Changing The Channel

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Changing the Channel

Author : Michael Masterson
Publisher : John Wiley & Sons
ISBN 13 : 0470456892
Total Pages : 334 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Changing the Channel by : Michael Masterson

Download or read book Changing the Channel written by Michael Masterson and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Summary: Changing the Channel

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806238854
Total Pages : 45 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Changing the Channel by : BusinessNews Publishing,

Download or read book Summary: Changing the Channel written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.

Changing Minds or Changing Channels?

Author : Kevin Arceneaux
Publisher : University of Chicago Press
ISBN 13 : 022604744X
Total Pages : 255 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Changing Minds or Changing Channels? by : Kevin Arceneaux

Download or read book Changing Minds or Changing Channels? written by Kevin Arceneaux and published by University of Chicago Press. This book was released on 2013-08-27 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.

From Networks to Netflix

Author : Derek Johnson
Publisher : Taylor & Francis
ISBN 13 : 100061364X
Total Pages : 458 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis From Networks to Netflix by : Derek Johnson

Download or read book From Networks to Netflix written by Derek Johnson and published by Taylor & Francis. This book was released on 2022-07-26 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.

Dad, How Do I?

Author : Rob Kenney
Publisher : HarperCollins
ISBN 13 : 0063075032
Total Pages : 230 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Dad, How Do I? by : Rob Kenney

Download or read book Dad, How Do I? written by Rob Kenney and published by HarperCollins. This book was released on 2021-05-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Like the YouTube channel, this is a touching yet informative guide for those seeking fatherly advice, or even a few good dad jokes.” — Library Journal

Changing Our Mind

Author : David P. Gushee
Publisher : Read the Spirit Books
ISBN 13 : 1942011857
Total Pages : 248 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Changing Our Mind by : David P. Gushee

Download or read book Changing Our Mind written by David P. Gushee and published by Read the Spirit Books. This book was released on 2017-05-31 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Every generation has its hot-button issue,” writes David P. Gushee, “For us, it’s the LGBT issue.” In Changing Our Mind, Gushee takes the reader along his personal and theological journey as he changes his mind about gay, lesbian, bisexual and transgender inclusion in the Church. With 19 books to his name, Gushee is no stranger to the public arena. He is the author of the “Evangelical Declaration Against Torture” and drafted the “Evangelical Climate Initiative. “For decades now, David Gushee has earned the reputation as America's leading evangelical ethicist. In this book, he admits that he has been wrong on the LGBT issue.” writes Brian D. McLaren, author and theologian. In the definitive third edition of this book, David Gushee issues a scholarly response to his critics. Brian D. McLaren says it best: “Not only is David Gushee's work deep, thoughtful and brilliant; and not only is David philosophically and theologically careful and astute; he is also refreshingly clear and understandable by ‘common people’ who know neither philosophical nor theological mumbo jumbo.”

Channel Changing in Horseheads

Author : John Gunderman
Publisher : Hillcrest Publishing Group
ISBN 13 : 1936107589
Total Pages : 144 pages
Book Rating : 4.9/5 (361 download)

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Book Synopsis Channel Changing in Horseheads by : John Gunderman

Download or read book Channel Changing in Horseheads written by John Gunderman and published by Hillcrest Publishing Group. This book was released on 2010-02 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Channel Changing in Horseheads" is the story of an average guy growing up in the 1950s and 60s in Horseheads, New York. He was an average athlete but was able to perform in competitive sports in high school and college at levels higher than his physical abilities should have allowed. He also became a proficient street fighter, reaching levels far beyond what his physical abilities should have allowed. He attributes his physical prowess to his ability to practice and eventually master, the art of "channel changing." This is his story.

Effortless Change

Author : Andrew Wommack
Publisher : Destiny Image Publishers
ISBN 13 : 1606832964
Total Pages : 173 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Effortless Change by : Andrew Wommack

Download or read book Effortless Change written by Andrew Wommack and published by Destiny Image Publishers. This book was released on 2011-02-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Word of God is like a seed and your heart is the soil. Most Christians want change in some area of their lives. They try and try to make those changes but soon find themselves falling back into the same habits and behaviors. Self-discipline and self-control have once again failed them.So how does lasting change take place? A worm...

Channel Kindness: Stories of Kindness and Community

Author : Born This Way Foundation Reporters
Publisher : Feiwel & Friends
ISBN 13 : 1250245575
Total Pages : 278 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Channel Kindness: Stories of Kindness and Community by : Born This Way Foundation Reporters

Download or read book Channel Kindness: Stories of Kindness and Community written by Born This Way Foundation Reporters and published by Feiwel & Friends. This book was released on 2020-09-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller For Lady Gaga, kindness is the driving force behind everything she says and does. The quiet power of kindness can change the way we view one another, our communities, and even ourselves. She embodies this mission, and through her work, brings more kindness into our world every single day. Lady Gaga has always believed in the importance of being yourself, being kind to yourself, and being kind to others, no matter who they are or where they come from. With that sentiment in mind, she and her mother, Cynthia Germanotta, founded Born This Way Foundation, a nonprofit organization dedicated to making the world a kinder and braver place. Through the years, they've collected stories of kindness, bravery and resilience from young people all over the world, proving that kindness truly is the universal language. And now, we invite you to read these stories and follow along as each and every young author finds their voice just as Lady Gaga has found hers. Within these pages, you’ll meet young changemakers who found their inner strength, who prevailed in the face of bullies, who started their own social movements, who decided to break through the mental health stigma and share how they felt, who created safe spaces for LGBTQ+ youth, and who have embraced kindness with every fiber of their being by helping others without the expectation of anything in return. In one story, you’ll read about a young person with an autoimmune disease, who after being bullied at school, learned how to practice self-love and started an organization with the mission of educating others about the importance of self-love, too; and in another story, you’ll meet a young person who decided to start a movement to help eliminate the stigma surrounding mental health and encouraged others to talk about their feelings openly and honestly, a reminder that kindness and mental wellness go hand in hand. Not only were we moved by these individual acts of kindness, but we were also touched by the many stories of organizations, neighborhoods, and entire communities that fully dedicated themselves to helping those in need and found new, innovative ways to make our world a kinder and braver place. Individually and collectively, these stories prove that kindness not only saves lives but builds community. Kindness is inclusion, it is pride, it is empathy, it is compassion, it is self-respect and it is the guiding light to love. Kindness is always transformational, and its never-ending ripples result in even more kind acts that can change our lives, our communities, and our world.

The Scout Mindset

Author : Julia Galef
Publisher : Penguin
ISBN 13 : 0735217556
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Scout Mindset by : Julia Galef

Download or read book The Scout Mindset written by Julia Galef and published by Penguin. This book was released on 2021-04-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often, argues Galef, we should train ourselves to have a "scout" mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world—which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.

Changing the Channel

Author :
Publisher :
ISBN 13 : 9781775440734
Total Pages : 8 pages
Book Rating : 4.4/5 (47 download)

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Book Synopsis Changing the Channel by :

Download or read book Changing the Channel written by and published by . This book was released on 2010 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

FCC Record

Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 878 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1992 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt:

10 Days That Unexpectedly Changed America

Author : Steven M. Gillon
Publisher : National Geographic Books
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis 10 Days That Unexpectedly Changed America by : Steven M. Gillon

Download or read book 10 Days That Unexpectedly Changed America written by Steven M. Gillon and published by National Geographic Books. This book was released on 2006-04-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recounts the events of ten pivotal days that changed the course of American history.

The Daily Stoic

Author : Ryan Holiday
Publisher : Penguin
ISBN 13 : 0735211744
Total Pages : 418 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Daily Stoic by : Ryan Holiday

Download or read book The Daily Stoic written by Ryan Holiday and published by Penguin. This book was released on 2016-10-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.

The Back Channel

Author : William Joseph Burns
Publisher :
ISBN 13 : 0525508864
Total Pages : 522 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Back Channel by : William Joseph Burns

Download or read book The Back Channel written by William Joseph Burns and published by . This book was released on 2019 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a distinguished and admired American diplomat of the last half century, Burns has played a central role in the most consequential diplomatic episodes of his time: from the bloodless end of the Cold War and post-Cold War relations with Putin's Russia to the secret nuclear talks with Iran. Here he recounts some of the seminal moments of his career, drawing on newly declassified cables and memos to give readers a rare, inside look at American diplomacy in action, and of the people who worked with him. The result is an powerful reminder of the enduring importance of diplomacy. -- adapted from jacket

Livewired

Author : David Eagleman
Publisher : Vintage
ISBN 13 : 0307907503
Total Pages : 320 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Livewired by : David Eagleman

Download or read book Livewired written by David Eagleman and published by Vintage. This book was released on 2020-08-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn.” —The Wall Street Journal What does drug withdrawal have in common with a broken heart? Why is the enemy of memory not time but other memories? How can a blind person learn to see with her tongue, or a deaf person learn to hear with his skin? Why did many people in the 1980s mistakenly perceive book pages to be slightly red in color? Why is the world’s best archer armless? Might we someday control a robot with our thoughts, just as we do our fingers and toes? Why do we dream at night, and what does that have to do with the rotation of the Earth? The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric. In Livewired, you will surf the leading edge of neuroscience atop the anecdotes and metaphors that have made David Eagleman one of the best scientific translators of our generation. Covering decades of research to the present day, Livewired also presents new discoveries from Eagleman’s own laboratory, from synesthesia to dreaming to wearable neurotech devices that revolutionize how we think about the senses.

Tiny Habits

Author : B. J. Fogg
Publisher : Eamon Dolan Books
ISBN 13 : 0358003326
Total Pages : 317 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis Tiny Habits by : B. J. Fogg

Download or read book Tiny Habits written by B. J. Fogg and published by Eamon Dolan Books. This book was released on 2019 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.