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Can Psychological Factor Be Felt To Influence Consumer Behavior
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Book Synopsis Can Psychological Factor Be Felt to Influence Consumer Behavior? by : Johnny Ch Lok
Download or read book Can Psychological Factor Be Felt to Influence Consumer Behavior? written by Johnny Ch Lok and published by . This book was released on 2018-08-26 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: In chapter one, I shall indicate whether " motivation" psychological factors can influence consumer behavior. How can it bring positive or negative influences to cause consumer behavioral changes? In chapter two, I shall explain why and how packaging factor will influence consumption behavior changes. Finally both chapters, I shall indicate economic and psychological methods how to predict or change consumption behaviors in these two sample business cases, such as clothing, property both industries as well asI shall give opinions to conclude how to apply psychological methods to achieve some positive changes in the activities of the commercial organizations in our societies.
Book Synopsis Can Psychological and Marketing Information Both Factors Be Felt to Influence: Consumer Behavior? by : Johnny Ch Lok
Download or read book Can Psychological and Marketing Information Both Factors Be Felt to Influence: Consumer Behavior? written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-08-30 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: First part Psychological factor Chapter One "Motivation" psychological factor Like any human behavior, consumer behavior is seems as determined by effect of certain factors. Such as motivation psychological factor, which will influence consumer behavior. The " motivation" factor is one of the consumer behavior factors to process, phenomena to influence consumers to make decisions to purchase products and service. The " motivation" factor's effect can be relatively easily identified and measured because it is located on the " visible range" of the forces as well as its impact is tangible with the psychological factors. How can " motivation" cause a positive or negative impact on consumer activity? Understanding motivation factor how to influence consumer behavior, it can help businessmen to predict that whether how they ought need to achieve commercial policy with the objective causal phenomena to achieve the desired positive result more easily. How can motivation psychological factor influence consumer behavior? In fact, the psychological factors are not seen and difficult measurement. But, in some situation, or environment, businessmen can attempt to fell or measure or visible or predict why and how the consumer changes whose consumption behavior easily. I shall indicate that "motivation" is one example of visible and feeling and measurement psychological factor to help businessmen predict how and why the consumer's consumption desire will be changed by motivation psychological factor influence. Motivation factor can represent the consumer individual unique qualities and ways of responding to choose to buy the product or service. What is " motivation" factor mean? Motivation factor can influence every consumer how to make final purchasing decisions and to determine which factors play a decisive role in consumer behavior requires a special approach to the issue of motivation or the consumer ( motivator). This is a key issue and many science focus on the creation of the explanatory model of human behavior or consumer behavior in consumption environment.
Book Synopsis How Psychological and Marketing Information Both Factors Influence Consumer Behavior? by : Johnny Ch Lok
Download or read book How Psychological and Marketing Information Both Factors Influence Consumer Behavior? written by Johnny Ch Lok and published by Can Psychological and Marketin. This book was released on 2018-08-31 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction This book divides two parts to explain how psychological and marketing information factors which can influence consumer behavioral changes. In first part, it aims to give opinions whether psychological factor can be felt how to predict or influence consumer behavior. Can businessmen attempt to understand the role of psychological factors in determining consumer behavior. It is an attempt to apply psychological and economic knowledge in order to solve significant problems in nowadays competitive business environment. In chapter one, I shall indicate whether " motivation" psychological factors can influence consumer behavior. How can it bring positive or negative influences to cause consumer behavioral changes? In chapter two, I shall explain why and how packaging factor will influence consumption behavior changes. Finally both chapters, I shall indicate economic and psychological methods how to predict or change consumption behaviors in these two sample business cases, such as clothing, property both industries as well asI shall give opinions to conclude how to apply psychological methods to achieve some positive changes in the activities of the commercial organizations in our societies. In second part, Consumer Behavior research topic is any business marketing researchers concern topic. In psychological view point, there are different kinds of external environment factors and consumer individual internal emotion factor to influence who everyone makes final consumption decision. Every different environment situation, which will bring different consumption emotion influence to every consumer. I shall concentrate on researching marketing information economic factor ( marketing information) factor to explain whether this factor how to influence consumer behavior in different environment situation. Any reader can have more clear methods to predict every consumer psychological change how to influence every consumer individual consumption behavior in nowadays society after you read this book.
Book Synopsis How Psychological and Marketing Information Both Factors Influence Consumer Beh by : Johnny Ch Lok
Download or read book How Psychological and Marketing Information Both Factors Influence Consumer Beh written by Johnny Ch Lok and published by . This book was released on 2018-08-31 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book divides two parts to explain how psychological and marketing information factors which can influence consumer behavioral changes. In first part, it aims to give opinions whether psychological factor can be felt how to predict or influence consumer behavior. Can businessmen attempt to understand the role of psychological factors in determining consumer behavior. It is an attempt to apply psychological and economic knowledge in order to solve significant problems in nowadays competitive business environment.
Book Synopsis What Is the Main Psychological Factor Influences Consumer Behaviors by : Johnny Ch Lok
Download or read book What Is the Main Psychological Factor Influences Consumer Behaviors written by Johnny Ch Lok and published by . This book was released on 2019-12-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: However, time pressure factor will be the consumer individual intrinsic ( internal) psychological feeling factor, and it is the consumer individual intrinsic feeling to judge whether when he/she ought spend some money to buy the kind ofcnew product or the kind of consume service ( what time is the most reasonable or the most suitable time) to make purchase choice decision. However, when the consumer feels hurry to make purchase decision. So, he/she will not hope to spend more time to gather more information to compare and evaluate which one is the right brand of product tochoose to buy or the right service to consume among different brands of products or services. Otherwise, if the consumer has more time or he/she can make the decision to buy any brand of product. Then, he/she ought spend more time to gather more information to compare and evaluate which one is the most suitable product choice to buy or which one is the right service choice to consume. So, time pressure factor will have some influence to any consumers to make decision about what time is the suitable time to buy the kind of product or consume the service. For example, heater product is usually when winter weather time, the heater products need number ought increase in winter weather time or season. But, it is possible that the heater products need number won't increase in winter season / weather possible, when one country, there are many householders or families, they have one heater number at least at home. Then, it is possible that these householders or families won't have consumption desires to buy one more heater product to use in winter at home, because they have had one heater to use at home in winter. So, when the country has have many customers number, they are using the kind of heater products at homes. Most people own at least one heater number factor will have possible to influence enough time available to cause they do not feel hurry to buy any heaters to use at homes, so, their do not feel time pressure to buy any heaters in short time. Because they do not plan to buy the kind of product to use at home in short time when they have one heater product at least to use at homes in present.
Book Synopsis Can Psychological and Marketing Information Both Factors Be Felt to Influence C by : Johnny Ch Lok
Download or read book Can Psychological and Marketing Information Both Factors Be Felt to Influence C written by Johnny Ch Lok and published by . This book was released on 2018-08-27 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: I shall concentrate on researching marketing information economic factor ( marketing information) factor to explain whether this factor how to influence consumer behavior in different environment situation.Any reader can have more clear methods to predict every consumer psychological change how to influence every consumer individual consumption behavior in nowadays society after you read this book.
Book Synopsis Time Pressure Factor Brings What Effect To Influence by : Johnny Ch Lok
Download or read book Time Pressure Factor Brings What Effect To Influence written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-04-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter EightTime pressure impacts consumerbehavioral effectI shall indicate cases to explain that how time pressure environment factor impacts consumer behavior as well as what effects will be brought by time pressure consumer behavioral cause. Instead of above discussions concern how customer personal time pressure psychological factor influence, whether hoe time pressure environment factor will also influence consumer behavior. What are the difference between time pressure environment factor and time pressure consumer personal psychological factor? I shall explain as below: Firstly, the impact of life satisfaction is caused by time pressure on consumers responses. Can effective advertising can impact of life satisfaction when the consumer feels need to buy the kind of product in any time pressure environment? Can effective advertising bring direct impact on sales when the consumer feels need to buy the kind of product in time pressure environment? Effective advertising may being advantages, includes customers feel easy to accept of price increases, favorable publicity, and reshaping market segmentation.However, when the customer feels need life satisfaction in time pressure lif environment. The time pressure life environment ought impact on the consumer responses on advertising. Hence, when the consumer needs to live in the time pressure life environment. The over-commercialization of advertising ought impact the consumer chooses to buy the brand of product, when the seller has attractive advertising to bring purchase incentives to influence consumption desire to the time pressure environment influential consumer. For example, when the summer season will change to winter season, the ice cream consumers begins to feel weather will change to cold weather. Because many people feel more colf in the beginning. This is seasonable time pressure environment feeling, it may influence many ice-cream likers feel ice-cream may be possible shortage in hot weather or summer season, due to many ice-creams will be bought in summer weather to cause supermarkets in possible. So, if the brand ice-cream can make attractive advertisement to persuade ice-incream number will be reduced in the coming winter season beginning. So, it may influence many ice-cream likers choose to buy this brand's ice-cream in preference in summer. Because they feel fear none of any this brand's ice-creams can be sold in supermarkets in summer. Because they feel this brand's ice-cream, it's problem to let they can buy any different kinds of ice-cream taste to eat from any supermarkets in summer season. Hence, it explains why effective or attractive advertising may increase sale number, when consumers feel the brand's product number will be shortage or reduced from the seasonal time pressure external environment factor influence.Secondly, I shall discuss what is the relationship between the effects of product popularity and time pressure on consumer responses? When a brand is popular to let many customers to familiarize in society. Does it increase time pressure to influence consumers choose in preference? Time pressure remaining to product popularity concerns how much sale number is raised to persuade consumers to choose to buy a preference for ecommerce online shopping. It seems to be one time pressure online sale environment. The effects of the ecommerce online shopping environment has relationship beteen pressure and product popularity on perceived risk and purchase intention.
Book Synopsis Psychological Factors Influence Consumer Behaviors by : Johnny Ch LOK
Download or read book Psychological Factors Influence Consumer Behaviors written by Johnny Ch LOK and published by . This book was released on 2020-02-21 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging effect influences consumer behaviorDoes packaging factor influence the consumer buying desire to the product? Why does packaging factor impact consumption behavior? What packaging elements can help companies to attract consumer attraction or the product consideration? Has packaging factor an impact and influences to consumers' purchase decision?In fact, the primary purpose of packaging is to protect the product, but packaging can be used as an instrument for promoting marketing offer, and for boosting sales in possible. I shall indicate the reasons at below:The first reason is that it is only feel packaging is used for easily delivery and safety purpose in benefit to consumers, but it has another function, such as it can differentiate the product brand form other brands. Companies must understand what influences consumers in their consumer buying process. They must also understand what factors influence the buying behavior and what is the role of the packaging element toward buying decision process of consumers during their purchase decision.Hence, when the consumers recognize the product's brand packaging is different to other brands. The consumers will become loyal consumers to the company , due to it's packaging is very attractive. The loyal customers tend to buy more frequently and are less likely to be influenced by competitors' promotion and communication strategies, due to its packaging is very attractive. So, the brand will be built familiar loyalty to let customers to know, due to attractive packaging elements influence. The company can use this right packaging element design understanding in a very strategic way in order to offer the right products and services to the right customers at the right time.Usually, consumers respond to packaging based on previous information, learned reactions and individual preferences. So, packaging elements include: shapes, colors, sizes and labels which might influence consumers to respond positively.The second reason is that packaging is an image of the product or service to attract consumer consideration. I shall assume packaging can be built this image by this elements to attract consumer consideration. They include: packaging color, label, quality of packaging material, design of wrapper material, printed information , the language used on the package brand image. So, these information will represent the product image from the package design to influence consumer consideration or attraction. Moreover, these packaging elements are factors that influence the buying behavior of consumers, such as packaging color, printed information, packaging information brand image, innovation and practicality. This is visual packaging image to influence consumer buying behavior.The third reasons is that every element of package will influence consumer buying behavior. For color example, colors are used in packaging , which can help every customer attention because color can differentiate its product from other competitors, it makes an important role in a potential customer's decision making process. Companies use different colors for emphasizing a different mood, like e.g. blue is for trust feeling, black is for power feeling, red is for energy feeling, green is for balance feeling or fresh or organic. So, colors can influence consumer's feeling to the product image. Different colors can represent different product images to let consumers to feel as well as different colors also symbolize different meanings to consumers. Hence, color perception can influence different countries' consumer cultures to be leaded to let them to choose the product, due to the country consumers feel the product color can represent to their culture.
Book Synopsis How Time Pressure Factor Influences by : Johnny Ch Lok
Download or read book How Time Pressure Factor Influences written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-04-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: time pressure factor will be the consumer individual intrinsic ( internal) psychological feeling factor, and it is the consumer individual intrinsic feeling to judge whether when he/she ought spend some money to buy the kind ofcnew product or the kind of consume service ( what time is the most reasonable or the most suitable time) to make purchase choice decision. However, when the consumer feels hurry to make purchase decision. So, he/she will not hope to spend more time to gather more information to compare and evaluate which one is the right brand of product tochoose to buy or the right service to consume among different brands of products or services. Otherwise, if the consumer has more time or he/she can make the decision to buy any brand of product. Then, he/she ought spend more time to gather more information to compare and evaluate which one is the most suitable product choice to buy or which one is the right service choice to consume. So, time pressure factor will have some influence to any consumers to make decision about what time is the suitable time to buy the kind of product or consume the service. For example, heater product is usually when winter weather time, the heater products need number ought increase in winter weather time or season. But, it is possible that the heater products need number won't increase in winter season / weather possible, when one country, there are many householders or families, they have one heater number at least at home. Then, it is possible that these householders or families won't have consumption desires to buy one more heater product to use in winter at home, because they have had one heater to use at home in winter. So, when the country has have many customers number, they are using the kind of heater products at homes. Most people own at least one heater number factor will have possible to influence enough time available to cause they do not feel hurry to buy any heaters to use at homes, so, their do not feel time pressure to buy any heaters in short time. Because they do not plan to buy the kind of product to use at home in short time when they have one heater product at least to use at homes in present.Hence, it brings this question: How to attract or persuade the customers, they are using the kind of product to let they feel time pressure to make decision to buy another new or same brand of product to replace to use? The product's better quality, long durable time useful, brand loyalty and past good purchase experience factors will influence him/her to feel time pressure to need to buy another new product in short time. So, when the consumer feel time pressure to make decision to purchase, he/she will choose when is the most right time to gather information, search, select, use and dispose of another new product to replace the old product in the short time.
Book Synopsis Time Factor Influences Consumer Behavior by : Johnny Ch Lok
Download or read book Time Factor Influences Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-07-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is consumer psychological time zone ?Studies find that it's part of our psychological makeup to do the same things over and over again. Essentially humans are pretty predictable, and stores take advantage of that to get us to buy more. If a shopper touches or picks up the merchandise they are more likely to buy it. (that's why certain items are in easy reach). However, consumer psychologist had done conclusion that client psychological time zone can influence consumer becomes any one kind of below shoppers.Thus, it seems that time pressure situational environment psychological factor may build consumer psychological time zone to any consumers as well as itcan also build five types of shoppers' purchase mode as below: The 5 Types of personality may include. The Way You Shop Can Influence How Much You Spend. If you've ever come home after shopping and wondered, "why in the world did I buy that?" the answer might have to do with your shopping personality type.
Download or read book How to Predict written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-12-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter TwoHow can store atmosphere environment influence consumer individual shopping behavior?On the one hand, some consumption psychologists suggest in-store variable factor can influence consumer emotion to feel either pleasure or displeasure of intended shopping behaviors within the store, thus these consumption psychologists who believe retail store environment can influence consumption behavior. On the other hand, some employment psychologists also suggest work environment can influence employee individual emotion to work, work environment include hospitals, schools and prisons etc. public work environment. It seems consumers and employees whose emotion will be influenced by environment factor. It brings this question. Can store atmosphere environment predict consumers buying decision?These consumption psychologists feel the component of store image, physical in-store variable, such as aisle width, brightness and crowding, when clearly these physical variables are store environment's major factor which can influence consumption behavior will be changed. Some retailers have claimed large effects from manipulating store atmosphere via layout, lighting, color and music ( Wysocki 1979; Stevens 1980).Some consumption psychologists also show these avoidance behaviors can cause consumer individual shopping emotion. First, physical approach and avoidance, which can be related to store patronage intentions at a basic level. Exploratory approach and avoidance can be related to in-store search and exposure to a broad or narrow range of retail offerings. Second, Communication approach and avoidance can be related to interaction with sales personnel and floor staff. Third, performance and satisfaction approach and avoidance can be related to repeat shopping frequency as well as reinforcement of time and money expenditures in the store. In consumer psychological view point, pleasure or displeasure refers to the degree to which the consumer feels good, joyful, happy or satisfied in the situation. Then, another degree to which a consumer feels excited, stimulated, alert or active in the situation. Thus, if the consumer feels the shopping environment is comfortable, joyful, happy or satisfied. The shopping environment, it will have more chance to influence the consumer chooses shopping. Otherwise if, the consumer feels the shopping environment is excited, alert, stimulated or active. The shopping environment will have less chance to influence the consumer chooses shopping. It seems each consumer individual emotion will influence whose consumption behavior as well as store atmosphere environment has close relationship to influence each consumer individual emotion also. Thus, retailers need to concern how to design whose store environment, e.g. what kind of furniture color, style and size; how much area of the store. For example, the store area is either large or middle or small area to let many or small number of consumers to stay in the store at the same time. How to let consumers to enter or leave the store? For example, how to let consumers to feel to leave the store easily when the fire is happening in store, it can make the consumers feel more safe, so who will have more probable to stay in the store to consume. How to display whose products to let consumers feel to touch or see to find any products on the shelves more easily. Choosing what kind of music to let consumers to listen during who are staying to shopping in store, e.g. soft music or none any music ( quiet environment). These different store external feeling factors will influence each consumer individual emotion to feel more comfortable or uncomfortable feeling to decide to spend more long time or short time to stay in the store.
Book Synopsis Time Dominates Consumer Behavior by : Johnny Ch LOK
Download or read book Time Dominates Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2020-02-13 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time pressure impacts consumerbehavioral effectI shall indicate cases to explain that how time pressure environment factor impacts consumer behavior as well as what effects will be brought by time pressure consumer behavioral cause. Instead of above discussions concern how customer personal time pressure psychological factor influence, whether hoe time pressure environment factor will also influence consumer behavior. What are the difference between time pressure environment factor and time pressure consumer personal psychological factor? I shall explain as below: Firstly, the impact of life satisfaction is caused by time pressure on consumers responses. Can effective advertising can impact of life satisfaction when the consumer feels need to buy the kind of product in any time pressure environment? Can effective advertising bring direct impact on sales when the consumer feels need to buy the kind of product in time pressure environment? Effective advertising may being advantages, includes customers feel easy to accept of price increases, favorable publicity, and reshaping market segmentation.However, when the customer feels need life satisfaction in time pressure lif environment. The time pressure life environment ought impact on the consumer responses on advertising. Hence, when the consumer needs to live in the time pressure life environment. The over-commercialization of advertising ought impact the consumer chooses to buy the brand of product, when the seller has attractive advertising to bring purchase incentives to influence consumption desire to the time pressure environment influential consumer. For example, when the summer season will change to winter season, the ice cream consumers begins to feel weather will change to cold weather. Because many people feel more colf in the beginning. This is seasonable time pressure environment feeling, it may influence many ice-cream likers feel ice-cream may be possible shortage in hot weather or summer season, due to many ice-creams will be bought in summer weather to cause supermarkets in possible. So, if the brand ice-cream can make attractive advertisement to persuade ice-incream number will be reduced in the coming winter season beginning. So, it may influence many ice-cream likers choose to buy this brand's ice-cream in preference in summer. Because they feel fear none of any this brand's ice-creams can be sold in supermarkets in summer. Because they feel this brand's ice-cream, it's problem to let they can buy any different kinds of ice-cream taste to eat from any supermarkets in summer season. Hence, it explains why effective or attractive advertising may increase sale number, when consumers feel the brand's product number will be shortage or reduced from the seasonal time pressure external environment factor influence.Secondly, I shall discuss what is the relationship between the effects of product popularity and time pressure on consumer responses? When a brand is popular to let many customers to familiarize in society. Does it increase time pressure to influence consumers choose in preference? Time pressure remaining to product popularity concerns how much sale number is raised to persuade consumers to choose to buy a preference for ecommerce online shopping. It seems to be one time pressure online sale environment. The effects of the ecommerce online shopping environment has relationship beteen pressure and product popularity on perceived risk and purchase intention.
Book Synopsis Psychological Ownership and Consumer Behavior by : Joann Peck
Download or read book Psychological Ownership and Consumer Behavior written by Joann Peck and published by Springer. This book was released on 2018-05-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Book Synopsis Consumer Time Pressure Psychological Factor How Influences Consumption Choice by : Johnny Ch Lok
Download or read book Consumer Time Pressure Psychological Factor How Influences Consumption Choice written by Johnny Ch Lok and published by . This book was released on 2019-06-19 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one consumer has a large number of options, he/she will feel time pressure to cause whose accurate and reasonable evaluation. Then, the personal time limiting pressure factor will bring these questions: How does the time limiting pressure influence the consumer evaluation? Will the consumer personal limiting time pressure bring advantages and / or disadvantages in whom consumption decision making? How to help the consumer to solve short time decision problem when he/she encounters extreme time pressure an dchoice overload?I shall assume every consumer is general one economic man. He/she feels time is important, he /she does not want to spend much time to choose one brand of product to buy among a number of brands of products choices. I also assume that any consumers decision making satisfaction, which is based on search until they found a sufficiently good item, or run not of time. So, it seems that which the consumer needs to buy one kind of product, but the product has a lot number of different brands to let the consumer to choose. The consumer ought need to spend much time to make choice decision making. However, consumer is one economic man, he/she ought not to search all different brands to decide whether which brand of product can bring the much economic value or utility value to choose to buy. So, in general, consumers will only choose sample brands of products to decide to buy the satisfied brand of product. For example, when the consumer needs to buy one television. The television has 20 brands of similar televisions to let he to choose. He will not spend much time to search these similar 20 televisions information. He will only gather sample 10 to 15 or less different brands of televisions to compare what their strengths and weaknesses, unique characteristics. Then, he will make decision to choose to buy the best television from these sample televisions. Hence, in general, consumers will feel time pressure when they feel need to spend much time to choose a lot different brands of similar products. Because they feel time is not enough to let they can do other important matters when they need to spend much time to do search information behavior when they need to buy any products ususally. Hence, it is general consumers psychology that they will feel real choice under time pressure and choice overload, when they have too much a lot of similar brands of products to let them have opportunity to choose to make decision making to buy only one brand of product.However, when a brand of product is familiar and given its simplicity and familiarity to general consumers' acknowledgement. It will have perference advantage to attract or influence consumers' attention or consideration. So, when the market has similar different brands of products are available to let consumers to choose. The largest choice set is not large enough to create overload to influence the brand's sale when consumers need to spend much time to choose these different brands similar products to buy. Because when the brand's any products are familiar and given its simplicity and familiarity to general consumers' knowledgement. Then, it can build utility confidence to influence general consumers, it will be preference sample brand of product to do buying making option. Hence, the brand's familiarity factor will influence general consumers' preference buying decision making option. So, any product manufacturers need to concern how to build its brand familiarity to let many consumers to acknowledge in order to raise its competitive effort. Raising brand's familiarity may be a good method to solve consumer individual choice under time pressure overload, because when the brand of product is preference sample brand to any consumers. It's sale opportunity will also be raised.
Book Synopsis Methods Predict Consumer Behavior Influence Factors by : Johnny Ch LOK
Download or read book Methods Predict Consumer Behavior Influence Factors written by Johnny Ch LOK and published by . This book was released on 2018-03-23 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: I write this book aims to research how psychological and/or economy factors can influence consumer behavior. This study of consumer behavior emphasizes how to do the " why" and "how" questions involved in decision making and buying behavior by psychological and economy influence factors. Consumer behavior in this day and age is highly applicable to modern society as it is an integral part of our everyday lives. It focuses on the rationale behind common consumer decision making processes and analyses the ways in which marketers can better understand how consumers think and behave. Internal influences, motivation, emotions and personality and influencing attitudes are different kind of psychological factors to influence any consumers to choose to make buying decision. External influences, such as environment and economy change factors will influence consumer individual consumption decision making. Whether it be travelling, shopping or watching television, individuals are directly or indirectly engaging in consumer behavior. It can be defined as the processes involved when individuals select, purchase and use products or services to fulfil their needs and desires. In my this book, I shall indicate these kind of products to explain how psychological and economy factors can influence these kind of product consumers' consumption change. These products include smartphone, Conclusion, I write this book aims to give better insight in order to better understand what psychological and economy elements can influence consumer individual behavioral change easily. Also , in my this book, I shall give different product cases to explain why these psycholgical and/or economy factors can influence consumer behavioral change to choose to buy or not buy the product or to consume the service, e.g. choosing to watch the movie, choosing the restaurant to eat foods. Any readers can analyze to judge why the consumer will choose to buy the product or consume the service which will be influenced to choose to buy/consume or not buy/not consume from these any one of psychological and/or economy factors more easily after you read my book.
Book Synopsis Consumer Psychology Time by : Johnny Ch Lok
Download or read book Consumer Psychology Time written by Johnny Ch Lok and published by Independently Published. This book was released on 2021-03-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is time pressure consumption decision making process characteristics ?To research consumer behavior, it has different theory to explain why and how the consumer is influenced to make the choice by different factors. For example, utility theory, it explains that consumers make choices based on the expected outcomes of their decisions. They are viewed as rational decision makers and they only consider self interest. Utility theory views consumer is as a " rational economic man". However, the factors influence consumer behaviors may include these activities, such as need recognition, information search, evaluation of alternatives, the building of purchase intention, the act of purchasing choice, consumption and finally disposal. Hence, it seems that all the consumer's activities in whose purchase processes. They will influence their choice. For example, when the property purchase consumer, he plans to research different kinds of properties information concern price, location, housing areas, room numbers, building facilities and environment facilities. He will find some sample target properties information to make comparison in order to decide to buy which of property is the most suitable to satisfy his living need.However, it is not only one activity for the property purchase buyer in his decision making process. It also include evaluation of alternatives activity when he ensures the accurate property information number in order to evaluate whether which one of all these property choices is the most suitable one. Hence, it explains that property information research and evaluation of alternatives both activities are needed to spend much time for this property buyer. If he does not plan to find one property to live in short time, it is possible that he can spend one month, even more than one month or more than three months time to do the only property information gathering activity. Hence, it seems that time factor is not the main factor to influence the property buyer to do property purchase decision immediately. Otherwise, if the property buyer plans to find one new property to live within one month. Then, time factor is possible one important factor to influence this property purchase choice decision. For example, if he felt that he needs more time to spend to gather information concerns the large house area size and the properties have more than three bathrooms and/or bedrooms properties information. Then, he will be possible not to find any this kinds of all property information. So, it means that all these properties won't be his choice. It is because long time property information gathering activity factor influence.I assume that the property buyer is a economic man and he does not spend much time to do the property information gathering activity. So, this kind of property needs him to spend long time to gather properties information in order to make this kind of properties comparison. Moreover, because he expects to live one new property within one month. So, he only chooses the properties, they have less than three bedrooms and/or bathrooms to gather sample properties information in order to make property purchase decision within one month. Hence, the time variable factor can only influence the property purchaser when he/she needs to make decision to buy one new property to live in the short time. If some kinds of properties choices number has a lot and the property buyer feels to let that he/she must need to spend long time to find the suitable properties number to make evaluation alternatives comparison behavior. Then, the time variable limiting pressure factor will be possible the main factor to influence the property buyer's choice in order to make the most suitable kind of property purchase decision.
Book Synopsis Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior by : Johnny LOK
Download or read book Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior written by Johnny LOK and published by . This book was released on 2017-09-08 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to explain consumer behavior? Consumer behavior is said to be an applied discipline as some decisions are significantly affected by their behavior or expected action. The two significantly perspective that are micro and societal perspectives. The micro perspectives involve understanding consumer for the purpose of helping a firm or organization to achieve its objectives. Whereas, the societal or macro perspective applies knowledge of consumers to aggregate-level faced by mass or society as a whole. The behavior of consumer has significant influence on the quality of the standard of living. Consumers can divide either organization buyer or individual buyer. First, organizational buyers are more geographically concentrated than consumer markets, who are fewer in number , but who are bulk buyers compared to individual buyers, whose markets are either vertical or horizontal. ( vertical structures who cater only one or two industries, whereas, in horizontal structure , the buyer base is too broad. Organizational demand is derived from consumer demand. The nature of demand is influential and inelastic. Organizational buying lot of formalities have proposals , quotations, procedures are to be followed unlike consumer buying, e.g. decision process is much complex with high financial risk, technical aspects, multiple influencing factors etc. Also, it requires more extensive negotiation over larger time period than consumer buyer. Second, in psychological view point, individual consumer whose personal and/or product and/or situational factors can influence consumer decision making? self-concept, needs, and values are the three psychological factors that influence individual consumer how who chooses to buy one product or consume one service. For example, the more number of consumers share a certain self image, certain value and needs. They tend to use products and services the reflect whose life style. They get highly involved in purchasing products like designer wear, imported cars, health care products etc. On the product factor aspect, e.g. the consumer involvement grows as the level of perceived risk in the purchase of a product on or service increase. It is likely that consumers will feel more involved in the purchase of their house than in the purchase of tooth paste. It is a much riskier purchase. Beside, product differentiation can also affect consumer have to choose from increases. This may be due to the fact that consumers feel variety which means greater risk. On the situational factor aspect, the product is brought or used can generate emotional involvement. For example, buying a pair of socks for yourself is far less involved than buying a gift for a close friend. Social pressure can significantly increase involvement. One is likely to be more self conscious about the products and brand one looks at when shopping with friends than when shopping alone. So, individual consumer shopping decision will be influenced by whos friends, when whose friends give ideas to influence whose buying choice decision easily.
