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Color And Meaning
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Download or read book Color and Meaning written by John Gage and published by Univ of California Press. This book was released on 1999 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Gage's Color and Meaning is full of ideas. . .He is one of the best writers on art now alive."--A. S. Byatt, Booker Prize winner
Book Synopsis Color - Messages & Meanings by : Leatrice Eiseman
Download or read book Color - Messages & Meanings written by Leatrice Eiseman and published by Hand Books Press. This book was released on 2006-11-29 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Book Synopsis Color and Meaning by : Marcia B. Hall
Download or read book Color and Meaning written by Marcia B. Hall and published by . This book was released on 1994 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent restoration campaigns, particularly to the Sistine Chapel, have focused attention on the importance of colour in our experience of paintings, but until recently it has been neglected by art historians. The author believes that the work of art can only be fully appreciated when it is regarded as the product of both the artist's hand and mind. This study utilizes the traditional sources, such as contemporary theoretical writings and iconographical analysis, but in addition draws on the scientific findings of the conservation laboratories. This is a new body of data assembled in large part since World War II, which art historians are only beginning to exploit to fill out the history of technique. Rather than writing merely a history of technique, however, the author has integrated this material with traditional approaches to cultural history. She undertakes to examine twenty major paintings of the period from Giotto to Tintoretto to elucidate how colour and technique contribute to their meaning. She gives us then, the first modern consideration of Renaissance paintings both as physical objects and as monuments of cultural history.
Download or read book Living Color written by Nina G. Jablonski and published by Univ of California Press. This book was released on 2012-09-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living Color is the first book to investigate the social history of skin color from prehistory to the present, showing how our body’s most visible trait influences our social interactions in profound and complex ways. In a fascinating and wide-ranging discussion, Nina G. Jablonski begins with the biology and evolution of skin pigmentation, explaining how skin color changed as humans moved around the globe. She explores the relationship between melanin pigment and sunlight, and examines the consequences of rapid migrations, vacations, and other lifestyle choices that can create mismatches between our skin color and our environment. Richly illustrated, this book explains why skin color has come to be a biological trait with great social meaning— a product of evolution perceived by culture. It considers how we form impressions of others, how we create and use stereotypes, how negative stereotypes about dark skin developed and have played out through history—including being a basis for the transatlantic slave trade. Offering examples of how attitudes about skin color differ in the U.S., Brazil, India, and South Africa, Jablonski suggests that a knowledge of the evolution and social importance of skin color can help eliminate color-based discrimination and racism.
Download or read book Colour and Culture written by John Gage and published by . This book was released on 2009-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Colors Demonic and Divine by : Herman Pleij
Download or read book Colors Demonic and Divine written by Herman Pleij and published by Columbia University Press. This book was released on 2004 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including a wealth of vivid detail and ranging over theology, poetry, painting, heraldry, fashion, and daily life, this book elucidates the attitudes toward color in medieval times and the effect these attitudes still have on modern society.
Book Synopsis Color, Race, and English Language Teaching by : Andy Curtis
Download or read book Color, Race, and English Language Teaching written by Andy Curtis and published by Routledge. This book was released on 2006 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joins Critical Race Theory and narrative inquiry to look at the question: What does it mean to be a TESOL professional of color?
Book Synopsis Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color by : Richard G. Lewis
Download or read book Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
Book Synopsis The Symbolism of Colour by : Ellen Conroy
Download or read book The Symbolism of Colour written by Ellen Conroy and published by . This book was released on 1921 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grid Systems written by Kimberly Elam and published by Chronicle Books. This book was released on 2014-04-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Book Synopsis The Basics of Color Psychology by : Celia Elledge
Download or read book The Basics of Color Psychology written by Celia Elledge and published by . This book was released on 2020-10-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychology of color is widely used in the marketing and branding of big companies - colors can manipulate our perception, increase our awareness, tap into either our analytical or emotional sides of the brain, and even make us buy a product! Knowing these facts about all colors can be a powerful tool that can drive our productivity, motivation, or trigger deep relaxation.With this 53-pages ebook prepared by our editors, you can support us and have a better understanding of how you can manipulate the colors in your home environment or in your office to trigger certain emotional states.
Book Synopsis The Meaning of Color in Ancient Mesopotamia by : Shiyanthi Thavapalan
Download or read book The Meaning of Color in Ancient Mesopotamia written by Shiyanthi Thavapalan and published by BRILL. This book was released on 2019-10-21 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In The Meaning of Color in Ancient Mesopotamia, Shiyanthi Thavapalan offers the first in-depth study of the words and expressions for colors in the Akkadian language (c. 2500-500 BCE). By combining philological analysis with the technical investigation of materials, she debunks the misconception that people in Mesopotamia had a limited sense of color and convincingly positions the development of Akkadian color language as a corollary of the history of materials and techniques in the ancient Near East"--
Download or read book My Many Colored Days written by Dr. Seuss and published by Knopf Books for Young Readers. This book was released on 1998-09-08 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Seuss's youngest concept book is now available in a sturdy board book for his youngest fans! All of the stunning illustrations and imaginative type designs of Steve Johnson and Lou Fancher are here, as are the intriguing die-cut squares in the cover. A brighter, more playful cover design makes this board book edition all the more appropriate as a color concept book to use with babies or a feelings and moods book to discuss with toddlers.
Download or read book Black written by Michel Pastoureau and published by . This book was released on 2009 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the history of the color black, its various meanings and representations.
Book Synopsis Secret Language of Color by : Joann Eckstut
Download or read book Secret Language of Color written by Joann Eckstut and published by Black Dog & Leventhal. This book was released on 2013-10-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this beautiful and thorough investigation, The Secret Language of Color celebrates and illuminates the countless ways in which color colors our world. Why is the sky blue, the grass green, a rose red? Most of us have no idea how to answer these questions, nor are we aware that color pervades nearly all aspects of life, from the subatomic realm and the natural world to human culture and psychology. Organized into chapters that begin with a fascinating explanation of the physics and chemistry of color, The Secret Language of Color travels from outer space to Earth, from plants to animals to humans. In these chapters we learn about how and why we see color, the nature of rainbows, animals with color vision far superior and far inferior to our own, how our language influences the colors we see, and much more. Between these chapters, authors Joann Eckstut and Ariele Eckstut turn their attention to the individual hues of the visible spectrum?red, orange, yellow, green, blue, and violet?presenting each in fascinating, in-depth detail. Including hundreds of stunning photographs and dozens of informative, often entertaining graphics, every page is a breathtaking demonstration of color and its role in the world around us. Whether you see red, are a shrinking violet, or talk a blue streak, this is the perfect book for anyone interested in the history, science, culture, and beatuty of color in the natural and man-made world.
Book Synopsis Colour and Meaning in Ancient Rome by : Mark Bradley
Download or read book Colour and Meaning in Ancient Rome written by Mark Bradley and published by Cambridge University Press. This book was released on 2011-06-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of colour has become familiar territory in anthropology, linguistics, art history and archaeology. Classicists, however, have traditionally subordinated the study of colour to form. By drawing together evidence from contemporary philosophers, elegists, epic writers, historians and satirists, Mark Bradley reinstates colour as an essential informative unit for the classification and evaluation of the Roman world. He also demonstrates that the questions of what colour was and how it functioned - as well as how it could be misused and misunderstood - were topics of intellectual debate in early imperial Rome. Suggesting strategies for interpreting Roman expressions of colour in Latin texts, Dr Bradley offers alternative approaches to understanding the relationship between perception and knowledge in Roman elite thought. In doing so, he highlights the fundamental role that colour performed in the realms of communication and information, and its intellectual contribution to contemporary discussions of society, politics and morality.
Download or read book Color by Design written by Tim Travis and published by National Geographic Books. This book was released on 2020-12-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautifully presented survey of design and the applied arts, explored not by use, material, form, or date . . . but by color. The V&A Book of Color in Design is attractively simple: a celebration and exploration of color, as revealed through objects in the world-class collections of the Victoria and Albert Museum in London. Structured by color, it offers fascinating insights into the choices made by designers and makers from across the world and throughout history. Each chapter begins with a brief introduction that considers the history, symbolism, and use of an individual color. Objects—from items of jewelry, textiles, glassware, and ceramics to furniture and more—are reproduced in a visual selection that explores the varied hues of every color. However different objects within each section may be in their detail and meaning, they are united by their common color, revealing surprising connections between them. Throughout, narrative captions bring together disparate items from across the V&A’s collection to explore the universal significance of color in art and design. Beautifully designed, this highly visual, color-led survey of design and the applied arts is a compelling sourcebook with broad appeal for anyone interested or involved in all aspects of visual culture.
