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Author : Alice E. Courtney
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (31 download)
Download or read book Canadian Perspectives on Sex Stereotyping in Advertising written by Alice E. Courtney and published by . This book was released on 1978 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alice E. Courtney
Publisher : Lexington, Mass. : Lexington Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.F/5 ( download)
Download or read book Sex Stereotyping in Advertising written by Alice E. Courtney and published by Lexington, Mass. : Lexington Books. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alice E. Courtney
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (142 download)
Download or read book Candian Perspectives on Sex Stereotyping in Advertising written by Alice E. Courtney and published by . This book was released on 1978 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canada. Advisory Council on the Status of Women
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (562 download)
Download or read book Canadian Perspectives on Sex Stereotyping written by Canada. Advisory Council on the Status of Women and published by . This book was released on 1978 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alice E. Courtney
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (321 download)
Download or read book Sex Stereotyping in Advertising written by Alice E. Courtney and published by . This book was released on 1980 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Advertising Foundation
Publisher : Halifax : Nova Scotia Advisory Council on the Status of Women
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (29 download)
Download or read book Submission to the Canadian Advertising Foundation Regarding the Revision of Sex-role Stereotyping Guidelines written by Canadian Advertising Foundation and published by Halifax : Nova Scotia Advisory Council on the Status of Women. This book was released on 1993 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angela Marie Malec
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (665 download)
Download or read book Sex Role Stereotyping in the Canadian Advertising Industry written by Angela Marie Malec and published by . This book was released on 2009 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yorgos Zotos
Publisher : Routledge
ISBN 13 : 1351213725
Total Pages : 146 pages
Book Rating : 4.3/5 (512 download)
Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2020-10-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David MacDonald
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (797 download)
Download or read book Notes for an Address ... to the Institute of Canadian Advertising on "sex Stereotyping in the Media" ... Adam Room, Chateau Laurier Hotel written by David MacDonald and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Radio-Television and Telecommunications Commission. Task Force on Sex-Role Stereotyping in the Broadcast Media
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)
Download or read book Images of Women written by Canadian Radio-Television and Telecommunications Commission. Task Force on Sex-Role Stereotyping in the Broadcast Media and published by . This book was released on 1982 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierson, Ruth Roach
Publisher : James Lorimer & Company
ISBN 13 : 9781550284287
Total Pages : 518 pages
Book Rating : 4.2/5 (842 download)
Download or read book Canadian Women's Issues written by Pierson, Ruth Roach and published by James Lorimer & Company. This book was released on 1993 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Acknowledgements 1.The Politics of the Domestic Sphere Documents Ruth Roach Pierson 2. Paid Work Documents Marjorie Griffen Cohen 3. Education and Training Documents Ruth Roach Pierson 4. Feminisms Effect on Economic Policy Documents Marjorie Griffen Cohen 5. Global Issues Documente Ruth Roach Pierson List of Acronyms Permissions Bibliography Index
Author : Magdalena Zawisza-Riley
Publisher : Routledge
ISBN 13 : 1351386107
Total Pages : 212 pages
Book Rating : 4.3/5 (513 download)
Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Author : Canadian Radio-Television and Telecommunications Commission. Task Force on Sex-Role Stereotyping
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (14 download)
Download or read book Portrayal of Sex Roles in Canadian Radio Advertising written by Canadian Radio-Television and Telecommunications Commission. Task Force on Sex-Role Stereotyping and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)
Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author : George Spears
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.3/5 (91 download)
Download or read book Representation Du Role de la Femme Et de L'homme Dans la Publicite a la Radio Canadienne written by George Spears and published by . This book was released on 1986 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is one of five that document the portrayal of sexroles in Canadian broadcast media in the autumn of 1984,following two years of industry self-regulation. Together theypresent the results of a content analysis of French language andEnglish language media, both programming and advertising, ontelevision and on radio. This study is the largest and mostcomprehensive content analysis of sex roles undertaken onCanadian media.
Author :
Publisher :
ISBN 13 :
Total Pages : 722 pages
Book Rating : 4.:/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 1986 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
