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Author :
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (11 download)
Download or read book Canadian Code of Advertising Standards (1986) written by and published by . This book was released on 1986 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Standards, Council
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (465 download)
Download or read book The Canadian Code of Advertising Standards written by Advertising Standards, Council and published by . This book was released on 1986 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Advertising Advisory Board. Advertising Standards Council
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (615 download)
Download or read book The Canadian Code of Advertising Standards written by Canadian Advertising Advisory Board. Advertising Standards Council and published by . This book was released on 1986 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Standards Canada
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (15 download)
Download or read book Canadian Code of Advertising Standards written by Advertising Standards Canada and published by . This book was released on 2004 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Advertising Foundation. Advertising Standards Council
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (317 download)
Download or read book Canadian Code of Advertising Standards written by Canadian Advertising Foundation. Advertising Standards Council and published by . This book was released on 1991 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (798 download)
Download or read book Canadian Code of Advertising Standards written by and published by . This book was released on 2012 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Standards Council
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (317 download)
Download or read book The Canadian Code of Advertising Standards written by Advertising Standards Council and published by . This book was released on 1982 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Advertising Foundation
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (465 download)
Download or read book The Canadian Code of Advertising Standards written by Canadian Advertising Foundation and published by . This book was released on 1991 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Conseil des normes de la publicité
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (53 download)
Download or read book The Canadian Code of Advertising Standards written by Conseil des normes de la publicité and published by . This book was released on 1980 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Conseil des normes de la publicité
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (52 download)
Download or read book Canadian Code of Advertising Standards written by Conseil des normes de la publicité and published by . This book was released on 1991 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author :
Publisher :
ISBN 13 :
Total Pages : 798 pages
Book Rating : 4.3/5 (243 download)
Download or read book Canadiana written by and published by . This book was released on 1987 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristian S. Palda
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (43 download)
Download or read book The Role of Advertising Agencies in Canada's Service Sector written by Kristian S. Palda and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the back cover: Despite its modest size (total revenues about $1.5 billion), the sector's member firms play a crucial role in disseninating market information in Canada's economy. That role is described and analyzed here, with the backing of private and public statistics. No similar study of U.S. advertising agencies is available. The industry is well endowed with human capital, is technologically progressive and is probably as productive as its U.S. counterpart. The principal challenge it faces is not freer trade but the global standardization of advertising from the foreign headquarters of multinational enterprises.
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author : André H. Caron
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773589228
Total Pages : 195 pages
Book Rating : 4.7/5 (735 download)
Download or read book Regulating Screens written by André H. Caron and published by McGill-Queen's Press - MQUP. This book was released on 2013-09-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has carried with it a tsunami of change. Children who have grown up with the delivery platforms that are a part of that change are now able to absorb more and more unregulated media on their own, often without any supervision. Bedroom computers, tablets, and smart phones provide private, individualized access to all kinds of content that may not be suitable for children. What rules and regulations exist to counter this potentially threatening environment? In Regulating Screens, André Caron and Ronald Cohen examine how governments and non-governmental organizations have been doing their part to make television and the Internet safer for children. In practical terms, they provide parents, educators, and politicians with an up-to-date inventory of the existing laws, codes, and standards in Canada, as well as information on who administers them and how they can be accessed. Given the Internet's global reach, Caron and Cohen also describe access controls in place in the United States, Australia, the United Kingdom, and the European Union. Regulating Screens offers efficient access to otherwise scattered and difficult-to-find information; it is essential reading for anyone interested in how to safeguard children against risky content, whether accessed on broadcast or virtual platforms.
Author : Stephen Kline
Publisher : Verso
ISBN 13 : 9781859840597
Total Pages : 430 pages
Book Rating : 4.8/5 (45 download)
Download or read book Out of the Garden written by Stephen Kline and published by Verso. This book was released on 1993 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Author : Jean J. Boddewyn
Publisher : Praeger
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (318 download)
Download or read book Advertising Self-Regulation and Outside Participation written by Jean J. Boddewyn and published by Praeger. This book was released on 1988-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
