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Faster, Better, Cheaper

Author : Howard E. McCurdy
Publisher : Johns Hopkins University Press
ISBN 13 : 9780801877490
Total Pages : 0 pages
Book Rating : 4.8/5 (774 download)

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Book Synopsis Faster, Better, Cheaper by : Howard E. McCurdy

Download or read book Faster, Better, Cheaper written by Howard E. McCurdy and published by Johns Hopkins University Press. This book was released on 2003-10-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Faster, Better, Cheaper: Low-Cost Innovation in the U.S. Space Program, Howard E. McCurdy examines NASA's recent efforts to save money while improving mission frequency and performance. McCurdy details the sixteen missions undertaken during the 1990s—including an orbit of the moon, deployment of three space telescopes, four Earth-orbiting satellites, two rendezvous with comets and asteroids, and a test of an ion propulsion engine—which cost less than the sum traditionally spent on a single, conventionally planned planetary mission. He shows how these missions employed smaller spacecraft and cheaper technology to undertake less complex and more specific tasks in outer space. While the technological innovation and space exploration approach that McCurdy describes is still controversial, the historical perspective on its disappointments and triumphs points to ways of developing "faster, better, and cheaper" as a management manifesto.

Faster Cheaper Better

Author : Michael Hammer
Publisher : Crown Currency
ISBN 13 : 0307459799
Total Pages : 321 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Faster Cheaper Better by : Michael Hammer

Download or read book Faster Cheaper Better written by Michael Hammer and published by Crown Currency. This book was released on 2010-12-28 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold and revolutionary thinker’s legacy for how business can meet the greatest economic challenge in decades... It’s no secret: everyone knows that the way most companies do things is screwed up. Surprisingly, though, herein lays the biggest opportunity for improving growth and profitability in a world in which consumers are tapped out and competition is coming from the devastating combination of low-wage countries with high skills. For more than a decade, following his landmark Reengineering the Corporation, Michael Hammer did “deep dives” into the processes of companies in every imaginable business—from oil refineries to software developers, factories, retailers, and hospitals—to understand the nuts and bolts of how they do their work, and then to advise them how to do it differently to become faster, cheaper, better. The results were the right product, at the right time, with the right price and quality—businesses that not only ate the competitions’ lunch but their breakfast and dinner, too. The research and passion Dr. Hammer brought to this book have been ably carried on, following his tragic and unexpected death in 2008, by his colleague, Lisa Hershman, now the CEO of Hammer and Company. Looking at a company's operations not in terms of piecemeal fragments of work performed in a slew of isolated functional departments but as large-scale holistic work units transformed many companies, enabling them to meet the unique challenges of our time. The late DR. MICHAEL HAMMER was the coauthor of Reengineering the Corporation and the author of The Agenda. LISA W. HERSHMAN is the CEO of Hammer and Company.

Faster, Better, Cheaper in the History of Manufacturing

Author : Christoph Roser
Publisher : CRC Press
ISBN 13 : 1315350912
Total Pages : 419 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Faster, Better, Cheaper in the History of Manufacturing by : Christoph Roser

Download or read book Faster, Better, Cheaper in the History of Manufacturing written by Christoph Roser and published by CRC Press. This book was released on 2016-10-04 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial revolution, mechanization, water and steam power, computers, and automation have given an enormous boost to manufacturing productivity. "Faster, Better, Cheaper" in the History of Manufacturing shows how the ability to make products faster, better, and cheaper has evolved from the stone age to modern times. It explains how different developments over time have raised efficiency and allowed the production of more and better products with less effort and materials, and hence faster, better, and cheaper. In addition, it describes the stories of inventors, entrepreneurs, and industrialists and looks at the intersection between technology, society, machines, materials, management, and – most of all – humans. "Faster, Better, Cheaper" in the History of Manufacturing follows this development throughout the ages. This book covers not only the technical aspects (mechanization, power sources, new materials, interchangeable parts, electricity, automation), but organizational innovations (division of labor, Fordism, Talyorism, Lean). Most of all, it is a story of the people that invented, manufactured, and marketed the products. The book shows how different developments over time raised efficiency and allowed production of more with less effort and materials, which brought us a large part of the wealth and prosperity we enjoy today. The stories of real inventors and industrialists are told, which includes not only their successes but also their problems and failures. The effect of good or bad management on manufacturing is a recurring theme in many chapters, as is the fight for intellectual property through thrilling tales of espionage. This is a story of successes and failures. It is not only about technology but also about social aspects. Ultimately, it is not a book about machines but about people!

The Decision Model

Author : Barbara von Halle
Publisher : CRC Press
ISBN 13 : 9781420082821
Total Pages : 553 pages
Book Rating : 4.0/5 (828 download)

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Book Synopsis The Decision Model by : Barbara von Halle

Download or read book The Decision Model written by Barbara von Halle and published by CRC Press. This book was released on 2009-10-27 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current fast-paced and constantly changing business environment, it is more important than ever for organizations to be agile, monitor business performance, and meet with increasingly stringent compliance requirements. Written by pioneering consultants and bestselling authors with track records of international success, The Decision Model: A Business Logic Framework Linking Business and Technology provides a platform for rethinking how to view, design, execute, and govern business logic. The book explains how to implement the Decision Model, a stable, rigorous model of core business logic that informs current and emerging technology. The authors supply a strong theoretical foundation, while succinctly defining the path needed to incorporate agile and iterative techniques for developing a model that will be the cornerstone for continual growth. Because the book introduces a new model with tentacles in many disciplines, it is divided into three sections: Section 1: A Complete overview of the Decision Model and its place in the business and technology world Section 2: A Detailed treatment of the foundation of the Decision Model and a formal definition of the Model Section 3: Specialized topics of interest on the Decision Model, including both business and technical issues The Decision Model provides a framework for organizing business rules into well-formed decision-based structures that are predictable, stable, maintainable, and normalized. More than this, the Decision Model directly correlates business logic to the business drivers behind it, allowing it to be used as a lever for meeting changing business objectives and marketplace demands. This book not only defines the Decision Model and but also demonstrates how it can be used to organize decision structures for maximum stability, agility, and technology independence and provide input into automation design.

Smaller Faster Lighter Denser Cheaper

Author : Robert Bryce
Publisher : PublicAffairs
ISBN 13 : 161039206X
Total Pages : 401 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Smaller Faster Lighter Denser Cheaper by : Robert Bryce

Download or read book Smaller Faster Lighter Denser Cheaper written by Robert Bryce and published by PublicAffairs. This book was released on 2014-05-13 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of today's environmental and economic challenges, doomsayers preach that the only way to stave off disaster is for humans to reverse course: to de-industrialize, re-localize, ban the use of modern energy sources, and forswear prosperity. But in this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with Cheaper and more abundant energy, Faster computing, Lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection. Utilizing on-the-ground reporting from Ottawa to Panama City and Pittsburgh to Bakersfield, Bryce shows how we have, for centuries, been pushing for Smaller Faster solutions to our problems. From the vacuum tube, mass-produced fertilizer, and the printing press to mobile phones, nanotech, and advanced drill rigs, Bryce demonstrates how cutting-edge companies and breakthrough technologies have created a world in which people are living longer, freer, healthier, lives than at any time in human history. The push toward Smaller Faster Lighter Denser Cheaper is happening across multiple sectors. Bryce profiles innovative individuals and companies, from long-established ones like Ford and Intel to upstarts like Aquion Energy and Khan Academy. And he zeroes in on the energy industry, proving that the future belongs to the high power density sources that can provide the enormous quantities of energy the world demands. The tools we need to save the planet aren't to be found in the technologies or lifestyles of the past. Nor must we sacrifice prosperity and human progress to ensure our survival. The catastrophists have been wrong since the days of Thomas Malthus. This is the time to embrace the innovators and businesses all over the world who are making things Smaller Faster Lighter Denser Cheaper.

Smarter, Faster, Cheaper

Author : David Siteman Garland
Publisher : John Wiley & Sons
ISBN 13 : 047093381X
Total Pages : 182 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Smarter, Faster, Cheaper by : David Siteman Garland

Download or read book Smarter, Faster, Cheaper written by David Siteman Garland and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

A New U

Author : Ryan Craig
Publisher : BenBella Books
ISBN 13 : 1946885576
Total Pages : 291 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis A New U by : Ryan Craig

Download or read book A New U written by Ryan Craig and published by BenBella Books. This book was released on 2018-09-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, the cost of a four-year degree goes up, and the value goes down. But for many students, there's a better answer. So many things are getting faster and cheaper. Movies stream into your living room, without ticket or concession-stand costs. The world's libraries are at your fingertips instantly, and for free. So why is a college education the only thing that seems immune to change? Colleges and universities operate much as they did 40 years ago, with one major exception: tuition expenses have risen dramatically. What's more, earning a degree takes longer than ever before, with the average time to graduate now over five years. As a result, graduates often struggle with enormous debt burdens. Even worse, they often find that degrees did not prepare them to obtain and succeed at good jobs in growing sectors of the economy. While many learners today would thrive with an efficient and affordable postsecondary education, the slow and pricey road to a bachelor's degree is starkly the opposite. In A New U: Faster + Cheaper Alternatives to College, Ryan Craig documents the early days of a revolution that will transform—or make obsolete—many colleges and universities. Alternative routes to great first jobs that do not involve a bachelor's degree are sprouting up all over the place. Bootcamps, income-share programs, apprenticeships, and staffing models are attractive alternatives to great jobs in numerous growing sectors of the economy: coding, healthcare, sales, digital marketing, finance and accounting, insurance, and data analytics. A New U is the first roadmap to these groundbreaking programs, which will lead to more student choice, better matches with employers, higher return on investment of cost and time, and stronger economic growth.

Think Simple

Author : Ken Segall
Publisher : Penguin UK
ISBN 13 : 0241970369
Total Pages : 256 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Think Simple by : Ken Segall

Download or read book Think Simple written by Ken Segall and published by Penguin UK. This book was released on 2016-06-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Exponential Organizations

Author : Salim Ismail
Publisher : Diversion Books
ISBN 13 : 1626813582
Total Pages : 249 pages
Book Rating : 4.6/5 (268 download)

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Book Synopsis Exponential Organizations by : Salim Ismail

Download or read book Exponential Organizations written by Salim Ismail and published by Diversion Books. This book was released on 2014-10-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year "EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at Google In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level. "EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company." —John Hagel, The Center for the Edge Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015

Better, Stronger, Faster

Author : Daniel Gross
Publisher : Simon and Schuster
ISBN 13 : 1451621361
Total Pages : 272 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Better, Stronger, Faster by : Daniel Gross

Download or read book Better, Stronger, Faster written by Daniel Gross and published by Simon and Schuster. This book was released on 2012-05-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time of grim predictions, Daniel Gross, Yahoo! financial columnist and author of Dumb Money, offers a refreshingly optimistic take on our nation’s economic prospects, examining the positive trends that point to a better, stronger future. Widely respected for his Newsweek and Slate coverage of the crash and the recovery, Daniel Gross shows that much of the talk about decline is misplaced. In the wake of the crash, rather than accept the inevitability of a Japan-style lost decade, America’s businesses and institutions tapped into the very strengths that built the nation’s economy into a global powerhouse in the first place: speed, ingenuity, adaptability, pragmatism, entrepreneurship, and, most significant, an ability to engage with the world. As the United States wallowed in self-pity, the world continued to see promise in what America has to offer—buying exports, investing in the United States, and adopting American companies and business models as their own. Global growth, it turns out, is not a zero-sum game. Better, Stronger, Faster is an account of the remarkable reconstruction and reorientation that started in March 2009, a period that Gross compares to March 1933—as both marked the start of unexpected recoveries. As the U.S. public sector undertook aggressive fiscal and monetary actions, the private sector sprang into action. Companies large and small restructured, tapped into long-dormant internal resources, and invested for growth, at home and abroad. Between 2009 and 2011, as Europe struggled with a cascade of crises, the U.S. got back on its feet—and began to run. Through stories of innovative solutions devised by policy makers, businesses, investors, and consumers, Gross explains how America has the potential to emerge from this period, not as the unrivaled ruler of the global economy but as a healthier leader and an enabler of sustainable growth.

Don't Pay for Your MBA

Author : Laurie Pickard
Publisher : AMACOM
ISBN 13 : 0814438490
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Don't Pay for Your MBA by : Laurie Pickard

Download or read book Don't Pay for Your MBA written by Laurie Pickard and published by AMACOM. This book was released on 2017-11-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets and tips to get the business education you need, the faster and cheaper way. The average debt load for graduates of the top business schools has now exceeded $100,000. For most young professionals, this means spending the first half of their career in the red and feeling pressure to take the first position offered to them so that they can start paying off their debt. However, it doesn’t have to be that way. Author and businesswoman Laurie Pickard discovered a way to get the business education she needed to land her dream job while avoiding the massive school loans that plague so many. In Don’t Pay for Your MBA, she shares all that she learned so that others can benefit as well. Pickard discovered that the same prestigious business schools that offer the MBAs so many covet also offer MOOCs (massive online open courses) for low or even no cost. Within these pages, you will learn how to: Define your goals and tailor a curriculum that is geared toward your dream job Master the language of business Build a strong network Choose a concentration and deepen your expertise Showcase your nontraditional education in a way that attracts companies Don’t fall for the lies that pressure countless graduates every year into MBA programs and insurmountable debt. Self-directed online learning can fill gaps in your training, position you for promotions, and open new opportunities--at a fraction of the cost!

The Last of the Great Observatories

Author : George H. Rieke
Publisher : University of Arizona Press
ISBN 13 : 0816547106
Total Pages : 249 pages
Book Rating : 4.8/5 (165 download)

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Book Synopsis The Last of the Great Observatories by : George H. Rieke

Download or read book The Last of the Great Observatories written by George H. Rieke and published by University of Arizona Press. This book was released on 2021-11-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Spitzer Space Observatory, originally known as the Space Infrared Telescope Facility (SIRTF), is the last of the four “Great Observatories”, which also include the Hubble Space Telescope, the Chandra X-ray Observatory, and the Compton Gamma Ray Observatory. Developed over twenty years and dubbed the “Infrared Hubble", Spitzer was launched in the summer of 2003 and has since contributed significantly to our understanding of the universe. George Rieke played a key role in Spitzer and now relates the story of how that observatory was built and launched into space. Telling the story of this single mission within the context of NASA space science over two turbulent decades, he describes how, after a tortuous political trail to approval, Spitzer was started at the peak of NASA’s experiment with streamlining and downsizing its mission development process, termed “faster better cheaper.” Up to its official start and even afterward, Spitzer was significant not merely in terms of its scientific value but because it stood at the center of major changes in space science policy and politics. Through interviews with many of the project participants, Rieke reconstructs the political and managerial process by which space missions are conceived, approved, and developed. He reveals that by the time Spitzer had been completed, a number of mission failures had undermined faith in “faster-better-cheaper” and a more conservative approach was imposed. Rieke examines in detail the premises behind “faster better cheaper,” their strengths and weaknesses, and their ultimate impact within the context of NASA’s continuing search for the best way to build future missions. Rieke’s participant’s perspective takes readers inside Congress and NASA to trace the progress of missions prior to the excitement of the launch, revealing the enormously complex and often disheartening political process that needs to be negotiated. He also shares some of the new observations and discoveries made by Spitzer in just its first year of operation. As the only book devoted to the Spitzer mission, The Last of the Great Observatories is a story at the nexus of politics and science, shedding new light on both spheres as it contemplates the future of mankind’s exploration of the universe.

Cheaper

Author : Rick Doble
Publisher : Ballantine Books
ISBN 13 : 0345512960
Total Pages : 289 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Cheaper by : Rick Doble

Download or read book Cheaper written by Rick Doble and published by Ballantine Books. This book was released on 2009-03-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s uncertain economy, if using a little buying savvy can get you small- or even big-ticket items at a cheaper price, can you afford not to do it? Now, with this handy, accessible guide, Rick Doble–a veritable king of haggling–and consumer expert Tom Philbin share the secrets to paying less on a variety of products and services, from cars, cellphones, and food to home improvement and banking. Through anecdotes and lively vignettes, Cheaper offers industry insider tips that will give you the edge before you even open your wallet. • Save up to 14 percent a year on gas by doing one easy thing. • Save $1,000 and more at your local supermarket just by knowing where to look. • Don’t assume you can’t get a discount on something. Always ask. • Remember: The imperfect find can lead to the perfect deal. • Complain the right way and get exactly what you want. Save money on just about everything–candy, computers, funerals, furniture, travel–and discover little-known insider secrets and tricks of the trade. So stop paying too much, and make the most of your money!

Agile Selling

Author : Jill Konrath
Publisher : Penguin
ISBN 13 : 1591847915
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Agile Selling by : Jill Konrath

Download or read book Agile Selling written by Jill Konrath and published by Penguin. This book was released on 2015-07-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being an agile seller virtually guarantees a prosperous career. When salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. It's a daunting task, compounded by the fact that they're under intense pressure to deliver immediate results. What Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage it for maximum impact. Having an agile mindset, one that keeps you going through challenging times, is the crucial starting point. You also need a rapid-learning plan that helps you establish situational credibility with your targeted or existing customers in just thirty days. In Agile Selling, you'll discover numerous strategies to help you become an overnight sales expert, slashing your path to proficiency. Jill Konrath's fresh sales strategies, provocative insights, and practical advice help sellers win business with today's crazy-busy prospects.

High Velocity Leadership

Author : Brian K. Muirhead
Publisher : Menabrea Books
ISBN 13 : 9781930235465
Total Pages : 284 pages
Book Rating : 4.2/5 (354 download)

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Book Synopsis High Velocity Leadership by : Brian K. Muirhead

Download or read book High Velocity Leadership written by Brian K. Muirhead and published by Menabrea Books. This book was released on 2004-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this management book wrapped in a powerful, real-world adventure story, the project manager for NASAUs Mars Pathfinder mission tells of how he assembled and led a team that would have to build a spacecraft and land it on Mars faster, better, cheaper than the previous Mars effort 20 years earlier.

Live Your Life for Half the Price

Author : Mary Hunt
Publisher : Revell
ISBN 13 : 1441223479
Total Pages : 352 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Live Your Life for Half the Price by : Mary Hunt

Download or read book Live Your Life for Half the Price written by Mary Hunt and published by Revell. This book was released on 2015-08-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's the money you don't spend that ultimately gives you the freedom to live the life you love!" You work hard for your money. You know you should save some, but it seems like every month something comes up that sets back your best laid plans. If you're tired of working hard just to get by, this user-friendly guide shows you that you can slash the cost of nearly everything you need without sacrificing joy and quality of life. Mary Hunt shows you how to get off the monthly money roller coaster. She offers the specific techniques, resources, and motivation you need to keep more of your money every month, including •finding money you didn't know you had •cutting your grocery bill by 50% •controlling the mother of all budget-busters •avoiding fees •paying off your mortgage •saving on bills •preparing for disaster •paying less for your dream car •planning family vacations •and more It's time to start saving, giving, and finally making financial progress, and with humor and compassion, Mary Hunt is leading the way!

Good and Cheap

Author : Leanne Brown
Publisher : Workman Publishing Company
ISBN 13 : 0761184171
Total Pages : 208 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Good and Cheap by : Leanne Brown

Download or read book Good and Cheap written by Leanne Brown and published by Workman Publishing Company. This book was released on 2015-07-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect and irresistible idea: A cookbook filled with delicious, healthful recipes created for everyone on a tight budget. While studying food policy as a master’s candidate at NYU, Leanne Brown asked a simple yet critical question: How well can a person eat on the $4 a day given by SNAP, the U.S. government’s Supplemental Nutrition Assistance Program informally known as food stamps? The answer is surprisingly well: Broiled Tilapia with Lime, Spicy Pulled Pork, Green Chile and Cheddar Quesadillas, Vegetable Jambalaya, Beet and Chickpea Salad—even desserts like Coconut Chocolate Cookies and Peach Coffee Cake. In addition to creating nutritious recipes that maximize every ingredient and use economical cooking methods, Ms. Brown gives tips on shopping; on creating pantry basics; on mastering certain staples—pizza dough, flour tortillas—and saucy extras that make everything taste better, like spice oil and tzatziki; and how to make fundamentally smart, healthful food choices. The idea for Good and Cheap is already proving itself. The author launched a Kickstarter campaign to self-publish and fund the buy one/give one model. Hundreds of thousands of viewers watched her video and donated $145,000, and national media are paying attention. Even high-profile chefs and food writers have taken note—like Mark Bittman, who retweeted the link to the campaign; Francis Lam, who called it “Terrific!”; and Michael Pollan, who cited it as a “cool kickstarter.” In the same way that TOMS turned inexpensive, stylish shoes into a larger do-good movement, Good and Cheap is poised to become a cookbook that every food lover with a conscience will embrace.