Clients for Life

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743215095
Total Pages : 269 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Clients for Life by : Andrew Sobel

Download or read book Clients for Life written by Andrew Sobel and published by Simon and Schuster. This book was released on 2001-02-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.

Startup Money Made Easy

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Author :
Publisher : AMACOM
ISBN 13 : 1400212251
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Startup Money Made Easy by : Maria Aspan

Download or read book Startup Money Made Easy written by Maria Aspan and published by AMACOM. This book was released on 2019-02-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advice from Daymond John, Bobbi Brown, Mark Cuban, Sallie Krawcheck, Max Levchin, Alexa von Tobel, and other successful early stage startup investors, Inc. magazine shows you how to attract and wisely apply your firm’s first precious sources of cash. Bootstrapping, crowdfunding, VCs, payroll, profits—money makes your business boom. But mess up your finances, and the venture can go bust. It’s time to get smart. Let the experts at Inc. guide you through every critical step and potential pitfall. Their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement. Startup Money Made Easy gathers the best advice from the magazine’s pages, spotlighting celebrated entrepreneurs and inspiring stories. You’ll hear from: FUBU founder Daymond John, who mortgaged his family home for start-up capital—and built a $6 billion empire Makeup artist Bobbi Brown, who turned a modest lipstick line into a profitable 30-store enterprise Alexa von Tobel, who dropped out of Harvard Business School to launch the equity-magnate LearnVest.com Mark Cuban, Sallie Krawcheck, Max Levchin, and other founders who overcame financial obstacles on their way to the top Interwoven with the stories are on-target tips that explain how to: Raise your first $10,000 in capital Power through the lean years Get friends and family to back you up Round up outside investors Go public or sell, while still staying in charge Reward people with great salaries and benefits Eliminate tax season surprises Grow without growing pains And more Cash flow problems are the number-one business killer. Whether you’re dreaming up a startup idea or knee deep in the craziness, learn to shore up your finances and safeguard the business.

Business Made Simple

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400203821
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Business Made Simple by : Donald Miller

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

The Hard Thing About Hard Things

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Author :
Publisher : Harper Collins
ISBN 13 : 0062273213
Total Pages : 232 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis The Hard Thing About Hard Things by : Ben Horowitz

Download or read book The Hard Thing About Hard Things written by Ben Horowitz and published by Harper Collins. This book was released on 2014-03-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Entrepreneurship: Start Business With No Money No Risk No Failure

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Author :
Publisher : Smartalbinos
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.0/5 (912 download)

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Book Synopsis Entrepreneurship: Start Business With No Money No Risk No Failure by : Philippe Massol

Download or read book Entrepreneurship: Start Business With No Money No Risk No Failure written by Philippe Massol and published by Smartalbinos. This book was released on 2021-02-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: READ CAREFULLY TO THE END BEFORE BUYING THIS BOOK. You can only be skeptical with a title like that. And yet... Twenty-seven super-entrepreneurs went out on their own, with no money, no money, and developed businesses worth over $500 million. Their way of running a business is completely different from the way taught in business schools. The purpose of this book is to explain their logic. Entrepreneurship and the creation of a business is the wish of many. Few people take the step for the wrong reasons: - I don't have a good idea - I don't have enough money - I don't have the skills - I know nothing about management - entrepreneurship is risky. This book aims to give you the knowledge you need to succeed. It deals only with topics that can help you find a market and make money. It does not deal with accounting, law or finance.==== WARNING !! IMPORTANT REMARK BEFORE BUYING ===== This book is meant to help you, not to make literature. The author is not a native English speaker. If you are looking for a perfect english written book, DO NOT BUY THIS BOOK. Buy only if only the result matters to you and you want to learn how to earn money without taking risks and with little money.

Creating a Thriving Business

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1614483469
Total Pages : 253 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Creating a Thriving Business by : George Horrigan

Download or read book Creating a Thriving Business written by George Horrigan and published by Morgan James Publishing. This book was released on 2013-09-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business owners and leaders have expectations for today, hopes for tomorrow and dreams for down the road for their business. They say to themselves, if this is the business I have and that is the business I want, how do I get from here to there? By using a systematic, structured methodology build upon George Horrigan’s experience with over 1,200 businesses over the past 17 years, Creating a Thriving Business shows business owners, leaders, and managers how to solve real world problems and get the kind of results they want. By using a proven, practical, and comprehensive methodology that is simple to understand, straightforward, easy to implement, and extremely effective, the reader will be able to achieve the goals for their business in less hours than they are currently spending on their business, thereby turning today’s problems into tomorrow’s promise. Creating a Thriving Business shows the reader, step by step how to create a successful, thriving, and immensely profitable business by providing an approach that enables them to eliminate the guesswork, trial and error, and uncertainty associated with trying to beat their competition, grow their business and increase its profitability.

Starting A Business For Beginners & Dummies

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Author :
Publisher : Giovanni Rigters
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis Starting A Business For Beginners & Dummies by : Giovanni Rigters

Download or read book Starting A Business For Beginners & Dummies written by Giovanni Rigters and published by Giovanni Rigters. This book was released on with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a great idea, why not turn it into a lucrative career path? Starting your own business is possible, and this book will give you all of the tools and advice necessary! You will learn how to craft your idea from its beginning stages into a business that is successful and functional. By following these steps, you can make sure that you are putting all of your time and effort into the business correctly. No matter what your dreams are or what you envision for your business, it is possible if you are willing to put in the work. This book makes it easy for you—serving as a guideline to follow so you always know what to do next.

The Founder's Dilemmas

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Small Business Taxes Made Easy, Fourth Edition

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9781260468182
Total Pages : 0 pages
Book Rating : 4.4/5 (681 download)

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Book Synopsis Small Business Taxes Made Easy, Fourth Edition by : Eva Rosenberg

Download or read book Small Business Taxes Made Easy, Fourth Edition written by Eva Rosenberg and published by McGraw-Hill Education. This book was released on 2020-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to increase your deductions, reduce what you owe, boost your profits, and build a dynasty As if doing your business taxes weren’t complicated enough, you now have the Tax Cuts and Jobs Act to contend with. While this major overhaul throws a monkey wrench into the works, it provides unprecedented opportunities to keep even more of what you earn—if you’re up to speed on what the new law means and how to navigate it. Small Business Taxes Made Easy has been fully updated to provide the knowledge, insights, and tools your business need to get ahead of the curve this tax season. You’ll learn everything you need to know for: Saving money on taxes and boosting your profits Building an increasingly profitable business, with the right advisory team Navigating the complex tax maze without losing the bank Setting up a business plan following the new tax guidelines to minimize tax payout Using record-keeping techniques that increase deductible expenses Learn to reduce audit risk – or to survive audits successfully Spotting errors in 1099s and handling them properly Providing a thorough look into the Taxpayers First Act, this thorough guide delivers important insights into the marijuana tax dichotomy, updated information about self-rentals, and a deep dive into the Wayfair decision—which affects the collection of sales tax. Whatever kind of business you run, Small Business Taxes Made Easy will help you stay in compliance while taking full advantage of all possible deductions, loopholes, profit opportunities, and more.

Start an Online Business in easy steps, 2nd edition

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Author :
Publisher : In Easy Steps Limited
ISBN 13 : 1840788887
Total Pages : 416 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Start an Online Business in easy steps, 2nd edition by : Jon Smith

Download or read book Start an Online Business in easy steps, 2nd edition written by Jon Smith and published by In Easy Steps Limited. This book was released on 2019-06-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your online business is, and what it can do for them. Now fully updated for today’s online market, it will guide you through: · Planning, registering, and financing your business. · Setting up your business online, and marketing it effectively. · Monetizing your site. · Managing and retaining customers. · The tricks of the trade to earn more from your website, and much more to make your site successful! This book is intended for entrepreneurs, employees, employers, parents, students... in fact anyone interested in starting a business online no matter what their level of experience. It is for the non-techie who wants to be involved with every facet of setting up and running their own e-business. Whether you have a great idea for an online business but don’t know where to start, or you’ve just launched your online shop and need to attract customers, this book is for you! Table of Contents: 1. Start an Online Business 2. Business Planning & Finance 3. Setting Up Online 4. Monetizing Your Site 5. Supply Chain 6. Marketing Your Online Business 7. Customer Relationship Management 8. Useful Resources

Power Relationships

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118585682
Total Pages : 210 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Power Relationships by : Andrew Sobel

Download or read book Power Relationships written by Andrew Sobel and published by John Wiley & Sons. This book was released on 2014-01-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Relationship Laws that Drive Success There are powerful but invisible laws that determine whether your relationships —with your clients, colleagues, and friends—will thrive or wither. These relationship laws are ever-present. When you align with them, the results are dramatic. Your network will grow rapidly. You’ll be seen by clients as a trusted partner rather than an expense to be managed. And you’ll find the people around you eager to help you succeed. When you ignore the laws, however, your efforts will falter. Relationship building will seem like very hard work. Power Relationships gives readers a unique, entertaining guide to relationship success at work and in life. Each of the 26 laws is illustrated and explained using a compelling, real-life story that shows how to implement it. The second section of the book presents 16 common relationship challenges with specific solutions. You’ll read about: The top Citigroup executive whose relationship with a CEO was changed forever on a business trip that exploded into chaos, and how you can use the same principle to deepen your own relationships. The philanthropist who, on the verge of being mugged in a dark parking lot, learns how his actions have had an unimaginable ripple effect across several generations How one of the authors flew halfway around the world and used Law 18—“Make them curious”—to turn a make-or-break, five-minute meeting with a top executive into a long-term relationship. The chance encounter on an airplane with a famous actor that revealed a simple but profound truth. It’s Law 25: “Build your network before you need it.” Sobel (author of Clients for Life, All for One, and Power Questions (with Panas)) and Panas (author of Asking and Supremely Successful Selling) have sold over half a million books and are the leading authorities in their field. Power Relationships is a unique, road-tested guide to relationship success.

Business Mathematics the Easy Way

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Author :
Publisher : Barrons Educational Series Incorporated
ISBN 13 : 9780812046274
Total Pages : 392 pages
Book Rating : 4.0/5 (462 download)

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Book Synopsis Business Mathematics the Easy Way by : Calman Goozner

Download or read book Business Mathematics the Easy Way written by Calman Goozner and published by Barrons Educational Series Incorporated. This book was released on 1991-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers such aspects of business mathematics as basic arithmetic, statistics, measurements, and personal finance.

Effective Business Writing in Easy Steps

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Author :
Publisher : In Easy Steps Limited
ISBN 13 : 9781840785715
Total Pages : 180 pages
Book Rating : 4.7/5 (857 download)

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Book Synopsis Effective Business Writing in Easy Steps by : Tony Rossiter

Download or read book Effective Business Writing in Easy Steps written by Tony Rossiter and published by In Easy Steps Limited. This book was released on 2013 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to communicate in writing is one of the most effective and key business skills. Whether you're drafting a lengthy company report or sending a short email to colleagues, it's vital to get it right. That means being clear and concise, and writing in a style that's acceptable to the reader. If your writing is difficult to understand or written in an inappropriate style, it won't be effective. When problems arise within any organization, they can often be traced back to a breakdown in communication. Clear and succinct writing is a skill which no organization, big or small, private or public, can afford to neglect. Effective Business Writing in easy steps will enable you to quickly master this skill. Effective Business Writing in easy steps is the ideal guide for anyone who needs guidance with writing in the workplace. Its clear, concise, easy-to-read style means that you'll soon master the fundamental skills to communicate effectively in business. It covers the basic tools such as plain English, vocabulary, spelling, punctuation and grammar, to preparing and checking your presentation, then how to put it into practice when writing documents such as letters, emails, notes, reports and speeches and many more.

The Lean Startup

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Author :
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Growing Your Business Can Be As Fun & Easy As Giving Candy To Strangers

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.6/5 (345 download)

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Book Synopsis Growing Your Business Can Be As Fun & Easy As Giving Candy To Strangers by : Stan Holden

Download or read book Growing Your Business Can Be As Fun & Easy As Giving Candy To Strangers written by Stan Holden and published by Independently Published. This book was released on 2015-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many salespeople are focused on the end result, the outcome―the close―and another notch on their gun! But, what if you approached "sales" from a heart-centered standpoint, with curiosity and playfulness, as though the world were your sandbox? What if you created relationships for no other reason than to help others and make new friends? I know what you are saying, "How can it not be about results when it comes to business?" The bottom line is important, but if you detach from this burden while you are creating relationships, you will find that the health of your bottom line will improve on its own!"In the 1950's life was much simpler. In today's culture of hustle and bustle, Stan's message in Giving Candy To Strangers is a welcome and thought-provoking way to grow your business and enhance your life while having fun at the same time. Please read it, practice it, and share it!"-Jerry Mathers, actor, Leave It To Beaver"Stan Holden models serving before deserving in every personal relationship and this has catapulted him to the highest echelons of business success. Fortunately, in his new book Giving Candy to Strangers, Stan shares his friendship formulas with the rest of us. I am glad he did. I felt like highlighting every sentence, for every page was filled with entertaining stories packed with wisdom jewels that when applied will produce better results both personally and professionally."-Orrin Woodward, Guinness World Record holder, NY Times Bestselling Author, and Inc. Magazine Top 20 Leader"Stan Holden's Giving Candy to Strangers is aimed at people in the 'business' world ...however, this book is really for people looking to simply improve the business of their lives. It's an easy fun read and every time you put it down you feel better about how to go about your life. Stan has given great simplistic clarity on how to run your life ... and your business while maintaining your soul."-Ted McGinley, actor, Married with Children, Happy Days, Love Boat

Business Research Made Easy

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Author :
Publisher : Juta and Company Ltd
ISBN 13 : 9780702177033
Total Pages : 116 pages
Book Rating : 4.1/5 (77 download)

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Book Synopsis Business Research Made Easy by : René Pellissier

Download or read book Business Research Made Easy written by René Pellissier and published by Juta and Company Ltd. This book was released on 2008-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.