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Author : David Morgan Gardner
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.0/5 ( download)
Download or read book Can Deceptive Advertising be Measured? written by David Morgan Gardner and published by . This book was released on 1973 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Morgan Gardner
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (31 download)
Download or read book Deceptive Advertising written by David Morgan Gardner and published by . This book was released on 1980 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jef Richards
Publisher : Routledge
ISBN 13 : 1135436940
Total Pages : 259 pages
Book Rating : 4.1/5 (354 download)
Download or read book Deceptive Advertising written by Jef Richards and published by Routledge. This book was released on 2013-12-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author : D. Katz
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (743 download)
Download or read book Measuring Deceptive Advertising written by D. Katz and published by . This book was released on 1980 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Margaret Clark
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (129 download)
Download or read book Deceptive Advertising written by Karen Margaret Clark and published by . This book was released on 1981 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising and the Public Interest written by John A. Howard and published by . This book was released on 1973 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jef Richards
Publisher : Routledge
ISBN 13 : 1135437017
Total Pages : 246 pages
Book Rating : 4.1/5 (354 download)
Download or read book Deceptive Advertising written by Jef Richards and published by Routledge. This book was released on 2013-12-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M. Boush
Publisher : Routledge
ISBN 13 : 1136648690
Total Pages : 258 pages
Book Rating : 4.1/5 (366 download)
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1838 pages
Book Rating : 4.5/5 (225 download)
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.3/5 (243 download)
Download or read book Guides for Advertising Radiation Monitoring Instruments written by United States. Federal Trade Commission and published by . This book was released on 1963 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jef I. Richards
Publisher : Routledge
ISBN 13 : 9780805806496
Total Pages : 244 pages
Book Rating : 4.8/5 (64 download)
Download or read book Deceptive Advertising written by Jef I. Richards and published by Routledge. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author : Eric Zeng
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (136 download)
Download or read book Characterizing and Measuring "bad Ads" on the Web written by Eric Zeng and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online advertising is a core part of the modern web; ads sustain websites that provide free content and services to consumers, and inform people about products that they may be interested in. However, the ubiquity of the online advertising ecosystem makes it a potent vector for abuse; malicious actors can use the infrastructure of ad networks to serve scams, malware, and other misleading or detrimental content to millions of users across millions of websites. Though the ad networks that provide this infrastructure make efforts to prevent inappropriate and harmful content from appearing on their platforms through content moderation, many kinds of deceptive and unpleasant ads regularly appear on people's screens. Due to the opacity of the online advertising ecosystem, it is challenging for external observers to assess the harms and scale of problematic online ads. This dissertation presents a systematic investigation of the nature and prevalence of problematic content in online advertising, or "bad ads", on the modern web, through four studies. First, this work investigates users' perceptions of online advertising, characterizing the reasons why people dislike (and like) ads, and identifying types of ad content which engender negative reactions. Second, this work quantitatively measures the phenomenon of "clickbait" advertising on news and media websites. Using data crawled from over 7000 news and media websites, this work finds that native advertising networks are strong drivers of problematic content such as content farms and advertorials, and are extremely common across a variety of news websites. Third, this work examines problematic content in online political advertising during the 2020 U.S. elections. In a longitudinal measurement study, this work finds evidence of multiple categories of deceptive political content in online ads, including misleading polls and petitions, political clickbait, and misleading political-themed product ads, and found that these ads were targeted at partisan news sources. Lastly, this work empirically measures the targeting of online ads more broadly, through a unique field study using data collected from 286 real users. This dataset provides measurements of the prevalence of different categories of ad content, how such categories are targeted across websites and demographic groups, the monetary value placed on users by advertisers. Together, these works provide a foundation for future regulation, policy, and research aiming to curb problematic content in online advertising, and improve the overall experience for users on the web.
Author : Shari Seidman Diamond
Publisher : American Bar Association
ISBN 13 : 9781614384748
Total Pages : 0 pages
Book Rating : 4.3/5 (847 download)
Download or read book Trademark and Deceptive Advertising Surveys written by Shari Seidman Diamond and published by American Bar Association. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 387 pages
Book Rating : 4.1/5 (14 download)
Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Author : S. F. Divita
Publisher : Marketing Classics Press
ISBN 13 : 161311138X
Total Pages : 281 pages
Book Rating : 4.6/5 (131 download)
Download or read book Advertising and the Public Interest written by S. F. Divita and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.F/5 ( download)
Download or read book FTC's Authority Over Deceptive Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers and published by . This book was released on 1982 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
