Chinese Consumers S Behaviours The Chinese Market Retail Strategies And Consumer Groups

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Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups

Author : Lisa Bouam
Publisher : GRIN Verlag
ISBN 13 : 3656677956
Total Pages : 18 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups by : Lisa Bouam

Download or read book Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups written by Lisa Bouam and published by GRIN Verlag. This book was released on 2014-06-24 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.

Chinese Consumers

Author : Ashok Sethi
Publisher : Springer
ISBN 13 : 9811089922
Total Pages : 235 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Chinese Consumers by : Ashok Sethi

Download or read book Chinese Consumers written by Ashok Sethi and published by Springer. This book was released on 2018-08-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Social Commerce

Author : Rosy Boardman
Publisher : Springer
ISBN 13 : 3030036170
Total Pages : 289 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Social Commerce by : Rosy Boardman

Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

China's Super Consumers

Author : Savio Chan
Publisher : John Wiley & Sons
ISBN 13 : 1118905903
Total Pages : 245 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis China's Super Consumers by : Savio Chan

Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-03 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by : Ashley Dudarenok

Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Purchasing Intentions and Behaviour in China

Author : Darren Melvin Paproski
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (855 download)

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Book Synopsis Purchasing Intentions and Behaviour in China by : Darren Melvin Paproski

Download or read book Purchasing Intentions and Behaviour in China written by Darren Melvin Paproski and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chinese Consumers and the Fashion Market

Author : Yingjiao Xu
Publisher : Springer
ISBN 13 : 9811084297
Total Pages : 211 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Chinese Consumers and the Fashion Market by : Yingjiao Xu

Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2018-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Consumer Behavior in Asia

Author : Tsang-sing Chan
Publisher : Psychology Press
ISBN 13 : 9780789006912
Total Pages : 140 pages
Book Rating : 4.0/5 (69 download)

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Book Synopsis Consumer Behavior in Asia by : Tsang-sing Chan

Download or read book Consumer Behavior in Asia written by Tsang-sing Chan and published by Psychology Press. This book was released on 1999 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.

New Retail: Born in China Going Global

Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 : 0692041915
Total Pages : 227 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis New Retail: Born in China Going Global by : Ashley Dudarenok

Download or read book New Retail: Born in China Going Global written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

The Chinese and Indian Corporate Economies

Author : Raj Brown
Publisher : Taylor & Francis
ISBN 13 : 1317398327
Total Pages : 472 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Chinese and Indian Corporate Economies by : Raj Brown

Download or read book The Chinese and Indian Corporate Economies written by Raj Brown and published by Taylor & Francis. This book was released on 2017-02-03 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a compelling analysis of the corporate economies of China and India, which are having a huge impact not just on the international economy, but also in the geopolitical and international strategy sphere as a result of an accelerated globalisation by these two countries, which is unleashing powerful economic challenges to corporate structures, economic institutions and law worldwide. The big question is how after centuries of underdevelopment China and now India are emerging powerfully and pulling ahead of Western European economies. Analysing the role of the state and the adroit use of law, and their impact on the corporate evolution of both China and India, provides greater clarity and insight into why China has evolved as a manufacturing nation utilizing cheap abundant labour while India has not exploited such advantages but instead focused on IT and higher value industries, even abroad as Tata has demonstrated in the motor industry in Europe. Again while Chinese corporations have expanded abroad as an arm of the state into Asia, Middle East, Africa, Europe, Latin America and parts of the southern states of the USA, India has pushed principally into Europe through the efforts of powerful minority capitalists of Parsi and Gujerati background, overcoming technological gaps and differences through acquisitions and absorptions of existing corporations in particular industries, especially in steel, automobiles and textiles. In China, state owned corporations have been dominant. In India, though state owned enterprises have been powerful since 1951, it has been private capitalists with an established stronghold since the colonial period and even under the Socialist period from 1951-1991 who have been the more productive main actors both in India and abroad.

Consumer Nationalism in China

Author : Maggie Ying Jiang
Publisher : Anthem Press
ISBN 13 : 183998287X
Total Pages : 112 pages
Book Rating : 4.8/5 (399 download)

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Book Synopsis Consumer Nationalism in China by : Maggie Ying Jiang

Download or read book Consumer Nationalism in China written by Maggie Ying Jiang and published by Anthem Press. This book was released on 2024-05-14 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.

Understanding Chinese Consumers

Author : Jan Callebaut
Publisher : Maklu
ISBN 13 : 9789044110876
Total Pages : 198 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Understanding Chinese Consumers by : Jan Callebaut

Download or read book Understanding Chinese Consumers written by Jan Callebaut and published by Maklu. This book was released on 2000 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour

Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Consumer Behaviour by : Leon Schiffman

Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

I Am, Ergo I Shop

Author : Hongwei He
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis I Am, Ergo I Shop by : Hongwei He

Download or read book I Am, Ergo I Shop written by Hongwei He and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extant research on the relationship between consumer image congruence and retail store choice suggests that there exist four types of self congruity (actual self-congruity, social self-congruity, ideal self-congruity, and ideal social self-congruity) based on the identification of four types of self-concept (actual self-image, social self-image, ideal self-image, and ideal social self-image). Mixed results have been produced by research undertaken in the western context particularly in terms of which type(s) of self-congruity is(are) significantly related to consumer attitudes and behaviour. To assess further the predictive power of different types of image-congruity, we conducted an empirical study among Chinese consumers on the relationship between self-congruity, satisfaction, perceived value and store loyalty. China was chosen for this study because recent entry of European and American retailers in China exerts strong need for better understanding of retail consumer behaviour. Moreover both anecdotal and literature evidences suggest that Chinese consumers could differ significantly from the western counterparts in terms of how their self-congruity influences their shopping behaviour. The results of structural equation modelling on our sample (n=320) indicate that consumer attitude and store loyalty are mainly driven by self consistence and social confirmation (i.e., actual self-congruity and social self-congruity) rather than by self-enhancement or esteem (i.e., ideal self-congruity and ideal social self-congruity). Our finding offers strong managerial implications for western retailers' marketing strategies in the Chinese market.

New Consumer Culture in China

Author : Xi Liu
Publisher : Routledge
ISBN 13 : 1000413411
Total Pages : 169 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis New Consumer Culture in China by : Xi Liu

Download or read book New Consumer Culture in China written by Xi Liu and published by Routledge. This book was released on 2021-07-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

China's New Consumers

Author : Elisabeth Croll
Publisher : Routledge
ISBN 13 : 1134220545
Total Pages : 384 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis China's New Consumers by : Elisabeth Croll

Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.

Consumer Behaviour in Asia

Author : Hellmut Schütte
Publisher : Springer
ISBN 13 : 1349148628
Total Pages : 288 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Consumer Behaviour in Asia by : Hellmut Schütte

Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.