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Citizen Brand
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Download or read book Citizen Brand written by Marc Gobe and published by Simon and Schuster. This book was released on 2006-09-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Book Synopsis Citizen Brands by : Michael Willmott
Download or read book Citizen Brands written by Michael Willmott and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: * Values (what the company stands for); * Corporate citizenship (playing an active role in society); * Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
Download or read book The Company Citizen written by Tom Levitt and published by Routledge. This book was released on 2017-11-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business doing good is doing good business; this book learns from the era where governments ruled the world, pre-globalisation, and where business looked after itself, where issues like climate change, resource depletion and even poverty and hunger were not thought to be the responsibility of business. The Company Citizen concludes that not only are these key issues for business today but that the world will not be able to manage these issues without the active participation - even leadership - of business. Aware of the shortcomings of both government and civil society the author argues that environmental sustainability, economic and social inclusion and the better management of resources are all key issues for business and that it makes good business sense to manage them better. This book examines the case for the company citizen on a global, national and community level working alongside other. Never has the conscientious company citizen, as envisaged by 19th century Quaker philanthropists, been more needed; and never has that business case, one that justifies a long-term commitment to practical corporate behaviour for good, been more clear. Drawing attention both to the businesses that are taking the lead and those who are holding us back, the author concludes that only by involving business can we tackle the great issues of the day - and survive, as communities, nation and planet.
Book Synopsis Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities by : Vij Mali, Nidhi
Download or read book Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities written by Vij Mali, Nidhi and published by IGI Global. This book was released on 2019-08-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service delivery. The rise of digitization has not only overhauled the governance system and enabled greater government-citizen engagement but has also revolutionized public administration. For public organizations to thrive, it is imperative to understand the challenges and applications that digitization can create for the development, deployment, and management of public service processes. Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities is a comprehensive research book that combines theory and practice, reflecting on public administrative governance and citizen engagement implications of digital innovations and strategies, and how and when they can make a difference in the area of digital application in public administration. Highlighting topics such as e-government, electronic payments, and text mining, this publication is ideal for public administrators, policymakers, government officials, executives, administrators, researchers, academicians, and practitioners in the fields of computer science, information technology, citizen engagement, public management, and governance.
Book Synopsis User Generated Branding by : Ulrike Arnhold
Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668437074 Total Pages :1611 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Citizen Engagement and Activism for Social Change by : Management Association, Information Resources
Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-11-26 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.
Book Synopsis The Networked Young Citizen by : Brian D. Loader
Download or read book The Networked Young Citizen written by Brian D. Loader and published by Routledge. This book was released on 2014-06-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens. This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people’s political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of ‘the internet generation’.
Book Synopsis The Citizen Marketer by : Joel Penney
Download or read book The Citizen Marketer written by Joel Penney and published by Oxford University Press. This book was released on 2017-05-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.
Book Synopsis Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies by : Kloby, Kathryn
Download or read book Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies written by Kloby, Kathryn and published by IGI Global. This book was released on 2012-03-31 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book defines the role of Web 2.0 technologies in government and highlights a variety of strategies and tools public administrators can use to engage citizens, including suggestions for adoption and implementation based on the lessons learned by scholars and practitioners in the field"--Provided by publisher.
Book Synopsis The Branding of Right-Wing Activism by : Khadijah Costley White
Download or read book The Branding of Right-Wing Activism written by Khadijah Costley White and published by Oxford University Press. This book was released on 2018-08-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.
Book Synopsis The Branding Sutra by : Merry Carole Powers
Download or read book The Branding Sutra written by Merry Carole Powers and published by Hillcrest Publishing Group. This book was released on 2016-05-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike cornflakes and the thousands of other copycat creations enjoying notoriety and pulling in huge sums of money in our world, human beings are not parody products. We are one-of-a-kind, limited edition originals. Each one of us has come here to explore and express our invaluable uniqueness, making ourselves, and the world, richer for having done so. Merry Carole Powers, writer, creative director and corporate social responsibility consultant with more than 20 years of experience creatively stewarding global brands, has taken the six core building blocks every multi-billion-dollar brand is built upon and reapplied these success principles from products to people. Join her on the corner where business acumen meets spiritual insight and take a journey that transforms the discipline of branding from a sales tool into a life tool. One that can position you to pinpoint your unique value and put it into action to create a business, relationship and life that brings you success on the truest levels. After all, if a cornflake can do it, why not you? Book jacket.
Book Synopsis Public Relations, Branding and Authenticity by : Sian Rees
Download or read book Public Relations, Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020-01-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.
Book Synopsis Fair Trade and the Citizen-Consumer by : K. Wheeler
Download or read book Fair Trade and the Citizen-Consumer written by K. Wheeler and published by Springer. This book was released on 2012-10-23 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Book Synopsis The Citizen's Guide to Planning by : Christopher Duerksen
Download or read book The Citizen's Guide to Planning written by Christopher Duerksen and published by Routledge. This book was released on 2017-11-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: APA's popular primer for citizens is all new! For decades, planning officials and engaged citizens have relied on this book for a better understanding of the basics of planning. Now the authors have revised this perennial bestseller into a 21st-century guide for anyone who wants to make his or her community a better place. This book describes the land-use planning process, the key players in that process, and the legal framework in which decisions are made. The authors advocate principles and disciplines that will help those involved in the process make good decisions. In easy-to-understand language, they offer nuts-and-bolts information about different types of plans and how they are implemented. Chapters cover the goals and values of planning, the history of planning, the different people and organizations involved, the creation and implementation of a comprehensive plan, sustainability, the application review process, and legal and ethical questions.
Download or read book Economic World written by and published by . This book was released on 1986 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis BARONESS ORCZY Ultimate Collection: 130+ Action-Adventure Novels, Thrillers & Detective Stories by : Emma Orczy
Download or read book BARONESS ORCZY Ultimate Collection: 130+ Action-Adventure Novels, Thrillers & Detective Stories written by Emma Orczy and published by Good Press. This book was released on 2023-11-16 with total page 10892 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baroness Orczy's Ultimate Collection: 130+ Action-Adventure Novels, Thrillers & Detective Stories is a comprehensive anthology showcasing the diverse talents of the prolific author. Known for her captivating storytelling and masterful use of suspense, Orczy's work seamlessly blends elements of adventure, mystery, and romance. This collection includes beloved classics such as The Scarlet Pimpernel and The Old Man in the Corner, highlighting Orczy's ability to create memorable characters and intricate plots that keep readers on the edge of their seats. With a keen eye for detail and a flair for dramatic twists, Orczy's writing transports readers to a world filled with intrigue and excitement, making this anthology a must-read for fans of historical thrillers and detective fiction. Emma Orczy, a Hungarian-born British writer, drew inspiration from her own experiences and the political turmoil of her time to craft stories that resonate with readers to this day. As a prominent figure in the early 20th-century literary landscape, Orczy's works continue to be celebrated for their timeless appeal and enduring relevance. Her unique blend of historical accuracy and imaginative storytelling sets her apart as a trailblazer in the genre of action-adventure fiction. I highly recommend Baroness Orczy's Ultimate Collection to readers seeking an immersive literary experience that seamlessly combines action, intrigue, and romance. Orczy's skillful storytelling and richly drawn characters make this anthology a captivating journey through some of the most iconic works in the adventure genre.
