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Cambridge Marketing Handbook Philosophy
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Book Synopsis Cambridge Marketing Handbook: Philosophy by : Charles Nixon
Download or read book Cambridge Marketing Handbook: Philosophy written by Charles Nixon and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as philosophy, it challenges the reader to think for themselves. Issues covered include: the state of the marketing profession and how we got here; is there a need for marketing?; the spectrum of marketing; consumer views of marketing; alternative views; the six operational spheres of marketing.
Book Synopsis The Cambridge Handbook of the Philosophy of Language by : Piotr Stalmaszczyk
Download or read book The Cambridge Handbook of the Philosophy of Language written by Piotr Stalmaszczyk and published by . This book was released on 2021-12-02 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to contemporary investigations into the relationship between language, philosophy, and linguistics.
Book Synopsis The Cambridge History of Philosophy of the Scientific Revolution by : David Marshall Miller
Download or read book The Cambridge History of Philosophy of the Scientific Revolution written by David Marshall Miller and published by . This book was released on 2022-01-06 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of cutting-edge scholarship on the close interaction of philosophy with science at the birth of the modern age.
Book Synopsis The Cambridge Handbook of Evolutionary Ethics by : Michael Ruse
Download or read book The Cambridge Handbook of Evolutionary Ethics written by Michael Ruse and published by Cambridge University Press. This book was released on 2017-08-24 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the application of evolutionary ideas to moral thinking and justification, presenting contrasting perspectives on controversial issues.
Book Synopsis An Introduction to the Philosophy of Religion by : Michael J. Murray
Download or read book An Introduction to the Philosophy of Religion written by Michael J. Murray and published by Cambridge University Press. This book was released on 2008-03-20 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to the Philosophy of Religion provides a broad overview of the topics which are at the forefront of discussion in contemporary philosophy of religion. Prominent views and arguments from both historical and contemporary authors are discussed and analyzed. The book treats all of the central topics in the field, including the coherence of the divine attributes, theistic and atheistic arguments, faith and reason, religion and ethics, miracles, human freedom and divine providence, science and religion, and immortality. In addition it addresses topics of significant importance that similar books often ignore, including the argument for atheism from hiddenness, the coherence of the doctrines of the Trinity and the Incarnation, and the relationship between religion and politics. It will be a valuable accompaniment to undergraduate and introductory graduate-level courses.
Book Synopsis The Cambridge Companion to Arabic Philosophy by : Peter Adamson
Download or read book The Cambridge Companion to Arabic Philosophy written by Peter Adamson and published by Cambridge University Press. This book was released on 2004-12-09 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophy written in Arabic and in the Islamic world represents one of the great traditions of Western philosophy. Inspired by Greek philosophical works and the indigenous ideas of Islamic theology, Arabic philosophers from the ninth century onwards put forward ideas of great philosophical and historical importance. This collection of essays, by some of the leading scholars in Arabic philosophy, provides an introduction to the field by way of chapters devoted to individual thinkers (such as al-Farabi, Avicenna and Averroes) or groups, especially during the 'classical' period from the ninth to the twelfth centuries. It also includes chapters on areas of philosophical inquiry across the tradition, such as ethics and metaphysics. Finally, it includes chapters on later Islamic thought, and on the connections between Arabic philosophy and Greek, Jewish, and Latin philosophy. The volume also includes a useful bibliography and a chronology of the most important Arabic thinkers.
Book Synopsis The Cambridge Companion to the Philosophy of Law by : John Tasioulas
Download or read book The Cambridge Companion to the Philosophy of Law written by John Tasioulas and published by Cambridge University Press. This book was released on 2020-07-02 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, comprehensive, and high quality companion to legal philosophy written by a stellar cast of international contributors.
Book Synopsis The Cambridge Companion to Greek and Roman Philosophy by : David Sedley
Download or read book The Cambridge Companion to Greek and Roman Philosophy written by David Sedley and published by Cambridge University Press. This book was released on 2003-07-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Companion to Greek and Roman Philosophy is a wide-ranging 2003 introduction to the study of philosophy in the ancient world. A team of leading specialists surveys the developments of the period and evaluates a comprehensive series of major thinkers, ranging from Pythagoras to Epicurus. There are also separate chapters on how philosophy in the ancient world interacted with religion, literature and science, and a final chapter traces the seminal influence of Greek and Roman philosophy down to the seventeenth century. Practical elements such as tables, illustrations, a glossary, and extensive advice on further reading make it an ideal book to accompany survey courses on the history of ancient philosophy. It will be an invaluable guide for all who are interested in the philosophical thought of this rich and formative period.
Book Synopsis The Cambridge Handbook of Thinking and Reasoning by : Keith J. Holyoak
Download or read book The Cambridge Handbook of Thinking and Reasoning written by Keith J. Holyoak and published by Cambridge University Press. This book was released on 2005-04-18 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Thinking and Reasoning is the first comprehensive and authoritative handbook covering all the core topics of the field of thinking and reasoning. Written by the foremost experts from cognitive psychology, cognitive science, and cognitive neuroscience, individual chapters summarize basic concepts and findings for a major topic, sketch its history, and give a sense of the directions in which research is currently heading. The volume also includes work related to developmental, social and clinical psychology, philosophy, economics, artificial intelligence, linguistics, education, law, and medicine. Scholars and students in all these fields and others will find this to be a valuable collection.
Book Synopsis An Introduction to the Philosophy of Mathematics by : Mark Colyvan
Download or read book An Introduction to the Philosophy of Mathematics written by Mark Colyvan and published by Cambridge University Press. This book was released on 2012-06-14 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating journey through intriguing mathematical and philosophical territory - a lively introduction to this contemporary topic.
Book Synopsis The Cambridge Companion to Philo by : Adam Kamesar
Download or read book The Cambridge Companion to Philo written by Adam Kamesar and published by Cambridge University Press. This book was released on 2009-04-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Companion to Philo presents an accessible account of Philo of Alexandria and his works, which constitute an essential source for the study of the Judaism of the turn of the eras, the rise of Christianity, and the history of Greek philosophy. The volume surveys key areas of Philonic studies and gives readers a sense of the current state of scholarship.
Book Synopsis The Cambridge Handbook of Applied Psychological Ethics by : Mark M. Leach
Download or read book The Cambridge Handbook of Applied Psychological Ethics written by Mark M. Leach and published by Cambridge University Press. This book was released on 2018-03-15 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Applied Psychological Ethics is a valuable resource for psychologists and graduate students hoping to further develop their ethical decision making beyond more introductory ethics texts. The book offers real-world ethical vignettes and considerations. Chapters cover a wide range of practice settings, populations, and topics, and are written by scholars in these settings. Chapters focus on the application of ethics to the ethical dilemmas in which mental health and other psychology professionals sometimes find themselves. Each chapter introduces a setting and gives readers a brief understanding of some of the potential ethical issues at hand, before delving deeper into the multiple ethical issues that must be addressed and the ethical principles and standards involved. No other book on the market captures the breadth of ethical issues found in daily practice and focuses entirely on applied ethics in psychology.
Book Synopsis The Cambridge Handbook of the Imagination by : Anna Abraham
Download or read book The Cambridge Handbook of the Imagination written by Anna Abraham and published by Cambridge University Press. This book was released on 2020-06-18 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human imagination manifests in countless different forms. We imagine the possible and the impossible. How do we do this so effortlessly? Why did the capacity for imagination evolve and manifest with undeniably manifold complexity uniquely in human beings? This handbook reflects on such questions by collecting perspectives on imagination from leading experts. It showcases a rich and detailed analysis on how the imagination is understood across several disciplines of study, including anthropology, archaeology, medicine, neuroscience, psychology, philosophy, and the arts. An integrated theoretical-empirical-applied picture of the field is presented, which stands to inform researchers, students, and practitioners about the issues of relevance across the board when considering the imagination. With each chapter, the nature of human imagination is examined - what it entails, how it evolved, and why it singularly defines us as a species.
Book Synopsis Cambridge Marketing Handbook: Communications by : Steve Bax
Download or read book Cambridge Marketing Handbook: Communications written by Steve Bax and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and media tools; the meaning of consumer behaviour; communications plans and evaluation methods. The Handbook also examines the buyer behaviour theories for B2C and B2C, looking at the elements that make up the process of purchase.
Book Synopsis The Cambridge Companion to Sartre by : Christina Howells
Download or read book The Cambridge Companion to Sartre written by Christina Howells and published by Cambridge University Press. This book was released on 1992-08-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the most comprehensive and up-to-date surveys of the philosophy of Sartre, by some of the foremost interpreters in the United States and Europe. The essays are both expository and original, and cover Sartre's writings on ontology, phenomenology, psychology, ethics, and aesthetics, as well as his work on history, commitment, and progress; a final section considers Sartre's relationship to structuralism and deconstruction. Providing a balanced view of Sartre's philosophy and situating it in relation to contemporary trends in Continental philosophy, the volume shows that many of the topics associated with Lacan, Foucault, Levi-Strauss, and Derrida are to be found in the work of Sartre, in some cases as early as 1936. A special feature of the volume is the treatment of the recently published and hitherto little studied posthumous works.
Book Synopsis Cambridge Marketing Handbook: Products by : Tony Wilson
Download or read book Cambridge Marketing Handbook: Products written by Tony Wilson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with (a) how to craft a strong value-proposition, as seen by customers, and (b) how to compile the business case, as seen by the selling organization, including chapters on portfolio management and branding. The second part covers the timeline of a product, and shows how the concepts of the first part evolve as time goes by, examining what has to be done in practice, from idea-gathering, through product development and launch, to product maintenance and eventual withdrawal. Covering both B2B and B2C contexts, the book examines the different emphasis that is needed for the different categories of product in each.
Book Synopsis Cambridge Marketing Handbook: Stakeholder by : Terry Nicklin
Download or read book Cambridge Marketing Handbook: Stakeholder written by Terry Nicklin and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and interests must be understood and satisfied in the quest for a strong corporate reputation and business success. Most recently the impact of the internet and social media has amplified the power of individuals to comment on, and ultimately to influence, the activities of organizations of all types. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder audiences.
