Casa Marketing

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Marketing without Advertising

Author : Emilio Morales
Publisher : Routledge
ISBN 13 : 1136481028
Total Pages : 272 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing without Advertising by : Emilio Morales

Download or read book Marketing without Advertising written by Emilio Morales and published by Routledge. This book was released on 2011-12-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today, nearly two decades into these limited market reforms, no systematic research has explored consumer brand awareness among 11 millions Cubans living just 90 miles from the United States. The paucity of academic research stems from the challenges of conducting public/consumer opinion, and official state policy contends that consumer wants and needs are satisfied by either a series of generic and Cuban-made brands, or by independent entrepreneurs who provide brandless products and services. Marketing without Advertising analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed since the pre-revolutionary period, with special focus on the early 1990s. The book documents the shift from moral-based rewards in the early years of the Revolution, to the rise of material-based incentives. Cubans have long been exposed to foreign mass media in the form of movies, music videos, cable television shows. Although the Internet is highly regulated, the Cuban Diaspora in exile brings back clothing, personal care products, electronic goods, and magazines that increase the awareness of brand logos, jingles, products, and services. These and related findings from the authors' primary research are ripe with marketing implications such as substitution effects, price elasticity, latent demand for certain products and services, and consumer behaviour.

Casa Susanna

Author : Michel Hurst
Publisher : powerHouse Books
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Casa Susanna by : Michel Hurst

Download or read book Casa Susanna written by Michel Hurst and published by powerHouse Books. This book was released on 2005 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an album of snapshots taken roughly the mid-1950s and mid- 1960s, depicting a group of cross-dressers united around a place called Casa Susanna. The inhabitants, guests and visitors used it as a weekend headquarters for a regular girls life'. Through these wonderfully intimate shots, Susanna and her friends styled era- specific fashion shows and parties. However, it is in the more private life at Casa Susanna, where the girls clean, cook and play Scrabble, that the insight to a very private club becomes brilliant in its very ordinariness.'

International Strategic Marketing

Author : Marilyn A. Stone
Publisher : Psychology Press
ISBN 13 : 041531416X
Total Pages : 286 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis International Strategic Marketing by : Marilyn A. Stone

Download or read book International Strategic Marketing written by Marilyn A. Stone and published by Psychology Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.

Happy Hour at Casa Dracula

Author : Marta Acosta
Publisher : Simon and Schuster
ISBN 13 : 1416525319
Total Pages : 322 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Happy Hour at Casa Dracula by : Marta Acosta

Download or read book Happy Hour at Casa Dracula written by Marta Acosta and published by Simon and Schuster. This book was released on 2006-08-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latina Ivy League grad Milagro de Los Santos can't find her place in the world or a man to go with it. Then one night, at a book party for her pretentious ex-boyfriend, she meets an oddly attractive man. After she is bitten while kissing him, she falls ill and is squirreled away to his family's estate to recover. Vampires don't exist in this day and age -- or do they? As Milagro falls for a fabulously inappropriate man, she finds herself caught between a family who has accepted her as one of their own and a shady organization that refuses to let the undead live and love in peace.

Avionics and Aviation Support Equipment

Author : United States. Office of International Marketing
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Avionics and Aviation Support Equipment by : United States. Office of International Marketing

Download or read book Avionics and Aviation Support Equipment written by United States. Office of International Marketing and published by . This book was released on 1975 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Justice

Author : Brent Z. Kaup
Publisher : Cambridge University Press
ISBN 13 : 1107030285
Total Pages : 209 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Market Justice by : Brent Z. Kaup

Download or read book Market Justice written by Brent Z. Kaup and published by Cambridge University Press. This book was released on 2012-12-24 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Justice explores the challenges for the new global left as it seeks to construct alternative means of societal organization. Focusing on Bolivia, Brent Z. Kaup examines a testing ground of neoliberal and counter-neoliberal policies and an exemplar of bottom-up globalization. Kaup argues that radical shifts towards and away from free market economic trajectories are not merely shaped by battles between transnational actors and local populations, but also by conflicts between competing domestic elites and the ability of the oppressed to overcome traditional class divides. Further, the author asserts that struggles against free markets are not evidence of opposition to globalization or transnational corporations. They should instead be understood as struggles over the forms of global integration and who benefits from them.

Marketing & Media Decisions

Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Marketing & Media Decisions by :

Download or read book Marketing & Media Decisions written by and published by . This book was released on 1989 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Greece

Author : Ann Corro
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing in Greece by : Ann Corro

Download or read book Marketing in Greece written by Ann Corro and published by . This book was released on 1980 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Casa Cacao

Author : Jordi Roca
Publisher : Grub Street Cookery
ISBN 13 : 1911667750
Total Pages : 351 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis Casa Cacao by : Jordi Roca

Download or read book Casa Cacao written by Jordi Roca and published by Grub Street Cookery. This book was released on 2019-10-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Celler de Can Roca is the restaurant in Girona, Spain opened in 1986 by the Roca brothers: Joan, Josep and Jordi. It holds three Michelin stars and in 2013, 2015, 2018 it was named the best restaurant in the world by Restaurant magazine. Jordi Roca is currently one of the worlds most advanced chocolatiers, and was proclaimed best pastry chef in the world in the 2014, 50 Best Awards. This book shows Jordis search for the origins of cocoa and his journey to discover how to master chocolate for the creation of new, totally revolutionary desserts. He travels through cocoa fields in Colombia, Peru and Ecuador to meet producers both in the interior of the jungle and in the new areas that produce some of the most prestigious cocoa on the market. He learns about the nature of the so called creole cacao, native to the Amazon rainforest, the characteristics of the crop and the way in which the cocoa cob ends up being transformed into the fermented and dry bean from which we obtain our chocolate. With this background, Jordi returns to his chocolate workshop in Girona and gives a new twist to his creative work, undertaking unique creations with the cocoas that he has collected over the course of his travels through the different countries of Latin America. The book includes 40 recipes, formulas and totally new creative ideas with cocoa as the mainstay of desserts, chocolates and ice cream. A National Geographic documentary on Jordi Rocas research into the world of cocoa in Latin America is currently being filmed.

Casa Marcela

Author : Marcela Valladolid
Publisher : HarperCollins
ISBN 13 : 0544808576
Total Pages : 291 pages
Book Rating : 4.5/5 (448 download)

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Book Synopsis Casa Marcela by : Marcela Valladolid

Download or read book Casa Marcela written by Marcela Valladolid and published by HarperCollins. This book was released on 2017-04-25 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Marcela will make you appreciate the time, care, history, and love that goes into every Mexican recipe she shares.” —José Andrés, founder, World Central Kitchen From the long-time host of Food Network’s Mexican Made Easy and co-host of The Kitchen comes Marcela’s most personal collection of recipes yet, a reflection of her experience growing up in Tijuana and traveling back and forth to San Diego to see family and friends and for school. This book captures a culture centered around food, loved ones, and gatherings with mouthwatering recipes and in vibrant photography, all shot at Valladolid’s home. Mexican food really is simple at its core, if you have some extra time for slow roasting meats or to prepare a few salsas, and the results are sure to impress. There are small bites like Cod Fritters with Chipotle Tartar Sauce and Grilled Steak and Cheese Tostadas; entrees such as Red Chile Lamb Stew and Roasted Tomatillo Salmon; and even drinks and desserts for special occasions, including Strawberry Layered Tres Leches Cake. With mouthwatering recipes and evocative photography, Casa Marcela presents Mexican food in a way never seen before. “Her new cookbook not only brings you into the heart of her home, but shows you how delicious tradition can be! This new cookbook feels like a memoir of her life told through food. You will enjoy the journey as much as the recipes! A great addition to your collection of Mexican cookbooks!” —Eva Longoria “In this collection, Marcela brings her delicious culture and recipes right to you. So spend time at Casa Marcela, and you’ll never want to leave.” —Rachael Ray

The National Provisioner

Author :
Publisher :
ISBN 13 :
Total Pages : 850 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The National Provisioner by :

Download or read book The National Provisioner written by and published by . This book was released on 1911 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Los Angeles Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

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Book Synopsis Los Angeles Magazine by :

Download or read book Los Angeles Magazine written by and published by . This book was released on 2000-02 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.

Transcultural Marketing

Author : Marye Tharp
Publisher : Routledge
ISBN 13 : 1317507487
Total Pages : 366 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Transcultural Marketing by : Marye Tharp

Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

Official Daily Market Report

Author :
Publisher :
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Official Daily Market Report by :

Download or read book Official Daily Market Report written by and published by . This book was released on 1907 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trading Roles

Author : Jane E. Mangan
Publisher : Duke University Press
ISBN 13 : 0822386666
Total Pages : 293 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Trading Roles by : Jane E. Mangan

Download or read book Trading Roles written by Jane E. Mangan and published by Duke University Press. This book was released on 2005-05-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Located in the heart of the Andes, Potosí was arguably the most important urban center in the Western Hemisphere during the colonial era. It was internationally famous for its abundant silver mines and regionally infamous for its labor draft. Set in this context of opulence and oppression associated with the silver trade, Trading Roles emphasizes daily life in the city’s streets, markets, and taverns. As Jane E. Mangan shows, food and drink transactions emerged as the most common site of interaction for Potosinos of different ethnic and class backgrounds. Within two decades of Potosí’s founding in the 1540s, the majority of the city’s inhabitants no longer produced food or alcohol for themselves; they purchased these items. Mangan presents a vibrant social history of colonial Potosí through an investigation of everyday commerce during the city’s economic heyday, between the discovery of silver in 1545 and the waning of production in the late seventeenth century. Drawing on wills and dowries, judicial cases, town council records, and royal decrees, Mangan brings alive the bustle of trade in Potosí. She examines quotidian economic transactions in light of social custom, ethnicity, and gender, illuminating negotiations over vendor locations, kinship ties that sustained urban trade through the course of silver booms and busts, and credit practices that developed to mitigate the pressures of the market economy. Mangan argues that trade exchanges functioned as sites to negotiate identities within this colonial multiethnic society. Throughout the study, she demonstrates how women and indigenous peoples played essential roles in Potosí’s economy through the commercial transactions she describes so vividly.

The Economics of the Global Defence Industry

Author : Keith Hartley
Publisher : Routledge
ISBN 13 : 0429882696
Total Pages : 528 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Economics of the Global Defence Industry by : Keith Hartley

Download or read book The Economics of the Global Defence Industry written by Keith Hartley and published by Routledge. This book was released on 2019-11-08 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes an original contribution to our knowledge of the world’s major defence industries. Experts from a wide range of different countries – from the major economies of North America and Western Europe to developing economies and some unique cases such as China, India, Singapore, South Africa and North Korea – describe and analyse the structure, conduct and performance of the defence industry in that country. Each chapter opens with statistics on a key nation’s defence spending, its spending on defence R&D and on procurement over the period 1980 to 2017, allowing for an analysis of industry changes following the end of the Cold War. After the facts of each industry, the authors describe and analyse the structure, conduct and performance of the industry. The analysis of ‘structure’ includes discussions of entry conditions, domestic monopoly/oligopoly structures and opportunities for competition. The section on ‘conduct’ analyses price/non-price competition, including private and state funded R&D, and ‘performance’ incorporates profitability, imports and exports together with spin-offs and technical progress. The conclusion explores the future prospects for each nation’s defence industry. Do defence industries have a future? What might the future defence firm and industry look like in 50 years’ time? This volume is a vital resource and reference for anyone interested in defence economics, industrial economics, international relations, strategic studies and public procurement.

Stores

Author :
Publisher :
ISBN 13 :
Total Pages : 912 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Stores by :

Download or read book Stores written by and published by . This book was released on 1982 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: