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Author :
Publisher :
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.:/5 (25 download)
Download or read book Class and Industrial Marketing written by and published by . This book was released on 1929 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Govindarajan
Publisher : Vikas Publishing House
ISBN 13 : 8125913718
Total Pages : 281 pages
Book Rating : 4.1/5 (259 download)
Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)
Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter W Turnbull
Publisher : Routledge
ISBN 13 : 1135124272
Total Pages : 305 pages
Book Rating : 4.1/5 (351 download)
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author : Owen Cobb Holleran
Publisher :
ISBN 13 :
Total Pages : 920 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Market Data Handbook of the United States written by Owen Cobb Holleran and published by . This book was released on 1939 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 9783319808499
Total Pages : 423 pages
Book Rating : 4.8/5 (84 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2018-05-27 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author :
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.3/5 (243 download)
Download or read book Class written by and published by . This book was released on 1928 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 964 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing written by and published by . This book was released on 1956 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Tesar
Publisher : World Scientific Publishing Company
ISBN 13 : 9814489824
Total Pages : 528 pages
Book Rating : 4.8/5 (144 download)
Download or read book Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing written by George Tesar and published by World Scientific Publishing Company. This book was released on 2012-11-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.:/5 (31 download)
Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1934 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.:/5 (28 download)
Download or read book Class and Industrial Marketing written by and published by . This book was released on 1926 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Marketing Curriculum Guide written by and published by . This book was released on 1982 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)
Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1932 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gustav Edward Larson
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling the United States Market written by Gustav Edward Larson and published by . This book was released on 1951 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1012 pages
Book Rating : 4.3/5 (91 download)
Download or read book Printers' Ink Monthly written by and published by . This book was released on 1927 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Bagozzi
Publisher : John Wiley & Sons
ISBN 13 : 1557865493
Total Pages : 434 pages
Book Rating : 4.5/5 (578 download)
Download or read book Advanced Marketing Research written by Richard Bagozzi and published by John Wiley & Sons. This book was released on 1994-07-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Author : Mark S. Glynn
Publisher : Emerald Group Publishing
ISBN 13 : 1780525761
Total Pages : 370 pages
Book Rating : 4.7/5 (85 download)
Download or read book Business-to-Business Marketing Management written by Mark S. Glynn and published by Emerald Group Publishing. This book was released on 2012-04-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
