Author : Elizabeth S. Wellhausen
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.:/5 (122 download)
Book Synopsis Color Preferences, Clothing Interest and Self-concept of Elderly Women by : Elizabeth S. Wellhausen
Download or read book Color Preferences, Clothing Interest and Self-concept of Elderly Women written by Elizabeth S. Wellhausen and published by . This book was released on 1984 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The purpose of the study was to investigate the importance of color as a design element in clothing, color preferences of elderly women for clothes, including values and intensities, and the relation between color preferences and a) self-concept and b) clothing interest. The questionnaire included a modification of Cave's (1965) Color Questionnaire, Mason's (1954b) Self-Concept Questionnaire, and an adaptation of Sharpe's (1963) Clothing Interest/Importance Measure. Data of the participants age and color preferences during youth and middle age were also obtained. The sample was composed of 111 women 65 years of age and over from five independent living retirement homes in Columbus, Ohio. Frequency counts, percentages, central tendencies, and analysis of variance were used to analyze the data. The elderly women in the sample ranked style first and color second as clothing characteristics noticed when shopping. Blue was the preferred color of clothing along with a light, bright value/chroma combination. Red was the second preferred hue. Blue was the preferred hue for a dressy dress and casual dress for spring or summer and for a dressy dress for autumn or winter. Blue tied with red as the preferred color for a pantsuit or casual outfit for autumn or winter. Blue was found to be the preferred color during the participants' youth and middle age. Red was the second preferred hue during youth and middle age. No differences were found between color preferences and a) self-concept and b) clothing interest.
