Communicating Success Public Relations With An Italian Flair

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Communicating Success Public Relations with an Italian Flair

Author : Tiziana Rocca
Publisher : Ipoc Press
ISBN 13 : 8895145119
Total Pages : 117 pages
Book Rating : 4.8/5 (951 download)

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Book Synopsis Communicating Success Public Relations with an Italian Flair by : Tiziana Rocca

Download or read book Communicating Success Public Relations with an Italian Flair written by Tiziana Rocca and published by Ipoc Press. This book was released on 2007 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.

Communicating Success

Author : Tiziana Rocca
Publisher : Ipoc Press
ISBN 13 : 8895145496
Total Pages : 117 pages
Book Rating : 4.8/5 (951 download)

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Book Synopsis Communicating Success by : Tiziana Rocca

Download or read book Communicating Success written by Tiziana Rocca and published by Ipoc Press. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can't forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession's concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca's guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.

Translation Review

Author :
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Translation Review by :

Download or read book Translation Review written by and published by . This book was released on 2008 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jazz Italian Style

Author : Anna Harwell Celenza
Publisher : Cambridge University Press
ISBN 13 : 1316764095
Total Pages : 269 pages
Book Rating : 4.3/5 (167 download)

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Book Synopsis Jazz Italian Style by : Anna Harwell Celenza

Download or read book Jazz Italian Style written by Anna Harwell Celenza and published by Cambridge University Press. This book was released on 2017-03-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz Italian Style explores a complex era in music history, when politics and popular culture collided with national identity and technology. When jazz arrived in Italy at the conclusion of World War I, it quickly became part of the local music culture. In Italy, thanks to the gramophone and radio, many Italian listeners paid little attention to a performer's national and ethnic identity. Nick LaRocca (Italian-American), Gorni Kramer (Italian), the Trio Lescano (Jewish-Dutch), and Louis Armstrong (African-American), to name a few, all found equal footing in the Italian soundscape. The book reveals how Italians made jazz their own, and how, by the mid-1930s, a genre of jazz distinguishable from American varieties and supported by Mussolini began to flourish in northern Italy and in its turn influenced Italian-American musicians. Most importantly, the book recovers a lost repertoire and an array of musicians whose stories and performances are compelling and well worth remembering.

Fashion Branding and Communication

Author : Byoungho Jin
Publisher : Springer
ISBN 13 : 1137523433
Total Pages : 199 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Fashion Branding and Communication by : Byoungho Jin

Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Marketing Communications 2007-2008

Author : Graham Hughes
Publisher : Routledge
ISBN 13 : 075066648X
Total Pages : 286 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Communications 2007-2008 by : Graham Hughes

Download or read book Marketing Communications 2007-2008 written by Graham Hughes and published by Routledge. This book was released on 2005-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 05/06 Marketing Communications

Author : Chris Fill
Publisher : Routledge
ISBN 13 : 113642153X
Total Pages : 285 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 05/06 Marketing Communications by : Chris Fill

Download or read book CIM Coursebook 05/06 Marketing Communications written by Chris Fill and published by Routledge. This book was released on 2012-06-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

The Army Communicator

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis The Army Communicator by :

Download or read book The Army Communicator written by and published by . This book was released on 1987 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World's Fairs Italian-Style

Author : Cristina Della Coletta
Publisher : University of Toronto Press
ISBN 13 : 1442658096
Total Pages : 362 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis World's Fairs Italian-Style by : Cristina Della Coletta

Download or read book World's Fairs Italian-Style written by Cristina Della Coletta and published by University of Toronto Press. This book was released on 2006-12-15 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to conventional wisdom, Italy was not an influential participant in the nationalistic and imperialistic discourses that world's fairs produced in countries such as Great Britain, France, and the United States. In the late nineteenth and early twentieth centuries, however, Italy hosted numerous national and international exhibitions expounding notions of national identity, imperial expansion, technological progress, and capitalist growth. World's Fairs Italian-Style explores world's fairs in Italy at the turn of the twentieth century in comparison to their more famous counterparts in France, England, and the United States. Cristina Della Coletta demonstrates that, because of its social fragmentation and hybrid history, Italy was a site of both hegemony and subordination – an aspiring imperial power whose colonization started from within. She focuses on two best-selling authors, Emilio Salgari and Guido Gozzano, and illustrates how these authors interpreted their age's 'exposition mentality.' Salgari and Gozzano's exposition narratives, Della Coletta argues, reveal Italy's uncertainties about own sense of national identity, and its belated commitment to Western imperialism. Of interest to students and scholars of literature, cultural history, and Italian, World's Fairs Italian-Style provides a fascinating glimpse into a hitherto unexplored area of study, and brings to light a cultural phenomenon that played a significant role in shaping Italy's national identity.

An Anthropology of Contemporary Art

Author : Thomas Fillitz
Publisher : Taylor & Francis
ISBN 13 : 135001642X
Total Pages : 297 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis An Anthropology of Contemporary Art by : Thomas Fillitz

Download or read book An Anthropology of Contemporary Art written by Thomas Fillitz and published by Taylor & Francis. This book was released on 2018-01-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the exciting developments that have occurred in the anthropology of art over the last twenty years, this study uses ethnographic methods to explore shifts in the art market and global contemporary art. Recognizing that the huge diversity of global phenomena requires research on the ground, An Anthropology of Contemporary Art examines the local art markets, biennials, networks of collectors, curators, artists, patrons, auction houses, and museums that constitute the global art world. Divided into four parts – Picture and Medium; World Art Studies and Global Art; Art Markets, Maecenas and Collectors; Participatory Art and Collaboration – chapters go beyond the standard emphasis on Europe and North America to present first-hand fieldwork from a wide range of areas, including Brazil, Turkey, and Asia and the Pacific. With contributions from distinguished anthropologists such as Philippe Descola and Roger Sansi Roca, this book provides a fresh approach to key topics in the discipline. A model for demonstrating how contemporary art can be studied ethnographically, this is a vital read for students in anthropology of art, visual anthropology, visual culture, and related fields.

Sub-National Democracy and Politics Through Social Media

Author : Mehmet Zahid Sobacı
Publisher : Springer
ISBN 13 : 3319733869
Total Pages : 223 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Sub-National Democracy and Politics Through Social Media by : Mehmet Zahid Sobacı

Download or read book Sub-National Democracy and Politics Through Social Media written by Mehmet Zahid Sobacı and published by Springer. This book was released on 2018-02-27 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the impact of social media on democracy and politics at the sub-national level in developed and developing countries. Over the last decade or so, social media has transformed politics. Offering political actors opportunities to organize, mobilize, and connect with constituents, voters, and supporters, social media has become an important tool in global politics as well as a force for democracy. Most of the available research literature focuses on the impact of social media at the national level; this book fills that gap by analyzing the political uses of social media at the sub-national level. The book is divided into two parts. Part One, “Social Media for Democracy” includes chapters that analyze potential contributions of social media tools to the realizing of basic values of democracy, such as public engagement, transparency, accountability, participation and collaboration at the sub-national level. Part Two, “Social Media in Politics” focuses on the use of social media tools by political actors in political processes and activities (online campaigns, protests etc.) at the local, regional and state government levels during election and non-election periods. Combining theoretical and empirical analysis, each chapter provides evaluations of overarching issues, questions, and problems as well as real-world experiences with social media, politics, and democracy in a diverse sample of municipalities. This volume will be of use to graduate students, academicians, and researchers, in several disciplines and fields, such as public administration, political science, ICT, sociology, communication studies and public policy as well as politicians and practitioners.

5 Chairs 5 Choices

Author : Louise Evans
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.6/5 (442 download)

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Book Synopsis 5 Chairs 5 Choices by : Louise Evans

Download or read book 5 Chairs 5 Choices written by Louise Evans and published by . This book was released on 2020-05-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a call to action. We spend about eighty percent of our day at work, the rest is at home. If we have a bad day at work we are likely to take that negativity home with us and vice versa. It is of paramount importance that we create healthy environments in the spaces that most affect our lives by giving of our best and receiving the like in return. The 5 Chairs is a powerful and systematic method which helps us master our own behaviours and manage the behaviours of others. To be a good leader is to contribute to the success and happiness of everyone, at work and at home, on a conscious level. The 5 Chairs offer 5 Choices. Which will you choose?"One of the most practical books on emotional intelligence that I have ever read."Richard Barrett, Chairman and Founder of the Barrett Values Centre."Louise's work is for people with the intelligence and humility to believe that in life one can always improve, one can try to understand before judging and one can listen to other people's convictions no matter how diverse. In an increasingly multicultural, globalised world where managing diversity is key to success, Louise's guidelines should be a moral obligation."Franco Moscetti CEO, Axel Glocal Business, previously CEO of Amplifon Ltd"The 5 Chair experience is powerful. After reading the book you feel more equipped, excited even, to manage your daily behaviours and conversations in a completely new way, both at work and at home. It's a real game changer."David Trickey CEO at TCO International and Partner at Viral Change TM"Louise's groundbreaking book is for anyone who is interested in bringing more empathy, emotional intelligence and consciousness into their career (and into their daily life). The examples in this insightful book are practical and easy to integrate, and it's a must-read for anyone who wants to be an inspiring and more effective Leader."Ellen Looyen, Bestselling Author, "Branded for Life!"

Public Relations for Public Libraries

Author : Betty Pratt Rice
Publisher : New York : Wilson
ISBN 13 : 9780824204761
Total Pages : 152 pages
Book Rating : 4.2/5 (47 download)

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Book Synopsis Public Relations for Public Libraries by : Betty Pratt Rice

Download or read book Public Relations for Public Libraries written by Betty Pratt Rice and published by New York : Wilson. This book was released on 1972 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developing added channels of communication; Attracting patrons through special events and programs; Displays and exhibits as a public relations tool; Structuring and winning bond and budget issues; Friends of the library: keeping an asset from becoming a liability.

Marvels of Science

Author : Kendall Haven
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313090009
Total Pages : 261 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Marvels of Science by : Kendall Haven

Download or read book Marvels of Science written by Kendall Haven and published by Bloomsbury Publishing USA. This book was released on 1994-04-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: These 50 tales take just minutes to read but amply illustrate scientific principles and the evolution of science through history. Discussion questions and additional references are included and stories are cross-indexed by year of occurrence and by scientist. Focusing on the characters, events, and moments of genius that comprise the story of science, these 50 short reads are ideal for both read-alouds and reading assignments. The tales take just minutes to read but amply illustrate scientific principles and the evolution of science through history. Discussion questions and additional references correlate each story with elements of the science curriculum and provide direction for students to pursue their own discoveries. Stories are cross-indexed by year of occurrence and by scientist.

National Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis National Journal by :

Download or read book National Journal written by and published by . This book was released on 2010-03 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizational Change and Information Systems

Author : Paolo Spagnoletti
Publisher : Springer Science & Business Media
ISBN 13 : 3642372287
Total Pages : 468 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Organizational Change and Information Systems by : Paolo Spagnoletti

Download or read book Organizational Change and Information Systems written by Paolo Spagnoletti and published by Springer Science & Business Media. This book was released on 2013-05-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a range of issues emerging from the interaction of Information Technologies and organizational systems. It contains a collection of research papers focusing on themes of growing interest in the field of Information Systems, Organization Studies, and Management. The book offers a multidisciplinary view on Information Systems aiming to disseminate academic knowledge. It might be particularly relevant to IT practitioners such as information systems managers, business managers and IT consultants. The volume is divided into six sections, each one focusing on a specific theme. The content of each section is based on a selection of the best papers (original double blind peer reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which has been held in Rome, Italy in September 2012.

History of Technology Volume 32

Author : Ian Inkster
Publisher : Bloomsbury Publishing
ISBN 13 : 1472532643
Total Pages : 353 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis History of Technology Volume 32 by : Ian Inkster

Download or read book History of Technology Volume 32 written by Ian Inkster and published by Bloomsbury Publishing. This book was released on 2014-10-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of current research in the history of Italian technology in the long run, from the early Middle Ages to the 20th century. The contributors focus on different aspects of Italian creativity in a local, transnational and global dimension, tracing the trajectory from primacy to relative decline. The themes range from the creation and establishment of new technologies in laboratories or enterprises, the processes of learning, diffusion, and copying and the institutions involved in the generation of a national technological capability and innovation system. Comparative studies are included in order to illustrate special features of the Italian case. The industries covered in this volume range from silk, iron and steel production, to electricity generation and telecommunications. Special Issue: Italian Technology from the Renaissance to the 20th Century Edited by Anna Guagnini and Luca Mola Included in this volume: Inventors, Patents and the Market for Innovations in Renaissance Italy The Microcosm: Technological Innovation and the Transfer of Mechanical Knowledge in the Habsburg Empire of the Sixteenth century Diamonds in Early Modern Venice: Technology, Products and International Competition A Global Supremacy. The Worldwide Hegemony of the Piedmontese Reeling Technologies, 1720s-1830s Raw Materials, Transmission of Know-How and Ceramic Techniques in Early Modern Italy: a Mediterranean perspective Anabaptist Migration and the Diffusion of the Maiolica from Faenza to Central Europe A Bold Leap into Electric Light. The Creation of the Società Italiana Edison, 1880-1886 Keeping Abreast with the Technology of Science. The Economic Life of the Physics Laboratory at the University of Padua, 1847-1857 Mechanics “Made in Italy”: Innovation and Expertise Evolution. A Case Study from the Packaging Industry, 1960-98 Telecommunications Italian Style. The shaping of the constitutive choices (1850-1914) Beyond the Myth of the Self-taught Inventor. The Learning Process and Formative Years of Young Guglielmo Marconi Technology Transfer, Economic Strategies and Politics in the Building of the First Italian Submarine Telegraph Lights and Shades: Italian Innovation Across the Centuries European Steel vs Chinese Cast-iron: From Technological Change to Social and Political Choices (4th Century BC-18th Century AD) The Italian National Innovation System. A Long Term Perspective, 1861-2011