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Author : Commission of the European Communities
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 ( download)
Download or read book Commercial Communications in the Internal Market written by Commission of the European Communities and published by . This book was released on 1996 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nordic Council Of Ministers Staff
Publisher : Nordic Council of Ministers
ISBN 13 : 9789291209934
Total Pages : 64 pages
Book Rating : 4.2/5 (99 download)
Download or read book Commercial Communications written by Nordic Council Of Ministers Staff and published by Nordic Council of Ministers. This book was released on 1997 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: On cover: Consumer. About the European Community [EC]'s Green paper on commercial communications.
Author : Raffaele Torino
Publisher : Roma TrE-Press
ISBN 13 : 8894885518
Total Pages : 173 pages
Book Rating : 4.8/5 (948 download)
Download or read book Introduction to European Union internal market law written by Raffaele Torino and published by Roma TrE-Press. This book was released on 2017-12-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il libro costituisce un’introduzione al diritto del mercato interno europeo ed illustra e analizza l’evoluzione della disciplina del mercato interno e le sue caratteristiche e categorie giuridiche principali (Cap. 1 – Raffaele Torino), la libera circolazione delle merci (Cap. 2 – Federico Raffaele), la libera circolazione delle persone (Cap. 3 – Filippo Palmieri), la libera prestazione dei servizi e il diritto di stabilimento (Cap. 4 – Arianna Paoletti) e la libera circolazione dei capitali e dei pagamenti (Cap. 5 – Ilaria Ricci).
Author : Philipp Kiiver
Publisher : Europa Law Publishing
ISBN 13 : 9789089520937
Total Pages : 944 pages
Book Rating : 4.5/5 (29 download)
Download or read book Selected National, European and International Provisions from Public and Private Law written by Philipp Kiiver and published by Europa Law Publishing. This book was released on 2010 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Maastricht Law Faculty is known for its outstanding expertise in the field of European and comparative law, and it attaches great importance to comparative legal studies in its teaching. National, European, and international legal provisions, which have proven to be particularly relevant in comparative legal studies, assists students, academics, and practitioners in their comparative law work. This expanded and updated second edition of the Maastricht Collection covers the areas of: constitutional law * administrative law and administrative procedure * criminal justice * European and international human rights law * property law * tort law * national and European contract law * civil procedure * private international law * company law * international business law * international tax law. For each area, a selection of important legal provisions - from France, Germany, the Netherlands, and the UK - is provided. This includes domestic constitutional and statutory provisions, provisions from international treaties, and instruments of the EU. In addition, selected sources from the US are provided. Sources are reproduced in the original English or are rendered as fresh English translations under critical editorship. Unlike many other translations, The Maastricht Collection remains true to the content, style, and syntax of the original texts. This allows the reader to appreciate, not only the substance, but also the authentic form - and the beauty - of foreign legal sources.
Author : Rogier W. De Vrey
Publisher : BRILL
ISBN 13 : 9004150404
Total Pages : 399 pages
Book Rating : 4.0/5 (41 download)
Download or read book Towards a European Unfair Competition Law written by Rogier W. De Vrey and published by BRILL. This book was released on 2006 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to discuss the state of unfair competition law in the European Union. In this respect, the various efforts that have been made in the past to come to harmonization of this area of law and the reasons that they were only partially successful are reviewed. In addition, the International and European regulations that refer to unfair competition, like, e.g., the Paris Convention, the TRIPs and the recent 2004 Unfair Commercial Practices Directive are discussed. Also an overview is given of the unfair competition laws in the United Kingdom, Germany and the Netherlands with respect to the 'problem-areas' of slavish imitation, misleading advertising, denigrating one's competitor, trade secrets and finally, misappropriation of valuable trade assets. Unfair competition law is traditionally considered part of intellectual property law. Not only the relation of unfair competition law to intellectual property laws are therefore part of the discussion but also the areas of consumer protection law (since unfair competition law is partly orientated towards consumer protection) and competition (as an economic concept) is the topic of thorough review.
Author : Stephen Weatherill
Publisher : Bloomsbury Publishing
ISBN 13 : 1847313477
Total Pages : 300 pages
Book Rating : 4.8/5 (473 download)
Download or read book The Regulation of Unfair Commercial Practices under EC Directive 2005/29 written by Stephen Weatherill and published by Bloomsbury Publishing. This book was released on 2007-02-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the fruit of a conference held in Oxford on March 3, 2006 under the auspices of the Institute of European and Comparative Law in the Oxford University Law Faculty. Directive 2005/29 is an important new measure in the construction of a legal framework apt to promote an integrated economic space in the European Union. It establishes a harmonised regime governing the control of unfair commercial practices. As such it represents an important exercise in the use of new rules and new techniques, and therefore poses new challenges to EU lawyers. The purpose of this book is to inform and to explore the issues raised by the Directive, issues which are of academic and practical interest, in helping to understand the evolution of European consumer law within the broader programme of European market regulation. The intense practical significance of this Directive, which heralds a new regime, is likely to provoke commercial operators to seek to exploit opportunities to pursue practices previously suppressed.
Author : Graham Stephenson
Publisher : Bloomsbury Publishing
ISBN 13 : 1509960538
Total Pages : 437 pages
Book Rating : 4.5/5 (99 download)
Download or read book Core Statutes on Commercial & Consumer Law 2022-23 written by Graham Stephenson and published by Bloomsbury Publishing. This book was released on 2022-08-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-selected and authoritative, Hart Core Statutes provide the key materials needed by students in a format that is clear, compact and very easy to use. They are ideal for use in exams.
Author : Ross Brennan
Publisher : SAGE
ISBN 13 : 1446247783
Total Pages : 409 pages
Book Rating : 4.4/5 (462 download)
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2010-10-20 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. Praise for the Second Edition: 'I found that the first edition of Brennan, Canning and McDowell's text was excellent for raising students' awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short 'snapshots' to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding' - Michael Saren, Professor of Marketing, University of Leicester 'This textbook makes a unique contribution to business-to-business teaching: not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers. A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of 'snapshots' in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing' - Peter Naudé, Professor of Marketing, Manchester Business School 'The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales' - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London 'The text provides an authoritative, up-to-date review of organisational strategy development and 'firmographic' market segmentation. It provides a comprehensive literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong' - Stuart Challinor, Lecturer in Marketing, Newcastle University 'This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely European case studies that make for extremely interesting reading. It is a 'must read' for any undergraduate or postgraduate Marketing student' - Dr Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, Anglia Ruskin University, Cambridge
Author : Alan L. Cobb
Publisher : University of Ottawa Press
ISBN 13 : 0776604937
Total Pages : 225 pages
Book Rating : 4.7/5 (766 download)
Download or read book Cyberidentities written by Alan L. Cobb and published by University of Ottawa Press. This book was released on 1999 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative study explores diverse aspects of Canadian and European identity on the information highway and reaches beyond technical issues to confront and explore communication, culture and the culture of communication. Published in English.
Author : Douglas Lee Donoho
Publisher : Carolina Academic Press
ISBN 13 : 1611632870
Total Pages : 378 pages
Book Rating : 4.6/5 (116 download)
Download or read book International Business Transactions written by Douglas Lee Donoho and published by Carolina Academic Press. This book was released on 2013-10-04 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: As suggested by its title, this e-book presents student-oriented materials focused on legal issues common to international business transactions. With an emphasis on sales of goods and services, the materials review international transactions from both the private law and governmental regulatory perspectives, domestic and international. Several features of the book distinguish it as a teaching tool from more traditional law school offerings. First, the book is offered in an electronic format which is designed to make extensive use of web-based resources. Among other advantages, this format (1) provides much cheaper, flexible and more accessible learning materials for students; (2) takes advantage of the excellent web-based resources that students are accustomed to using, including multi-media content; and (3) creates a flexible framework that allows professors to adapt, improve or otherwise modify content to suit their needs during successive iterations of the course. Second, the materials and format are designed to encourage students to take a more active role in their learning with an emphasis on skills building. Each chapter presents a problem and typically asks students to address legal issues as a practicing lawyer would, working through primary materials — cases, statutes and treaty texts. Third, the materials are written and prepared for the uninitiated and uninformed. Basic background explanations are always provided and all questions posed in the text are meant to be answered by the students — there are no abstract, obtuse or unanswerable questions set out in the materials. With guidance from their instructor, students are required to examine the material provided not only to learn the relevant law but also to build the essential skills of effective lawyering.
Author : S. Hart
Publisher : Springer
ISBN 13 : 1349260703
Total Pages : 249 pages
Book Rating : 4.3/5 (492 download)
Download or read book Brands written by S. Hart and published by Springer. This book was released on 1997-11-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Author : Heritiana Ranaivoson
Publisher : Taylor & Francis
ISBN 13 : 1000877884
Total Pages : 185 pages
Book Rating : 4.0/5 (8 download)
Download or read book European Audiovisual Policy in Transition written by Heritiana Ranaivoson and published by Taylor & Francis. This book was released on 2023-05-31 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case study topics against the broader theoretical background. Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters’ signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities. This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.
Author : Jan Oster
Publisher : Cambridge University Press
ISBN 13 : 110702658X
Total Pages : 655 pages
Book Rating : 4.1/5 (7 download)
Download or read book European and International Media Law written by Jan Oster and published by Cambridge University Press. This book was released on 2017 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique textbook offers a comprehensive overview of European and international media law, and how globalised communication has shaped it.
Author : Geraint G. Howells
Publisher : Routledge
ISBN 13 : 1351942042
Total Pages : 486 pages
Book Rating : 4.3/5 (519 download)
Download or read book EC Consumer Law written by Geraint G. Howells and published by Routledge. This book was released on 2017-07-05 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will describe the development of European Community consumer law and seek to determine to what extent action by the European Community has promoted the interest of consumer protection. In doing so it will consider important areas relating to protection of the consumers economic interests and physical safety, as well as questions of access to justice. In addition to assessing the success of community consumer policy the authors will also put forward suggestions for ways in which consumer protection can be enhanced at the community level.
Author : Gabriël Moens
Publisher : Springer Science & Business Media
ISBN 13 : 9048187745
Total Pages : 486 pages
Book Rating : 4.0/5 (481 download)
Download or read book Commercial Law of the European Union written by Gabriël Moens and published by Springer Science & Business Media. This book was released on 2010-04-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: ? The Hon. Michael Kirby AC CMG This splendid book performs the heroic task of introducing readers to the large canvas of the commercial law of the European Union (EU). The EU began as an economic community of six nations but has grown into 27 member states, sharing a signi?cant political, social and legal cohesion and serving almost 500 million citizens. It generates approximately 30% of the nominal gross world product. The EU is a remarkable achievement of trans-national co-operation, given the history (including recent history) of national, racial, ethnic and religious hatred and con?ict preceding its creation. Although, as the book recounts, the institutions of the EU grew directly out of those of the European Economic Community, created in 1957 [1.20], the genesis of the EU can be traced to the sufferings of the Second World War and to the disclosure of the barbarous atrocities of the Holocaust. Out of the chaos and ruins of historical enmities and the shattered cities and peoples that survived those terrible events, arose an astonishing pan- European Movement.
Author : Great Britain: Parliament: House of Lords: European Union Committee
Publisher : The Stationery Office
ISBN 13 : 9780104007334
Total Pages : 252 pages
Book Rating : 4.0/5 (73 download)
Download or read book Completing the Internal Market in Services written by Great Britain: Parliament: House of Lords: European Union Committee and published by The Stationery Office. This book was released on 2005-07-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade in services across the EU remains subject to a large number of restrictions, limiting choice for consumers and businesses, holding back growth, output and employment. The Commission has proposed a Directive which seeks to encourage greater cross-border trade in services by providing a legal framework that will eliminate obstacles to: the freedom for service providers to establish their business in any Member State; and the free movement of services between Member States. This report concentrates on the free movement of services between Member States. Under the Country of Origin Principle, a business which provides services in the Member State in which it is established is qualified to provide services on a temporary basis in any other Member State according to the regulations of its home Member State. Despite a substantial number of exceptions to the application of the Principle, the Directive has been criticised. The Committee, though, finds that the draft Services Directive does not pose a threat to the health and safety of employees or consumers, nor to environmental standards, nor to consumer protection. Services of general economic interest should not be excluded from the Directive. The draft Directive offers opportunities for small businesses in all 25 Member States of the European Union. The Services Directive is essential to remove unnecessary and unjustified obstacles to trade and to flexible markets thereby making the European Union more competitive in a global economy.
Author : Hugh Collins
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041122249
Total Pages : 317 pages
Book Rating : 4.0/5 (411 download)
Download or read book The Forthcoming EC Directive on Unfair Commercial Practices written by Hugh Collins and published by Kluwer Law International B.V.. This book was released on 2004-01-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: To encourage cross-border transactions in the Single Market of the European Community, the Commission has proposed general framework legislation to set general standards that forbid unfair marketing practices towards consumers, thereby increasing consumer confidence when deciding whether or not to shop abroad in the Community, either in person or through modern methods of electronic purchasing through the Internet. The essays in this volume critically examine the proposed Directive that prohibits unfair commercial practices, and in particular they consider the potential legal and economic implications of a legal duty to trade fairly in the context of general contract law, the protection of consumers, and the needs of competition policy. The distinguished authors of these essays, from Finland, Germany, Italy, The Netherlands, Spain, and the United Kingdom, explain the different approaches of national legal systems to the legal regulation of marketing practices, and assess the compatibility of the proposed Directive with national law and its likely success in achieving the promotion of trade in the Single Market. About the authorHugh Collins is Professor of English Law at the London School of Economics. He studied law at Oxford and Harvard. He has published extensively in the field of contract law including The Law of Contract 4th ed (London, Butterworths, 2003), and Regulating Contracts (Oxford, Oxford University Press, 1999).
