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Campaign Planning Getting It Straight
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Book Synopsis The Air Campaign by : John A. Warden, III
Download or read book The Air Campaign written by John A. Warden, III and published by DIANE Publishing. This book was released on 1994-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the first analyses of the pure art of planning the aerial dimensions of war. Explores the complicated connection between air superiority and victory in war. Focuses on the use of air forces at the operational level in a theater of war. Presents fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. 20 photos. Bibliography.
Download or read book Parameters written by and published by . This book was released on 1990 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Prepare a Marketing Plan by : John Stapleton
Download or read book How to Prepare a Marketing Plan written by John Stapleton and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Download or read book Marines written by and published by . This book was released on 1990 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Air University Library Index to Military Periodicals by :
Download or read book Air University Library Index to Military Periodicals written by and published by . This book was released on 1988 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Meet the People written by James Frayne and published by Harriman House Limited. This book was released on 2013-09-09 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public now have the power to shape the image and reputation of even the biggest businesses in giant public conversations. On social media platforms, blogs, consumer websites, web forums and comment threads, ordinary people are taking the lead in defining how businesses are seen by the outside world. The entire corporate communications model has been turned on its head. Since its inception as a recognised industry in the 1920s, corporate communications has relied on major advertising and marketing campaigns, as well as traditional media relations and public affairs, to create the desired images of businesses. In short, corporate communications was conducted by elites, amongst elites, at arms length from consumers. Now this approach lies redundant. The challenges posed by the new power of the public mean corporate communications increasingly resembles political campaigning. In this world, as in politics, businesses must put the public first. They must engage the public in the fast-moving, emotional, two-way conversation that is taking place around them. Rather than seeking to be the only voice that defines them and the issues that matter to them, businesses have to be the most influential and credible voice amongst many. They must become experts in public persuasion. In 'Meet the People', communications consultant James Frayne explains what businesses can learn from political campaigns to help them deal with these new challenges. Drawing on interviews with some of the world's most respected political consultants and employing case studies of some of the most successful campaigns down the years, Frayne reveals how the best campaigns operate as they engage public audiences and shape the public's view, and shows how businesses can implement these techniques and strategies in their corporate communications. 'Meet the People' is required reading for modern businesses that want to know how to lead the public conversation that surrounds them and understand how effective political campaigns really work.
Book Synopsis The Air Campaign: Planning For Combat by : John A. Warden III
Download or read book The Air Campaign: Planning For Combat written by John A. Warden III and published by Pickle Partners Publishing. This book was released on 2014-08-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the short history of air warfare, no nation with superior air forces has ever lost a war to the force of enemy arms. Air superiority by itself, however, no longer guarantees victory. This book, one of the first analyses of the pure art of planning the aerial dimension of war, explores the complicated connection between air superiority and victory in war. In The Air Campaign, Colonel John A. Warden III focuses on the use of air forces at the operational level in a theater of war. The most compelling task for the theater commander, he argues, is translating national war objectives into tactical plans at operational levels. He presents his case by drawing on fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. Colonel Warden shows us how to use air power more effectively-through rough mass, concentration, and economy of forces-because, he warns, the United States no longer holds an edge in manpower, production capacity, and technology. Simply put, an air force inferior in numbers must fight better and smarter to win. This book offers planners greater understanding of how to use air power for future air campaigns against a wide variety of enemy capabilities in a wide variety of air operations. As the reader will see, the classic principles of war also apply to air combat. One of the author's important contributions is to demonstrate that perception to those whose grave responsibility one day may be to plan and carry through a victorious air campaign.
Book Synopsis Quarterly Supplement to the ... Annual Department of Defense Bibliography of Logistics Studies and Related Documents by : United States. Defense Logistics Studies Information Exchange
Download or read book Quarterly Supplement to the ... Annual Department of Defense Bibliography of Logistics Studies and Related Documents written by United States. Defense Logistics Studies Information Exchange and published by . This book was released on 1989 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Department of Defense Bibliography of Logistics Studies and Related Documents by : United States. Defense Logistics Studies Information Exchange
Download or read book Annual Department of Defense Bibliography of Logistics Studies and Related Documents written by United States. Defense Logistics Studies Information Exchange and published by . This book was released on 1990 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley
Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford University Press. This book was released on 2019-07-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Book Synopsis Professional Journal of the United States Army by :
Download or read book Professional Journal of the United States Army written by and published by . This book was released on 1994 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Getting It Right by : James F. Dunnigan
Download or read book Getting It Right written by James F. Dunnigan and published by iUniverse. This book was released on 2001-05-31 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second edition of a book about a little understood subject, the dramatic reform of the American military, and particularly the U.S. Army, between the end of the Vietnam war and the Persian Gulf war of 1990-91. The second edition material carries the study through the 1990s and a few years beyond. We cover a lot of subjects that few Americans are familiar with. The reforms after Vietnam were more driven by the results of the 1973 Arab-Israeli war and paid for by defense spending increases begun by president Carter. The end of the Cold War ended up creating a need for more reforms.
Book Synopsis The Creation Records Story by : David Cavanagh
Download or read book The Creation Records Story written by David Cavanagh and published by Faber & Faber. This book was released on 2023-07-04 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The greatest book ever written on British independent music' Guardian 'One of the best British music books of the last ten years' Mojo Founded by Alan McGee in 1983, Creation Records achieved notoriety as the home of Primal Scream, the Jesus and Mary Chain and other anti-Establishment acts. During the Britpop boom of the mid-90s, the astonishing success of Oasis brought Creation fame on the world stage. In 1999, however, McGee announced his shock departure as his label's influence over a generation of British music came to a confusing and disappointing end. Containing interviews with Creation musicians, employees, supporters and detractors, this is the inside story of Creation Records - and of British music since the 1980s.
Download or read book Military Review written by and published by . This book was released on 1995 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Service Management written by and published by . This book was released on 1913 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Planning and Managing Public Relations Campaigns by : Anne Gregory
Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2000 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:the public relations function;starting the planning process;research and analysis;setting objectives;strategy and tactics;timescales and resources;evaluation and review.Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Download or read book Public Service written by and published by . This book was released on 1913 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
