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Author : Edith Elizabeth Wensley
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.3/5 (243 download)
Download or read book Building Sound Public Relations written by Edith Elizabeth Wensley and published by . This book was released on 1949 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 1412926351
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)
Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2006 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Author : Janis Teruggi Page
Publisher : SAGE Publications
ISBN 13 : 1506358055
Total Pages : 927 pages
Book Rating : 4.5/5 (63 download)
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Author : United States. Farmer Cooperative Service
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (3 download)
Download or read book Information written by United States. Farmer Cooperative Service and published by . This book was released on 1955 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : L. Kim Garvey
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.3/5 ( download)
Download or read book Public Relations for Small Business written by L. Kim Garvey and published by . This book was released on 1978 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.E/5 ( download)
Download or read book Public Service Magazine written by and published by . This book was released on 1923 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Igor Nuk
Publisher : Diplo Foundation
ISBN 13 : 9990955174
Total Pages : 156 pages
Book Rating : 4.9/5 (99 download)
Download or read book Building.org written by Igor Nuk and published by Diplo Foundation. This book was released on 2002 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Williams
Publisher : Routledge
ISBN 13 : 0750684135
Total Pages : 388 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Management in Practice 2007-2008 written by John Williams and published by Routledge. This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Management in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author : John Williams
Publisher : Routledge
ISBN 13 : 0750659602
Total Pages : 286 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Management in Practice 2003-2004 written by John Williams and published by Routledge. This book was released on 2003 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Author : Regina M. Luttrell
Publisher : SAGE Publications
ISBN 13 : 1506329047
Total Pages : 306 pages
Book Rating : 4.5/5 (63 download)
Download or read book The PR Agency Handbook written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
Author : Elizabeth L. Toth
Publisher : Routledge
ISBN 13 : 1135250693
Total Pages : 656 pages
Book Rating : 4.1/5 (352 download)
Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth and published by Routledge. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
Author :
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bulletin written by and published by . This book was released on 1966 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Association of Governmental Labor Officials
Publisher :
ISBN 13 :
Total Pages : 1856 pages
Book Rating : 4.3/5 (511 download)
Download or read book Proceedings of the Convention written by International Association of Governmental Labor Officials and published by . This book was released on 1960 with total page 1856 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first includes also proceedings of the 28th annual convention of the International Association of Factory Inspectors and the 30th annual convention of the International Association of Labor Commissioners. These two associations united at this convention to form the Association of Governmental Labor Officals of the United States and Canada.
Author : United States. Bureau of Labor Standards
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 (126 download)
Download or read book Bulletin - United States, Department of Labor, Bureau of Labor Standards written by United States. Bureau of Labor Standards and published by . This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Association of Governmental Labor Officials. Convention
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.E/5 ( download)
Download or read book Labor Laws and Their Administration written by International Association of Governmental Labor Officials. Convention and published by . This book was released on 1966 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Association of Governmental Labor Officials
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (31 download)
Download or read book Labor Laws and Their Administration written by International Association of Governmental Labor Officials and published by . This book was released on 1966 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
