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Author : Thomas G. Brashear
Publisher :
ISBN 13 : 9781845440169
Total Pages : 74 pages
Book Rating : 4.4/5 (41 download)
Download or read book Business-to-business Marketing in Latin America written by Thomas G. Brashear and published by . This book was released on 2004 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230511856
Total Pages : 208 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author : Guillermo D'Andrea
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (321 download)
Download or read book Cases in Strategic Marketing Management written by Guillermo D'Andrea and published by Prentice Hall. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
Author : John E. Spillan
Publisher : Routledge
ISBN 13 : 1136195742
Total Pages : 313 pages
Book Rating : 4.1/5 (361 download)
Download or read book Doing Business In Latin America written by John E. Spillan and published by Routledge. This book was released on 2014-04-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.
Author : Lawrence W Tuller
Publisher : Adams Media Corporation
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 ( download)
Download or read book An American's Guide to Doing Business in Latin America written by Lawrence W Tuller and published by Adams Media Corporation. This book was released on 2008-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services
Author : Thomas H. Becker
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313383820
Total Pages : 292 pages
Book Rating : 4.3/5 (133 download)
Download or read book Doing Business in the New Latin America written by Thomas H. Becker and published by Bloomsbury Publishing USA. This book was released on 2010-11-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.
Author : Joseann Knight
Publisher : Routledge
ISBN 13 : 1000555194
Total Pages : 239 pages
Book Rating : 4.0/5 (5 download)
Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Author : Axel Lopez
Publisher : CreateSpace
ISBN 13 : 9781495414039
Total Pages : 108 pages
Book Rating : 4.4/5 (14 download)
Download or read book How to Do Successful Business in Latin America written by Axel Lopez and published by CreateSpace. This book was released on 2014-03-07 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In case you are not aware of, a diverse consumer market of more than 550 million people live in Latin America! These people, we all call Latinos, live, work and spend money, just south of the U.S. Border! However, I am not talking about Mexico, although is included, but there are many other countries, territories, islands and protectorates in the Latin American Region that await for your business. Within this huge market, there is hunger and demand for American and Foreign goods, technology, know-how and services. You might know the existence of plenty multilateral and bilateral free-trade agreements between U.S. and many Latin American countries, that are designed to offer your business a competitive edge over other European and Asian rivals. These trade agreements should propel you to enter or expand your business in Latin American. You need to know, that Free trade agreements help you compete on prices, quality, as well as offering prompt delivery of your goods and services to these markets. I have witnessed over my 20 years of traveling to the region, how U.S. technology, management, know-how, goods, and services from a wide range of industries have contributed significantly to the growth of Latin American economies. Countries like Mexico, Chile, Colombia, Brazil and Costa Rica, no name a few, actively solicit foreign trade investments from American companies. Another benefit to these trade agreements is consumer and industrial products find their way to markets and many factories are settled in Latin America to promote business and employment opportunities. Many countries of Latin America, now, enjoy political, government and economic stability unseen in past years. I want to emphasize that you can view the Latin American market as a conglomeration of markets, people, language, religions, economy, laws, cultures, and currencies that all may seem similar, but each country is very unique and different to deal with. Now you can learn from experience and existing resources How to go about doing successful business in the region! Lets get started!
Author : Fernando Robles
Publisher : Taylor & Francis
ISBN 13 : 1000846091
Total Pages : 283 pages
Book Rating : 4.0/5 (8 download)
Download or read book Business in Latin America written by Fernando Robles and published by Taylor & Francis. This book was released on 2023-03-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America. The second edition has been thoroughly revised and updated to include: The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region’s cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies The challenges of managing local and regional supply chains The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.
Author : Claudio G. Müller
Publisher : Routledge
ISBN 13 : 1351580698
Total Pages : 231 pages
Book Rating : 4.3/5 (515 download)
Download or read book Family Firms in Latin America written by Claudio G. Müller and published by Routledge. This book was released on 2018-09-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books of its kind to highlight family firms in a Latin American context, helping students to understand the distinctive nature and challenges of Latin American family businesses and how these issues compare to family businesses around the world. Building on their experience in teaching, research, speaking, and consulting on the subject of family firms in Latin America, the editors explain the need to implement and adapt traditional frameworks in the changing Latin American reality. Each section provides background on the most important topics in the management of family firms, including strategy, entrepreneurship, and performance, followed by illustrative cases and a discussion of how this knowledge is similar to or different from other parts of the world. The book’s clear writing and in-depth approach will appeal to undergraduate and graduate students of international business, business in Latin America, and family business.
Author : John E. Spillan
Publisher : Routledge
ISBN 13 : 1351396560
Total Pages : 244 pages
Book Rating : 4.3/5 (513 download)
Download or read book Navigating Commerce in Latin America written by John E. Spillan and published by Routledge. This book was released on 2018-11-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders determine which economies are likely to prosper, and therefore present better business opportunities for the foreseeable future. A chapter dedicated to the history of Latin America helps readers understand why things appear the way they do, giving them the context they need to understand the underlying business conditions. The book also addresses key challenges and issues that are unique to Latin America, and offers practical advice for tackling them. Each chapter features a focus country in order to provide a more in-depth understanding of what business opportunities exist in this region, how businesses operate and thrive there, as well as what internal and external factors affect the ability to do business in Latin America. The cases at the end of each chapter explore actual business ventures in a particular country. A highly practical book, Navigating Commerce in Latin America will give international business people the tools they need to manage successful businesses in this region.
Author : Kevin Michael Diran
Publisher : Penguin
ISBN 13 : 1101133708
Total Pages : 235 pages
Book Rating : 4.1/5 (11 download)
Download or read book How to Say It: Doing Business in Latin America written by Kevin Michael Diran and published by Penguin. This book was released on 2009-09-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to doing business in Central and South America, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs for anyone doing business in Latin America. It features everything the reader needs to know?from getting an appointment to securing a contract. Doing business in Latin America can pose unique, substantial challenges to a non-native, and this book demystifies the entire process. From the two-hour ?business lunch,? at which no business is ever discussed, to handing out business cards the right way, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most American business processes and deals ? How family truly comes before business, even if it means skipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to get the job done ? Proper dress, body language, and gestures ? Tips on entertaining and giving and receiving gifts
Author : Noel Capon
Publisher : Wessex, Incorporated
ISBN 13 : 9781732546974
Total Pages : 260 pages
Book Rating : 4.5/5 (469 download)
Download or read book Marketing for Latin American Managers in the 21st Century written by Noel Capon and published by Wessex, Incorporated. This book was released on 2018-09-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Euromonitor
Publisher : Euromonitor International
ISBN 13 : 9781842643112
Total Pages : 350 pages
Book Rating : 4.6/5 (431 download)
Download or read book Latin American Marketing Information Sourcebook written by Euromonitor and published by Euromonitor International. This book was released on 2003-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Euromonitor analysts carry out nearly 100 research projects in Latin America every year, consequently we have thousands of business information sources in the region. They include trade associations, national statistical offices, government departments, business information libraries, trade and business journals and business websitesFor the first time we are publishing a book containing full contact details for our Latin American business information sources. Buy a copy of this book and you have access to the same sources that Euromonitor's analysts use when embarking on new research projects.
Author : Lawrence W Tuller
Publisher : Simon and Schuster
ISBN 13 : 1440514429
Total Pages : 174 pages
Book Rating : 4.4/5 (45 download)
Download or read book An American's Guide to Doing Business in Latin America written by Lawrence W Tuller and published by Simon and Schuster. This book was released on 2008-02-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know this? In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China. Latin America has more than 500 million consumers ready to buy U.S. manufactured goods. Now is the time to enter this emerging new market-but doing business in Latin America is not always easy. In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations. Following Tuller's advice, you'll learn how to: Finance exports and direct investment Create advertising strategies Partner with Latin American companies Latin America is ripe and ready for American business and investment. Are you ready to cash in? This book includes detailed information on: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela
Author : Thomas H. Becker
Publisher : Greenwood Publishing Group
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.F/5 ( download)
Download or read book Doing Business in the New Latin America written by Thomas H. Becker and published by Greenwood Publishing Group. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and comprehensive guide to the business cultures, practices, and emerging opportunities in the dynamic growth region of South and Central America, for small- and large-business executives alike.
Author : United States. Office of International Marketing. Latin America Division
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (128 download)
Download or read book Market Profiles for Latin America and the Caribbean written by United States. Office of International Marketing. Latin America Division and published by . This book was released on 1974 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
