World Football Club Crests

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472954262
Total Pages : 258 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis World Football Club Crests by : Leonard Jägerskiöld Nilsson

Download or read book World Football Club Crests written by Leonard Jägerskiöld Nilsson and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated exploration of the design, meaning and symbolism of world football club crests. Why is there a devil shown on the crest of Manchester United? Which club's crest motto is 'To Dare Is To Do'? And whose emblem depicts a bear and a strawberry tree? From the seahorses of Newcastle United to the royal crown of Real Madrid, via the riveting hammers of West Ham United, Valencia's famous bat design and German club St Pauli's unofficial skull-and-crossbones emblem, there is a story behind every crest, a tale of identity. Covering more than 200 clubs from 20 different leagues, World Football Club Crests explores the design, meaning and symbolism of the game's most famous club crests to reveal why the badges look as they do. This carefully curated collection charts the continuing evolution of the designs and describes the changing styles, varied influences and remarkable controversies that have shaped football's most iconic crests. These important symbols of football heraldry will never be viewed in the same way again.

Introduction to UEFA Champions League

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Author :
Publisher : Gilad James Mystery School
ISBN 13 : 8022895296
Total Pages : 79 pages
Book Rating : 4.0/5 (228 download)

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Book Synopsis Introduction to UEFA Champions League by : Gilad James, PhD

Download or read book Introduction to UEFA Champions League written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UEFA Champions League is an annual club football competition organized by the Union of European Football Associations (UEFA). It was first introduced in 1955, as the European Cup, and later renamed as the UEFA Champions League in 1992. The competition features 79 teams from 54 UEFA member countries. It is considered the most prestigious club competition in the world, as the best club teams from Europe compete to win the title. To qualify for the tournament, clubs must earn their place through their domestic league position or by winning a domestic cup competition. The competition consists of a group stage followed by knockout rounds, with the winner of the final being crowned the Champions of Europe. Teams such as Real Madrid, Barcelona, and Bayern Munich are among the most successful clubs in the history of the competition, with each club winning the tournament multiple times. The tournament is watched by millions of football fans around the world and generates significant revenue for UEFA and participating clubs.

UEFA Champions League Winners Logo 1956-2020 Coloring Book

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Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.5/5 (98 download)

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Book Synopsis UEFA Champions League Winners Logo 1956-2020 Coloring Book by : Fariwar

Download or read book UEFA Champions League Winners Logo 1956-2020 Coloring Book written by Fariwar and published by . This book was released on 2021-01-05 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: UEFA Champions League Winners Logo 1956-2020 Coloring Book. All 22 teams Logo which won the UEFA Champions League.

Soccer around the World

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Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 727 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Soccer around the World by : Charles Parrish

Download or read book Soccer around the World written by Charles Parrish and published by Bloomsbury Publishing USA. This book was released on 2014-04-21 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading sports authorities explore the culture of soccer around the world, considering the sport as a means to better understand a society's past, present, and future. How popular is soccer worldwide? Here's one indicator: 3.2 billion people—nearly half of the planet's population—tuned in to watch the 2010 World Cup on television. Soccer matches attract a gargantuan number of fans from around the globe due to the popularity of the sport itself but also because of the nationalism it inspires and the entertainment spectacle of the big games. Distinguished authors and sports authorities, Charles Parrish and John Nauright, examine how soccer impacts societies worldwide by shaping national identities, providing common ground for diplomatic issues, and forging economic and social development. This one-volume geographic guide studies the places in which soccer has a major impact, examining each region's teams, major tournaments, key players, and international performance. The authors organize the book geographically by region and country, with entries reviewing the history of the sport and cultural impact on the area. Each profile concludes with fascinating game-based statistics, such as winners of major tournaments and top goal scorers. The book covers 20 countries including England, Brazil, Egypt, the United States, Cameroon, and Korea.

Historical Dictionary of Soccer

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Publisher : Scarecrow Press
ISBN 13 : 0810871882
Total Pages : 339 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Historical Dictionary of Soccer by : Tom Dunmore

Download or read book Historical Dictionary of Soccer written by Tom Dunmore and published by Scarecrow Press. This book was released on 2011-09-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Historical Dictionary of Soccer presents a comprehensive history of the game through a chronology, an introductory essay, a bibliography, numerous appendixes that list everything from the FIFA World Player of the Year to FIFA World Cup Winners and Runners-Up to the UEFA Ch...

The Queens of Europe: The History of the greatest European Football Clubs

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Author :
Publisher : Paolo Maresca
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.2/5 (224 download)

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Book Synopsis The Queens of Europe: The History of the greatest European Football Clubs by : Paolo Maresca

Download or read book The Queens of Europe: The History of the greatest European Football Clubs written by Paolo Maresca and published by Paolo Maresca. This book was released on 2023-07-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Queens of Europe is a series of books that tells the history of the greatest European Football Clubs. A collection of images, logos, data, uniforms, records, statistics, unobtainable photos and never written statistics will tell you the story of the greatest clubs in Europe. The history of UEFA club competitions, the champions of the continent and the finalist teams, the historical logos of the clubs, the historical kits, the appearances records and the goalscorers who made the history of the clubs, the coaches, the tactics, the palmarés and the cups won by the great teams, the individual trophies won by the players, the attendance records, the greatest victories, the historic stadiums and much more. The Part 1 will tell you the legend of Real Madrid, AC Milan, Bayern Munich, Liverpool, Barcelona and Ajax. The Queens of Europe è una collana di libri che racconta la storia dei più grandi club di calcio europei. Una raccolta di immagini, loghi, dati, divise, record, statistiche, foto introvabili e statistiche mai scritte vi racconteranno la storia dei più grandi club d'Europa. La storia delle competizioni UEFA per club, i campioni del continente e le squadre finaliste, i loghi storici dei club, le divise storiche, i record di presenze e i marcatori che hanno fatto la storia dei club, gli allenatori, le tattiche, i palmarés e le coppe vinte dalle grandi squadre, i trofei individuali vinti dai giocatori, i record di spettatori, le vittorie più importanti, gli stadi storici e tanto altro. La prima parte ti racconterà la leggenda di Real Madrid, Milan, Bayern Monaco, Liverpool, Barcellona e Ajax. The Queens of Europe es una serie de libros que cuenta la historia de los grandes clubes de fútbol europeos. Una colección de imágenes, logos, datos, uniformes, récords, estadísticas, fotos inalcanzables y estadísticas nunca escritas te contarán la historia de los mejores clubes de Europa. La historia de las competiciones de clubes de la UEFA, los campeones del continente y los equipos finalistas, los logos históricos de los clubes, las equipaciones históricas, los récords de presencias y los goleadores que hicieron la historia de los clubes, los entrenadores, la táctica, el palmarés y las copas ganadas por los grandes equipos, los trofeos individuales ganados por los jugadores, los récords de asistencia, las mayores victorias, los estadios históricos y mucho más. La primera parte te contará la leyenda del Real Madrid, AC Milan, Bayern de Múnich, Liverpool, Barcelona y Ajax. The Queens of Europe ist eine Buchreihe, die die Geschichte der größten europäischen Fußballvereine erzählt. Eine Sammlung von Bildern, Logos, Daten, Uniformen, Aufzeichnungen, Statistiken, nicht erhältlichen Fotos und nie geschriebenen Statistiken erzählt Ihnen die Geschichte der größten Vereine Europas. Die Geschichte der UEFA-Klubwettbewerbe, die Meister des Kontinents und die Finalistenmannschaften, die historischen Logos der Vereine, die historischen Trikots, die Einsätze rekorde und die Torschützen, die die Geschichte der Vereine geschrieben haben, die Trainer, die Taktiken, die Palmarés und die Pokale der großen Mannschaften, die einzelnen Trophäen der Spieler, die Zuschauerrekorde, die größten Siege, die historischen Stadien und vieles mehr. Im ersten Teil erfahren Sie mehr über die Legenden von Real Madrid, AC Mailand, Bayern München, Liverpool, Barcelona und Ajax.

The Sports Strategist

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0199343837
Total Pages : 289 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Sports Strategist by : Irving Rein

Download or read book The Sports Strategist written by Irving Rein and published by Oxford University Press, USA. This book was released on 2015 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports face unprecedented competition in worldwide markets as the cost of doing business increases and traditional revenue streams face pressure. In light of these changes, the idea that winning championships is the key to organizational success is misguided. The Sports Strategist: Developing Leaders for a High-Performance Industry reveals which areas in the industry, unlike winning, can be controlled and maximized for consistent success. Aspiring leaders in the sports business will learn how to design identities, manage narratives, and maximize new technologies in order to implement business analytics and build public support. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to rely on it when it doesn't. In such a high-performance field, the demand for well-equipped leaders is great, and The Sports Strategist provides the necessary tools and techniques for their success.

Foreign players and football supporters

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Author :
Publisher : Manchester University Press
ISBN 13 : 1784990043
Total Pages : 256 pages
Book Rating : 4.7/5 (849 download)

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Book Synopsis Foreign players and football supporters by : David Ranc

Download or read book Foreign players and football supporters written by David Ranc and published by Manchester University Press. This book was released on 2013-07-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Mercenaries’, ‘cheats’, ‘destroying the soul of (English) football’, ‘destroying the link between football clubs and their supporters’: foreign football players have been accused of being at the origin of all the ills of contemporary football. How true is this? Foreign players and football supporters: The Old Firm, Arsenal, Paris Saint-Germain is the first academic book to look at supporters’ reactions to the increase in the number of foreign players in the very clubs they support week in week out. It shows that football supporters identify with their club through a variety of means, which may change or be replaced with others, and provides the most comprehensive view on football supporters’ attachment to their club in the European Union, following the increase in European legislation. Divided into three case studies on Glasgow (Celtic and Rangers), Paris Saint-Germain and Arsenal in London, the book adopts a multidisciplinary approach to chart the evolution of the link between supporters and club between 1995 and today. It is based on extensive research through the press of three nations, as well as interviews with officials and supporters. It provides an excellent read for students and researchers in Sports Studies, Politics, European Studies, French Studies and other Social Sciences, or to anyone interested in one of the most original institutions of contemporary western societies: mass spectator sports.

Sport and Brexit

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Author :
Publisher : Routledge
ISBN 13 : 1000536602
Total Pages : 227 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport and Brexit by : Jacob Kornbeck

Download or read book Sport and Brexit written by Jacob Kornbeck and published by Routledge. This book was released on 2022-01-31 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to investigate the significance of Brexit for sport, with a particular focus on the regulatory and legal challenges that it poses, and the economic and political stresses that are likely to follow in its wake. Written by a team of leading researchers working across sport studies, legal studies and political science, and edited by an EU official with nearly two decades of experience working in EU sport policy, the book explains why regulation, and European dis-integration, matter to sport. It examines key topics including free movement, state aid and labour law, and considers the interests of key stakeholders from fans to football clubs to governing bodies. This is an essential reference for any advanced student, researcher, policy maker, administrator or industry professional working in sport, international law, political science, or international business and management.

Football Leaks

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Author :
Publisher : Faber & Faber
ISBN 13 : 178335142X
Total Pages : 189 pages
Book Rating : 4.7/5 (833 download)

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Book Synopsis Football Leaks by : Rafael Buschmann

Download or read book Football Leaks written by Rafael Buschmann and published by Faber & Faber. This book was released on 2018-05-14 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Probably the biggest story in football of the last decade ... Reads like a Cold War thriller.' - Best Football Books of 2019, FourFourTwo *** One anonymous football fan. 18.6 million confidential documents. This is the explosive story of the biggest leak in sporting history - and the shady underworld of modern football. In 2016, a whistle-blower known only as 'John' started to leak a treasure trove of top-secret files to German newspaper Der Spiegel. These documents reveal the clandestine dealings of clubs, players and agents at the highest echelons of international football. And the story they tell is astonishing. From the eye-popping details of player transfers, including Neymar Jr, Pogba and Coutinho, to the loopholes and opaque tax structures that ensure maximum earnings for players and agents alike, this is a tale rife with rapacious greed and questionable deals. At the same time, it is the gripping story of a fan who wanted to free football from its corrupt overlords - and now finds himself on the run.

The Real Madrid Revolution

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Author :
Publisher : BenBella Books
ISBN 13 : 1637745311
Total Pages : 353 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis The Real Madrid Revolution by : Steven G. Mandis

Download or read book The Real Madrid Revolution written by Steven G. Mandis and published by BenBella Books. This book was released on 2024-11-19 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Madrid’s innovative, modern strategies may not only keep them on top—but save soccer itself. Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport. Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). But today, this legendary, member-owned soccer team faces significant challenges, including: Soccer losing the global entertainment battle against other sports and platforms The proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members The financial dominance and further separation of the English Premier League, the so-called “NBA of football” The conflicts of FIFA and UEFA being both regulators and hosts of tournaments A more congested schedule, leading to a glut of matches and more player injuries Players who earn more from endorsements than from playing the game An explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.

Globalised Football

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Author :
Publisher : Routledge
ISBN 13 : 1317968816
Total Pages : 267 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Globalised Football by : Nina Clara Tiesler

Download or read book Globalised Football written by Nina Clara Tiesler and published by Routledge. This book was released on 2013-10-31 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: When studying the social phenomena in and around football, five major aspects of globalisation processes become evident: international migration, the global flow of capital, the syncretistic nature of tradition and modernity in contemporary culture, new experiences of time and space and the revolution in information technologies. In an exploration of these themes the collection provides insight into academic studies of football in Portugal, Germany, England, Spain, Brazil, Angola, Mozambique, China, Japan, South Korea, Russia and the USA. At examining football-related phenomena under the headings of nations and migration, myths and business, the city and the dream, it shows how modernised football itself is object and subject in processes of both neo-liberal globalisation and counter hegemonic globalisation. While the contributions highlight characteristics of particular local and national contexts, the volume focuses on global centre-periphery-relations and migration trajectories of football professionals by analysing recent developments in post-colonial Portuguese speaking areas: The high ranking of "Portuguese football" not only serves in national(ist) discourses or in order to emancipate the country from a marginal position, it also turns Portugal into a football-talent exporter, confronting it partly with the same ambiguous consequences as Brazil and the African countries, who "lose" their football talents to the European centre. The receiving countries, again, include Portugal. This book was previously published as a special issue of Soccer in Society

Cristiano Ronaldo

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Author :
Publisher : Orion
ISBN 13 : 1409155072
Total Pages : 459 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Cristiano Ronaldo by : Guillem Balague

Download or read book Cristiano Ronaldo written by Guillem Balague and published by Orion. This book was released on 2015-11-05 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive award-winning biography of Cristiano Ronaldo - fully updated to include the 2022 World Cup, Ronaldo's explosive exit from Manchester United and his record-breaking transfer to Al-Nassr As the Qatar World Cup opened to worldwide jubilation, Cristiano Ronaldo's second spell at Manchester United reached an abrupt conclusion. It was not to be the fairy tale ending to a glittering career. Instead, over the two seasons, it had snowballed into a toxic standoff between himself, the board and newly appointed manager, Erik ten Hag. The Theatre's dream was over. On 22 November 2022, Ronaldo's contract was terminated. In this compelling account, Guillem Balagué draws on impeccable sources, first-hand interviews and unprecedented access, taking us on a journey from Madeira to Manchester, and onto Spain, Italy and Saudi Arabia. From Ronaldo's tutelage under Sir Alex Ferguson to becoming the biggest galáctico of them all at Real Madrid, and captaining Portugal to the first silverware in their history at the UEFA Euro 2016, Guillem chronicles Ronaldo's career in its entirety. This is nothing less than the definitive portrait of a true icon of modern football, who has reached the very heights of the beautiful game and cemented his place as one of the greatest players of all time.

The Real Madrid Way

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Author :
Publisher : BenBella Books, Inc.
ISBN 13 : 1942952554
Total Pages : 345 pages
Book Rating : 4.9/5 (429 download)

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Book Synopsis The Real Madrid Way by : Steven G. Mandis

Download or read book The Real Madrid Way written by Steven G. Mandis and published by BenBella Books, Inc.. This book was released on 2016-10-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

Principles and Practice in EU Sports Law

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Author :
Publisher : Oxford University Press
ISBN 13 : 0198793650
Total Pages : 401 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Principles and Practice in EU Sports Law by : Stephen Weatherill

Download or read book Principles and Practice in EU Sports Law written by Stephen Weatherill and published by Oxford University Press. This book was released on 2017 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles & Practice in EU Sports Law provides an overview of EU Sports Law. In particular it assesses sporting bodies' claims for legal autonomy from the 'ordinary law' of states and international organisations. Sporting bodies insist on using their expertise to create a set of globally applicable rules which should not be deviated from irrespective of the territory on which they are applied. The application of the lex sportiva, which refers to the conventions that define a sport's operation, is analysed, as well as how this is used in claims for sporting autonomy. The lex sportiva may generate conflicts with a state or international institution such as the European Union, and the motives behind sporting bodies' claims in favour of the lex sportiva's autonomy may be motivated by concern to uphold its integrity or to preserve commercial gain. Stephen Weatherill's text underlines the tense relationship between lex sportiva and national and regional jurisdictions which is exemplified with specific focus on the EU. The development of EU sports law and its controversies are detailed, reinforced by the example of relevant legal principles in the context of the practice of sports law. The intellectual heart of the text endeavours to make a normative assessment of the strength of claims in favour of sporting autonomy, and the comparison between different jurisdictions and sports is evident. Furthermore the enduring dilemma facing sports lawyers running throughout the text is whether sport should be regarded as special, and in turn how (far) its special character should be granted legal recognition.

What Happened to Serie A

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Author :
Publisher : Casemate Publishers
ISBN 13 : 1788850947
Total Pages : 326 pages
Book Rating : 4.7/5 (888 download)

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Book Synopsis What Happened to Serie A by : Steven G. Mandis

Download or read book What Happened to Serie A written by Steven G. Mandis and published by Casemate Publishers. This book was released on 2018-10-04 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into Italy's storied league. "An excellent book . . . Anyone with an interest in football beyond the playing pitch will find it fascinating.” —Game of the People In the 1980s and 1990s, Serie A was known as "Il campionato più bello del mondo"—the most beautiful championship in the world—and had the highest match attendances in Europe. The stadiums were not only full of people, but full of color, flags, songs and rituals. Italy hosted World Cup 1990 and the stadia and stars on show in Serie A became iconic. Across the ten year period from 1989 to 1999 a remarkable 10 different Serie A clubs occupied nearly half the places in the finals of the Champions League and Europa Cup. They were dominant. But then in the 2000s they began to fall behind and despite the Azzurri winning the World Cup in 2006 and Inter Milan winning the Champions League in 2010, Italian football was on a downwards trajectory that saw the national team fail to qualify for the 2018 World Cup, their first absence from the tournament since 1958. What happened and why? In this extraordinary book, Steven G. Mandis investigates. Given unprecedented behind-the-scenes access to Italian clubs and key decision makers and players, Mandis is the first outside researcher to rigorously analyze both the on-the-pitch and business aspects of a club and league. What he learns is completely unexpected and challenges popular explanation and conventional wisdom.

Introduction to Sport Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040000479
Total Pages : 418 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron C.T. Smith

Download or read book Introduction to Sport Marketing written by Aaron C.T. Smith and published by Taylor & Francis. This book was released on 2024-03-29 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.