Careers in Marketing, Advertising and Public Relations

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749439170
Total Pages : 132 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Careers in Marketing, Advertising and Public Relations by : Adela Stanley

Download or read book Careers in Marketing, Advertising and Public Relations written by Adela Stanley and published by Kogan Page Publishers. This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.

Careers as a Marketing and Public Relations Specialist

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1477717978
Total Pages : 80 pages
Book Rating : 4.4/5 (777 download)

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Book Synopsis Careers as a Marketing and Public Relations Specialist by : Daniel E. Harmon

Download or read book Careers as a Marketing and Public Relations Specialist written by Daniel E. Harmon and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies.

Careers in Advertising and Public Relations

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Author :
Publisher : WETFEET, INC.
ISBN 13 : 1582078157
Total Pages : 116 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis Careers in Advertising and Public Relations by : WetFeet (Firm)

Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.

Careers in Marketing, Advertising and Public Relations

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Author :
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (131 download)

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Book Synopsis Careers in Marketing, Advertising and Public Relations by : Adela Stanley

Download or read book Careers in Marketing, Advertising and Public Relations written by Adela Stanley and published by . This book was released on 2000 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Careers in Marketing, Advertising and Public Relations

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Author :
Publisher :
ISBN 13 : 9780749409401
Total Pages : 96 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Careers in Marketing, Advertising and Public Relations by : Caroline Hird

Download or read book Careers in Marketing, Advertising and Public Relations written by Caroline Hird and published by . This book was released on 1994 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Careers in Marketing, Public Relations and Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Careers in Marketing, Public Relations and Advertising by : Felicity Taylor

Download or read book Careers in Marketing, Public Relations and Advertising written by Felicity Taylor and published by . This book was released on 1993 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Careers in Media and Communication

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544320795
Total Pages : 155 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Careers in Media and Communication by : Stephanie A. Smith

Download or read book Careers in Media and Communication written by Stephanie A. Smith and published by SAGE Publications. This book was released on 2018-03-09 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.

Careers in Advertising and Public Relations

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Author :
Publisher : Wetfeet.Com
ISBN 13 : 9781582075204
Total Pages : 168 pages
Book Rating : 4.0/5 (752 download)

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Book Synopsis Careers in Advertising and Public Relations by :

Download or read book Careers in Advertising and Public Relations written by and published by Wetfeet.Com. This book was released on 2005-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.

Advertising and Public Relations

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Author :
Publisher : Infobase Publishing
ISBN 13 : 1438132042
Total Pages : 180 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Advertising and Public Relations by : Stan Tymorek

Download or read book Advertising and Public Relations written by Stan Tymorek and published by Infobase Publishing. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.

Careers in Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Careers in Advertising by :

Download or read book Careers in Advertising written by and published by . This book was released on 2001 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Careers in Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071641947
Total Pages : 217 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Careers in Marketing by : Leslie Stair

Download or read book Careers in Marketing written by Leslie Stair and published by McGraw Hill Professional. This book was released on 2008-04-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance on exploring and choosing the perfect job Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys the salaries and job opportunities to help seekers find the perfect match

The New Rules of Work

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Author :
Publisher :
ISBN 13 : 0451495675
Total Pages : 338 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis The New Rules of Work by : Alexandra Cavoulacos

Download or read book The New Rules of Work written by Alexandra Cavoulacos and published by . This book was released on 2017 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--

Careers in Marketing, Public Relations and Advertising

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Author :
Publisher :
ISBN 13 : 9780850386592
Total Pages : 96 pages
Book Rating : 4.3/5 (865 download)

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Book Synopsis Careers in Marketing, Public Relations and Advertising by : Felicity Taylor

Download or read book Careers in Marketing, Public Relations and Advertising written by Felicity Taylor and published by . This book was released on 1980 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inbound PR

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119462274
Total Pages : 192 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound PR by : Iliyana Stareva

Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Jobs in Arts and Media Management

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Author :
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Jobs in Arts and Media Management by : Stephen Langley

Download or read book Jobs in Arts and Media Management written by Stephen Langley and published by . This book was released on 1986 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Careers in Marketing

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Author :
Publisher : VGM Career Books
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Careers in Marketing by : Lila B. Stair

Download or read book Careers in Marketing written by Lila B. Stair and published by VGM Career Books. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the role of marketing in today's society and details careers in areas of marketing research, product development, advertising and sales promotion, public relations and customer service, sales and retailing, corporate marketing, international marketing, etc. Also looks at job trends, entry level jobs, and sources for further information.

Making It in Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1135641773
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Making It in Public Relations by : Leonard Mogel

Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.