Charisma: Create Irresistible Attractive Personal Magnetism (Effective Communication Improvement to Enhance Self Confidence)

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Author :
Publisher : David Roy
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis Charisma: Create Irresistible Attractive Personal Magnetism (Effective Communication Improvement to Enhance Self Confidence) by : David Roy

Download or read book Charisma: Create Irresistible Attractive Personal Magnetism (Effective Communication Improvement to Enhance Self Confidence) written by David Roy and published by David Roy. This book was released on 101-01-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charisma is something that we know when we see it. When a charismatic person walks into a room, everybody knows it. It's that one quality that makes us attracted to this person. To want to be with this person. To listen to everything this person says. Luckily, charisma is not genetic or random. It is based on scientific interpersonal principles that you can learn, and you can exhibit. Communication skills, reading and projecting body language, and the inner ideas and beliefs you carry around with you will determine the energy you project. What will you learn in Everyday Charisma? · Charisma broken down into 3 simple, learnable components. · How to lead and persuade with charisma. · One essential mindset for everyday charisma. · How to make people feel special and important. It also doesn’t matter how big your goals are. Whether your purpose is to climb up in your existing job position or you want to become the best public speaker in the world, this book will lay a perfect skill foundation no matter what. If you came to this point, you are definitely ready to take action.

Irresistible Attraction

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Author :
Publisher : Network 3000 Publishing
ISBN 13 : 9780963508522
Total Pages : 0 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis Irresistible Attraction by : Kevin Hogan

Download or read book Irresistible Attraction written by Kevin Hogan and published by Network 3000 Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research indicates the following about the assumptions we all make about attractive people. We believe that attractive people are:* more successful * more intelligent * better adjusted * more socially skilled * more interesting * more poised * more exciting * more independent * more sexual * have a happier marriage * have more professional and social success * have more fulfilling lives "Irresistible Attraction is a fascinating book; it is fun, empowering and precise. It has a lot of useful tools for people seeking improvement and empowerment in their lives" Renee N. Sakr, BCHT,CI. www.GoldliteHypnosisInstitute.com This book reveals the following information for you:Are You Irresistible? Irresistible Ideals in Men and Women Attraction For the Rest of Us Can You Hear Your Body Talking? The Eyes Have It!! Initial Impressions Flirting Makes the World Go Around The Second Impression The Secrets of Charisma Positive Expression and Inner Magnetism Self Confidence and Self Esteem Secrets of Finding the Love and Experiencing the Intimacy You Deserve Dating Intimacy: Creating and Re-creating the Deep Bonds of Love Personal Magnetism in Intimate Relationships "How can you exude your inner charisma? Irresistible Attraction blends the art and science of attraction and flirting. This book is insightful and it is fun!" Jill Spiegel, author, Flirting for Success, and Flirting With Spirituality

The Charisma Myth

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Author :
Publisher : Penguin
ISBN 13 : 1591845947
Total Pages : 273 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Charisma Myth by : Olivia Fox Cabane

Download or read book The Charisma Myth written by Olivia Fox Cabane and published by Penguin. This book was released on 2013-03-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if charisma could be taught? The charisma myth is the idea that charisma is a fundamental, inborn quality—you either have it (Bill Clinton, Steve Jobs, Oprah) or you don’t. But that’s simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone. Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn’t mean transforming your fundamental personality. It’s about adopting a series of specific practices that fit in with the personality you already have. The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring.

The Laws of Charisma

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Author :
Publisher : AMACOM
ISBN 13 : 081441592X
Total Pages : 208 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Laws of Charisma by : Kurt Mortensen

Download or read book The Laws of Charisma written by Kurt Mortensen and published by AMACOM. This book was released on 2010-10-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Laws of Charisma explores the vital skills and traits needed to earn trust, generate interest, and motivate others in the workplace. Bestselling author Kurt Mortensen defines the intersection of these pivotal abilities as charisma--an enviable quality that can lead to improved relationships, greater income, and more success in every area of life. To some extent, charisma is innate, but in this inspiring guide Mortensen explores the trait’s four core elements to show how anyone can draw out a more charismatic and compelling presence. With the help of practical tools, simple principles, applicable exercises, and insightful assessments, you’ll learn how to radiate confidence, passion, power, and optimism; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport. People with the ability to enter a room and draw instant attention, effortlessly exuding charm and radiating energy, are better able to influence what gets done and ultimately achieve what they want. The Laws of Charisma is packed with everything you need to develop and bring out the more charismatic person within.

The Irresistible Introvert

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1510704795
Total Pages : 208 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Irresistible Introvert by : Michaela Chung

Download or read book The Irresistible Introvert written by Michaela Chung and published by Simon and Schuster. This book was released on 2016-07-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the tools to shed your mask of extroversion, develop your own magnetism, and reveal the true you. One third to one half of Americans are introverts in a culture that celebrates—even enforces—an ideal of extroversion and a cult of personality. Political leaders are charismatic, celebrities bask in the spotlight, and authority figures are assertive. It is no surprise that a “quiet revolution” has begun to emerge among the “invisible” half of the population, asserting that they are just as powerful in their own unique ways. The Irresistible Introvert embodies the spirit of this revival and breaks down the myth that charisma is reserved for extroverts only. This mini manifesto shows introverts how to master the art of quiet magnetism in a noisy world—no gregariousness required! Within these pages, you’ll discover how to shed the mask of extroversion and reveal a more compelling (and authentic) you. You’ll also learn how to: Master the inner game of intrigue Manage your energy for optimal engagement Create an emotional ecosystem for charisma Establish introverted intimacy Cultivate communication skills for quiet types As a “professional” charismatic introvert, author Michaela Chung demonstrates that you no longer have to forcefully push yourself outward into the world against your nature, but can rather magnetize people inward toward the true you. In the process, you’ll learn to embrace your “innie life” and discover potential you never knew you had.

The Art Of Seduction

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Author :
Publisher : Profile Books
ISBN 13 : 1847651402
Total Pages : 496 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Art Of Seduction by : Robert Greene

Download or read book The Art Of Seduction written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

How to Make People Like You

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Author :
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.5/5 (866 download)

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Book Synopsis How to Make People Like You by : James W Williams

Download or read book How to Make People Like You written by James W Williams and published by . This book was released on 2021-01-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you find it hard to connect with other people? Do your relationships feel stale and lack real, meaningful connections? Do you wish you were more confident, charismatic, and likable? How to Make People Like You: 19 Science-Based Methods to Increase Your Charisma, Spark Attraction, Win Friends, and Connect Effortlessly is a book with detailed insights on everything you need to know when it comes to going from a shy, anxious, and awkward individual and transforming yourself into someone who can unapologetically be your real, genuine, and authentic self. Throughout these chapters, you'll deep dive into more than a decade's worth of psychological and social research, as well as personal insights, stories, and experiences that can help you discover the vibrant version of you that the world is missing. How to make people like you is just the beginning. Connecting with anyone in any situation and maintaining those connections while staying cool, calm, and collected under pressure is a skill that others will envy you for beyond belief. Within the chapters of this book, you'll discover: How to make the first move to talk to someone Mastering the art of listening properly (most people do this wrong!) Secrets to making your conversations flow smoother How to inject vulnerability at the right time Steps to discover your true self Tips to instantly boost your physical appearance Keys to choosing the right people to be friends with The number one secret to creating the strongest relationships The light and the dark magic of the spoken word And so much more! How to Make People Like You is the only book you'll ever need to read when discovering yourself and forming relationships that are both meaningful and fulfilling. If you've ever wanted a partner who you feel connected to, a boss that relates to you, friends that support and inspire you, and belief and confidence in yourself like you've never experienced before, then this is the book for you. Scroll up, click the "Buy Now" button and start learning everything you need to know when it comes to creating relationships that will stand the test of time!

Swoon: Great Seducers and Why Women Love Them

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393068374
Total Pages : 368 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Swoon: Great Seducers and Why Women Love Them by : Betsy Prioleau

Download or read book Swoon: Great Seducers and Why Women Love Them written by Betsy Prioleau and published by W. W. Norton & Company. This book was released on 2013-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of "Seductress" examines the ladies' man and answers the eternal question: what do women want?

The Dynamic Introvert: Leading Quietly with Passion and Purpose

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Author :
Publisher : Western Winds Publishing, Inc.
ISBN 13 : 0993654614
Total Pages : 173 pages
Book Rating : 4.9/5 (936 download)

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Book Synopsis The Dynamic Introvert: Leading Quietly with Passion and Purpose by : Lesley Taylor

Download or read book The Dynamic Introvert: Leading Quietly with Passion and Purpose written by Lesley Taylor and published by Western Winds Publishing, Inc.. This book was released on 2014-11-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Dynamic Introvert: Leading Quietly with Passion and Purpose' shows readers how to excel as quiet leaders and how to succeed in their careers. This expanded 2nd edition features, --New Research --Updated stories --Checklists, tools, and additional resources. "In The Dynamic Introvert, leadership coach Lesley Taylor artfully integrates findings from a variety of sources, providing fresh perspective on what it means to be a leader, and presents her insights in a clear and accessible manner." Laurie Helgoe, Ph.D., author of 'Introvert Power: Why Your Inner Life is Your Hidden Strength' "How can an author pack so much wisdom and common sense into one book?" Well, Coach Lesley Taylor has done a beautiful job of it and has made a major contribution to advancing the introvert conversation...I plan on sharing this book with all of my clients." Jennifer B. Kahnweiler, Ph.D., CSP, author of 'The Genius of Opposites, Quiet Influence and The Introverted Leader' Discover how you too can succeed!

Choosing ME Before WE

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Author :
Publisher : New World Library
ISBN 13 : 1577318455
Total Pages : 234 pages
Book Rating : 4.5/5 (773 download)

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Book Synopsis Choosing ME Before WE by : Christine Arylo

Download or read book Choosing ME Before WE written by Christine Arylo and published by New World Library. This book was released on 2010-09-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of sass, soul, and the type of empowering wisdom that no woman should live without, Choosing ME before WE is like a heart-to-heart with your closest girlfriend. And best of all, you’ll discover that your closest girlfriend is your own truest self, inside you, always ready to offer wise, loving advice and counsel about what is best for you. Designed to challenge and guide women to create the relationships they want instead of the ones they often find themselves stuck in, this book is packed with: stimulating questions to uncover what’s true for you, daring you to get downright real about yourself and your relationships powerful techniques to change old habits that sabotage your dreams real-life experiences shared by the author, her friends, and her clients Author Christine Arylo, who almost married the wrong guy for all the wrong reasons, speaks to women of all ages, whether they’re seeking a relationship, evaluating a less-than-fulfilling one, rebounding from a bad breakup, or working through issues with a partner. Choosing ME before WE teaches women to stop settling, to get real about the kind of partner they’re looking for, and to start exploring and creating what they truly want in themselves and their relationships.

The Automatic Customer

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Author :
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

The Power of Charm

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 0814429718
Total Pages : 146 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Power of Charm by : Brian Tracy

Download or read book The Power of Charm written by Brian Tracy and published by HarperChristian + ORM. This book was released on 2006-03-20 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, he gives readers the key they need to open any door and get whatever they want, every time. This book gives you proven ways to become more captivating and persuasive in any situation. As one of the world's premier business consultants and personal success experts, Brian Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. In The Power of Charm, you will learn how to: capture people's trust and attention within the first few seconds of meeting win the support of others who can help them achieve their goals master body language and advanced listening techniques sell more of their products or services deliver powerful and engaging talks and presentations improve their negotiation skills get paid more and promoted faster The Power of Charm helps readers develop greater confidence and self-esteem while learning how to naturally create rhythm and harmony with others. It's a unique and powerful guide filled with proven techniques for making dreams come true -- in business and in life!

The Science of Influence

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470634189
Total Pages : 327 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Science of Influence by : Kevin Hogan

Download or read book The Science of Influence written by Kevin Hogan and published by John Wiley & Sons. This book was released on 2010-10-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.

Brand New Justice

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Author :
Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Brand New Justice by : Simon Anholt

Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

Why Does He Do That?

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Author :
Publisher : Penguin
ISBN 13 : 9780425191651
Total Pages : 436 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Why Does He Do That? by : Lundy Bancroft

Download or read book Why Does He Do That? written by Lundy Bancroft and published by Penguin. This book was released on 2003-09-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking bestseller, Lundy Bancroft—a counselor who specializes in working with abusive men—uses his knowledge about how abusers think to help women recognize when they are being controlled or devalued, and to find ways to get free of an abusive relationship. He says he loves you. So...why does he do that? You’ve asked yourself this question again and again. Now you have the chance to see inside the minds of angry and controlling men—and change your life. In Why Does He Do That? you will learn about: • The early warning signs of abuse • The nature of abusive thinking • Myths about abusers • Ten abusive personality types • The role of drugs and alcohol • What you can fix, and what you can’t • And how to get out of an abusive relationship safely “This is without a doubt the most informative and useful book yet written on the subject of abusive men. Women who are armed with the insights found in these pages will be on the road to recovering control of their lives.”—Jay G. Silverman, Ph.D., Director, Violence Prevention Programs, Harvard School of Public Health

Passion of the Western Mind

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Author :
Publisher : Ballantine Books
ISBN 13 : 0307804526
Total Pages : 560 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Passion of the Western Mind by : Richard Tarnas

Download or read book Passion of the Western Mind written by Richard Tarnas and published by Ballantine Books. This book was released on 2011-10-19 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[This] magnificent critical survey, with its inherent respect for both the 'Westt's mainstream high culture' and the 'radically changing world' of the 1990s, offers a new breakthrough for lay and scholarly readers alike....Allows readers to grasp the big picture of Western culture for the first time." SAN FRANCISCO CHRONICLE Here are the great minds of Western civilization and their pivotal ideas, from Plato to Hegel, from Augustine to Nietzsche, from Copernicus to Freud. Richard Tarnas performs the near-miracle of describing profound philosophical concepts simply but without simplifying them. Ten years in the making and already hailed as a classic, THE PASSION OF THE WESERN MIND is truly a complete liberal education in a single volume.

Five Stars

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1250183472
Total Pages : 255 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Five Stars by : Carmine Gallo

Download or read book Five Stars written by Carmine Gallo and published by St. Martin's Press. This book was released on 2018-06-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: “As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.