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Can Ref 4e 09 Mlares Pack 2010
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Book Synopsis Branding with Brains by : Tjaco Walvis
Download or read book Branding with Brains written by Tjaco Walvis and published by Pearson UK. This book was released on 2012-10-12 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers’ brains work when they choose brands. A strong brand cannot be build effectively without taking into account the laws of the brain – which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors’ brands. Branding with Brainsshatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before. Branding really is all in the mind – and this book proves it!
Book Synopsis Regional Anesthesia of the Oral Cavity by : J. Theodore Jastak
Download or read book Regional Anesthesia of the Oral Cavity written by J. Theodore Jastak and published by Mosby. This book was released on 1981 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tacitus the Epic Successor by : Timothy Joseph
Download or read book Tacitus the Epic Successor written by Timothy Joseph and published by BRILL. This book was released on 2012-07-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the Roman historian Tacitus’ (c. 55 – c. 120 C.E.) use of the language and narrative techniques of the epic poets, in particular Virgil and Lucan, for his presentation of the Roman civil wars of 68–70 C.E. in the Histories.
Book Synopsis Post-Fire Management and Restoration of Southern European Forests by : Francisco Moreira
Download or read book Post-Fire Management and Restoration of Southern European Forests written by Francisco Moreira and published by Springer Science & Business Media. This book was released on 2011-11-02 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of all the efforts made in fire prevention and suppression, every year about 45 000 forest fires occur in Europe, burning ca. 0.5 million hectares of forests and other rural lands. The management of these burned forests has been given much less attention than fire prevention or fire suppression issues, but the post-fire management of burned areas raises strong concerns (economic and social impacts, soil erosion and water quality, biodiversity loss, forest restoration). Although there are a few publications which address post-fire management, the focus of these has been either on general approaches to restoration or specific topics such as preventing post-fire soil erosion. This book is about the post-fire management of fire-prone forest types in southern Europe. It provides the first comprehensive overview of the topic, ranging from stand-level to landscape-level management, and from emergency actions to long-term restoration approaches.
Book Synopsis Nanocolloids by : Margarita Sanchez-Dominguez
Download or read book Nanocolloids written by Margarita Sanchez-Dominguez and published by Elsevier. This book was released on 2016-03-09 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nanocolloids: A Meeting Point for Scientists and Technologists presents an easy-to-read approach to current trends in nanoscale colloid chemistry, which offers relatively simple and economically feasible ways to produce nanomaterials. Nanocolloids have been the subjects of major development in modern technology, with many current and future applications. The book helps scientists and technologists to understand the different aspects of modern nanocolloid science. It outlines the underlying fundamental principles of nanocolloid science and covers applications ranging from emulsions to dispersions and suspensions. You will find details on experimental techniques and methods for the synthesis and characterization of nanocolloids, including the latest developments in nanoemulsions and nanoparticles. Edited by leading academics with over 10 years’ experience in the field of colloid and surfactant science. Each chapter is authored by recognized experts in the field. Outlines the underlying fundamental science behind nanocolloids. Provides comprehensive coverage of current topics and potential applications in nanocolloid science. Presents a multidisciplinary approach to help chemical engineers, chemists, physicists, materials scientists and pharmacologists, form an in-depth understanding of nanocolloid science.
Book Synopsis Microbiota of the Human Body by : Andreas Schwiertz
Download or read book Microbiota of the Human Body written by Andreas Schwiertz and published by Springer. This book was released on 2016-05-09 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microbes can now be found in nearly every niche the human body offers. However, the complexity of the microbiota of a given site depends on the particular environmental condition thereof. Only microbes which are able to grow under these conditions, will prevail. Recent publications imply that the microorganisms do not only have multiple, critical consequences for host physiological processes such as postnatal development, immunomodulation and energy supply, but also effects on neurodevelopment, behavior and cognition. Within this book we will focus on the techniques behind these developments, epigenomics and on the various parts of the human body which are inhabited by microorganism such as the mouth, the gut, the skin and the vagina. In addition, chapters are dedicated to the possible manipulations of the microbiota by probiotics, prebiotics and faecal transplantation.
Book Synopsis We are an Image from the Future by : A. G. Schwarz
Download or read book We are an Image from the Future written by A. G. Schwarz and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When 15-year-old Alexis Grigoropoulos was killed by police in 2008, the revolution in the streets that followed brought business as usual in Greece to a screeching, burning halt. This insightful study looks at the 'December insurrection', as it came to be known, and its aftermath through interviews with eye-witnesses, communiqu s and texts that circulated through the networks of revolt, providing the solid facts and background knowledge needed to understand these historic events and dispel the myths that have since risen around them.
Book Synopsis Numerical Methods and Applications by : Geno Nikolov
Download or read book Numerical Methods and Applications written by Geno Nikolov and published by Springer. This book was released on 2019-01-21 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the 9th International Conference on Numerical Methods and Applications, NMA 2018, held in Borovets, Bulgaria, in August 2018. The 56 revised regular papers presented were carefully reviewed and selected from 61 submissions for inclusion in this book. The papers are organized in the following topical sections: numerical search and optimization; problem-driven numerical method: motivation and application, numerical methods for fractional diffusion problems; orthogonal polynomials and numerical quadratures; and Monte Carlo and Quasi-Monte Carlo methods.
Book Synopsis Ultrafast Ultrasound Imaging by : Hideyuki Hasegawa
Download or read book Ultrafast Ultrasound Imaging written by Hideyuki Hasegawa and published by MDPI. This book was released on 2018-09-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Ultrafast Ultrasound Imaging" that was published in Applied Sciences
Book Synopsis Managing Forest Ecosystems: The Challenge of Climate Change by : Felipe Bravo
Download or read book Managing Forest Ecosystems: The Challenge of Climate Change written by Felipe Bravo and published by Springer Science & Business Media. This book was released on 2008-05-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate changes, particularly warming trends, have been recorded around the globe. For many countries, these changes in climate have become evident through insect epidemics (e.g., Mountain Pine Beetle epidemic in Western Canada, bark beetle in secondary spruce forests in Central Europe), water shortages and intense forest fires in the Mediterranean countries (e.g., 2005 droughts in Spain), and unusual storm activities (e.g., the 2004 South-East Asia Tsunami). Climate changes are expected to impact vegetation as manifested by changes in vegetation extent, migration of species, tree species composition, growth rates, and mortality. The International Panel on Climate Change (IPCC) has included discussions on how forests may be impacted, and how they may be used to mitigate the impacts of changes in climate, to possibly slow the rate of change. This book provides current scientific information on the biological and economical impacts of climate changes in forest environments, as well as information on how forest management activities might mitigate these impacts, particularly through carbon sequestration. Case studies from a wide geographic range are presented. This information is beneficial to managers and researchers interested in climate change and impacts upon forest environments and economic activities. This volume, which forms part of Springer’s book series Managing Forest Ecosystems, presents state-of-the-art research results, visions and theories, as well as specific methods for sustainable forest management in changing climatic conditions.
Book Synopsis Adsorption and Phase Behaviour in Nanochannels and Nanotubes by : Lawrence J. Dunne
Download or read book Adsorption and Phase Behaviour in Nanochannels and Nanotubes written by Lawrence J. Dunne and published by Springer Science & Business Media. This book was released on 2009-09-24 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channels of nanotubular dimensions exist in a variety of materials (examples are carbon nanotubes and the nanotubular channels of zeolites and zeotypes) and show promise for numerous applications due to their unique properties. One of their most important properties is their capacity to adsorb molecules and these may exist in a variety of phases. "Adsorption and Phase Behaviour in Nanochannels and Nanotubes" provides an excellent review of recent and current work on adsorption on nanometerials. It is an impressive collection of papers dealing with the adsorption and phase behaviour in nanoporous materials from both experimental and theoretical perspectives. "Adsorption and Phase Behaviour in Nanochannels and Nanotubes" focuses on carbon nanotubes as well as zeolites and related materials.
Book Synopsis Thermoelectric Energy Conversion by : Diana Davila Pineda
Download or read book Thermoelectric Energy Conversion written by Diana Davila Pineda and published by John Wiley & Sons. This book was released on 2017-08-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest volume in the well-established AMN series, this ready reference provides an up-to-date, self-contained summary of recent developments in the technologies and systems for thermoelectricity. Following an initial chapter that introduces the fundamentals and principles of thermoelectricity, subsequent chapters discuss the synthesis and integration of various bulk thermoelectric as well as nanostructured materials. The book then goes on to discuss characterization techniques, including various light and mechanic microscopy techniques, while also summarizing applications for thermoelectric materials, such as micro- and nano-thermoelectric generators, wearable electronics and energy conversion devices. The result is a bridge between industry and scientific researchers seeking to develop thermoelectric generators.
Book Synopsis Dental Composite Materials for Direct Restorations by : Vesna Miletic
Download or read book Dental Composite Materials for Direct Restorations written by Vesna Miletic and published by Springer. This book was released on 2017-11-25 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers both basic scientific and clinically relevant aspects of dental composite materials with a view to meeting the needs of researchers and practitioners. Following an introduction on their development, the composition of contemporary composites is analyzed. A chapter on polymerization explains the setting reactions and light sources available for light-cured composites. The quality of monomer-to-polymer conversion is a key factor for material properties. Polymerization shrinkage along with the associated stress remains among the most challenging issues regarding composite restorations. A new classification of dental composites is proposed to offer more clinically relevant ways of differentiating between commercially available materials. A review of specific types of composites provides an insight into their key issues. The potential biological issues of dental composites are reviewed in chapters on elution of leachable substances and cariogenicity of resin monomers. Clinical sections focus on material placement, finishing procedures, and the esthetics and clinical longevity of composite restorations. Bonding to tooth tissues is addressed in a separate chapter, as is the efficiency of various composite repair methods. The final chapter discusses future perspectives on dental composite materials.
Download or read book Nanoplasmonics written by Vasily Klimov and published by CRC Press. This book was released on 2014-09-22 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nanoplasmonics is one of the most important growth areas of this century. It is part of nano-optics and nanophotonics and deals with oscillations of electrons in metallic nanoparticles and nanostructures. Also, it is a multidisciplinary subject covering atomic, molecular, and solid-state physics, as well as much of chemistry. Nanoplasmonics makes i
Download or read book Ethnobotany written by José L. Martinez and published by CRC Press. This book was released on 2018-12-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnobotany includes the traditional use of plants in different fields like medicine and agriculture. This book incorporates important studies based on ethnobotany of different geographic zones. The book covers medicinaland aromatic plants, ethnopharmacology, bioactive molecules, plants used in cancer, hypertension, disorders of the central nervous system, and also as antipsoriatic, antibacterial, antioxidant, antiurolithiatic. The book will be useful for a diverse group of readers including plant scientists, pharmacologists, clinicians, herbalists, natural therapy experts, chemists, microbiologists, NGOs and those who are interested in traditional therapies.
Book Synopsis Reproductive Seasonality in Teleosts by : Angus D. Munro
Download or read book Reproductive Seasonality in Teleosts written by Angus D. Munro and published by CRC Press. This book was released on 2019-11-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important publication provides, for the first time, a comprehensive review of knowledge of reproductive seasonality in teleosts. It addresses why a particular species should show such seasonality, and how environmental cues act as regulators to ensure that reproductive maturation and breeding occur at the optimum time. The book considers the ultimate factors responsible for the evolution of reproductive seasonality in fish. It reviews salient concepts of reproductive seasonality in mammals. This volume also includes a review of accumulated knowledge of the control mechanisms of salmonids, gasterosteids, temperate cyprinids, cyprinodonts and other brackish-water forms, and marine and tropical freshwater teleosts. This is a work of value to research scientists in the field of environmental physiology, reproductive biology, and comparative neuroendocrinology and endocrinology. In addition, it is relevant for institutions involved with aquaculture and fisheries management. It is useful for post-graduate as well as undergraduate courses in fish biology and various related subjects.
Book Synopsis Nitride Semiconductor Devices by : Joachim Piprek
Download or read book Nitride Semiconductor Devices written by Joachim Piprek and published by John Wiley & Sons. This book was released on 2007-04-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to be published on physical principles, mathematical models, and practical simulation of GaN-based devices. Gallium nitride and its related compounds enable the fabrication of highly efficient light-emitting diodes and lasers for a broad spectrum of wavelengths, ranging from red through yellow and green to blue and ultraviolet. Since the breakthrough demonstration of blue laser diodes by Shuji Nakamura in 1995, this field has experienced tremendous growth worldwide. Various applications can be seen in our everyday life, from green traffic lights to full-color outdoor displays to high-definition DVD players. In recent years, nitride device modeling and simulation has gained importance and advanced software tools are emerging. Similar developments occurred in the past with other semiconductors such as silicon, where computer simulation is now an integral part of device development and fabrication. This book presents a review of modern device concepts and models, written by leading researchers in the field. It is intended for scientists and device engineers who are interested in employing computer simulation for nitride device design and analysis.
