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Bury Al Arab Marketing Research Report
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Book Synopsis Bury Al Arab. Marketing Research Report by : Kathy Morgan
Download or read book Bury Al Arab. Marketing Research Report written by Kathy Morgan and published by GRIN Verlag. This book was released on 2014-02-04 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Western Illinois University, language: English, abstract: Burj Al Arab, one of the world’s foremost luxury hotels based in Dubai, is planning to expand its operations in an international market and Indian city Mumbai has been selected for the same. This is going to be a big operation for Jumeirah International, the promoters of the hotel. A strong market entry strategy needs to be selected, which needs to be complemented with an excellent marketing plan. Organisation structure will be chalked out which will show the control over the management and the involvement of partners. Logistics and supply chain are very important in the success of luxury hotel, which will again be a point of focus for Burj Al Arab when entering the Indian market.
Download or read book Marketing written by Paul Baines and published by Oxford University Press. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Book Synopsis E-Commerce, E-Business and E-Service by : Garry Lee
Download or read book E-Commerce, E-Business and E-Service written by Garry Lee and published by CRC Press. This book was released on 2014-07-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business and E-Service. The papers in this book group around the following topics: E-Commerce, E-Business and E-Service, Internet Computing and Information Services, Computer science and Technology and ICT for Business and Management.
Book Synopsis Hospitality Marketing by : Francis Buttle
Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2005 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Services Marketing by : Jochen Wirtz
Download or read book Essentials of Services Marketing written by Jochen Wirtz and published by FT Press. This book was released on 2012-08-31 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Book Synopsis The Arab Economies in a Changing World by : Marcus Noland
Download or read book The Arab Economies in a Changing World written by Marcus Noland and published by Peterson Institute. This book was released on 2011 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Book Synopsis Services Marketing: People, Technology, Strategy (Ninth Edition) by : Jochen Wirtz
Download or read book Services Marketing: People, Technology, Strategy (Ninth Edition) written by Jochen Wirtz and published by World Scientific. This book was released on 2021-10-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:
Book Synopsis Google Marketing Analysis by : Richardson Steve
Download or read book Google Marketing Analysis written by Richardson Steve and published by . This book was released on 2013-07 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, printed single-sided, grade: A, University of Massachusetts Boston, language: English, abstract: 1.0 Executive Summary New and creative modes of thinking are outlined by the structure of the systems of business and marketing performed by Google. Google basic product is their engine used for searching and the generation of results that are relevant is of utmost attraction. The most fundamental thing is that Google involves their users in the search lists. Thus, the results are not only the works of Google but also those of their users. The acting and thinking system of Google Company provides a lot of distributed materials to the users offering ideas on businesses and even entrepreneurship. Majority of people prefer using Google instead of developing their own search sites. Google offers a range of options from offering maps, videos from you tube, and even ways of increasing budgets all offered freely. This way, Google is able to help much business whether small or big. 1.1 Introduction There are great lamentations worldwide that Google has become a monopoly and many institutions and companies have come up with goals that are common relating to the regulation of this giant in the internet. Google being the leading company in the internet world that receives millions of visitors every few minutes, it has to put in place certain workable marketing strategies. According to this report the marketing strategies that I will explain are the ones being applied by Google in their efforts to keep their visitors coming back and also getting new visitors. In the recent years Google and other internet companies have made a few strategic choices which have included the adoption of different marketing strategy and also advertising of its products. Through this report we also realize that the rise of Google is linked to adoption of certain p
Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Book Synopsis Dubai: Behind an Urban Spectacle by : Yasser Elsheshtawy
Download or read book Dubai: Behind an Urban Spectacle written by Yasser Elsheshtawy and published by Routledge. This book was released on 2009-09-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yasser Elsheshtawy explores Dubai’s history from its beginnings as a small fishing village to its place on the world stage today, using historical narratives, travel descriptions, novels and fictional accounts by local writers to bring colour to his history of the city’s urban development. With the help of case studies and surveys this book explores the economic and political forces driving Dubai’s urban growth, its changing urbanity and its place within the global city network. Uniquely, it looks beyond the glamour of Dubai’s mega-projects, and provides an in-depth exploration of a select set of spaces which reveal the city’s ‘inner life’.
Book Synopsis Research Handbook on New Frontiers of Equality and Diversity at Work by : Klarsfeld, Alain
Download or read book Research Handbook on New Frontiers of Equality and Diversity at Work written by Klarsfeld, Alain and published by Edward Elgar Publishing. This book was released on 2022-01-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning five continents, this cutting-edge book provides a thorough international overview of equality, diversity and inclusion at work. Analysing the demographics of the workplace and the economic outcomes achieved by different segments of the population, it offers readers a better understanding of diverse work environments and how they are influenced by legislation and populations.
Book Synopsis Handbook of Intermediality by : Gabriele Rippl
Download or read book Handbook of Intermediality written by Gabriele Rippl and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-07-24 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers students and researchers compact orientation in their study of intermedial phenomena in Anglophone literary texts and cultures by introducing them to current academic debates, theoretical concepts and methodologies. By combining theory with text analysis and contextual anchoring, it introduces students and scholars alike to a vast field of research which encompasses concepts such as intermediality, multi- and plurimediality, intermedial reference, transmediality, ekphrasis, as well as related concepts such as visual culture, remediation, adaptation, and multimodality, which are all discussed in connection with literary examples. Hence each of the 30 contributions spans both a theoretical approach and concrete analysis of literary texts from different centuries and different Anglophone cultures.
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis Tourism Management by : Stephen J. Page
Download or read book Tourism Management written by Stephen J. Page and published by Routledge. This book was released on 2019-02-26 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies. This 6th edition has been revised and updated to include: new content on: sports, festivals and event tourism, including the impact of the Olympic Games, social media impacts on tourism and the growth of medical tourism contemporary issues affecting businesses, such as disruptive technology, the rise of Airbnb, the impact of terrorism on destination instability and safety, and the potential effect of BREXIT updated case studies on BRIC markets and an enhanced focus on Asia as well as emerging markets such as the Middle East and South America enhanced sustainable development coverage highlighting the challenge of climate change and future tourism growth, including new debates such as Last Chance Tourism and overtourism a transport section with more international perspectives from China and South America and globalized transport operators, and a case study on using taxation to limit air travel behaviour an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links.
Download or read book JPRS Report written by and published by . This book was released on 1989 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
