Build What Matters

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Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781544516189
Total Pages : 296 pages
Book Rating : 4.5/5 (161 download)

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Book Synopsis Build What Matters by : Ben Foster

Download or read book Build What Matters written by Ben Foster and published by Lioncrest Publishing. This book was released on 2020-08-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

Measure What Matters

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Author :
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Make Time

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Publisher : Crown Currency
ISBN 13 : 0525572430
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Make Time by : Jake Knapp

Download or read book Make Time written by Jake Knapp and published by Crown Currency. This book was released on 2018-09-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling authors of Sprint comes “a unique and engaging read about a proven habit framework [that] readers can apply to each day” (Insider, Best Books to Form New Habits). “If you want to achieve more (without going nuts), read this book.”—Charles Duhigg, author of The Power of Habit Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about. As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.

What Matters Now

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Effortless

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Publisher : Currency
ISBN 13 : 0593135644
Total Pages : 274 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Effortless by : Greg McKeown

Download or read book Effortless written by Greg McKeown and published by Currency. This book was released on 2021-04-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. “In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human “At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair Play Do you ever feel like: • You’re teetering right on the edge of burnout? • You want to make a higher contribution, but lack the energy? • You’re running faster but not moving closer to your goals? • Everything is so much harder than it used to be? As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much. Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent frustration by solving problems before they arise • Set a sustainable pace instead of powering through • Make one-time choices that eliminate many future decisions • Simplify your processes by removing unnecessary steps • Make relationships easier to maintain and manage • And much more The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

Tweak It

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Author :
Publisher : Center Street
ISBN 13 : 1455517860
Total Pages : 147 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Tweak It by : Cali Williams Yost

Download or read book Tweak It written by Cali Williams Yost and published by Center Street. This book was released on 2013-01-08 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the demands of work grow more intense, personal life can get shoved to the side. But resolving the job-versus-life conflict doesn't require the kind of big, disruptive, scary transformation that so many time-management "experts" recommend. In Tweak it, Cali Williams Yost proves that a comfortable work+life fit can be achieved through making small, consistent, everyday changes -- tweaks -- that, cumulatively, will optimize job performance and well-being. This engaging, practical book, filled with case studies of people who've tweaked their way to professional success and personal satisfaction, guides readers through an easy-to-implement program that can be tailored to suit any individual's life, both on off the job.

Build

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Author :
Publisher : HarperCollins
ISBN 13 : 0063046075
Total Pages : 474 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Build by : Tony Fadell

Download or read book Build written by Tony Fadell and published by HarperCollins. This book was released on 2022-05-03 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: **New York Times, Wall Street Journal, and USAToday Bestseller** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that’s what this book is. An advice encyclopedia. A mentor in a box. Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle. Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make. And Tony’s ready to help everyone make things worth making.

Why We Make Things and Why it Matters

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Author :
Publisher : Random House
ISBN 13 : 1473520681
Total Pages : 192 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Why We Make Things and Why it Matters by : Peter Korn

Download or read book Why We Make Things and Why it Matters written by Peter Korn and published by Random House. This book was released on 2015-02-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we make things? Why do we choose the emotionally and physically demanding work of bringing new objects into the world with creativity and skill? Why does it matter that we make things well? What is the nature of work? And what is the nature of a good life? This January, whether you're honing your craft or turning your hand to a new skill, discover the true value in what it means to be a craftsman in a mass-produced world. Part memoir, part polemic, part philosophical reflection, this is a book about the process of creation. For woodworker Peter Korn, the challenging work of bringing something new and meaningful into the world through one's own efforts is exactly what generates authenticity, meaning, and fulfilment, for which many of us yearn. This is not a 'how-to' book in any sense, Korn wants to get at the 'why' of craft in particular, and the satisfaction of creative work in general, to understand its essential nature. How does the making of objects shape our identities? How do the products of creative work inform society? In short, what does the process of making things reveal to us about ourselves? Korn draws on four decades of hands-on experience to answer these questions eloquently in this heartfelt, personal and revealing book. 'If you are in the building trade or just love creating things as a hobby, you will find this book fascinating' The Sun

Doing What Matters

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Publisher : Crown Currency
ISBN 13 : 0307396037
Total Pages : 338 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Doing What Matters by : James M. Kilts

Download or read book Doing What Matters written by James M. Kilts and published by Crown Currency. This book was released on 2007-09-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Warren Buffett was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody I’ve ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.” There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters—the action plan for identifying and tackling what’s important and ignoring the rest—is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day. Kilts illustrates his ideas with colorful stories, such as “that little red razor.” A new product idea he proposed early on at Gillette, it was initially shelved because “everyone knew you couldn’t sell a red razor,” but went on to become one of Gillette’s biggest marketing successes ever. Jim Kilts’s focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through:• Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.• Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission. • Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road—with enormous benefits to the business. • Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results—ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to “big bang.”

What Matters

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Publisher :
ISBN 13 : 9780692878088
Total Pages : pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis What Matters by : Federal Reserve Bank of San Francisco

Download or read book What Matters written by Federal Reserve Bank of San Francisco and published by . This book was released on 2017-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Compilation of essays on outcomes-based funding, contracting, and financing for the social sector.

The Hard Thing About Hard Things

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Publisher : Harper Collins
ISBN 13 : 0062273213
Total Pages : 232 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis The Hard Thing About Hard Things by : Ben Horowitz

Download or read book The Hard Thing About Hard Things written by Ben Horowitz and published by Harper Collins. This book was released on 2014-03-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Escaping the Build Trap

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Author :
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Building a Second Brain

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982167386
Total Pages : 272 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Building a Second Brain by : Tiago Forte

Download or read book Building a Second Brain written by Tiago Forte and published by Simon and Schuster. This book was released on 2022-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--

What Matters Most

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Author :
Publisher : Simon and Schuster
ISBN 13 : 9780684872575
Total Pages : 262 pages
Book Rating : 4.8/5 (725 download)

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Book Synopsis What Matters Most by : Hyrum W. Smith

Download or read book What Matters Most written by Hyrum W. Smith and published by Simon and Schuster. This book was released on 2001-10-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of unprecedented prosperity and opportunity, there are many who feel that something is missing in their lives. Bestselling author Smith outlines reasons for this dissatisfaction and outlines a powerful formula to help readers identify their deeply held values and live them to the fullest. Illustrations.

The Little Book That Builds Wealth

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Publisher : John Wiley & Sons
ISBN 13 : 1118045394
Total Pages : 234 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Little Book That Builds Wealth by : Pat Dorsey

Download or read book The Little Book That Builds Wealth written by Pat Dorsey and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieser praktische Leitfaden macht Anleger mit dem Economic Moat Konzept vertraut, der "Zauberformel" des Morningstar, mit der sich erstklassige Investmentchancen aufspüren lassen. Das Konzept ist keineswegs neu: Es wurde zunächst durch Benjamin Graham und Warren Buffett populär, wurde dann aber lange vernachlässigt. "The Little Book that Builds Wealth" erklärt ganz genau, wie man den Economic Moat, d.h. die Wettbewerbsbarriere bzw. den Wettbewerbsvorteil (wie z.B. geringe Produktionskosten, ausgebautes Vertriebsnetz, gutes Markenimage etc.) ermittelt, durch den sich ein Unternehmen deutlich von Konkurrenzunternehmen abgrenzt. Dabei geht es aber weder um reines Value Investing, noch um reines Growth Investing, sondern vielmehr darum, erstklassige Nischen-Wachstumswerte zu einem attraktiven Kurs zu kaufen. Das Buch demonstriert anschaulich Schritt für Schritt, was einen Economic Moat ausmacht, wie man ihn ermittelt, wie man verschiedene Moats gegeneinander abwägt, und wie man auf der Basis dieser Daten am besten eine Investmententscheidung trifft. Mit begleitender Website. Sie wird vom Morningstar betrieben und enthält eine Reihe von Tools und Features, mit deren Hilfe der Leser das Gelernte in der Praxis testen kann. Autor Pat Dorsey ist ein renommierter Finanzexperte. Er ist Chef der Morningstar Equity Research und Kolumnist bei Morningstar.com. Ein neuer Band aus der beliebten 'Little Book'-Reihe.

The Message Matters

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Author :
Publisher : Princeton University Press
ISBN 13 : 9780691139630
Total Pages : 236 pages
Book Rating : 4.1/5 (396 download)

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Book Synopsis The Message Matters by : Lynn Vavreck

Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009-07-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

Hope Matters

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Author :
Publisher : Greystone Books Ltd
ISBN 13 : 1771647787
Total Pages : 146 pages
Book Rating : 4.7/5 (716 download)

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Book Synopsis Hope Matters by : Elin Kelsey

Download or read book Hope Matters written by Elin Kelsey and published by Greystone Books Ltd. This book was released on 2020-10-27 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book comes at just the right moment. It is NOT too late if we get together and take action, NOW.” —Jane Goodall Fears about climate change are fueling an epidemic of despair across the world: adults worry about their children’s future; thirty-somethings question whether they should have kids or not; and many young people honestly believe they have no future at all. In the face of extreme eco-anxiety, scholar and award-winning author Elin Kelsey argues that our hopelessness—while an understandable reaction—is hampering our ability to address the very real problems we face. Kelsey offers a powerful solution: hope itself. Hope Matters boldly breaks through the narrative of doom and gloom to show why evidence-based hope, not fear, is our most powerful tool for change. Kelsey shares real-life examples of positive climate news that reveal the power of our mindsets to shape reality, the resilience of nature, and the transformative possibilities of individual and collective action. And she demonstrates how we can build on positive trends to work toward a sustainable and just future, before it’s too late. Praise for Hope Matters “Whether you consider yourself a passionate ally of nature, a busy bystander, or anything in between, this book will uplift your spirits, helping you find hope in the face of climate crisis.” —Veronica Joyce Lin, North American Association for Environmental Education “30 Under 30” “A tonic in hard times.” —Claudia Dreyguis, author of Scientific Conversations: Interviews on Science from the New York Times “Beautifully written and an effective antidote against apathy and inaction.” —Christof Mauch, Director, Rachel Carson Center for the Environment and Society Published in Partnership with the David Suzuki Institute.