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Download or read book Close-up. Ads written by Conrad Kisch and published by Gyldendal Uddannelse. This book was released on 2010 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Et indblik i reklamernes varierede sprogbrug og indsigt i kultur- og samfundsforhold i de engelsktalende lande. Indeholder en række trykte reklamer og et udbud af tekster med forskellige indgangsvinkler til temaet
Book Synopsis Media Studies: Content, audiences, and production by : Pieter Jacobus Fourie
Download or read book Media Studies: Content, audiences, and production written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2001 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
Download or read book Close-Up written by Grady Clay and published by University of Chicago Press. This book was released on 1980-04-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Grady Clay looks hard at the landscape, finding out who built what and why, noticing who participates in a city's success and who gets left in a 'sink,' or depressed (often literally) area. Clay doesn't stay in the city; he looks at industrial towns, truck stops, suburbs—nearly anywhere people live or work. His style is witty and readable, and the book is crammed with illustrations that clarify his points. If I had to pick up one book to guide my observations of the American scene, this would be it."—Sonia Simone, Whole Earth Review "The emphasis on the informal aspects of city-shaping—topographical, historical, economic and social—does much to counteract the formalist approach to American urban design. Close-Up...should be required reading for anyone wishing to understand Americans and their cities."—Roger Cunliffe, Architectural Review "Close-Up is a provocative and stimulating book."—Thomas J. Schlereth, Winterthur Portfolio "Within this coherent string of essays, the urban dweller or observer, as well as the student, will find refreshing strategies for viewing the environmental 'situations' interacting to form a landscape."—Dallas Morning News "Clay's Close-Up, first published in 1973, is still a key book for looking at the real American city. Too many urban books and guidebooks concentrate on the good parts of the city....Clay looks at all parts of the city, the suburbs, and the places between cities, and develops new terms to describe parts of the built environment—fronts, strips, beats, stacks, sinks, and turf. No one who wants to understand American cities or to describe them, should fail to know this book. The illustrations are of special interest to the guidebook writer."—American Urban Guidenotes
Download or read book Dietrich Icon written by Gerd Gemünden and published by Duke University Press. This book was released on 2007-04-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few movie stars have meant as many things to as many different audiences as the iconic Marlene Dietrich. The actress-chanteuse had a career of some seventy years: one that included not only classical Hollywood cinema and the concert hall but also silent film in Weimar Germany, theater, musical comedy, vaudeville, army camp shows, radio, recordings, television, and even the circus. Having renounced and left Nazi Germany, assumed American citizenship, and entertained American troops, Dietrich has long been a flashpoint in Germany’s struggles over its cultural heritage. She has also figured prominently in European and American film scholarship, in studies ranging from analyses of the directors with whom she worked to theories about the ideological and psychic functions of film. Dietrich Icon, which includes essays by established and emerging film scholars, is a unique examination of the many meanings of Dietrich. Some of the essays in this collection revisit such familiar topics as Germany’s complex relationship with Dietrich, her ambiguous sexuality, her place in the lesbian archive, her star status, and her legendary legs, but with fresh critical perspective and an emphasis on historical background. Other essays establish new avenues for understanding Dietrich’s persona. Among these are a reading of Marlene Dietrich’s ABC—an eclectic autobiographical compendium containing Dietrich’s thoughts on such diverse subjects as “steak,” “Sternberg (Joseph von),” “Stravinsky,” and “stupidity”—and an argument that Dietrich manipulated her voice—through her accent, sexual innuendo, and singing—as much as her visual image in order to convey a cosmopolitan world-weariness. Still other essays consider the specter of aging that loomed over Dietrich’s career, as well as the many imitations of the Dietrich persona that have emerged since the star’s death in 1992. Contributors. Nora M. Alter, Steven Bach, Elisabeth Bronfen, Erica Carter, Mary R. Desjardins, Joseph Garncarz, Gerd Gemünden, Mary Beth Haralovich, Amelie Hastie, Lutz Koepnick, Alice A. Kuzniar, Amy Lawrence, Judith Mayne, Patrice Petro, Eric Rentschler, Gaylyn Studlar, Werner Sudendorf, Mark Williams
Book Synopsis Directors Close Up by : Jeremy Paul Kagan
Download or read book Directors Close Up written by Jeremy Paul Kagan and published by Scarecrow Press. This book was released on 2006 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: From script development through pre-production to production and post-production, famed directors offer personal insights into every step of the creative process. They also reveal their candid takes on the best and worst aspects of their profession. This second edition features personal materials from many of the directors, including storyboards, script notes, sketches, and on-set photos. Directors Close Up will be of interest to both professional and aspiring directors; as well as to film fans that will enjoy this inside look into making movies.
Book Synopsis Visual Persuasion by : Paul Messaris
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies
Download or read book Close Up written by Amanda Quick and published by Berkley Books. This book was released on 2020 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1930s Hollywood. Vivian Brazier never thought life as an art photographer would include shooting headshots for aspiring male actors or nightly wake-up calls to snap photos of grisly crime scenes. Although she is set on making a career of transforming her photography into a new art form, she knows her current work is what's paying the bills.
Book Synopsis Advertising And Sales Promotion by : S H H Kazmi
Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Book Synopsis Language, Media and Society by : Anthea Irwin-Turner
Download or read book Language, Media and Society written by Anthea Irwin-Turner and published by John Wiley & Sons. This book was released on 2023-05-08 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal introduction to the analysis of language as a central element of everyday interactions and media, helping students reflect critically on the ways individuals and the creators of media use language to reflect and construct social identities Why do we encounter different types of language in different places, from different people, and in different types of media? What assumptions do we make about each other when we interact, and what assumptions do media creators make about us when they design the media we see and hear? When does the language used in society and by media lead to social change and when does it serve to reinforce existing power structures and class divisions? In Language, Media and Society, students learn how to notice the features of the language used in the interactions they have and the media they encounter everyday and to understand the relationships between language, media, and the wider world around them. Assuming no prior knowledge of sociolinguistic analysis, this student-friendly textbook is a perfect introduction to the intersections between language and its social contexts. Written in a student-friendly, conversational tone, Language, Media and Society first answers some fundamental questions about what we mean when we talk about language, about media, and about society in the contexts of applied linguistics. The book then addresses the many different ways that language and media construct and reflect aspects of identity such as age, gender, sexuality, class, and disability. Students will find useful examples throughout from the types of interactions they have every day and from the media they encounter every day and will be invited to begin their own investigations into the functions of language in everyday life and in media of all types. This valuable textbook: Is suitable for use in courses on language and media, sociolinguistics, applied linguistics, communications, media studies, and sociology Encourages students to reflect upon the language that is used in everyday life and in the media they see and hear and to consider how this language influences and is influenced by society Features in-chapter tasks, end-of-chapter review questions, guided reflections, and resources for students and instructors Employs an engaging, conversational tone and makes underlying theory accessible Language, Media and Society is an ideal introductory textbook for undergraduate courses on sociolinguistics, language and media, sociology and communication, and media studies.
Book Synopsis Mark Wilson's Greatest Close-up Magic Tricks by : Mark Wilson
Download or read book Mark Wilson's Greatest Close-up Magic Tricks written by Mark Wilson and published by Running Press Book Publishers. This book was released on 1995 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step by step instructions.
Book Synopsis Just Shut Up and Buy the House by : John Horne
Download or read book Just Shut Up and Buy the House written by John Horne and published by Lulu.com. This book was released on 2010-06-08 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional guide for any sales professional looking to build a referral based business.
Book Synopsis Communication, Public Discourse, and Road Safety Campaigns by : Nurit Guttman
Download or read book Communication, Public Discourse, and Road Safety Campaigns written by Nurit Guttman and published by Routledge. This book was released on 2014-06-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
Download or read book Close-Up written by K.B. Draper and published by Lulu.com. This book was released on 2017-07-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do the supernatural bad guys go to use their sin-infused articles to make another play for world domination? Hollywood, duh. Lucky for the world, there just so happens to be two out-of-work, ex TV superheroes with a secret destiny to keep the bad guys from succeeding. What should have been a brief appearance at a Comic-Con ends in a drunken discovery that central casting for the ultimate Good Side decided to select them as real-life superheroes. Together in a will they, won't they, oohhh no they didn't relationship, the two will discover the true roles they are destined to play and that the bond between them could not only save themselves, but the world.
Book Synopsis Write Great Ads by : Erica Levy Klein
Download or read book Write Great Ads written by Erica Levy Klein and published by Turner Publishing Company. This book was released on 1990-02-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Book Synopsis Business Law in Japan by : Christopher Heath
Download or read book Business Law in Japan written by Christopher Heath and published by Kluwer Law International B.V.. This book was released on 2012-04-12 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compilations of cases with commentary – in Japanese Hanrei Hyakusen – often provide the most practical way to obtain a quick and reliable understanding of a specific field of law, as well as guidance on how best to proceed in specific situations. In this respect, leading cases much more than statutory provisions are essential for understanding the reality of Japanese commercial law. This incomparable book compiles 72 of the most important commercially relevant Japanese court decisions in the fields of civil law, labour law, company law, financial transactions, intellectual property, antitrust, conflict of laws, and arbitration. Each decision is presented in English translation and is accompanied by a practical and explanatory commentary by an expert in the field, be it from academia or private practice. There are 50 commentators in all, brought together here to honour the 60th birthday of Harald Baum, widely regarded as one of the world’s foremost scholars on Japanese business law. The cases encompass a wide reach of causes of action in fields such as: breach of contract; tort liability; product liability; unjust enrichment; collective bargaining; shareholders’ rights; directors’ duty of care; political donations; insider trading; patent infringement; parallel imports; trade mark rights; unfair competition; publicity rights; price fixing; arbitration agreements; and recognition of foreign judgements. Whether serving as practical guidance or as a basis for academic research, this compilation will be warmly welcomed by practicing lawyers, teachers and students of Japanese and international law, and all others who need to understand the various fields of Japanese commercial law.
Book Synopsis Journal of the Royal Army Medical Corps by : Great Britain. Army. Royal Army Medical Corps
Download or read book Journal of the Royal Army Medical Corps written by Great Britain. Army. Royal Army Medical Corps and published by . This book was released on 1927 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A History of Indian Advertising in Ten-and-a-half Chapters by : Ritu Singh
Download or read book A History of Indian Advertising in Ten-and-a-half Chapters written by Ritu Singh and published by Hachette India. This book was released on 2021-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
