Passion to Purpose

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401958958
Total Pages : 249 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Passion to Purpose by : Amy McLaren

Download or read book Passion to Purpose written by Amy McLaren and published by Hay House, Inc. This book was released on 2021-08-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cross between The Promise of a Pencil and She Means Business, this book from the co-founder of a charity dedicated to bringing education to students in rural Kenya demonstrates how finding your purpose can change the world and change your life. THE WORLD IS WAITING FOR YOUR BIG DREAM! Imagine if everyone took a few minutes each day to make the world a better place using their unique talents fueled by their deepest passions. What an amazing world we would live in! This book is your guide to discovering your passion, living your purpose, and making a positive impact on the world. Amy McLaren's passion for world travel and education kickstarted her journey from unfulfilled schoolteacher to the purpose-driven founder of Village Impact, a charity that provides education for nearly 5,000 kids in Kenya in partnership with local communities. But this book isn't about doing exactly what Amy did or following a template to start a business or non-profit--it's about making your big dream into a reality. Learn how to: Feed your brain with possibility to discover your passion. Surround yourself with positivity and support. Tap into the strengths and connections you already have. Get out of your comfort zone and eliminate self-doubt for good. Trust in yourself and have faith that things will work out. Leave a legacy of good.

Unfollow Your Passion

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982169257
Total Pages : 288 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Unfollow Your Passion by : Terri Trespicio

Download or read book Unfollow Your Passion written by Terri Trespicio and published by Simon and Schuster. This book was released on 2023-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Feel-Good Books of 2021 by The Washington Post A hilarious and honest not-quite-self-help book in the vein of Buy Yourself the F*cking Lilies and I Used to Have a Plan. Every person on the planet wants their life to mean something. The problem is that you’ve been told there’s only one way to find that meaning. In Unfollow Your Passion, Terri Trespicio—whose TEDx talk has more than six million views—questions everything you think you need: passion (fun, but fleeting), plans (flimsy at best), and a bucket list (eye roll), to name a few. Instead, she shows you how (and why) to flip society, culture, and the #patriarchy the bird so you can live life on your terms. Trespicio effortlessly guides you through her method of unhooking yourself from other people’s agendas, boning up on the skills to move you forward, and exploring your own creativity, memory, and intuition to unlock your unique path to meaning—while also confronting the challenges that stop you in your tracks, like boredom, loss, and fear. Unfollow Your Passion is a fresh and fearless “must-read for anyone looking for a more meaningful life” (Mel Robbins, author of The 5 Second Rule).

A Passion for Leadership

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Author :
Publisher : Vintage
ISBN 13 : 0307949648
Total Pages : 258 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis A Passion for Leadership by : Robert M. Gates

Download or read book A Passion for Leadership written by Robert M. Gates and published by Vintage. This book was released on 2017-01-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having led change successfully at three sprawling, monumental organizations—the CIA, Texas A&M University, and the Department of Defense—Robert M. Gates offers the ultimate insider's look at how leaders can transform large organizations and companies. For many Americans, bureaucracy and corporate structure are code words for inertia. Gates knows that it doesn't have to be that way. With stunning clarity, he shares how simple plans, faithfully executed, can cut through the mire of bureaucracy to reform organizational culture. And he shows that great leaders listen and respond to their teams and embrace the power of compromise. Using the full weight of his wisdom, candor, and devotion to duty, he empowers leaders at any level to effectively implement his leadership strategies.

Passion Is Not Enough

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Publisher :
ISBN 13 : 9780983101802
Total Pages : 180 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Passion Is Not Enough by : Greg Darley

Download or read book Passion Is Not Enough written by Greg Darley and published by . This book was released on 2010-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good intentions don't change the world. Ideas alone will change nothing. Desires don't feed the hungry. Ambition won't stop injustice. Enthusiasm alone will not reach the lost. Wishing changes nothing. To change the world, we must have more than passion. WHAT OTHERS ARE SAYING "Never before have we seen such a passionate generation of young leaders step up with a desire to change the world. The potential for change is enormous, but Greg is right when he says 'passion is not enough.' I'm excited about this book and what I believe it can do for thousands of passionate young leaders who are looking for next steps." -PETE WILSON, Pastor of Cross Point and Author of Plan B. "Many people want to change the world, but few are willing to do what it takes. I've known Greg for more than a decade and he has a message that today's young leaders need to hear. Passion Is Not Enough is a healthy balance of inspiration and truth. I highly recommend this book." -CLAYTON KING, Author of Dying to Live "I work with passionate world changers all the time who hit a wall of disappointment, discouragement, and their dreams have died. Often they are faced with the hard truth that passion is simply not enough. Greg Darley lays out an insightful and honest guide about how to sustain your vision through both the valleys and mountaintops. If you truly want to scale, grow, and sustain your mission, Passion Is Not Enough is a must-read!" -MIKE FOSTER, People of the Second Chance "Passion without intentional process for implementation will quickly fade away. Too many leaders sit on their passions and ideas for far too long. Greg is an innovative leader who doesn't want to see this continue. His book, Passion Is Not Enough, provides a practical guide with real-life and real-time principles to inspire anyone who actually wants to live out their dreams." -CHARLES LEE, CEO of !deation Consultancy "You've got an idea that could change the world. Now what? Passion Is Not Enough will help you build the necessary foundation to move forward. This is not a ten-step program to change the world. This is sound advice that will give you encouragement on the difficult road to changing the world." -JUD WILHITE, Author, Throw It Down and Senior Pastor of Central Christian Church Las Vegas

The Orchid Thief

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Author :
Publisher : Ballantine Books
ISBN 13 : 0307795292
Total Pages : 320 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Orchid Thief by : Susan Orlean

Download or read book The Orchid Thief written by Susan Orlean and published by Ballantine Books. This book was released on 2011-07-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A NEW YORK TIMES NOTABLE BOOK A modern classic of personal journalism, The Orchid Thief is Susan Orlean’s wickedly funny, elegant, and captivating tale of an amazing obsession. Determined to clone an endangered flower—the rare ghost orchid Polyrrhiza lindenii—a deeply eccentric and oddly attractive man named John Laroche leads Orlean on an unforgettable tour of America’s strange flower-selling subculture, through Florida’s swamps and beyond, along with the Seminoles who help him and the forces of justice who fight him. In the end, Orlean—and the reader—will have more respect for underdog determination and a powerful new definition of passion. In this new edition, coming fifteen years after its initial publication and twenty years after she first met the “orchid thief,” Orlean revisits this unforgettable world, and the route by which it was brought to the screen in the film Adaptation, in a new retrospective essay. Look for special features inside. Join the Random House Reader’s Circle for author chats and more. Praise for The Orchid Thief “Stylishly written, whimsical yet sophisticated, quirkily detailed and full of empathy . . . The Orchid Thief shows [Orlean’s] gifts in full bloom.”—The New York Times Book Review “Fascinating . . . an engrossing journey [full] of theft, hatred, greed, jealousy, madness, and backstabbing.”—Los Angeles Times “Orlean’s snapshot-vivid, pitch-perfect prose . . . is fast becoming one of our national treasures.”—The Washington Post Book World “Orlean’s gifts [are] her ear for the self-skewing dialogue, her eye for the incongruous, convincing detail, and her Didion-like deftness in description.”—Boston Sunday Globe “A swashbuckling piece of reporting that celebrates some virtues that made America great.”—The Wall Street Journal

What Matters Now

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

The Secret Red Book of Leadership

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Author :
Publisher : SCB Distributors
ISBN 13 : 8183284019
Total Pages : 200 pages
Book Rating : 4.1/5 (832 download)

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Book Synopsis The Secret Red Book of Leadership by : Awdhesh Singh

Download or read book The Secret Red Book of Leadership written by Awdhesh Singh and published by SCB Distributors. This book was released on 2015-03-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden truths of leadership - bitter or sweet - revealed like never before! Great leaders are like icebergs. They conceal more than they reveal. Indeed, mystery and the art of retaining it, is integral to leadership. Leadership, then, is more an art than a science. It is not a reality that you can touch, feel and measure, but an illusion that is created by many tricks, which you should be able to learn and practise in a way that others are not able to grasp. This book, written by a serving officer of government, is an eye - opener for anybody who aspires to be a leader, at whatever level - nation, community or a small social group and in whatever sphere - business, politics or administration. Bon voyage!

Leading with Passion

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Author :
Publisher : Rowman Altamira
ISBN 13 : 0759115885
Total Pages : 287 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Leading with Passion by : Sherene Suchy

Download or read book Leading with Passion written by Sherene Suchy and published by Rowman Altamira. This book was released on 2004-01-13 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to lead the 21st-century museum? Balancing a head for business and working from the heart guided by passion! This is the message Sherene Suchy discovered in her work with more than 80 international museum directors whose thoughts and experiences ground this book on change management in 21st-century cultural organizations.

Producing with Passion

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Author :
Publisher :
ISBN 13 : 9781932907445
Total Pages : 0 pages
Book Rating : 4.9/5 (74 download)

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Book Synopsis Producing with Passion by : Dorothy Fadiman

Download or read book Producing with Passion written by Dorothy Fadiman and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documentary filmmaker Fadiman chronicles her more than 30 years of experience searching out practical approaches to get her productions funded, finished, and seen, balancing inspiration and commitment with financing, shooting, editing, and promotion.

The Passion Paradox

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Author :
Publisher : Rodale Books
ISBN 13 : 1635653444
Total Pages : 192 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis The Passion Paradox by : Brad Stulberg

Download or read book The Passion Paradox written by Brad Stulberg and published by Rodale Books. This book was released on 2019-03-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

Doing Good Better

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Publisher : Penguin
ISBN 13 : 0698191102
Total Pages : 288 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Doing Good Better by : William MacAskill

Download or read book Doing Good Better written by William MacAskill and published by Penguin. This book was released on 2015-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective—and sometimes downright harmful—outcomes. How can we do better? While a researcher at Oxford, trying to figure out which career would allow him to have the greatest impact, William MacAskill confronted this problem head on. He discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed effective altruism, a practical, data-driven approach that allows each of us to make a tremendous difference regardless of our resources. Effective altruists believe that it’s not enough to simply do good; we must do good better. At the core of this philosophy are five key questions that help guide our altruistic decisions: How many people benefit, and by how much? Is this the most effective thing I can do? Is this area neglected? What would have happened otherwise? What are the chances of success, and how good would success be? By applying these questions to real-life scenarios, MacAskill shows how many of our assumptions about doing good are misguided. For instance, he argues one can potentially save more lives by becoming a plastic surgeon rather than a heart surgeon; measuring overhead costs is an inaccurate gauge of a charity’s effectiveness; and, it generally doesn’t make sense for individuals to donate to disaster relief. MacAskill urges us to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. When we do this—when we apply the head and the heart to each of our altruistic endeavors—we find that each of us has the power to do an astonishing amount of good.

Grit

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Publisher : Simon and Schuster
ISBN 13 : 1501111124
Total Pages : 350 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Grit by : Angela Duckworth

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

Passion & Purpose

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422162664
Total Pages : 312 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Passion & Purpose by : John Coleman

Download or read book Passion & Purpose written by John Coleman and published by Harvard Business Press. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the big issues in the business world today, with firsthand accounts from young leaders tasked with tackling these issues head on.

Change Agent

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Publisher : Charisma Media
ISBN 13 : 1616385677
Total Pages : 257 pages
Book Rating : 4.6/5 (163 download)

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Book Synopsis Change Agent by : Os Hillman

Download or read book Change Agent written by Os Hillman and published by Charisma Media. This book was released on 2011-08-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: If we are to impact any nation for Jesus Christ, then we must affect the seven spheres, or mountains of society that are the pillars of any society. These seven mountains are business, government, media, arts and entertainment, education, the family, and religion.

The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1264268416
Total Pages : 257 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success by : John Hagel III

Download or read book The Journey Beyond Fear: Leverage the Three Pillars of Positivity to Build Your Success written by John Hagel III and published by McGraw Hill Professional. This book was released on 2021-05-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer your fear, achieve your potential, and make a positive difference in the lives of everyone around you Whether you’re running a business, building a career, raising a family, or attending school, uncertainty has been the name of the game for years—and the feeling reached an all-time high when COVID-19 hit. Even the savviest, smartest, toughest people are understandably feeling enormous pressure and often feeling paralyzed by fear. The Journey Beyond Fear provides everything you need to identify your fears, face your fears, move beyond your fears—and cultivate emotions that motivate you to pursue valuable business opportunities, realize your full potential, and create opportunities that benefit all. Business strategy guru John Hagel provides an effective, easy-to-grasp three-step approach: Develop an inspiring long-term view of the opportunities ahead Cultivate your personal passion to motivate you and those around you Harness the potential of platforms to bring people together and scale impact at an accelerating rate Never underestimate the power of fear—and never underestimate your ability to conquer it. With The Journey Beyond Fear, you’ll learn how to move forward in spite of fear, take your career and life to the next level, improve your organization and your broader environment, and achieve more of your true potential.

How to Find Your Passion

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Author :
Publisher :
ISBN 13 : 9781735418872
Total Pages : pages
Book Rating : 4.4/5 (188 download)

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Book Synopsis How to Find Your Passion by : Michelle Kulp

Download or read book How to Find Your Passion written by Michelle Kulp and published by . This book was released on 2021-02-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Your Passion by Asking the Right Questions.Imagine being able to finally find your passion and have complete clarity about what you were meant to do.There is a short-cut to finding your passion and that is asking the right questions.Einstein once said, "If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask; for once I know the proper question, I could solve the problem in less than five minutes."You may be asking yourself, 'Why should I focus on a question when what I really want is an answer.' It's simple. Answers come from questions and the quality of any answer is directly determined by the quality of the question. Ask the wrong question, get the wrong answer. Ask the right question, get the right answer. In a serendipitous meeting with Billy Ray Cyrus (country music singer and actor), Michelle Kulp discovered her passion simply because Billy Ray asked her the right question at the right time.Until then, she was living life in survival mode, living paycheck-to-paycheck, feeling deeply unfulfilled, purpose-less and passion-less.Within a short time after her meeting with Billy Ray she found the answer she was looking for and her entire life changed!This book is full of life-altering questions designed to uncover your passion and purpose.Here's a sample of what you'll discover in this book:Three tools to connect you to your inner wisdom so you can get the guidance you need.How time on the clock can lead you directly to your passions.The unique ways your energy is giving you hidden messages.How to know when your soul is speaking to you.Ways to break free from all the distractions so you can find your passion.Why going small can help you go big.How negatives contain important messages which can show you how to get to the positives.And so much more!

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 256 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi

Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.