1616736364
Total Pages : 273 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Design Elements by : Timothy Samara

Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Graphic Design Theory

Author : Meredith Davis
Publisher :
ISBN 13 : 9780500290491
Total Pages : 0 pages
Book Rating : 4.2/5 (94 download)

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Book Synopsis Graphic Design Theory by : Meredith Davis

Download or read book Graphic Design Theory written by Meredith Davis and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.

Visual Communication Design

Author : Meredith Davis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350031836
Total Pages : 209 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Visual Communication Design by : Meredith Davis

Download or read book Visual Communication Design written by Meredith Davis and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Designing Type

Author : Karen Cheng
Publisher : Yale University Press
ISBN 13 : 0300249926
Total Pages : 249 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Designing Type by : Karen Cheng

Download or read book Designing Type written by Karen Cheng and published by Yale University Press. This book was released on 2020-10-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Download How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world PDF Online Free

Author : Michael Bierut
Publisher : Thames & Hudson
ISBN 13 : 0500773076
Total Pages : 320 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world by : Michael Bierut

Download or read book How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world written by Michael Bierut and published by Thames & Hudson. This book was released on 2016-01-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to... is set to be the bible of graphic design ideas.

Communicating Well

Author : Robert MacDougall
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516547784
Total Pages : pages
Book Rating : 4.5/5 (477 download)

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Book Synopsis Communicating Well by : Robert MacDougall

Download or read book Communicating Well written by Robert MacDougall and published by Cognella Academic Publishing. This book was released on 2018-11-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Well: A Fundamental Toolkit offers a full conceptual framework to help students become skilled communicators in relationships, groups, as public speakers, and as media users. Conceived and authored by a diverse team of veteran communication professors, Communicating Well provides students a concise yet thought-provoking set of tools and tips for realizing their potential as communicators across settings. After introducing readers to the communication process, the book addresses how perceptions of self and others impact communication. Students are provided important tools for verbal and nonverbal communication, including ways to truly listen, and emerge better prepared for interviews, relationships, working in groups, public speaking, and skillfully using media. Additionally, this edition features new chapters on intercultural communication and mediated communication. The book features updated concepts of culture and social capital that are particularly relevant in today's global world. Communicating Well is written for basic communication courses at the introductory college level. It can also be used for classes in psychology, sociology, and education, or any course that emphasizes the relational, social, and professional significance of communicating well.

Type Matters!

Author : Jim Williams
Publisher :
ISBN 13 : 9781858945675
Total Pages : 0 pages
Book Rating : 4.9/5 (456 download)

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Book Synopsis Type Matters! by : Jim Williams

Download or read book Type Matters! written by Jim Williams and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text.

How to

Author : Michael Bierut
Publisher : HarperCollins
ISBN 13 : 0062413910
Total Pages : 0 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis How to by : Michael Bierut

Download or read book How to written by Michael Bierut and published by HarperCollins. This book was released on 2016-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

Graphic Design: The New Basics (Second Edition, Revised and Expanded)

Author : Ellen Lupton
Publisher : Chronicle Books
ISBN 13 : 1616894555
Total Pages : 264 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Graphic Design: The New Basics (Second Edition, Revised and Expanded) by : Ellen Lupton

Download or read book Graphic Design: The New Basics (Second Edition, Revised and Expanded) written by Ellen Lupton and published by Chronicle Books. This book was released on 2015-07-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.