Campaigning In The Twenty First Century

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Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 113596811X
Total Pages : 242 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1317307453
Total Pages : 168 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135968128
Total Pages : 150 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Taking Sides

Author : George McKenna
Publisher : McGraw-Hill/Dushkin
ISBN 13 : 9780073515144
Total Pages : 242 pages
Book Rating : 4.5/5 (151 download)

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Book Synopsis Taking Sides by : George McKenna

Download or read book Taking Sides written by George McKenna and published by McGraw-Hill/Dushkin. This book was released on 2007-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A debate-style reader provides an introduction to a series of controversial political issues, followed by arguments presenting opposing viewpoints on the topic.

Winning Power

Author : Tom Flanagan
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773590374
Total Pages : 260 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis Winning Power by : Tom Flanagan

Download or read book Winning Power written by Tom Flanagan and published by McGill-Queen's Press - MQUP. This book was released on 2014-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.

Blowing the Roof Off the Twenty-First Century

Author : Robert Waterman McChesney
Publisher : NYU Press
ISBN 13 : 1583674780
Total Pages : 272 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis Blowing the Roof Off the Twenty-First Century by : Robert Waterman McChesney

Download or read book Blowing the Roof Off the Twenty-First Century written by Robert Waterman McChesney and published by NYU Press. This book was released on 2014-10-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States and much of the world there is a palpable depression about the prospect of overcoming the downward spiral created by the tyranny of wealth and privilege and establishing a truly democratic and sustainable society. It threatens to become self-fulfilling. In this trailblazing new book, award-winning author Robert W. McChesney argues that the weight of the present is blinding people to the changing nature and the tremendous possibilities of the historical moment we inhabit. In Blowing the Roof off the Twenty-First Century, he uses a sophisticated political economic analysis to delineate the recent trajectory of capitalism and its ongoing degeneration. In exciting new research McChesney reveals how notions of democratic media are becoming central to activists around the world seeking to establish post-capitalist democracies. Blowing the Roof off the Twenty-First Century also takes a fresh look at recent progressive political campaigns in the United States. While conveying complex ideas in a lively and accessible manner, McChesney demonstrates a very different and far superior world is not only necessary, but possible.

Political Campaign Strategy

Author : Stephen Stockwell
Publisher :
ISBN 13 : 9781740971065
Total Pages : 294 pages
Book Rating : 4.9/5 (71 download)

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Book Synopsis Political Campaign Strategy by : Stephen Stockwell

Download or read book Political Campaign Strategy written by Stephen Stockwell and published by . This book was released on 2005 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.

Live from the Campaign Trail

Author : Michael A. Cohen
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802779700
Total Pages : 574 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis Live from the Campaign Trail by : Michael A. Cohen

Download or read book Live from the Campaign Trail written by Michael A. Cohen and published by Bloomsbury Publishing USA. This book was released on 2011-02-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the country wades into the hotly contested 2008 presidential election season, we look to the candidates' public pronouncements to gain an understanding of their platforms and to get a sense of the political direction our country might take over the course of the next four years. Presidential campaign oratory has always inspired and incited voters. In this collection of 27 pivotal campaign speeches, Michael Cohen helps bring to life the speeches that defined and dramatized American politics over the last century. From FDR's pledge for a "New Deal" to Nixon's legendary "Checkers" speech, from Dan Quayle's attack on Murphy Brown to select speeches from this year's presidential race, the "stump" speech has been the primary vehicle for candidates to share their political ambitions and ideals with the American people. With supporting essays that set the scene and provide the appropriate context for understanding what was said, how it was said, and why, Live from the Campaign Trail illustrates how campaign speeches have fundamentally shaped the way we think about American politics.

Public Relations Campaigns and Techniques

Author : Fran R. Matera
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Public Relations Campaigns and Techniques by : Fran R. Matera

Download or read book Public Relations Campaigns and Techniques written by Fran R. Matera and published by Addison-Wesley Longman. This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.

Winning Elections in the 21st Century

Author : Dick Simpson
Publisher : University Press of Kansas
ISBN 13 : 0700622764
Total Pages : 256 pages
Book Rating : 4.7/5 (6 download)

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Book Synopsis Winning Elections in the 21st Century by : Dick Simpson

Download or read book Winning Elections in the 21st Century written by Dick Simpson and published by University Press of Kansas. This book was released on 2016-04-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.

Horror Framing and the General Election

Author : Fielding Montgomery
Publisher : Rowman & Littlefield
ISBN 13 : 1793643229
Total Pages : 241 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Horror Framing and the General Election by : Fielding Montgomery

Download or read book Horror Framing and the General Election written by Fielding Montgomery and published by Rowman & Littlefield. This book was released on 2021-09-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Buckeye Battleground

Author : Daniel J. Coffey
Publisher :
ISBN 13 : 9781629220482
Total Pages : 0 pages
Book Rating : 4.2/5 (24 download)

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Book Synopsis Buckeye Battleground by : Daniel J. Coffey

Download or read book Buckeye Battleground written by Daniel J. Coffey and published by . This book was released on 2015-04-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckeye Battleground is the result of a decade's worth of research at the Bliss Institute on elections in Ohio, with special emphasis on the 2004 and 2008 presidential campaigns, and the 2006 gubernatorial campaign. This book seeks to explain why Ohio is, and has been, at the center of American elections. Using historical analysis, demographic data, and public opinion surveys, the authors demonstrate Ohio's role as the quintessential "battleground" state in American elections. This title is unique in its approach and coverage.

The Presidency in the Twenty-first Century

Author : Charles Dunn
Publisher : University Press of Kentucky
ISBN 13 : 0813134021
Total Pages : 210 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis The Presidency in the Twenty-first Century by : Charles Dunn

Download or read book The Presidency in the Twenty-first Century written by Charles Dunn and published by University Press of Kentucky. This book was released on 2011-08-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most prominent figure of the U.S. government, the president is under constant scrutiny from both his colleagues and the American people. Questions about the proper role of the president have been especially prevalent in the media during the current economic crisis. The Presidency in the Twenty-first Century explores the growth of presidential power, investigating its social, political, and economic impact on America’s present and future. Editor Charles W. Dunn and a team of the nation’s leading political scientists examine a variety of topics, from the link between campaigning and governing to trends in presidential communication with the public. The book discusses the role of the presidency in a government designed to require cooperation with Congress and how this relationship is further complicated by the expectations of the public. Several contributors take a closer look at the Obama administration in light of President George W. Bush’s emphasis on the unitary executive, a governing style that continues to be highly controversial. Dunn and his contributors provide readers with a thorough analysis of a rapidly changing political role, provoking important questions about the future of America’s political system.

Prisms of the People

Author : Hahrie Han
Publisher : University of Chicago Press
ISBN 13 : 022674406X
Total Pages : 234 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Prisms of the People by : Hahrie Han

Download or read book Prisms of the People written by Hahrie Han and published by University of Chicago Press. This book was released on 2021-07-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grassroots organizing and collective action have always been fundamental to American democracy but have been burgeoning since the 2016 election, as people struggle to make their voices heard in this moment of societal upheaval. Unfortunately much of that action has not had the kind of impact participants might want, especially among movements representing the poor and marginalized who often have the most at stake when it comes to rights and equality. Yet, some instances of collective action have succeeded. What’s the difference between a movement that wins victories for its constituents, and one that fails? What are the factors that make collective action powerful? Prisms of the People addresses those questions and more. Using data from six movement organizations—including a coalition that organized a 104-day protest in Phoenix in 2010 and another that helped restore voting rights to the formerly incarcerated in Virginia—Hahrie Han, Elizabeth McKenna, and Michelle Oyakawa show that the power of successful movements most often is rooted in their ability to act as “prisms of the people,” turning participation into political power just as prisms transform white light into rainbows. Understanding the organizational design choices that shape the people, their leaders, and their strategies can help us understand how grassroots groups achieve their goals. Linking strong scholarship to a deep understanding of the needs and outlook of activists, Prisms of the People is the perfect book for our moment—for understanding what’s happening and propelling it forward.

Campaign of the Century

Author : Irwin F. Gellman
Publisher : Yale University Press
ISBN 13 : 0300218265
Total Pages : 504 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Campaign of the Century by : Irwin F. Gellman

Download or read book Campaign of the Century written by Irwin F. Gellman and published by Yale University Press. This book was released on 2022-01-04 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This revelatory account of the 1960 presidential election between John F. Kennedy and Richard Nixon shatters long-held myths about one of the twentieth century's most important political events. Drawing on a wide variety of archival sources, such as FBI surveillance of Kennedy, Nixon's correspondence with Billy Graham, and the papers of Dwight Eisenhower, Lyndon Johnson, and many others, Irwin F. Gellman provides the first balanced history of both the general election and the jockeying within the parties that preceded it"--

Prototype Politics

Author : Daniel Kreiss
Publisher : Oxford University Press
ISBN 13 : 0199350272
Total Pages : 272 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Prototype Politics by : Daniel Kreiss

Download or read book Prototype Politics written by Daniel Kreiss and published by Oxford University Press. This book was released on 2016-06-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.

Politics and Communication in America

Author : Robert E. Denton, Jr.
Publisher : Waveland Press
ISBN 13 : 1478608528
Total Pages : 358 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Politics and Communication in America by : Robert E. Denton, Jr.

Download or read book Politics and Communication in America written by Robert E. Denton, Jr. and published by Waveland Press. This book was released on 2007-11-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.