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Business Beyond The Box
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Book Synopsis Business Beyond the Box by : John O'Keeffe
Download or read book Business Beyond the Box written by John O'Keeffe and published by Nicholas Brealey International. This book was released on 2011-01-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the secrets of operating beyond the box of conventional thinking habits and mindsets.
Download or read book Launch written by Michael A. Stelzner and published by John Wiley & Sons. This book was released on 2011-05-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Book Synopsis Leadership and Self-deception by : The Arbinger Institute
Download or read book Leadership and Self-deception written by The Arbinger Institute and published by Berrett-Koehler Publishers. This book was released on 2002 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains why self-deception is at the heart of many leadership problems, identifying destructive patterns that undermine the successes of potentially excellent professionals while revealing how to improve teamwork, communication, and motivation. Reprint.
Book Synopsis Thinking in New Boxes by : Luc De Brabandere
Download or read book Thinking in New Boxes written by Luc De Brabandere and published by Random House. This book was released on 2013-09-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
Book Synopsis Beyond the Obvious by : Phil McKinney
Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Book Synopsis Think Out of the Box by : Mike Vance
Download or read book Think Out of the Box written by Mike Vance and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-changing global marketplace, organizations must adapt to new, sometimes contradictory, demands from customers, competitors, employees, and shareholders. "Think Out of the Box" offers a treasure chest of operational creativity--the same creative solutions which major corporations have used for three decades.
Download or read book Outside the Box written by Marc Levinson and published by Princeton University Press. This book was released on 2021-09-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author offers a brief history of globalization through the stories of the people and companies that built global supply chains. The two spheres - the private sector and government - did not go global in tandem, and many developments in one sphere were far more impactful in the other than imagined at the time. The book narrates the development of global supply chains in response to trends in both, telling stories ranging from a Prussian-born trader in New Jersey in the 1760s who dreamed of building a vertically-integrated metals empire, to new megaships too big to call on most of the world's ports leaving half empty, as globalization entered a new stage in its history around 2006. Bringing the story up to the early 2020s, the author illustrates how we're not experiencing the end of globalization, only its transformation. As one type of globalization is declining, a new one is on the rise. --
Book Synopsis Beyond the Box by : Alexandra Rutherford
Download or read book Beyond the Box written by Alexandra Rutherford and published by University of Toronto Press. This book was released on 2009-05-09 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: B.F. Skinner (1904-1990) is one of the most famous and influential figures in twentieth century psychology. A best-selling author, inventor, and social commentator, Skinner was both a renowned scientist and a public intellectual known for his controversial theories of human behavior. Beyond the Box is the first full-length study of the ways in which Skinner's ideas left the laboratory to become part of the post-war public's everyday lives, and chronicles both the enthusiasm and caution with which this process was received. Using selected case studies, Alexandra Rutherford provides a fascinating account of Skinner and his acolytes' attempts to weave their technology of human behavior into the politically turbulent fabric of 1950s-70s American life. To detail their innovative methods, Rutherford uses extensive archival materials and interviews to study the Skinnerians' creation of human behavior laboratories, management programs for juvenile delinquents, psychiatric wards, and prisons, as well as their influence on the self-help industry with popular books on how to quit smoking, lose weight, and be more assertive. A remarkable look at a post-war scientific and technological revolution, Beyond the Box is a rewarding study of how behavioral theories met real-life problems, and the ways in which Skinner and his followers continue to influence the present.
Book Synopsis Beyond the Familiar by : Patrick Barwise
Download or read book Beyond the Familiar written by Patrick Barwise and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.
Book Synopsis Beyond The Agency Box by : Frankie Fihn
Download or read book Beyond The Agency Box written by Frankie Fihn and published by . This book was released on 2020-07-23 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are own a digital marketing agency or are just getting started as a freelancer, this book is for you. Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then you discover it's one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It's a lot of stress and anxiety to manage.Then there are truckloads of competition happy to undercut you. People often say, "This industry SUCKS! It's an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems."Of course, there is a better and simpler way.The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets. Creating assets allows you to achieve something different in your agency. You earn far more without meetings, phone calls, emails, and all the typical client headaches. It also creates happy clients for life. It works without paid ads like Facebook, Google, and Youtube. It works without complicated funnels, webinars, and tech. It works without becoming a content machine or an SEO master. Most of it can be managed remotely with a small team. This book gives you the freedom and flexibility to travel and see the world without being tethered to your phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.
Book Synopsis Living Outside the Box by : Joe Wallace
Download or read book Living Outside the Box written by Joe Wallace and published by . This book was released on 2019-04-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living Outside the Box is a call to action beyond the cliche' of thinking outside the box that typically ends without and action being taken. To change the world takes fearless actions and this book is the guide to how to live your life and change the world for the better.The concept for this book originated with frustrations of a career of seeing corporate executives, boards of directors, politicians, commissions, committees, and nearly every gathering of people for the purpose of seeking solutions to problems culminate in absolutely nothing. The watershed moment when the term "Living Outside the Box" was coined came during my time as the CEO of the Growth Alliance for Greater Evansville when some very specific challenges called for new solutions. Another meeting was about to be scheduled by some members of the executive committee to "think outside the box." My frustrations boiled over at the thought of yet another meeting where the foregone conclusion was that good thoughts would be developed and nothing would be done about them. From my mouth came the words "what good is it to think outside of the box unless we have the courage live outside the box." The room went silent. I did not know if I was about to be fired or if my words had struck a nerve, but the meeting to think outside the box was not scheduled at that moment. Afterward, one of the attendees who represented the University of Southern Indiana came into my office and expressed the opinion that what I had stated was in his opinion quite profound. His role at USI had been to act as a facilitator to help businesses, municipalities, and non-profit agencies engage in outside the box thinking exercises with hopes that planning and actions would come from the exercises. He also expressed many examples of frustrations with the results of his facilitation sessions where little or nothing actually got done. He was so enamored with the phrase "Living Outside the Box" that he did some research to find out if this phrase had been used in the context of a call to action following facilitated sessions of "Thinking Outside the Box." Much to the surprise of both of us, it had not.He began encouraging me to pursue publishing and speaking engagements around the phrase "Living Outside the Box." That was the summer of 2009. It is now 2018 but the phrase and its call to action has never left my mind or my way of living. I work the phrase into every speech that I make whether it is to the Palm Desert Rotary Club, the annual CVEP Economic Summit, or as the keynote at the Chief Innovation Officers Summit in San Francisco. The words "Living Outside the Box" always make an impact and I hope it will make one on the readers of this book. As you will see, it is those who take actions that really change the world. Words inspire, perspectives provoke thoughts but it is only through deliberate actions that progress is made to positively impact the human condition and thus change the world.
Book Synopsis Beyond the Box by : Melanie Adaire Townsend
Download or read book Beyond the Box written by Melanie Adaire Townsend and published by Banff, AB : Banff Centre Press. This book was released on 2003 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: « Beyond the box : diverging curatorial practices is a collection of essays by leading canadian and international curators and artists that explores regions of art outside the gallery or museum. Delving into four main topics : publications, biennials, art museums today, and new media. The book documents contemporary curatorial work beyond the boundaries of traditional curatorial practice. »--
Book Synopsis Think Outside the Box Office by : Jon Reiss
Download or read book Think Outside the Box Office written by Jon Reiss and published by Hybrid Cinema. This book was released on 2010-01-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Download or read book Gateway written by Frances X. Frei and published by . This book was released on 2000 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Beyond the Box by : Alexandra Rutherford
Download or read book Beyond the Box written by Alexandra Rutherford and published by . This book was released on 2009-05-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using selected case studies, Alexandra Rutherford provides a fascinating account of Skinner and his acolytes' attempts to weave their technology of human behavior into the politically turbulent fabric of 1950s-70s American life. To detail their innovative methods, Rutherford uses extensive archival materials and interviews to study the Skinnerians? creation of human behavior laboratories, management programs for juvenile delinquents, psychiatric wards, and prisons, as well as their influence on the self-help industry with popular books on how to quit smoking, lose weight, and be more assertive.
Download or read book Shears written by and published by . This book was released on 1921 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Barrel and Box and Packages written by and published by . This book was released on 1906 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
