Campaigning In The Twenty First Century

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Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1317307453
Total Pages : 168 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 113596811X
Total Pages : 206 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135968128
Total Pages : 150 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Taking Sides

Author : George McKenna
Publisher : McGraw-Hill/Dushkin
ISBN 13 : 9780073515144
Total Pages : 242 pages
Book Rating : 4.5/5 (151 download)

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Book Synopsis Taking Sides by : George McKenna

Download or read book Taking Sides written by George McKenna and published by McGraw-Hill/Dushkin. This book was released on 2007-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A debate-style reader provides an introduction to a series of controversial political issues, followed by arguments presenting opposing viewpoints on the topic.

Winning Power

Author : Tom Flanagan
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773590374
Total Pages : 260 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis Winning Power by : Tom Flanagan

Download or read book Winning Power written by Tom Flanagan and published by McGill-Queen's Press - MQUP. This book was released on 2014-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.

Blowing the Roof Off the Twenty-First Century

Author : Robert Waterman McChesney
Publisher : NYU Press
ISBN 13 : 1583674780
Total Pages : 272 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis Blowing the Roof Off the Twenty-First Century by : Robert Waterman McChesney

Download or read book Blowing the Roof Off the Twenty-First Century written by Robert Waterman McChesney and published by NYU Press. This book was released on 2014-10-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States and much of the world there is a palpable depression about the prospect of overcoming the downward spiral created by the tyranny of wealth and privilege and establishing a truly democratic and sustainable society. It threatens to become self-fulfilling. In this trailblazing new book, award-winning author Robert W. McChesney argues that the weight of the present is blinding people to the changing nature and the tremendous possibilities of the historical moment we inhabit. In Blowing the Roof off the Twenty-First Century, he uses a sophisticated political economic analysis to delineate the recent trajectory of capitalism and its ongoing degeneration. In exciting new research McChesney reveals how notions of democratic media are becoming central to activists around the world seeking to establish post-capitalist democracies. Blowing the Roof off the Twenty-First Century also takes a fresh look at recent progressive political campaigns in the United States. While conveying complex ideas in a lively and accessible manner, McChesney demonstrates a very different and far superior world is not only necessary, but possible.

Political Campaign Strategy

Author : Stephen Stockwell
Publisher :
ISBN 13 : 9781740971065
Total Pages : 294 pages
Book Rating : 4.9/5 (71 download)

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Book Synopsis Political Campaign Strategy by : Stephen Stockwell

Download or read book Political Campaign Strategy written by Stephen Stockwell and published by . This book was released on 2005 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.

Live from the Campaign Trail

Author : Michael A. Cohen
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802779700
Total Pages : 574 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis Live from the Campaign Trail by : Michael A. Cohen

Download or read book Live from the Campaign Trail written by Michael A. Cohen and published by Bloomsbury Publishing USA. This book was released on 2011-02-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the country wades into the hotly contested 2008 presidential election season, we look to the candidates' public pronouncements to gain an understanding of their platforms and to get a sense of the political direction our country might take over the course of the next four years. Presidential campaign oratory has always inspired and incited voters. In this collection of 27 pivotal campaign speeches, Michael Cohen helps bring to life the speeches that defined and dramatized American politics over the last century. From FDR's pledge for a "New Deal" to Nixon's legendary "Checkers" speech, from Dan Quayle's attack on Murphy Brown to select speeches from this year's presidential race, the "stump" speech has been the primary vehicle for candidates to share their political ambitions and ideals with the American people. With supporting essays that set the scene and provide the appropriate context for understanding what was said, how it was said, and why, Live from the Campaign Trail illustrates how campaign speeches have fundamentally shaped the way we think about American politics.

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Author : Steven A. Seidman
Publisher : Peter Lang
ISBN 13 : 9780820486161
Total Pages : 360 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by : Steven A. Seidman

Download or read book Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History written by Steven A. Seidman and published by Peter Lang. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Do Campaigns Matter?

Author : Thomas Holbrook
Publisher : SAGE Publications
ISBN 13 : 1506338178
Total Pages : 192 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Do Campaigns Matter? by : Thomas Holbrook

Download or read book Do Campaigns Matter? written by Thomas Holbrook and published by SAGE Publications. This book was released on 1996-06-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

Winning Elections in the 21st Century

Author : Dick Simpson
Publisher : University Press of Kansas
ISBN 13 : 0700622764
Total Pages : 256 pages
Book Rating : 4.7/5 (6 download)

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Book Synopsis Winning Elections in the 21st Century by : Dick Simpson

Download or read book Winning Elections in the 21st Century written by Dick Simpson and published by University Press of Kansas. This book was released on 2016-04-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.

Public Relations Campaigns and Techniques

Author : Fran R. Matera
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Public Relations Campaigns and Techniques by : Fran R. Matera

Download or read book Public Relations Campaigns and Techniques written by Fran R. Matera and published by Addison-Wesley Longman. This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.

Horror Framing and the General Election

Author : Fielding Montgomery
Publisher : Rowman & Littlefield
ISBN 13 : 1793643229
Total Pages : 241 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Horror Framing and the General Election by : Fielding Montgomery

Download or read book Horror Framing and the General Election written by Fielding Montgomery and published by Rowman & Littlefield. This book was released on 2021-09-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Buckeye Battleground

Author : Daniel J. Coffey
Publisher :
ISBN 13 : 9781629220482
Total Pages : 0 pages
Book Rating : 4.2/5 (24 download)

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Book Synopsis Buckeye Battleground by : Daniel J. Coffey

Download or read book Buckeye Battleground written by Daniel J. Coffey and published by . This book was released on 2015-04-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckeye Battleground is the result of a decade's worth of research at the Bliss Institute on elections in Ohio, with special emphasis on the 2004 and 2008 presidential campaigns, and the 2006 gubernatorial campaign. This book seeks to explain why Ohio is, and has been, at the center of American elections. Using historical analysis, demographic data, and public opinion surveys, the authors demonstrate Ohio's role as the quintessential "battleground" state in American elections. This title is unique in its approach and coverage.

U.S. Election Campaigns

Author : Thomas J. Baldino
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313353050
Total Pages : 386 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis U.S. Election Campaigns by : Thomas J. Baldino

Download or read book U.S. Election Campaigns written by Thomas J. Baldino and published by Bloomsbury Publishing USA. This book was released on 2011-09-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analytical guide to the modern political campaign, chronologically covering key federal, state, and local campaign laws, election commission rules, and the court decisions interpreting them. While the media and the public tend to focus on the personalities and foibles of the candidates and the horse-race elements of political campaigns, election outcomes often depend as much on the rules that limit candidates' activities and advertising as on the candidates' platforms and personal appeal. How much money may candidates raise? From whom can they accept money? When and how may they spend their campaign funds? What are they allowed to say in their ads? Informed voters who understand the constraints under which campaigns operate can see past the headlines and the hype to assess the quality of the candidates' campaign decisions and their management skills. The approximately 100 documents gathered in this reference guide put the essential information in readers' hands. After introducing 18th- and 19th-century efforts to regulate American election campaigns, this book examines the 20th-century evolution and refinement of election campaign laws in era-by-era chapters and concludes with a chapter on 21st-century developments. Each chapter opens with a short essay highlighting politically relevant historical events of the era to place the subject matter in context.

Political Consultants and Campaigns

Author : Jason Johnson
Publisher : Routledge
ISBN 13 : 0429977840
Total Pages : 320 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Consultants and Campaigns by : Jason Johnson

Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Candidate-Centered Campaigns

Author : B. Arbour
Publisher : Springer
ISBN 13 : 1137387378
Total Pages : 204 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Candidate-Centered Campaigns by : B. Arbour

Download or read book Candidate-Centered Campaigns written by B. Arbour and published by Springer. This book was released on 2016-04-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.