Changing Consumer Behavior Towards Mindful Consumption Through Social Proof To Decrease Environmental Harm

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Changing Consumer Behavior Towards Mindful Consumption Through Social Proof to Decrease Environmental Harm

Author :
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (15 download)

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Book Synopsis Changing Consumer Behavior Towards Mindful Consumption Through Social Proof to Decrease Environmental Harm by :

Download or read book Changing Consumer Behavior Towards Mindful Consumption Through Social Proof to Decrease Environmental Harm written by and published by . This book was released on 2018 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis describes overconsumption as a cause of climate change and environmental problems. It expands on the idea and definition of mindful consumption to include nine different consumer behaviors people can adopt to decrease their carbon footprint and harmful impacts on the environment. Research shows there is a value-action gap between what consumers value and their purchasing patterns. Therefore, this thesis demonstrates how to use the marketing tactic of social proof to change consumer behavior towards mindful consumption and close the value-action gap. Following suggested approaches of organizations applying social proof messaging to the nine mindful consumption practices, two case studies of researchers studying the influence of social proof messaging are included. This thesis aims to inspire readers to care and take responsibility for their personal and organizational impacts on the environment by changing consumption patterns.

The Impact of Environmental Change on Consumer Behavior

Author : Charles Francis Steilen
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.:/5 (779 download)

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Book Synopsis The Impact of Environmental Change on Consumer Behavior by : Charles Francis Steilen

Download or read book The Impact of Environmental Change on Consumer Behavior written by Charles Francis Steilen and published by . This book was released on 1967 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Mindfulness (HBR Emotional Intelligence Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633693201
Total Pages : 144 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Mindfulness (HBR Emotional Intelligence Series) by : Harvard Business Review

Download or read book Mindfulness (HBR Emotional Intelligence Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-04-18 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma—not to mention greater peace of mind. This book gives you practical steps for building a sense of presence into your daily work routine. It also explains the science behind mindfulness and why it works and gives clear-eyed warnings about the pitfalls of the fad. This volume includes the work of: Daniel Goleman Ellen Langer Susan David Christina Congleton This collection of articles includes “Mindfulness in the Age of Complexity,” an interview with Ellen Langer by Alison Beard; “Mindfulness Can Literally Change Your Brain,” by Christina Congleton, Britta K. Hölzel, and Sara W. Lazar; “How to Practice Mindfulness Throughout Your Work Day,” by Rasmus Hougaard and Jacqueline Carter; “Resilience for the Rest of Us,” by Daniel Goleman; “Emotional Agility: How Effective Leaders Manage Their Thoughts and Feelings,” by Susan David and Christina Congleton; “Don’t Let Power Corrupt You,” by Dacher Keltner; “Mindfulness for People Who Are Too Busy to Meditate,” by Maria Gonzalez; “Is Something Lost When We Use Mindfulness as a Productivity Tool?” by Charlotte Lieberman; and “There Are Risks to Mindfulness at Work,” by David Brendel. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Drawdown

Author : Paul Hawken
Publisher : Penguin
ISBN 13 : 1524704652
Total Pages : 258 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Drawdown by : Paul Hawken

Download or read book Drawdown written by Paul Hawken and published by Penguin. This book was released on 2017-04-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.

The Psychology of Sustainable Behavior

Author : Minnesota Pollution Control Agency
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541157842
Total Pages : 34 pages
Book Rating : 4.1/5 (578 download)

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Book Synopsis The Psychology of Sustainable Behavior by : Minnesota Pollution Control Agency

Download or read book The Psychology of Sustainable Behavior written by Minnesota Pollution Control Agency and published by Createspace Independent Publishing Platform. This book was released on 2016-12-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many ways we can empower ourselves, and those around us, to live more sustainably. Psychology, the study of human behavior, offers many insights. The purpose of this handbook is to introduce you to research-based tips from psychology to help you in your personal, community, and workplace efforts to empower sustainability. The recommendations are based on empirical research; most of the studies described here have been published in peer-reviewed academic journals. This document represents many years of psychological studies. Psychology is a diverse field with many contributions to make. I have summarized the studies and findings most relevant to sustainability and sustainable behavior change.

Social and Sustainability Marketing

Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

The Small-Mart Revolution

Author : Michael Shuman
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576755428
Total Pages : 308 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis The Small-Mart Revolution by : Michael Shuman

Download or read book The Small-Mart Revolution written by Michael Shuman and published by Berrett-Koehler Publishers. This book was released on 2007-08-20 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defenders of massive multinational chains like Wal-Mart and Fortune 500 big business argue that, like it or not, there is no alternative. Their huge scale and international reach, they claim, make them more efficient and profitable, better able to deliver value, and an uncontested boon for the job market. According to the big boys, locally owned small businesses are simply quaint remnants of the past, unable to compete in the global economy. But in The Small-Mart Revolution, Michael Shuman shows that the benefits these mega-stores and huge corporations supposedly deliver to communities are illusory. Crunch the numbers and you'll find that locally owned businesses turn out to be much more reliable generators of good jobs, economic growth, tax dollars, community wealth, charitable contributions, social stability, and political participation. Unlike their global competitors, they do this without massive tax breaks and subsidies that often put local economies in a permanent hole. Plus, contrary to popular belief, local businesses are competitive with the multinationals--and gaining ground every day. Shuman highlights numerous trends that are making the old "bigger is better" economies of scale argument obsolete, and he describes a variety of innovative strategies these businesses are using to successfully compete with their over-sized competitors. He also shows how consumers, investors, and policymakers can support their own communities by "going local." The Small-Mart Revolution offers a robust alternative to "go-go" globalization, one that nurtures the creative capacities of local businesses and enables communities everywhere to thrive.

Mindless Eating

Author : Brian Wansink
Publisher : Bantam
ISBN 13 : 0345526880
Total Pages : 304 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Mindless Eating by : Brian Wansink

Download or read book Mindless Eating written by Brian Wansink and published by Bantam. This book was released on 2010 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A food psychologist identifies hidden factors, motivations, and cues that cause overeating and offers practical solutions to help avoid these hidden traps and enjoy food without putting on excess pounds.

Laudato Si

Author : Pope Francis
Publisher : Our Sunday Visitor
ISBN 13 : 1612783872
Total Pages : 119 pages
Book Rating : 4.6/5 (127 download)

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Book Synopsis Laudato Si by : Pope Francis

Download or read book Laudato Si written by Pope Francis and published by Our Sunday Visitor. This book was released on 2015-07-18 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In the heart of this world, the Lord of life, who loves us so much, is always present. He does not abandon us, he does not leave us alone, for he has united himself definitively to our earth, and his love constantly impels us to find new ways forward. Praise be to him!” – Pope Francis, Laudato Si’ In his second encyclical, Laudato Si’: On the Care of Our Common Home, Pope Francis draws all Christians into a dialogue with every person on the planet about our common home. We as human beings are united by the concern for our planet, and every living thing that dwells on it, especially the poorest and most vulnerable. Pope Francis’ letter joins the body of the Church’s social and moral teaching, draws on the best scientific research, providing the foundation for “the ethical and spiritual itinerary that follows.” Laudato Si’ outlines: The current state of our “common home” The Gospel message as seen through creation The human causes of the ecological crisis Ecology and the common good Pope Francis’ call to action for each of us Our Sunday Visitor has included discussion questions, making it perfect for individual or group study, leading all Catholics and Christians into a deeper understanding of the importance of this teaching.

Agenda 21

Author : Dan Sitarz
Publisher : Nova Publishing Company
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Agenda 21 by : Dan Sitarz

Download or read book Agenda 21 written by Dan Sitarz and published by Nova Publishing Company. This book was released on 1993 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official but very lengthy and complex U.N. document has eloquently edited and clarified for use by all audiences.

Creating Regenerative Cities

Author : Herbert Girardet
Publisher : Routledge
ISBN 13 : 1317654102
Total Pages : 217 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Creating Regenerative Cities by : Herbert Girardet

Download or read book Creating Regenerative Cities written by Herbert Girardet and published by Routledge. This book was released on 2014-09-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large, modern cities have effectively declared their independence from nature. But while they take up only three percent of the world’s land surface, their ecological footprints actually cover the entire globe. Humanity is building an urban future, yet urban resource use is threatening the future of humanity and the natural world. To meet the aspirations of city people in both developing and developed countries, bold new initiatives are needed. Modern cities are an astonishing human achievement. As centres of innovation they are humanity’s cultural playgrounds. Their communication and transport systems have developed a global reach. They are attractive to investors because they can offer a vast variety of services at comparatively low per-capita costs. But are they viable as ecological systems? The planning of new cities, as well as the retrofit of existing cities, needs to undergo a profound paradigm shift. Mere 'sustainable development' is not enough. To be compatible with natural systems, cities need to move away from linear systems of resource use and learn to operate as closed-loop, circular systems. To ensure their long-term future, they need to develop an environmentally enhancing, restorative relationship between themselves and the natural systems on which they still depend. Creating Regenerative Cities is a concise, solution-oriented manual for creating regenerative urbanisation. A wide range of technical, management and policy solutions already exist, but implementation has been too slow and too little, in large part because the kinds of holistic approaches needed are still unfamiliar to fragmented and process-driven urban policy making and governance. Herbert Girardet's 30 years’ experience as an ecologist, thinker, film maker and consultant working around the world has created this unique combination of tried and tested best practices and policies, which outlines the fundamental shifts needed in the way we think about our cities.

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Consumerology, New Edition

Author : Philip Graves
Publisher :
ISBN 13 : 1857889231
Total Pages : 300 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Consumerology, New Edition by : Philip Graves

Download or read book Consumerology, New Edition written by Philip Graves and published by . This book was released on 2013-01-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior

The Psychology of Fashion

Author : Carolyn Mair
Publisher : Routledge
ISBN 13 : 1317217624
Total Pages : 151 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Psychology of Fashion by : Carolyn Mair

Download or read book The Psychology of Fashion written by Carolyn Mair and published by Routledge. This book was released on 2018-04-09 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.

A Climate for Change

Author : Katharine Hayhoe
Publisher : FaithWords
ISBN 13 : 0446558265
Total Pages : 181 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis A Climate for Change by : Katharine Hayhoe

Download or read book A Climate for Change written by Katharine Hayhoe and published by FaithWords. This book was released on 2009-10-29 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Christian lifestyle or environmental books focus on how to live in a sustainable and conservational manner. A CLIMATE FOR CHANGE shows why Christians should be living that way, and the consequences of doing so. Drawing on the two authors' experiences, one as an internationally recognized climate scientist and the other as an evangelical leader of a growing church, this book explains the science underlying global warming, the impact that human activities have on it, and how our Christian faith should play a significant role in guiding our opinions and actions on this important issue.

Personal Sustainability

Author : Oliver Parodi
Publisher : Routledge
ISBN 13 : 1351661183
Total Pages : 227 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Personal Sustainability by : Oliver Parodi

Download or read book Personal Sustainability written by Oliver Parodi and published by Routledge. This book was released on 2018-03-14 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transition to sustainability is stuck and academic research has not resulted in significant change so far. A large void in sustainability research and the understanding of sustainable development is an important reason for this. Personal Sustainability seeks to address this void, opening up a whole cosmos of sustainable development that has so far been largely unexplored. Mainstream academic, economic and political sustainable development concepts and efforts draw on the macro level and tend to address external, collective and global processes. By contrast, the human, individual, intra- and inter-personal aspects on the micro level are often left unaddressed. The authors of Personal Sustainability invite the reader on a self-reflecting journey into this unexplored inner cosmos of sustainable development, focusing on subjective, mental, emotional, bodily, spiritual and cultural aspects. Although these are intrinsically human aspects they have been systematically ignored by academia. To establish this new field in sustainability research means to leave the common scientific paths and expand the horizon. Together with authors from cultural studies, philosophy, anthropology, psychology, sociology, psychiatry, aesthetics and economics, and supported by contributions from practitioners, this book portrays different approaches to personal sustainability and reflects on their potentials and pitfalls, paving the way to cultures of sustainability. This book will be of great interest to researchers and students in the field of sustainability and sustainable development, as well as researchers from philosophy, anthropology, psychology, sociology, cultural studies, ethnology, educational research, didactics, aesthetics, economics, business and public administration.