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Building A Broader Market
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Book Synopsis "Branded: The Art and Science of Building an Unforgettable Identity" by : Bezalel Gidey
Download or read book "Branded: The Art and Science of Building an Unforgettable Identity" written by Bezalel Gidey and published by Bezalel Gidey. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Branded: The Art and Science of Building an Unforgettable Identity" is a captivating exploration into the world of branding and its profound impact on businesses and individuals alike. In this thought-provoking book, readers will delve into the artistry and strategic methodology behind creating a brand that leaves an indelible mark on the minds of consumers. Drawing on real-world examples and expert insights, "Branded" demystifies the branding process, revealing the intricate interplay between design, messaging, and emotional resonance. From crafting a compelling brand story to establishing a distinct visual identity, readers will gain invaluable knowledge on how to cultivate a brand that stands out from the competition and resonates with target audiences. But branding is not solely about aesthetics—it's a holistic approach that encompasses every touchpoint a brand has with its audience. This book goes beyond the surface level, delving into the science behind brand psychology, consumer perception, and the power of storytelling. By understanding the psychology behind branding, readers will uncover the secrets to forging deep connections with consumers and fostering brand loyalty that lasts a lifetime. Whether you're an entrepreneur, marketer, or simply curious about the world of branding, "Branded" serves as an indispensable guide. Packed with practical tips, case studies, and exercises, it equips readers with the tools and knowledge needed to craft an unforgettable brand that resonates with authenticity and leaves an indelible mark in today's ever-evolving marketplace. Prepare to embark on a transformative journey that will forever change the way you perceive and approach the art of branding.
Book Synopsis Launching & Building a Brand For Dummies by : Amy Will
Download or read book Launching & Building a Brand For Dummies written by Amy Will and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Book Synopsis If You Build It Will They Come? by : Rob Adams
Download or read book If You Build It Will They Come? written by Rob Adams and published by John Wiley and Sons. This book was released on 2010-03-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Book Synopsis Building a Market by : Richard Harris
Download or read book Building a Market written by Richard Harris and published by University of Chicago Press. This book was released on 2012-08-21 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History
Download or read book Sarbanes-Oxley written by T. Sheppey and published by Springer. This book was released on 2006-11-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, several lawsuits have been filed under the Sarbanes Oxley Act, some corporate executives are serving jail sentences and share prices of affected companies have dropped by millions. This book examines how compliance is achieved and maintained. It explores successful strategies and suggests effective measures for implementation.
Book Synopsis High-Performance Buildings by : M.S. Robinson
Download or read book High-Performance Buildings written by M.S. Robinson and published by CRC Press. This book was released on 2020-12-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a blueprint for action for readers making decisions about how to improve the energy efficiency and performance of new or existing buildings. Suitable for both seasoned veterans and new managers, it takes an objective and orderly approach to what is often a complex, costly, and time-consuming process. The book presents fundamental principles illustrated with case studies. It thoroughly covers the topics in a concise, technically accurate way. The book is designed for architects, engineers, and construction managers.
Book Synopsis Automated Diagnostics and Analytics for Buildings by : Barney L. Capehart
Download or read book Automated Diagnostics and Analytics for Buildings written by Barney L. Capehart and published by CRC Press. This book was released on 2021-01-07 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the widespread availability of high-speed, high-capacity microprocessors and microcomputers with high-speed communication ability, and sophisticated energy analytics software, the technology to support deployment of automated diagnostics is now available, and the opportunity to apply automated fault detection and diagnostics to every system and piece of equipment in a facility, as well as for whole buildings, is imminent. The purpose of this book is to share information with a broad audience on the state of automated fault detection and diagnostics for buildings applications, the benefits of those applications, emerging diagnostic technology, examples of field deployments, the relationship to codes and standards, automated diagnostic tools presently available, guidance on how to use automated diagnostics, and related issues.
Book Synopsis Making Markets in the Welfare State by : Jane R. Gingrich
Download or read book Making Markets in the Welfare State written by Jane R. Gingrich and published by Cambridge University Press. This book was released on 2011-06-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades, market reforms have transformed public services such as education, health, and care of the elderly. Whereas previous studies present markets as having similar and largely non-political effects, this book shows that political parties structure markets in diverse ways to achieve distinct political aims. Left-wing attempts to sustain the legitimacy of the welfare state are compared with right-wing wishes to limit the state and empower the private sector. Examining a broad range of countries, time periods, and policy areas, Jane R. Gingrich helps readers make sense of the complexity of market reforms in the industrialized world. The use of innovative multi-case studies and in-depth interviews with senior European policymakers enriches the debate and brings clarity to this multifaceted topic. Scholars and students working on the policymaking process in this central area will be interested in this new conceptualization of market reform.
Book Synopsis Building Governance and Climate Change by : Richard Lorch
Download or read book Building Governance and Climate Change written by Richard Lorch and published by Routledge. This book was released on 2019-10-23 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of buildings to climate change is widely acknowledged. This book investigates how building regulatory systems are addressing the current and future effects of climate change, and how these systems can be improved. After presenting a comprehensive overview of how the current building regulatory system developed, some of the inadequacies are identified. The largest part of the book examines the potential for innovative policy solutions to address the real world problem of mitigating and adapting buildings to climate change. This publication contributes significantly to our understanding of the complexities of long-term energy efficiency in buildings. This book was originally published as a special issue of the Building Research & Information journal.
Download or read book Furniture World written by and published by . This book was released on 1928 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Valuation for Accountants by : Stephen Lynn
Download or read book Valuation for Accountants written by Stephen Lynn and published by Springer Nature. This book was released on 2020-02-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the valuation needed to apply IFRS (International Financial Reporting Standards), and provides coverage of financial instruments – indeed this is the starting point of the exposition. The book adopts a logical sequence where models of financial instruments are explained first and models of other assets (such as property, an enterprise, or multiple intangibles) are presented as extensions. The book uses mathematical notation in presenting many of the models, but the focus is on application rather than proof. The mathematics is presented at a level that assumes sufficient background in high school algebra and coordinate geometry, prior knowledge of elementary probability, and a knowledge of basic statistics. Readers should also be aware of what linear regression does and should be able to run a regression and interpret the output. Calculus is not assumed. The models discussed almost always require a computer to apply. However, the emphasis is on understanding the models rather than learning computer skills, especially in the case of financial instruments.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1949 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Book Synopsis Analysis of the President's Fiscal Year 2011 Budget with Treasury Secretary Timothy Geithner by : United States. Congress. Senate. Committee on Finance
Download or read book Analysis of the President's Fiscal Year 2011 Budget with Treasury Secretary Timothy Geithner written by United States. Congress. Senate. Committee on Finance and published by . This book was released on 2010 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategies and Priorities for African Agriculture by : Xinshen Diao
Download or read book Strategies and Priorities for African Agriculture written by Xinshen Diao and published by Intl Food Policy Res Inst. This book was released on 2012 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first decade of the twenty-first century, countries within Sub-Saharan Africa reached milestones that seemed impossible only ten years ago: macroeconomic stability, sustained economic growth, and improved governance. Continuing this pattern of success will require enhancing the region’s agricultural sector, in which a large proportion of poor people make a living. The authors of Strategies and Priorities for African Agriculture: Economywide Perspectives from Country Studies argue that, although the diversity of the region makes generalization difficult, increasing staple-crop production is more likely to reduce poverty than increasing export-crop production. This conclusion is based on case studies of ten low-income African countries that reflect varying levels of resource endowments and development stages. The authors also recommend increased, more efficient public investment in agriculture and agricultural markets and propose new directions for future research. The last ten years have been an encouraging time for one of the world’s poorest regions; this book offers an analysis of how recent, promising trends can be sustained into the future.
Book Synopsis Principles of Marketology, Volume 1 by : H. Aghazadeh
Download or read book Principles of Marketology, Volume 1 written by H. Aghazadeh and published by Springer. This book was released on 2016-04-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Book Synopsis Cause Marketing for Nonprofits by : Jocelyne Daw
Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Download or read book The Bellman written by and published by . This book was released on 1919 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt:
