Business Alliances Guide

Download Business Alliances Guide PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!


Book Synopsis Business Alliances Guide by : Robert Porter Lynch

Download or read book Business Alliances Guide written by Robert Porter Lynch and published by John Wiley & Sons. This book was released on 1993-03-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid emergence of strategic collaborations as alternatives to the usual go-it-alone entrepreneurial ventures is evident everywvhere - from the growing collaborative efforts of such muultinationals as IBM, AT&T and Siemens, to Japan's continuing use of alliances to help maintain their enviable economic dominance. Equally evident is the failure of many companies to make these collaborations work, and the fear that such alliances suggest corporate weakness and lead to an ultimate lack of control. In his remarkably detailed and lucid account of this major development, Robert Porter Lynch dispels the myths and fears surrounding alliances and provides you with time-tested, practical techniques and tips that enable you to create powerful linkages which secure long-term strategic goals. Offering his own counsel plus ideas from many of the world's best strategic thinkers, including Peter Drucker, Kenichi Ohmae and Harvard's Michael Porter, along with dozens of expert managers who contributed their best advice in strategizing, negotiating, and structuring alliances, Business Alliances Guide reveals the unique quality of collaborations - why they operate by a different set of rules, what advantages and drawbacks they bring, what goes into their success, what can cause them to self-destruct - and how you can ultimately benefit from them. Recognizing that alliances are built systematically - not hastily thrown together - the Business Alliances Guide provides an architectural model of an effective collaboration - the Alliance Development Pyramid - which, when followed, will help you avoid costly pitfalls and maximize the chances of successful implementation. Moreover, Business Alliances Guidealerts you to the "six deadly sins" that have destroyed at least 80% of all failed alliances. It tips you off to the seven early warning signs when an alliance is going awry and what you can do to set things right. And it illustrates, by highlighting the unfortunate plight of companies whose alliance efforts failed, the strategies you can employ to avoid the same fate. Enhanced by numerous graphs, models, charts, checklists, and point-by-point summaries, as well as boxed-off tips and warnings that underscore especially important advice, the Business Alliances Guide gives you a new and exciting foothold in today's global economy, helping you fully tap the speed, synergy, agility, and relative safety of strategic collaborations.

Mastering Alliance Strategy

Download Mastering Alliance Strategy PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0787965111
Total Pages : 428 pages
Book Rating : 4.7/5 (879 download)

DOWNLOAD NOW!


Book Synopsis Mastering Alliance Strategy by : James D. Bamford

Download or read book Mastering Alliance Strategy written by James D. Bamford and published by John Wiley & Sons. This book was released on 2003-02-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering Alliance Strategy" ist ein umfassender Leitfaden zum Thema Allianzstrategie. Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften. Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen. Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinbarung liegt, sondern auch in der Strategie und Organisation hinter dieser Vereinbarung. Aus ihrer langjährigen Forschungsarbeit und Berichterstattung präsentieren sie hier Ideen und Tools zu den vier Kernelementen einer effektiven Allianzstrategie: Planen der Allianz und Entwerfen der Vereinbarung, Managen der Allianz, sobald sie gegründet ist, Vorteile ziehen aus einer Konstellation von Allianzen, Aufbau einer internen Allianzfähigkeit Verständlich geschrieben. Mit anschaulichem Beispielmaterial. "Mastering Alliance Strategy" - die ultimative Pflichtlektüre für alle Unternehmensstrategen und Führungskräfte.

The Strategic Alliance Handbook

Download The Strategic Alliance Handbook PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1317014707
Total Pages : 468 pages
Book Rating : 4.3/5 (17 download)

DOWNLOAD NOW!


Book Synopsis The Strategic Alliance Handbook by : Mike Nevin

Download or read book The Strategic Alliance Handbook written by Mike Nevin and published by CRC Press. This book was released on 2016-03-03 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organisation's alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.

Strategic Partnerships

Download Strategic Partnerships PDF Online Free

Author :
Publisher : Kaplan Publishing
ISBN 13 : 9781607140603
Total Pages : 0 pages
Book Rating : 4.1/5 (46 download)

DOWNLOAD NOW!


Book Synopsis Strategic Partnerships by : Robert Wallace

Download or read book Strategic Partnerships written by Robert Wallace and published by Kaplan Publishing. This book was released on 2004-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build long-term success though mutually beneficial relationships with larger business entities. An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert Wallace. In Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures andAlliances, he outlines a framework business owners can use to conceive, develop, and execute such relationships between themselves and larger organizations. Based on the author's 20 years of field research, readers will learn how to: * Evaluate the suitability of a potential joint venture partner. * Establish relationship boundaries to define how partnering companies can work together through processes and complications. * Keep relationships fun, exciting, and profitable. * Properly and legally bring joint venture arrangements to a close. Most chapters conclude with a case study of a business illustrating the chapter topic, along with an interview with an executive from a major corporation. The stories and interviews give readers real-life takeaways that they can relate and apply to their own situations, providing them with a specific tool to move forward in their development. Robert Wallace is a longtime entrepreneur sought after for his expertise in engineering, telecommunications, systems development, business development, intrapreneurship, and entrepreneurship. He is the founder and chairman of a minority-owned IT consulting firm, and of a Web portal fostering the development of minority and women entrepreneurs. In 2000, Wallace was selected as the only small business member of the GE Center for Financial Learning Advisory Board.

Handbook of Strategic Alliances

Download Handbook of Strategic Alliances PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 0761988637
Total Pages : 489 pages
Book Rating : 4.7/5 (619 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Strategic Alliances by : Oded Shenkar

Download or read book Handbook of Strategic Alliances written by Oded Shenkar and published by SAGE. This book was released on 2006 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research on strategic alliances, and serves to lay out a research agenda on collaborative strategy and alliance management. This book covers the theoretical foundations that guide work on inter-firm collaboration, ranging from sociological perspectives to real options theory to diverse traditions within organizational economics.

The Practical Guide to Joint Ventures and Corporate Alliances

Download The Practical Guide to Joint Ventures and Corporate Alliances PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!


Book Synopsis The Practical Guide to Joint Ventures and Corporate Alliances by : Robert Porter Lynch

Download or read book The Practical Guide to Joint Ventures and Corporate Alliances written by Robert Porter Lynch and published by John Wiley & Sons. This book was released on 1989-07-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to set up a joint venture--where to start, how to find partners, analyze finances, negotiate deals, put the legal elements together, and manage operations, while avoiding common mistakes. This ``how-to'' guide is filled with sound management advice, backed up with real examples, the rules-of-thumb of seasoned pros, handy check lists, and documents. The information presented here is applicable to large or small ventures. Explains how to develop and market new technologies, obtain capital and technical resources, take advantage of the globalization of the marketplace, and avoid problems commonly encountered in mergers and acquisitions.

Strategic Alliances

Download Strategic Alliances PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422138690
Total Pages : 160 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Strategic Alliances by : Steve Steinhilber

Download or read book Strategic Alliances written by Steve Steinhilber and published by Harvard Business Press. This book was released on 2008-11-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a top executive, you've almost certainly forged strategic alliances with other companies. Some of these deals have worked--but many others have likely failed. In fact, companies worldwide launch more than two thousand strategic alliances every year, and more than half never deliver as promised. In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products and accelerated growth. Drawing on his experience as the head of Cisco's Strategic Alliances group, Steinhilber has created tools and guidelines that will help you forge alliances that work. He describes the three essential building blocks of successful alliances and explains how to establish: The right framework--by articulating how an alliance will help you achieve your company's strategic business goals and identifying potential partners The right organization--by staffing your alliance organization with the right people and constantly honing their skills The right relationships--by cultivating trust among the many key internal contacts in your organization and your alliance partners Engaging and authoritative, Strategic Alliances shows you how to manage strategic partnerships more effectively and maximize their value in a complex and changing business environment. From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

Managing Mergers Acquisitions and Strategic Alliances

Download Managing Mergers Acquisitions and Strategic Alliances PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136383107
Total Pages : 257 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Managing Mergers Acquisitions and Strategic Alliances by : Sue Cartwright

Download or read book Managing Mergers Acquisitions and Strategic Alliances written by Sue Cartwright and published by Routledge. This book was released on 2012-05-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mergers, acquisitions, and alliances continue to be almost an everyday feature of the contemporary business scene, yet at least half prove to be unsuccessful. The authors show the contribution that psychology can make to our understanding of the merger phenomena - how it affects organizational performance, and how it affects the managers and employees involved. Mergers, Acquisitions and Strategic Alliances is intended as a guide to successful organizational marriage. Great emphasis is placed on the issue of cultural compatibility as it concerns partner selection, integration practices and venture outcomes. The book also focuses on cross-national mergers, acquisitions and joint ventures. With the increasing economic activity within the European Union and between the unions of other countries, there is a need to know more about the corporate and national cultures in these strategic alliances. The authors have drawn upon an extensive body of research based on recent cases in a wide cross section of industries across Europe. The book is unique in showing the actual effect mergers and acquisitions have on people, and consequently on the performance of the 'new' organization. It will be particularly relevant for decision makers - those who are involved in planning and implementing a large organizational change, and those responsible for ensuring successful integration afterwards. It would also be extremely useful for postgraduate management students, personnel executives and management consultants.

Alliances

Download Alliances PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118486390
Total Pages : 245 pages
Book Rating : 4.1/5 (184 download)

DOWNLOAD NOW!


Book Synopsis Alliances by : Ard-Pieter de Man

Download or read book Alliances written by Ard-Pieter de Man and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed. Most managers don't have the experience or knowledge to create a functional alliance governance structure. This book fills that knowledge gap with a clear description of the proper implementation process. Ideal for business leaders engaged in building a corporate alliance and business school students Covers all of the available alliance structure, describes the building blocks of alliance design, and defines an effective process for managers constructing alliances Written by a leading expert on the subject who is a member of the Board of Directors of the Association of Strategic Alliance Professionals As the popularity and frequency of corporate strategic alliances grows, Alliance gives business leaders the insight and practical advice they need to ensure their partnerships benefit all parties.

The Alliance Revolution

Download The Alliance Revolution PDF Online Free

Author :
Publisher : Harvard University Press
ISBN 13 : 9780674016477
Total Pages : 330 pages
Book Rating : 4.0/5 (164 download)

DOWNLOAD NOW!


Book Synopsis The Alliance Revolution by : Benjamin Gomes-Casseres

Download or read book The Alliance Revolution written by Benjamin Gomes-Casseres and published by Harvard University Press. This book was released on 1996 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition. Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals. These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.

Mastering Alliance Strategy

Download Mastering Alliance Strategy PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 078796462X
Total Pages : 437 pages
Book Rating : 4.7/5 (879 download)

DOWNLOAD NOW!


Book Synopsis Mastering Alliance Strategy by : James D. Bamford

Download or read book Mastering Alliance Strategy written by James D. Bamford and published by John Wiley & Sons. This book was released on 2002-12-27 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy: * Designing the alliance and crafting the agreement * Managing the alliance after it is launched * Leveraging a constellation of alliances * Building an internal alliance capability

Strategic Partnerships

Download Strategic Partnerships PDF Online Free

Author :
Publisher :
ISBN 13 : 9781597341578
Total Pages : 207 pages
Book Rating : 4.3/5 (415 download)

DOWNLOAD NOW!


Book Synopsis Strategic Partnerships by :

Download or read book Strategic Partnerships written by and published by . This book was released on 2004 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters.

Cooperative Strategy

Download Cooperative Strategy PDF Online Free

Author :
Publisher : Wiley
ISBN 13 : 9780471974925
Total Pages : 254 pages
Book Rating : 4.9/5 (749 download)

DOWNLOAD NOW!


Book Synopsis Cooperative Strategy by : Pierre Dussauge

Download or read book Cooperative Strategy written by Pierre Dussauge and published by Wiley. This book was released on 1999-07-09 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestlé, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in the foreword that "managers need a robust framework for navigating through these uncharted waters" and that "this book provides an invaluable source of ideas and practical guidance in their search". As the dynamics of the business landscape change and alliances become an increasingly used competitive weapon, Cooperative Strategy will enable managers to plan, implement and make the best use of strategic alliances. "This book significantly advances the literature on strategic alliances. The case studies are fresh and the insights they provide are powerful. This book is a must read for both managers and academics interested in cooperative strategies." Nitin Nohria, Professor of Business Administration, Harvard Business School "This book provides an excellent guide to the new skills needed in an environment where more and more managers must learn to collaborate in order to enhance the competitive position of their company. No-one can become a global leader alone." John M. Stopford, Professor of International Business, London Business School "The framework developed by Pierre Dussauge and Bernard Garrette provides new and valuable insights on the strategic and managerial issues raised by alliances, in particular when these alliances bring together companies that compete in the same industries. Indeed, getting former competitors to collaborate efficiently is a difficult endeavour; this book offers managers guidelines that will make this challenge less daunting." Jean-Luc Lagardère, CEO, Matra-Hachette "This excellent book provides insightful clarity on the various types of alliances and successfully explores the issues, pitfalls and traps which ensnare the misinformed. The examples are rich and the perspective truly global. In particular, it disentangles the more creative forms of 'co-opetition' between rival firms, and lays out the longer term outcomes of alliances. It is pragmatic and practical, bristling with concrete suggestions on how to make alliances successful." Bruce Simpson, Principal, McKinsey&Company

Partnerships for Profit

Download Partnerships for Profit PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 0743237633
Total Pages : 356 pages
Book Rating : 4.7/5 (432 download)

DOWNLOAD NOW!


Book Synopsis Partnerships for Profit by : Jordan D. Lewis

Download or read book Partnerships for Profit written by Jordan D. Lewis and published by Simon and Schuster. This book was released on 2002-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with new levels of savage competition, tens of thousands of companies, including fierce competitors, are sharing their resources and expertise to develop new products, achieve larger scale economies, and gain access to new technology and new markets. These strategic alliances are justifiably hailed by many as the competitive weapon of the 1990s. But because they are blurring and reshaping the very structure and boundaries of corporations in unprecedented ways, the process of designing and managing these alliances confronts managers with the awesome task of inventing theory and practice on a daily basis. Up to now, they have had few places to turn for guidance.

Forging Nonprofit Alliances

Download Forging Nonprofit Alliances PDF Online Free

Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Forging Nonprofit Alliances by : Jane Arsenault

Download or read book Forging Nonprofit Alliances written by Jane Arsenault and published by Jossey-Bass. This book was released on 1998-08-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: An upbeat, step-by-step guide to nonprofit alliances that tackles the toughest issue in the process: how to use consolidation to enhance rather than undermine mission. An important book for any nonprofit considering consolidation.

Smart Alliances

Download Smart Alliances PDF Online Free

Author :
Publisher : Jossey-Bass
ISBN 13 : 9780787943264
Total Pages : 204 pages
Book Rating : 4.9/5 (432 download)

DOWNLOAD NOW!


Book Synopsis Smart Alliances by : John R. Harbison

Download or read book Smart Alliances written by John R. Harbison and published by Jossey-Bass. This book was released on 1998-10-23 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 steps to successful strategic alliances--from the experts at Booz Allen & Hamilton Turn to any business section in any newspaper today and you?ll find no shortage of stories about high-profile international strategic alliances. Many are success stories. The majority, however, are not. Now, you can learn what separates the successes -- like those of Corning, Mazda, and Oracle -- from the failures. In Smart Alliances, the two senior consultants who made Booz-Allen & Hamilton the foremost authority on alliance strategy present eight practical steps any company can take to adopt the best practices of today?s alliance leaders and turn them to their own competitive advantage. A Strategy & Business Book For more information on the fast growing and challenging world of Strategic Alliances, click here to visit the smartalliances.com website.

The Alliance

Download The Alliance PDF Online Free

Author :
Publisher : Harvard Business Review Press
ISBN 13 : 162527579X
Total Pages : 209 pages
Book Rating : 4.6/5 (252 download)

DOWNLOAD NOW!


Book Synopsis The Alliance by : Reid Hoffman

Download or read book The Alliance written by Reid Hoffman and published by Harvard Business Review Press. This book was released on 2014-07-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestelling guide for managers and executives. Introducing the new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies. As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low. We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations. By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world. These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time. Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.