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Author : James D. Woolf
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Breaking Into Advertising as a Vocation written by James D. Woolf and published by . This book was released on 1926 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Belle Frank
Publisher :
ISBN 13 : 9780985179519
Total Pages : 0 pages
Book Rating : 4.1/5 (795 download)
Download or read book The Advertising On-ramp written by Belle Frank and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
Author : Walter James Greenleaf
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (31 download)
Download or read book Guide to Occupational Choice and Training written by Walter James Greenleaf and published by . This book was released on 1947 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Hilliard
Publisher : Oxford University Press
ISBN 13 : 0191636509
Total Pages : pages
Book Rating : 4.1/5 (916 download)
Download or read book English as a Vocation written by Christopher Hilliard and published by Oxford University Press. This book was released on 2012-05-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: English as a Vocation is a history of the most influential movement in modern British literary criticism. F. R. Leavis and his collaborators on the Cambridge journal Scrutiny in the 1930s to the 1950s demonstrated compelling ways of reading modernist poetry, Shakespeare, and the 'texts' of advertising. Crucially, they offered a way of teaching critical reading, an approach that could be adapted for schools and adult education classes, modelled in radio talks and paperback guides to English Literature, and taken up in universities as far afield as Colombo and Sydney. This book shows how a small critical school turned into a movement with an international reach. It tracks down Leavis's students, analysing the pattern of their social origins and subsequent careers in the context of twentieth-century social change. It shows how teachers transformed Scrutiny approaches as they tried to put them into practice in grammar and secondary modern schools. And it explores the complex, even contradictory politics of the movement. Champions of creative writing and enemies of 'progressive' education alike based their arguments on Scrutiny's interpretation of modern culture. 'Left-Leavisites' such as Raymond Williams, Richard Hoggart, and Stuart Hall wrought influential interpretations of social class and popular culture out of arguments with the Scrutiny tradition. This is the first book to examine major figures such as these alongside the hundreds of other teachers and writers in the movement whose names are obscure but who wrestled with the same challenges: how do you approach a baffling poem? How do you uncover what an advertisement is trying to do? How can literature inform our everyday experiences and judgements? What does 'culture' mean in modern times?
Author :
Publisher :
ISBN 13 :
Total Pages : 1450 pages
Book Rating : 4.:/5 (321 download)
Download or read book Printers' Ink written by and published by . This book was released on 1913 with total page 1450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959633
Total Pages : 212 pages
Book Rating : 4.9/5 (596 download)
Download or read book Making It in Advertising written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janice Williams Rutherford
Publisher : University of Georgia Press
ISBN 13 : 0820327271
Total Pages : 316 pages
Book Rating : 4.8/5 (23 download)
Download or read book Selling Mrs. Consumer written by Janice Williams Rutherford and published by University of Georgia Press. This book was released on 2010-07-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.
Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (31 download)
Download or read book The National Banker written by and published by . This book was released on 1922 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.2/5 (161 download)
Download or read book Advertising in America written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2024-06-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Author : Janna Levin
Publisher : Anchor
ISBN 13 : 0307958205
Total Pages : 258 pages
Book Rating : 4.3/5 (79 download)
Download or read book Black Hole Blues and Other Songs from Outer Space written by Janna Levin and published by Anchor. This book was released on 2016-03-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative story of the headline-making discovery of gravitational waves—by an eminent theoretical astrophysicist and award-winning writer. From the author of How the Universe Got Its Spots and A Madman Dreams of Turing Machines, the epic story of the scientific campaign to record the soundtrack of our universe. Black holes are dark. That is their essence. When black holes collide, they will do so unilluminated. Yet the black hole collision is an event more powerful than any since the origin of the universe. The profusion of energy will emanate as waves in the shape of spacetime: gravitational waves. No telescope will ever record the event; instead, the only evidence would be the sound of spacetime ringing. In 1916, Einstein predicted the existence of gravitational waves, his top priority after he proposed his theory of curved spacetime. One century later, we are recording the first sounds from space, the soundtrack to accompany astronomy’s silent movie. In Black Hole Blues and Other Songs from Outer Space, Janna Levin recounts the fascinating story of the obsessions, the aspirations, and the trials of the scientists who embarked on an arduous, fifty-year endeavor to capture these elusive waves. An experimental ambition that began as an amusing thought experiment, a mad idea, became the object of fixation for the original architects—Rai Weiss, Kip Thorne, and Ron Drever. Striving to make the ambition a reality, the original three gradually accumulated an international team of hundreds. As this book was written, two massive instruments of remarkably delicate sensitivity were brought to advanced capability. As the book draws to a close, five decades after the experimental ambition began, the team races to intercept a wisp of a sound with two colossal machines, hoping to succeed in time for the centenary of Einstein’s most radical idea. Janna Levin’s absorbing account of the surprises, disappointments, achievements, and risks in this unfolding story offers a portrait of modern science that is unlike anything we’ve seen before.
Author : S. William Pattis
Publisher : McGraw Hill Professional
ISBN 13 : 9780844245072
Total Pages : 172 pages
Book Rating : 4.2/5 (45 download)
Download or read book Careers in Advertising written by S. William Pattis and published by McGraw Hill Professional. This book was released on 1996 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offers: . . . Specific information on each profession . Career choices within each field . Information on working conditions . Details on responsibilities, education, and training required . And much more . .
Author : United States. Division of Vocational Education
Publisher :
ISBN 13 :
Total Pages : 1458 pages
Book Rating : 4.0/5 ( download)
Download or read book Vocational Education Bulletin written by United States. Division of Vocational Education and published by . This book was released on 1944 with total page 1458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
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Author : Kelly Boyer Sagert
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 703 pages
Book Rating : 4.2/5 (161 download)
Download or read book Icons of Women's Sport [2 volumes] written by Kelly Boyer Sagert and published by Bloomsbury Publishing USA. This book was released on 2012-02-13 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of fascinating biographies of outstanding women athletes past and present including superstars such as Nadia Comaneci, Mia Hamm, Jackie-Joyner Kersee, Danica Patrick, and Serena and Venus Williams. Icons of Women's Sport identifies and examines the individuals who have impacted history, challenged the status quo, influenced sport culture, and garnered wide public interest. Including stars from the past and present, ranging from Babe Didrikson Zaharias and Billie Jean King to Dara Torres and Venus and Serena Williams, the featured athletes are iconic not only because of their achievements in the sports arena, but also because of their contributions to society: advancing cultural diversity and gender equity, breaking class barriers, and transcending stereotypes. The book contains biographies of 36 women athletes—American and international—who excelled in competitive sports from the post-World War I era through the modern era in a dozen different sports. Icons of Women's Sport spotlights athletes across a wide range of women's sports, with appropriate attention given to the major sports. Readers will enjoy learning about stars from both amateur and professional sports arenas, including Olympic athletes, as well as female competitors who have reached the top of their game in newer arenas such as golf and snowboarding.
Author :
Publisher :
ISBN 13 :
Total Pages : 1528 pages
Book Rating : 4.:/5 (31 download)
Download or read book Ambition written by and published by . This book was released on 1919 with total page 1528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : princeton alumni weekly
ISBN 13 :
Total Pages : 1208 pages
Book Rating : 4.:/5 (321 download)
Download or read book Princeton Alumni Weekly written by and published by princeton alumni weekly. This book was released on 1928 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy Vonk
Publisher : John Wiley & Sons
ISBN 13 : 0471715573
Total Pages : 240 pages
Book Rating : 4.4/5 (717 download)
Download or read book Pick Me written by Nancy Vonk and published by John Wiley & Sons. This book was released on 2005-08-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
