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Author : Mark Pendergrast
Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.0/5 (546 download)
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Author : Neville Isdell
Publisher : Macmillan + ORM
ISBN 13 : 1429988894
Total Pages : 271 pages
Book Rating : 4.4/5 (299 download)
Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author : Coca-cola Company
Publisher :
ISBN 13 : 9781614284437
Total Pages : 176 pages
Book Rating : 4.2/5 (844 download)
Download or read book Kiss the Past Hello written by Coca-cola Company and published by . This book was released on 2015-03-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most unmistakable shapes in the world since its introduction in 1915, the Coca-Cola Contour Bottle is an influential symbol of design, art, and culture. What began as a design brief to create a bottle that could be identified in the dark or lying broken on the ground today is one of the most recognized packages on the planet. Published on the occasion of the bottle's centennial, Kiss the Past Hello is a vibrant collection of images and art celebrating the Coca-Cola Contour Bottle not only as an icon of design but also as a symbol of optimism, happiness, and the shared moments in our lives.
Author : Alexandra Chreiteh
Publisher : Interlink Publishing
ISBN 13 : 1623710057
Total Pages : 144 pages
Book Rating : 4.6/5 (237 download)
Download or read book Always Coca-Cola written by Alexandra Chreiteh and published by Interlink Publishing. This book was released on 2012-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
Author : Radina Vučetić
Publisher : Central European University Press
ISBN 13 : 9633862019
Total Pages : 362 pages
Book Rating : 4.6/5 (338 download)
Download or read book Coca-Cola Socialism written by Radina Vučetić and published by Central European University Press. This book was released on 2018-06-20 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
Author : Frederick Allen
Publisher : Open Road Media
ISBN 13 : 1504019830
Total Pages : 587 pages
Book Rating : 4.5/5 (4 download)
Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Author : Jim Harrison
Publisher : Univ of South Carolina Press
ISBN 13 : 1611177278
Total Pages : 121 pages
Book Rating : 4.6/5 (111 download)
Download or read book The Coca-Cola Art of Jim Harrison written by Jim Harrison and published by Univ of South Carolina Press. This book was released on 2017-01-31 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how a summer job spawned a long and rewarding career as an artist Coca-Cola is a true American original and one of the world's most recognized and popular American products. In The Coca-Cola Art of Jim Harrison, the artist traces his lifelong love affair with the Coca-Cola trademark that began during his childhood in rural South Carolina. Harrison enjoyed drinking the sweet and effervescent beverage, but he also was attracted to the Coca-Cola trademark that was blazoned on buildings and signs in his home town. After years of marveling at the work of local sign painter J. J. Cornforth, Harrison approached the seventy-year-old for a summer job. During several summers Cornforth taught Harrison the craft. When the young artist climbed atop the scaffold in the summer of 1952 to paint his first Coca-Cola sign, little did he know that he was launching a career as one of America's foremost landscape artists. In 1975 Harrison created a painting of a country store that featured a fading Coca-Cola sign he and Cornforth had painted twenty years earlier. The painting, titled "Disappearing America," was offered as one of the first limited-edition Coca-Cola collector prints for $40 by Frame House Gallery. All 1,500 copies sold out quickly, propelling him into the national spotlight through the publisher's network of 600 dealers. Harrison soon became the undisputed leader in rural Americana art, with this and many of his other prints appreciating up to 3,000 percent of their original value. Since entering into a licensee relationship with the Coca-Cola Company in 1995, Harrison has continued developing limited-edition prints, including his popular annual Coca-Cola calendar. Not surprisingly, Harrison has become an avid collector of old Coca-Cola signs. His studio is lined with a vast array of this collection, which serves as inspiration for new works of art.
Author : Bartow J. Elmore
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 386 pages
Book Rating : 4.3/5 (932 download)
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author : Sara Green
Publisher : Bellwether Media
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.8/5 (868 download)
Download or read book Coca-Cola written by Sara Green and published by Bellwether Media. This book was released on 2023-08-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola is one of the world’s most popular beverages! But the brand had much more humble beginnings. In its first year, only nine glasses of Coke were served per day! Through engaging text and bright photos, this title explores the history of the iconic brand, including people involved at the beginning, well-known products, and important events. Special features profile an important person, map company headquarters, show off Coca-Cola products, highlight important events in a timeline, and more. This title is sure to be a refreshing read!
Author : Allan Petretti
Publisher : Krause Publications
ISBN 13 : 9780873492416
Total Pages : 0 pages
Book Rating : 4.4/5 (924 download)
Download or read book Petretti's Coca-Cola Collectibles Price Guide written by Allan Petretti and published by Krause Publications. This book was released on 2001-04-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World's Greatest Coca-Cola Reference Guide &break;&break;Now in its 11th Edition, Petretti's Coca-Cola Collectibles Price Guide is the one resource that legions of collectors have turned to as their definitive source for identifying and valuing nearly a century of treasures. This expanded and updated edition - four years in the making - is the best volume yet. In addition to current collector values, descriptions and photos for thousands of items, this edition contains more than twice as much color as in the past - 160 color plates in all - loaded with crisp clear photos of the most-desirable Coca-Cola collectibles. New and expanded color sections feature trays, calendars, bottles, the "Diamond Design" from the 1960s and much more. New guidelines for grading and evaluating items, along with a variety of resources to help both new and experienced collectors, will prove invaluable. This new volume is truly the ultimate resource for answering your Coca-Cola collecting questions.
Author : Pat Watters
Publisher : Doubleday Books
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.F/5 ( download)
Download or read book Coca-Cola written by Pat Watters and published by Doubleday Books. This book was released on 1978 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.
Author : Coca-Cola
Publisher : Hamlyn
ISBN 13 : 9780600623502
Total Pages : 0 pages
Book Rating : 4.6/5 (235 download)
Download or read book Coca-Cola: The Cookbook written by Coca-Cola and published by Hamlyn. This book was released on 2013-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of the world's most famous soft drink- with history, ads, and recipes. From humble beginnings over 125 years ago, the Coca-Cola company has evolved from one product to more than 500 brands available in 200 countries around the world, and more than 1.7 billion drinks sold a day. This book celebrates the story of one of the world's first truly iconic brands. It reveals the compelling history of the drink, with evocative photographs of the people and places that are such a rich part of the heritage of Coca-Cola, the brand. Remembered too, the ephemera- including classic advertisements, with some special moments from early advertising beautifully captured on the page. Added to this are 30 delicious recipes for cooking with Coca-Cola and making the most of the taste of one of the world's best-loved beverages.
Author : Chris H. Beyer
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 ( download)
Download or read book Coca-Cola Girls written by Chris H. Beyer and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.
Author : Sheila Griffin Llanas
Publisher : ABDO
ISBN 13 : 1629686034
Total Pages : 34 pages
Book Rating : 4.6/5 (296 download)
Download or read book John Pemberton: Coca-Cola Developer written by Sheila Griffin Llanas and published by ABDO. This book was released on 2014-08-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this title, unwrap the life of talented Coca-Cola Inventor John Pemberton! Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood in Georgia. Students can follow Pemberton's success story from his early days in the Confederate Army to his work in medicine after the Civil War and his invention of Coca-Cola. Pemberton's family life and the sale of his secret recipe are also highlighted. Engaging text familiarizes readers with topics of interest, including the state of Coca-Cola in the world today. An entertaining sidebar, a helpful timeline, a glossary, and an index supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author : Amanda Ciafone
Publisher : Univ of California Press
ISBN 13 : 0520970942
Total Pages : 424 pages
Book Rating : 4.5/5 (29 download)
Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Author : Robert Crawford
Publisher : Routledge
ISBN 13 : 1351024019
Total Pages : 240 pages
Book Rating : 4.3/5 (51 download)
Download or read book Decoding Coca-Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Author : Valerie Bodden
Publisher : The Creative Company
ISBN 13 : 9781583416020
Total Pages : 60 pages
Book Rating : 4.4/5 (16 download)
Download or read book The Story of Coca-Cola written by Valerie Bodden and published by The Creative Company. This book was released on 2009 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the founding and development of Coca-Cola, which calls itself the world's soft drink.
