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Codes Of Standards Practice And Prohibitions In Advertising Sponsorship And Other Forms Of Commercial Promotion In Broadcasting Services
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Author :Ireland. Department of Arts, Culture, and the Gaeltacht Publisher : ISBN 13 :9780707616636 Total Pages :47 pages Book Rating :4.6/5 (166 download)
Book Synopsis Codes of standards, practice, and prohibitions in advertising, sponsorship, and other forms of commercial promotion in broadcasting services by : Ireland. Department of Arts, Culture, and the Gaeltacht
Download or read book Codes of standards, practice, and prohibitions in advertising, sponsorship, and other forms of commercial promotion in broadcasting services written by Ireland. Department of Arts, Culture, and the Gaeltacht and published by . This book was released on 1995-01-01 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Codifying Cyberspace by : Damian Tambini
Download or read book Codifying Cyberspace written by Damian Tambini and published by Routledge. This book was released on 2008 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how self-regulation works (or doesn't work) in practice, in a variety of countries, as well as the problems of balancing private censorship against fundamental rights to freedom of expression and privacy for media users.
Book Synopsis International Commercial Agency and Distribution Agreements by : Cristelle Albaric
Download or read book International Commercial Agency and Distribution Agreements written by Cristelle Albaric and published by Kluwer Law International B.V.. This book was released on 2017-03-06 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this enriched new edition of a proven, indispensable practical guide to the drafting and negotiating of agency, distribution, and franchising agreements, the contributors have all updated their country reports with recent cases and commentary and an abundance of new sample clauses and other practical features. In addition, four major jurisdictions – Brazil, England, Japan, and the United States – have been added, bringing the total number of country reports to nineteen. The first edition is well known among commercial law practitioners as the preeminent hands-on guide to drafting effective distribution agreements tailored specifically to countries in which foreign direct investment is a major component of the economy. Local experts provide detailed information on specific applicable law, major current case law, drafting guidance with specific clauses, and official English versions of relevant primary material. Case law summaries clearly expose the issues from which disputes arise, – and the financial consequences of those disputes – and the practical discussion includes sample clauses designed to anticipate those issues and avoid the pitfalls to which they often lead. The enormous day-to-day usefulness of this book will be self-evident to corporate counsel and other lawyers negotiating international commercial distribution agreements. Legal scholars as well will welcome the book’s comparative study of applicable law on commercial contracts in a wide variety of national jurisdictions.
Book Synopsis Unfair Competition Law by : Frauke Henning-Bodewig
Download or read book Unfair Competition Law written by Frauke Henning-Bodewig and published by Kluwer Law International B.V.. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.
Book Synopsis The Law of Advertising in Ireland by : Patrick Ambrose
Download or read book The Law of Advertising in Ireland written by Patrick Ambrose and published by Bloomsbury Publishing. This book was released on 2015-10-29 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.
Book Synopsis THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN by : Dr. Anjali Y. Chaudhari
Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Practices Regulation and Consumer Protection in the EC Member States and the US by : Hans-W. Micklitz
Download or read book Marketing Practices Regulation and Consumer Protection in the EC Member States and the US written by Hans-W. Micklitz and published by . This book was released on 2002 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Regulatory Law Professional Practice Guide by : Anne Marie Mooney
Download or read book Regulatory Law Professional Practice Guide written by Anne Marie Mooney and published by Routledge. This book was released on 2007-09-04 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Regulatory Law" provides a straightforward guide to the issues most frequently encountered by practitioners and trainee solicitors. Leading experts explain the key principles and guide the reader through the diverse subjects that comprise regulatory law. All the main practice areas are examined in detail, and regulation relating to various industry sectors is explained. Regulatory law is a fast moving field and all recent developments in law and practice have been covered in this guide. This is essential reading for trainee solicitors undertaking the Professional Practice Course, as well as solicitors practising in this area.
Book Synopsis Media Law in the United Kingdom by : Thomas Gibbons
Download or read book Media Law in the United Kingdom written by Thomas Gibbons and published by Kluwer Law International B.V.. This book was released on 2018-10-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in the United Kingdom surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in the United Kingdom will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.
Book Synopsis Eur. Zeitschrift Des Öffentl. Rechts by :
Download or read book Eur. Zeitschrift Des Öffentl. Rechts written by and published by . This book was released on 1996 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Taking action to protect children from the harmful impact of food marketing by : World Health Organization
Download or read book Taking action to protect children from the harmful impact of food marketing written by World Health Organization and published by World Health Organization. This book was released on 2023-07-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essential Law for Marketers by : Ardi Kolah
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Download or read book Code of Federal Regulations written by and published by . This book was released on 1981 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.
Author :Ireland. Monitoring Committee on the Implementation of the Recommendations of the Second Commission on the Status of Women Publisher : ISBN 13 : Total Pages :104 pages Book Rating :4.X/5 (2 download)
Book Synopsis First Progress Report of the Monitoring Committee on the Implementation of the Recommendations of the Second Commission on the Status of Women by : Ireland. Monitoring Committee on the Implementation of the Recommendations of the Second Commission on the Status of Women
Download or read book First Progress Report of the Monitoring Committee on the Implementation of the Recommendations of the Second Commission on the Status of Women written by Ireland. Monitoring Committee on the Implementation of the Recommendations of the Second Commission on the Status of Women and published by . This book was released on 1994 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Code of Federal Regulations of the United States of America Having General Applicability and Legal Effect in Force June 1, 1938 by :
Download or read book The Code of Federal Regulations of the United States of America Having General Applicability and Legal Effect in Force June 1, 1938 written by and published by . This book was released on 1939 with total page 1578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Communications by : PR Smith
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
Book Synopsis The Advertising Handbook by : Helen Powell
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.
